Company:ALTBalaji

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ALTBalaji
TypeSubsidiary of Subscription video on demand
IndustryEntertainment
Founded2015
FounderEkta Kapoor
HeadquartersMumbai , India
Key people
Shobha Kapoor
(managing director, Balaji Telefilms Ltd.)
Ekta Kapoor
(Joint Managing, Balaji Telefilms Ltd.)
Nachiket Pantvaidya
(CEO, ALT Digital Media Entertainment Ltd.)
Manav Sethi
(chief marketing officer- ALTBalaji)
ProductsBroadcasting
Film
Entertainment
OTT
OwnerBalaji Telefilms Limited
Websitealtbalaji.com

ALTBalaji is a subscription based Video on demand platform which is a wholly owned subsidiary of Balaji Telefilms Ltd.[1][2][3] Launched on 16 April 2017, ALTBalaji is the Group's foray into the digital entertainment to create original, premium, and tailor-made content especially for Indians across the globe.[4][5]

Platforms

ALTBalaji is available across 32 different interfaces for its viewers.[6] The content has been made available on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Android TV, and Windows (Windows PC, Windows Mobile, Windows tablet).[7][8][9][10]

Their website claims the platform to be the largest content bank seen in India .[11] The stories range from drama, comedy, and romance, to thriller, crime, and mystery.[12]

Shows

The website indicates that the platform will showcase over 250 hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring India 's top actors & directors.[4] The content bank also includes 100+ hours of kids' content as well as urban regional shows in Bengali, Hindi, Gujarati, Punjabi, Tamil & many more languages.[13][14][15][16][17]

Key
Series that have not yet been released Denotes series that have not yet been released
Title Genre Premiere Seasons Episodes Per episode Language Ref(s)
Original series
Romil & Jugal Romance, Drama 2017 1 season 10 27 27 min.


Hindi [18][19]
Bewafaa sii Wafaa Drama 2017 1 season 10 27 27 min.


Hindi [18][20]
Boygiri Comedy 2017 1 season 10 27 27 min.


Hindi [18]
Karrle Tu Bhi Mohabbat Drama 2017
(season 1)
2018
(season 2) 		2 seasons 15(season 1)
14(season 2) 		21 21 min.


Hindi [21][18][22]
Dev DD Drama 2017 1 season 11 27 27 min.


Hindi [18][23]
Maya Thirrai Romance, Thriller 2017 1 season 16 21 21 min.


Tamil [24]
The Test Case Drama 2017
2018 		1 Season 10 41 41 min.


Hindi [25]
Class of 2017 Drama 2017 1 Season 20 16 16 min.


Hindi [26]
CyberSquad Drama 2017 1 Season 10 23 23 min.


Hindi [27]
Pammi Aunty Comedy 2017 1 Season 10 4 4 min.


Hindi [28]
Ragini MMS: Returns Horror 2017 1 Season 12 22 22 min.


Hindi [29]
Bose: Dead/Alive Period drama 2017 1 Season 9 22 22 min.


Hindi [30]
Dhimaner Dinkaal Drama 2017 1 Season 10 20 20 min.


Bengali [31]
Fourplay Drama 2018 1 Season 6 20 20 min.


Hindi [32]
Haq Se Drama 2018 1 Season 20 20 20 min.


Hindi [33]
Kehne Ko Humsafar Hain Drama 2018 1 Season 15 25 25 min.


Hindi [34]
Galti Se Mis-Tech Drama 2018 1 Season 10 8 8 min.


Hindi [35]
PM Selfiewallie Romance, Drama 2018 1 season 7 27 27 min.


Hindi
Gandii Baat Drama 2018 1 Season 4 40 40 min.


Hindi [36][37]
Dil Hi Toh Hai Romance, Drama 2018 1 Season 77 22 min. Hindi
Hum - I'm Because of Us Drama 2018 1 Season 20 20 20 min.


Hindi
Home Drama 2018 1 Season 12 20 20 min.


Hindi
XXX Drama 2018 1 Season 5 20 20 min.


Hindi [38][39]
The Great Indian Dysfunctional Family Drama Template:DTS 1 Season 10 20 20 min.


Hindi [40]
Zaban Sambhal Ke Drama Template:DTS 1 Season 3 22 22 min.


Hindi [41]
Baby Come Naa Drama Template:DTS 1 Season TBA 22 22 min.


Hindi [42]
Judaai Drama Template:DTS 1 Season TBA 20 20 min.


Hindi, Bengali [43]
Mangalyaan Drama 2018 1 Season TBA 20 20 min.


Hindi [44]
Kids
Get Crafty With Rob Infotainment 2017 1 season 30 2 2 min.


Silent [45]
Ding Dong Bell L-O-L Comedy 2017 1 season 13 3 3 min.


Silent [46]
Nursery Rhymes Infotainment 2017 1 season 10 1 1 min.


English [47]
Moe Doe Comedy 2017 1 season 13 3 3 min.


Hindi [47]
Happy Lucky Ki Katti Batti Drama 2017 1 season 13 3 3 min.


English, Hindi [47]
Mademoiselle Zazie Adventure, Comedy 2017 1 season 78 7 7 min.


English, Hindi
Little Krishna Drama 2017 1 season 13 22 22 min.


English, Hindi
Shaktimaan Drama 2017 1 season 26 23 23 min.


English, Hindi
Dinosaur King Drama 2017 1 season 79 21 21 min.


English, Hindi
HTDT Drama 2017 1 season 52 11 11 min.


English, Hindi
Shuriken School Drama 2017 1 season 26 23 23 min.


English, Hindi
Ratz Drama 2017 1 season 52 11 11 min.


English, Hindi

Movies

Bollywood hits with details of release year, duration, star cast, language, and genre are available on the platform. This includes hits from prominent Bollywood actors including John Abraham, Sunny Leone, Akshay Kumar, Priyank Sharma, Imran Khan, Sonakshi Sinha, Emraan Hashmi and more.[48][49]

Kids

Offering for kids include original shows such as DING DONG BELL L-O-L, Happy Lucky KI katti batti, MOEDOE – The Frenemies and Nursery Rhymes. And acquired shows like Little Krishna, Mademoiselle Zazie and Shuriken School.[14]

See also

References

  1. ↑ Paul, Binu (14 August 2015). "TV serials & movie producer Balaji Telefilms launches online platform with original digital content". VCCircle. http://techcircle.vccircle.com/2015/08/14/tv-serials-movie-producer-balaji-telefilms-launches-online-platform-with-original-digital-content/. 
  2. ↑ "ALT Digital Media Entertainment Ltd. – Balaji Telefilms Ltd.". Balaji Telefilms. http://www.balajitelefilms.com/about-us.php. Retrieved 12 May 2017. 
  3. ↑ Paul, Binu (13 August 2015). "Balaji Telefilms Launches ALTBalaji Mobile App". CNN-News18. http://www.news18.com/news/tech/balaji-telefilms-launches-altbalaji-mobile-app-1372977.html. 
  4. ↑ 4.0 4.1 Jha, Lata (14 April 2017). "Balaji launches online streaming platform ALTBalaji". Mint. http://www.livemint.com/Consumer/TZKZSgraxfEBbjY7TyNqeN/Balaji-launches-online-streaming-platform-ALTBalaji.html. 
  5. ↑ "बालाजी टेलीफिल्म के एप 'ALT बालाजी' के लॉन्च पर नजर आए इंडस्ट्री के तमाम सितारे" (in Hindi). ABP Live. http://abpnews.abplive.in/photo-gallery/launch-of-balaji-telefilms-app-alt-balaji-597682#image13. Retrieved 12 May 2017. 
  6. ↑ "ALTBalaji eyeing 4–5 mn subscribers in 3–4 yrs; to create content for children". Moneycontrol.com. 14 August 2015. http://www.moneycontrol.com/news/business/entertainment/altbalaji-eyeing-4-5-mn-subscribers-in-3-4-yrs-to-create-content-for-children-2250475.html. 
  7. ↑ "Balaji Telefilms selects Xstream and Diagnal to power ALT Balaji on multiple devices". Best Media Info. http://bestmediainfo.com/2016/03/balaji-telefilms-selects-xstream-and-diagnal-to-power-alt-balaji-on-multiple-devices/. Retrieved 12 May 2017. 
  8. ↑ "ALTBalaji Introduces its Windows 10 Universal Application". DIGITAL TERMINAL. http://www.digitalterminal.in/news/altbalaji-introduces-its-windows-10-universal-application/9307.html. Retrieved 12 May 2017. 
  9. ↑ "ALTBalaji rolls out its Windows Universal App to 400 million global Windows 10 users". Mobility India. http://mobilityindia.com/altbalaji-rolls-out-its-windows-universal-app-to-400-million-global-windows-10-users/. Retrieved 12 May 2017. 
  10. ↑ "Connect to ALTBalaji using your favourie devices". https://www.altbalaji.com/devices. Retrieved 12 May 2017. 
  11. ↑ "Price not an issue once you like what you: Nachiket Pantvaidya see". IMPACT magazine. http://digital.impactonnet.com/1199474/Impact/volume13issue48#dual/16/1. Retrieved 12 May 2017. 
  12. ↑ "Ekta Kapoor on ALTBalaji: 'Our target group is the big world between Narcos and Naagin'". Firstpost. 14 August 2015. http://www.firstpost.com/entertainment/ekta-kapoor-on-altbalaji-our-target-group-is-the-big-world-between-narcos-and-naagin-3383816.html. 
  13. ↑ Malvania, Urvi (4 March 2017). "Balaji's ALT to launch with eight new shows". Business Standard. http://www.business-standard.com/article/companies/balaji-s-alt-to-launch-with-eight-new-shows-117030400807_1.html. 
  14. ↑ 14.0 14.1 K, Brindaalakshmi (22 February 2017). "Balaji Telefilms releases its video on demand app, ALT Balaji". http://www.medianama.com/2017/02/223-balaji-telefilms-alt-balaji/. 
  15. ↑ Sharma, Raj (14 April 2017). "Ekta Kapoor Launches App "ALTBalaji" with 5 New Web Series". The Indian Tribune. http://www.indiantribune.com/entertainment/ekta-kapoor-launches-app-altbalaji-5-new-web-series-8576.html. 
  16. ↑ Madhok, Diksha (3 August 2015). "Ekta Kapoor's Alt Balaji: The future of Indian television lies between Naagin and Narcos — Quartz". Quartz. https://qz.com/947967/ekta-kapoors-alt-balaji-the-future-of-indian-television-lies-between-naagin-and-narcos/. 
  17. ↑ Malik, Tanya (15 August 2015). "Ekta Kapoor launches Alt Balaji Application, promises content for everyone". Woman's Era. http://womansera.com/events/ekta-kapoor-launches-alt-balaji-application-promises-content-everyone. 
  18. ↑ 18.0 18.1 18.2 18.3 18.4 "Ekta Kapoor launches 'ALT Balaji app', to premiere 5 web series today". United News of India. 16 August 2015. http://www.uniindia.com/ekta-kapoor-launches-alt-balaji-app--to-premiere-5-web-series-today/entertainment/news/842668.html. 
  19. ↑ "Manraj Singh of Romil and Jugal: Cutting off my hair at 19 was a shock for my mom". Hindustan Times. http://www.hindustantimes.com/tv/manraj-singh-of-romil-and-jugal-cutting-off-my-hair-at-19-was-a-shock-for-my-mom/story-KtKc2WMmlllPYaqPgOqVQJ.html. Retrieved 12 May 2017. 
  20. ↑ "WATCH: ALTBalaji's new web series Bewafaa Sii Wafaa explores the possibility of love after marriage". The Times of India. http://timesofindia.indiatimes.com/tv/news/hindi/watch-altbalajis-new-web-series-bewafaa-sii-wafaa-explores-the-possibility-of-love-after-marriage/articleshow/58144211.cms. Retrieved 12 May 2017. 
  21. ↑ "Ekta Kapoor heading digital, launched 'ALT Balaji Application' in Delhi". The Times of India. http://timesofindia.indiatimes.com/tv/news/hindi/ekta-kapoor-heading-digital-launched-alt-balaji-application-in-delhi/articleshow/58169776.cms. Retrieved 12 May 2017. 
  22. ↑ "Sakshi Tanwar Talks About Co-Star Ram Kapoor And Web Series Karrle Tu Bhi Mohabbat". CNN-News18. http://www.news18.com/news/movies/sakshi-tanwar-talks-about-co-star-ram-kapoor-and-web-series-karrle-tu-bhi-mohabbat-1375621.html. Retrieved 12 May 2017. 
  23. ↑ "Dev DD: ALTBalaji's 'female Devdas' likes sex, booze. But is the character truly progressive?". Firstpost. http://www.firstpost.com/entertainment/dev-dd-altbalajis-female-devdas-likes-sex-booze-but-is-the-character-truly-progressive-3380260.html. Retrieved 12 May 2017. 
  24. ↑ "Faceinews.com » ALTBalaji forays into regional space with the launch of original Tamil thriller – Maya Thirrai!". http://faceinews.com/?p=5642. 
  25. ↑ Banan, Aastha (6 May 2017). "'The Test Case' on AltBalaji is worth watching". Mint. http://www.livemint.com/Opinion/U1dQd6nV2CuwjXIacIr6fI/The-Test-Case-on-AltBalaji-is-worth-watching.html. 
  26. ↑ "Watch Class of 2017 on AltBalaji". https://www.altbalaji.com/show/145. Retrieved 23 October 2017. 
  27. ↑ "Watch CyberSquad on AltBalaji". https://www.altbalaji.com/show/148. Retrieved 23 October 2017. 
  28. ↑ "Watch Pammi Aunty on AltBalaji". https://www.altbalaji.com/show/149. Retrieved 23 October 2017. 
  29. ↑ "Ragini MMS Returns: ALTBalaji's horror web series is steamy, sure; scary? Not so much- Entertainment News, Firstpost". http://www.firstpost.com/entertainment/ragini-mms-returns-altbalajis-horror-web-series-is-steamy-sure-scary-not-so-much-4161781.html. 
  30. ↑ "Rajkummar Rao wraps up Bose web-series, preps up for Omerta premier at TIFF 2017". 10 September 2017. http://indianexpress.com/article/entertainment/bollywood/rajkummar-rao-wraps-up-bose-web-series-preps-up-for-omerta-premier-at-tiff-2017-4837407/. 
  31. ↑ "ALT Balaji announces Dhimaner Dinkaal – its first Bengali original". 24 July 2017. http://www.indiantelevision.com/iworld/over-the-top-services/alt-balaji-announces-dhimaner-dinkaal-its-first-bengali-original-170724. 
  32. ↑ "Alt Balaji announces new series called Fourplay - Times of India". https://timesofindia.indiatimes.com/tv/news/hindi/alt-balaji-announces-new-series-called-fourplay/articleshow/59865699.cms. 
  33. ↑ "Haq Se: Ekta Kapoor unveils the first look of Rajeev Khandelwal and Surveen Chawla's online show". https://www.pinkvilla.com/tv/news-gossip/haq-se-ekta-kapoor-unveils-first-look-rajeev-khandelwal-and-surveen-chawlas-online-show-393645. 
  34. ↑ "Ronit Roy, Mona Singh and Gurdip Kohli team up for Alt Balaji's next". http://m.indiatoday.in/story/ronit-roy-mona-singh-and-gurdip-kohli-team-for-alt-balaji-next-lifetv/1/1054932.html. 
  35. ↑ "Rithvik Dhanjani and Anita Hassanandani play modern-day couple in Galti Se Mis-Tech". 15 March 2018. https://m.mid-day.com/articles/rithvik-dhanjani-and-anita-hassanandani-play-modern-day-couple-in-galti-se-mis-tech/19201165. 
  36. ↑ "Why Ekta Kapoor's 'Gandi Baat' is bizarre, not bold". https://www.dailyo.in/variety/ekta-kapoor-entertainment-web-series-gandi-baat-naagin-vasu-nag-black-mirror-altbalaji-digital/story/1/23948.html. 
  37. ↑ "Gandi Baat review: This ALTBalaji show oscillates between soft-porn and crude anthology set in rural India- Entertainment News, Firstpost". https://www.firstpost.com/entertainment/gandi-baat-review-this-altbalaji-show-oscillates-between-soft-porn-and-crude-anthology-set-in-rural-india-4460885.html. 
  38. ↑ ALTBalaji releases the poster of it's upcoming web series titled 'XXX Uncensored'
  39. ↑ Trailer of ALTBalaji's Youth Erotica X.X.X is out now!
  40. ↑ "Barun Sobti to star in ALTBalaji's web-series 'Dysfunctional Family'?". 16 March 2018. https://www.bizasialive.com/barun-sobti-star-altbalajis-web-series-dysfunctional-family/. 
  41. ↑ "‘Zaban Sambhal Ke’ trailer: Reboot starring Sumeet Raghavan will be streamed from Oct 19". https://scroll.in/reel/898441/zaban-sambhal-ke-trailer-reboot-starring-sumeet-raghavan-will-be-streamed-from-oct-19. 
  42. ↑ "ALTBalaji to launch a comedy web series titled 'Baby Come Naa'". https://www.mumbailive.com/en/entertainment/altbalaji-to-launch-comedy-web-series-titled-baby-come-naa-26208. 
  43. ↑ ["Karan Singh Grover to play a Bengali babu in a web series ~ Judaai!". http://www.dnaindia.com/bollywood/report-karan-singh-grover-to-play-a-bengali-babu-in-a-web-series-2544773/. Retrieved 12 September 2017. ]
  44. ↑ "ALTBalaji announces its next show Mangalyaan". 29 September 2017. http://indianexpress.com/article/entertainment/television/altbalaji-announces-its-next-show-mangalyaan-4867503/lite/. 
  45. ↑ "altbalaji". https://altbalaji.com/show/138. 
  46. ↑ "ALT BALAJI UNVEILS ITS PROGRAMMING". NexTV News. http://nextvnews.com/alt-balaji-unveils-its-programming/. Retrieved 12 May 2017. 
  47. ↑ 47.0 47.1 47.2 "Balaji Telefilms plans to invest Rs 400 cr in OTT, eyes break-even with 4 mn subs in 3.5 years". TelevisionPost. http://www.televisionpost.com/television/balaji-telefilms-plans-to-invest-rs-400-cr-in-ott-eyes-break-even-with-4-mn-subs-in-3-5-years/. Retrieved 12 May 2017. 
  48. ↑ Banan, Aastha (30 August 2015). "mid-day interview: Ekta Kapoor speaks up on moving beyond daily soaps and foraying into digital content". Mid Day. http://www.mid-day.com/articles/sunday-midday-people-news-lifestyle-ekta-kapoor-interview-alt-balaji-tv-shows-web-series/18209164. 
  49. ↑ "Watch Movies Online on ALTBalaji". https://altbalaji.com/movies. Retrieved 12 May 2017. 

External links




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