Biography:Peter Zandan

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Peter A. Zandan
Born
Peter Andrew Zandan

Longmeadow, Massachusetts, USA
Alma mater
Occupation
  • Global Vice Chairman, Hill+Knowlton Strategies
  • Chairman and Chief Data Scientist, Quantified Communications[1]
  • DBASSE Advisory Committee Member, National Academy of Science[2]
Known forZandan Poll, IntelliQuest
Board member of
  • McCombs Business School University of Texas, Austin
  • KLRU[3]
  • Quantified Communications
  • [4]
  • Meow Wolf
Children
  • Noah Zandan
  • Gabrielle Zandan
Awards
  • Interactive Week’s “Unsung Heroes of the Internet”
  • Ernst & Young’s “Entrepreneur of the Year”[5]
  • Austin Chronicle’s “Best Visionary”
  • Austin American Statesman's "Hero of Democracy" award[6]

Peter A. Zandan (born 1953) is an American entrepreneur and expert in the field of data science and analytics. Zandan is an investor, board member and executive advisor to numerous for-profit and not-for-profit organizations. Zandan is currently global vice chairman at Hill+Knowlton Strategies, and the executive chairman of Quantified Communications, an advanced analytics and communications software company. He was founder of IntelliQuest Information Group Inc., an Austin-based global research firm, and served as chairman and CEO from 1984 to 1998, taking the company public in 1996. Through IntelliQuest, Zandan pioneered the use of electronic surveys and the internet in the field of market research. In 1999, Zandan founded and served as CEO of Zilliant, a pricing optimization company.

Zandan is also known for playing an active role in the Austin, Texas community. In 2014, he developed and sponsored the Zandan Poll, an annual survey among Austin residents that covers a variety of topics including the economy, affordability, growth, education, policy issues and the overall cultural identity of Austin. Zandan is currently a member of the President's Circle of the National Academies of Sciences, Engineering, and Medicine. Zandan has served on the board of KLRU, a public television station in Austin, Texas, and is currently a Member of the Advisory Council of Red McCombs School of Business at University of Texas at Austin. Having moved to Austin in the 1970s, Zandan earned his MBA and Ph.D. in evaluation research at the University of Texas at Austin.

Early life and education

Born in Longmeadow, Massachusetts, Zandan received a bachelor's degree in history from the University of Massachusetts in 1975. In the latter half of the 1970s, Zandan moved to Mexico to pursue international studies.[7] After several years abroad, he returned to the United States and earned an MBA and Ph.D. in Evaluation Research in 1983 from the University of Texas.

Career

IntelliQuest

IQ logo.jpg
I was always interested in what motivates human behavior... When I completed my PhD, I realized I had an opportunity to apply what I knew to the emerging world of personal technology, when companies like Apple and Microsoft were just getting started. I started IntelliQuest Information, Inc., which I later took public, to analyze how people were using personal technology and incorporating it into their lives. What was so interesting about the technology world in the 1980s was that companies were very good at product development but were not so good at tuning in to marketplace needs. I was able to inform business efforts by providing consumer information that I gathered through some of the first electronic surveys.

—Peter Zandan, 2013. From Peter Zandan and the Power of Data[8]

Zandan founded his first major company in 1984 under the name of IntelliQuest, and subsequently served as the company's chairman and CEO until 1999. IntelliQuest focused on changing the way companies performed market research by pioneering ‘disk-by-mail’ methodologies, and later utilizing internet based electronic surveys. IntelliQuest was the fastest growing market research company worldwide through the 1990s as it provided new product, marketing, and branding services to corporations such as Apple, IBM, McKinsey & Co., Microsoft, and Hewlett-Packard.[9] The company provided marketing information to technology companies and direct marketing services to Internet marketers. Additionally it supplied information about tech markets on a subscription and proprietary project basis.[10] During this period, IntelliQuest grew to over 500 employees with offices in Austin, Silicon Valley, New York City and London. Under Zandan’s leadership, IntelliQuest was included twice on Inc. Magazine’s list of the 500 fastest-growing private companies in the United States.[11][12] Zandan took the company public in 1996 on the NASDAQ exchange, and it was acquired by WPP in 1999.

Zilliant

Zilliant Logo.jpg

In 1998, Peter Zandan founded and served as chairman of Zilliant Inc, another Austin-based corporation.[13] Through Zilliant, Zandan pioneered the application of machine learning and predictive analytics.[14] Zilliant developed into a leader in strategic pricing management, providing software solutions to enable corporations to outline and manage their e-commerce pricing. Zandan helped develop the company's flagship product, called Zilliant Intelligent Pricing solution (ZIPS), which tested real-time customer pricing behavior and monitored activity and market opportunities. ZIPS was based on Zandan's assertion that “the Internet allows companies to better understand their customers [and] their preferences,” .[15] Offering business-to-business predictive pricing and sales applications, Zilliant grew quickly.[16] Zilliant also develops artificial intelligence-driven sales and pricing solutions for companies.[17] In 2011, Zilliant was named as one of the top 50 venture-backed companies in Wall Street Journal's “The Next Big Thing” list.[18]

Hill+Knowlton Strategies

Peter Zandan is currently the Global Vice Chairman of Hill+Knowlton Strategies and has developed the firm's reputation management and communications research offerings. At Hill+Knowlton Zandan has provided assistance with international brand development for clients in the financial services, energy, technology, healthcare and retail industries.[19] More specifically, Zandan leads the Research+Data Insights (RDI) corporation underneath the umbrella organization of Hill+Knowlton Strategies. Zandan has helped RDI yield data-based insights that deliver metrics and counsel in brand health, communication, and data analytics.[20]

National Academy of Sciences

In June 2013, Zandan was selected to be a member of the President's Circle of the National Academy of Sciences., which engages leaders of various scientific disciplines from engineering to medicine in an effort to provide them with intellectual and financial resources. The President's Circle is an honorary association and membership is acquired through invitations from the presidents of the three Academies.[21] In addition to his position in the President’s Circle, Peter is also on the Advisory Committee for the NAS’ Division of Behavioral and Social Sciences and Education.[22] Through his work with the NAS and as a member of the Committee on America’s Climate Choices, Peter played a critical role in producing America’s Climate Choices, a series of studies requested by the United States Congress to inform environmental policy decisions.[23][24]

Other ventures

Along with being honored in 1998 as a lifetime member of the McCombs Business School's Advisory Council, Zandan has served on the board of public television station KLRU, and Meow Wolf, an arts and media organization based in Santa Fe, New Mexico.[25]. He has also invested in and advised new media companies including Wize, Inc., Klout (sold to Lithium Technologies)[26], and Next Big Sound (sold to Pandora).[27][28] Zandan was a professor of entrepreneurial marketing for University of Texas' graduate school of business.[29] Zandan has remained actively involved in startup companies through angel investing in such companies as Next Big Sound.[30]

Community involvement

Peter Zandan has impacted the Austin community through his social analytics work and external involvement. In 2014, he introduced the Zandan Poll, an annual report that surveys Austin-area residents to assess their attitudes on the community, economy, health, and transportation of the city.[31] As a longtime citizen of Austin, Zandan has watched the community grow over the years and wanted to create an objective tool to measure how Austinites felt their community was evolving. Zandan provides this as his gift to the Austin community. With the help of KLRU, Hill+Knowlton Strategies, RDI, and Cambia Information Group, the poll has expanded into other areas such as “cultural identity” and affordability in order to increase understanding and dialogue on key community issues.[32]

...few of our leaders successfully combine data and imagination, but those that do can change the world.

—Peter Zandan, 2013. From Peter Zandan and the Power of Data[33]

Zandan has also received Austin's “Soul of the City” business award for his contributions to the community and is the co-chair of the Austin 360 Summit, a one-day issues conference for Austin's high-tech executives. Additionally, he chairs the Austin City Limits committee as a member of the board of directors of KLRU-TV.[34]

Awards/recognitions

For growing IntelliQuest into one of the fastest-growing market research firms in the 1990s, Peter Zandan received the Ernst and Young's Entrepreneur of the Year Award in 1993 for High Technology and Electronics. The award represents an elite corp of men and women who have been recognized for their exceptional entrepreneurial achievements.[35] Due to his extensive work in the Austin area, Peter Zandan was also awarded the “Best Visionary” Award by The Austin Chronicle, a weekly newspaper in Austin, Texas .[36] Zandan also received the “Hero of Democracy” award by the Austin American-Statesman, and was recognized by Interactive Week as one of the “Unsung Heroes of the Internet.”[37][23]

References

  1. ↑ "About Quantified Communications". Quantified Communications. https://www.quantifiedcommunications.com/about. Retrieved July 17, 2017. 
  2. ↑ "Member Bios". The National Academies of Sciences, Engineering, and Medicine. http://sites.nationalacademies.org/DBASSE/DBASSE_083623. Retrieved July 17, 2017. 
  3. ↑ "Peter Zandan". Linkedin.com. https://www.linkedin.com/pub/peter-zandan/0/9b/560/. Retrieved July 15, 2015. 
  4. ↑ http://www.quantifiedcommunications.com/
  5. ↑ "About Peter Zandan". Zandan Poll. http://zandanpoll.com/about-peter-zandan/. Retrieved July 15, 2015. 
  6. ↑ "Executive Profile Peter Zandan". Bloomberg Business. https://www.bloomberg.com/research/stocks/private/person.asp?personId=473334&privcapId=93557&previousCapId=1137343&previousTitle=Reliant%20Energy%20Ventures%20Inc./. Retrieved July 17, 2017. 
  7. ↑ "Peter Zandan – Wacky Entrepreneur". Texas Software News. http://iriscompany.com/wp-content/uploads/zandan-tsn-feb99.pdf. Retrieved July 15, 2015. 
  8. ↑ "Peter Zandan and the Power of Data". The Presidents' Circle of the National Academies of Science, Engineering, and Medicine. http://nas-sites.org/presidents-circle/2013/12/11/peter-zandan-and-the-power-of-data/. Retrieved 17 July 2015. 
  9. ↑ "Speaker Bio Peter Zandan". Global PR Summit 2012. http://events.holmesreport.com/gprs-2012/speaker-peter-zandan.aspx/. Retrieved July 15, 2015. 
  10. ↑ "Company Overview IntelliQuest". Bloomberg Business. https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=30067/. Retrieved July 15, 2015. 
  11. ↑ Staff, Inc (1995-10-15). "The Inc. 500 Index". https://www.inc.com/magazine/19951015/2670.html. 
  12. ↑ Staff, Inc (1996-10-15). "The Inc. 500 Index". https://www.inc.com/magazine/19961015/2077.html. 
  13. ↑ "Company Overview of Zilliant, Inc.". Bloomberg Business. https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=93557/. Retrieved July 15, 2015. 
  14. ↑ Hawkins, Lori. "Goldman Sachs makes a $30 million bet on Austin's Zilliant" (in en). https://www.statesman.com/news/20170512/goldman-sachs-makes-a-30-million-bet-on-austins-zilliant. 
  15. ↑ "Software Developers High Tech Austin". Iris Company. http://iriscompany.com/wp-content/uploads/3RDE_Part2.pdf/. Retrieved July 15, 2015. 
  16. ↑ "Company Overview of Zilliant, Inc.". Bloomberg Business. https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=93557/. Retrieved July 15, 2015. 
  17. ↑ Andrea Hilao (2019-06-19). "Zilliant Joins SAP, Accelerating Expansion in EMEA" (in en-US). https://insidesap.com.au/zilliant-joins-sap-accelerating-expansion-in-emea/. 
  18. ↑ Austin, Colleen DeBaise And Scott (2011-03-10). "The Top 50 Venture-Backed Companies" (in en-US). Wall Street Journal. ISSN 0099-9660. https://www.wsj.com/articles/SB10001424052748703300904576178673309577828. 
  19. ↑ "MiniTrends 2012 Speaker – Peter Zandan". MiniTrends. http://minitrends.com/minitrends-trends-conference-2/speakers-2/peter-zandan/. Retrieved July 15, 2015. 
  20. ↑ "Research+Data Insights". H+K Strategies. http://www.hkstrategies.com/service/research-data-insights/. Retrieved July 15, 2015. 
  21. ↑ "President’s Circle Purpose". National Academy of Science. http://nas-sites.org/presidents-circle/presidents-circle-purpose/. Retrieved July 15, 2015. 
  22. ↑ "DBASSE Members". https://sites.nationalacademies.org/DBASSE/DBASSE_Members/index.htm. 
  23. ↑ 23.0 23.1 nass7720. "Peter Zandan and the Power of Data – The Presidents' Circle of the National Academies of Sciences, Engineering, and Medicine" (in en-US). https://nas-sites.org/PC/2015/04/01/peter-zandan-and-the-power-of-data-2/. 
  24. ↑ "America's Climate Choices". https://www.nap.edu/resource/12781/ACC-final-brief.pdf. 
  25. ↑ Press, Entertainment Associated. "Hit for-profit New Mexico art venue seeks out tiny investors" (in english). https://www.daytondailynews.com/entertainment/hit-for-profit-new-mexico-art-venue-seeks-out-tiny-investors/4K0GCg1Gz5mvcO6GW0BVdI/. 
  26. ↑ "Klout acquired for $200 million by Lithium Technologies". Time Inc. https://fortune.com/2014/03/26/klout-acquired-for-200-million-by-lithium-technologies/. Retrieved July 19, 2017. 
  27. ↑ "Pandora Buys Next Big Sound to Track Popular Music". The New York Times Company. https://www.nytimes.com/2015/05/20/business/media/pandora-buys-next-big-sound-to-track-popular-music.html. Retrieved July 17, 2017. 
  28. ↑ "Advisory Council Membership". McCombs School of Business. https://www.mccombs.utexas.edu/Invest-In-McCombs/Donors/Advisory-Council/Membership/. Retrieved July 15, 2015. 
  29. ↑ Communications, Emmis (July 2000) (in en). The Alcalde. Emmis Communications. https://books.google.com/books?id=cc0DAAAAMBAJ&pg=PA18&lpg=PA18&dq=peter+zandan+ut+faculty&source=bl&ots=pYctXohXKR&sig=ACfU3U0coCkA7PViAZvZuLSvvcID46U-Kg&hl=en&sa=X&ved=2ahUKEwjgqrnxpqTnAhVYhHIEHQDKDtsQ6AEwBHoECAoQAQ#v=onepage&q=peter%20zandan%20ut%20faculty&f=false. 
  30. ↑ "Next Big Sound About". Next Big Sound. https://www.nextbigsound.com/about/. Retrieved July 15, 2015. 
  31. ↑ "Explore the 2015 Zandan ‘Voices of the Austin Community’ poll". Austin American Statesman. http://projects.statesman.com/news/zandan-poll/#question/Q1/. Retrieved July 15, 2015. 
  32. ↑ "Zandan Poll". Zandan Poll. http://zandanpoll.com/. Retrieved July 15, 2015. 
  33. ↑ "Peter Zandan and the Power of Data". The Presidents' Circle of the National Academies of Science, Engineering, and Medicine. http://nas-sites.org/presidents-circle/2013/12/11/peter-zandan-and-the-power-of-data/. Retrieved 17 July 2015. 
  34. ↑ "Software Developers High Tech Austin". Iris Company. http://iriscompany.com/wp-content/uploads/3RDE_Part2.pdf/. Retrieved July 15, 2015. 
  35. ↑ "EY Entrepreneur of the Year". Ernst and Young. http://www.ey.com/US/en/About-us/Entrepreneurship/Entrepreneur-Of-The-Year/US_EOY_Article_EOY_HOF/. Retrieved July 15, 2015. 
  36. ↑ "Best of Austin". The Austin Chronicle. http://www.austinchronicle.com/best-of-austin/. Retrieved July 15, 2015. 
  37. ↑ Team, Culturati (2017-05-01). "Should You Talk Politics at Work?" (in en). https://medium.com/culturati/should-you-talk-politics-at-work-f91a41def0d4. 

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