Company:Audio-Technica

From HandWiki
Audio-Technica Corporation
株式会社オーディオテクニカ
TypePrivate KK
IndustryAudio equipment
Founded1962; 64 years ago (1962)
Shinjuku, Tokyo
FounderHideo Matsushita
Headquarters
Machida, Tokyo
,
Japan
Key people
Kazuo Matsushita (President)
Products
Websiteaudio-technica.com/en-us/

Audio-Technica Corporation (株式会社オーディオテクニカ, Kabushiki Kaisha Ōdio Tekunika) (stylized as audio-technica) is a Japanese company that designs and manufactures professional microphones, headphones, turntables, phonographic magnetic cartridges, and other audio equipment.

Company history

ATH-M50 headphones

Audio-Technica was established in 1962 in the Shinjuku district of Tokyo, Japan, by Hideo Matsushita as a phonograph cartridge manufacturer. Its first products were the AT-1 and the higher-end AT-3 MM stereo phono cartridges. Business rapidly developed, with the company starting to deliver cartridges to domestic audio manufacturers, and Audio-Technica expanded into other fields. The headquarters and factory moved to the current address in Naruse, Machida,[1] Tokyo in 1965.[2] In 1966, a test record entitled Moving Pulse (AT-6601) was released to help prove Audio-Technica's quality. In 1967, the company made a technological advance, releasing the AT-35X as the first ‘VM’ type stereo cartridge. This design increased growth in global exports, and the paten was extended across Switzerland, Canada, the UK, US, and West Germany.[1] In 1969, the company began exporting phono cartridges worldwide and launched the first microcassette recorders.[3]

In 1972, Audio-Technica established its US arm in Fairlawn, Ohio, and started shipping VM phono cartridges to European manufacturers. In 1974, the company developed its first headphones, the AT-700 series, which launched the same year.[3] In 1977, celebrating its 15-year anniversary, Audio-Technica released second-generation models of dynamic headphones in the ATH-3, ATH-4, and ATH-5. That same year, the company developed and released the dual moving-coil MC-type AT-34 stereo cartridge. The AT-800 series of microphones were introduced in 1978, moving Audio-Technica into the commercial microphones market,[1] and in the same year, the UK establishment in Leeds began operation.[2]

In the 1980s, with the growth in digital music formats threatening its core business of phonograph cartridges,[1] Audio-Technica began a period of diversification. Employee suggestions were solicited, with sushi machines among the ideas selected for further development.[4]

In 1984, Audio-Technica introduced the ASM50 Nigirikko, a nigiri-forming appliance for home kitchens, which incorporated a turn-table like mechanism to deposit the nigiri onto.[4][5] The market success of this product led the company to develop a range of sushi machinery for commercial and industrial use.[4] Audio-Technica remains one of the largest manufacturers of sushi machines globally today, with products marketed under the brand AUTEC.[4][5]

In 1981, a moving-coil cartridge that used diamond, specifically the AT1000 featuring a diamond cantilever, was introduced. That same year, the now long-selling AT33E was released.[1]

In 1986, the company developed RCA cables with high-purity copper produced from the continuous metal casting process, "Pure Copper Ohno Continuous Casting" (PCOCC), invented and developed between 1982 and 1985 by Atsumi Ohno.[6] In the same year, the company launched the AT33ML/OCC phono cartridge, the first made with PCOCC materials.[2] In 1987, the AT-OC9 was released. This is the original cartridge model from which today’s fourth-generation AT-OC9X series evolved.[1] In 1988, another Audio-Technica subsidiary was founded in Taiwan.[2]

In 1990s, Audio-Technica introduced several large-diaphragm condenser microphones for studio use: the AT4033 cardioid microphone in 1991,[2] the AT4050 multi-pattern in 1995,[7] and the AT4060 vacuum tube cardioid microphone in 1998.[8] The AT895, a DSP-controlled five-element microphone array providing adaptive directional audio acquisition, was introduced in 1999.[2] In 1996, the Southeast Asian establishment began operation in Singapore.[2]

In 1993, founder Hideo Matsushita took the position of Audio-Technica’s chairman. His son, Kazuo Matsushita, became the company's president.[1]

From 2006 to 2007, Audio-Technica released its first earbuds and noise-cancelling headphones.[1]

In 2008, the company celebrated its 20th anniversary of supplying microphones for US Presidential Debates, which it had been doing since 1998,[9] and continues to do into the 21st century.[10][11]

Since 2012, Audio-Technica has been releasing limited-edition headphones, debuting 11 limited-edition models between 2012 and 2023.[12] For their 50th anniversary, the company celebrated at CES (Consumer Electronics Show) 2012, debuting five limited-edition products: the ATH-W3000ANV over-ear headphone, ATH-PRO700MK2ANV DJ headphones, the AT150ANV moving-coil phono cartridge, and the AT-TI15ANV solid titanium headshell.[13][14]

Audio-Technica transparent gramaphone

In 2013, the company's founder, Hideo Matsushita, passed away on March 5, 2013. He was 93 years old.[1]

At the IFA Berlin Show in 2014, Audio-Technica launched five new pairs of headphones, three of which were sport orientated, and a new USB turntable, the LP120USBC, which allowed users to convert vinyl records into digital music files for playback on computers, phones, and tablets.[15] Also in 2014, the company remastered its M-Series line of professional monitor headphones with four next-generation M-Series headphones: ATH-M20x, ATH-M30x, ATH-M40x, and ATH-M50x.[16]

At the CES in 2017, the company released over 15 new headphones ranging from high-res to wireless and both. This included the Sound Reality series, which consisted of in-ears, over-ears, and over-ear wireless headphones (ATH-CKR100iS, ATH-CKR90iS, ATH-CKR70iS, ATH-DSR9BT, ATH-DSR7BT, and ATH-SR9).[17] Also in 2017, Audio-Technica partnered with Audient to release the AT2035-Studio "Essential Studio Kit", which was a microphone, interface, and headphone bundle.[18]

At CES 2019, Audio-Technica unveiled seven new turntables, which included the AT-LPW series featuring dark walnut or teak wood finishes, an updated AT-LP120 series still "aimed at DJs", and four new additions to the AT-LP60 series.[19] At NAMM 2019, the company offered new mic bundles geared toward drummers and vocalists (PRO-DRUM4, PRO-DRUM7, ATM-DRUM4, and ATM-DRUM7).[20] At IFA 2019, the company introduced its ATH-CKS5TW and ATH-CK3TW truly wireless in-ear headphones.[21]

The company would released the ATH-CK3TW in 2020, which featured Bluetooth 5.0 connectivity and a compact design, to fairly positive reviews.[22][23] That same year, Swedish speaker manufacturer Audio Pro Business joined Audio-Technica’s portfolio of distributed brands in the United Kingdom, Ireland, France, and Spain.[24]

In 2021, Audio-Technica continued to expand its product line, releasing the AT-BHA100 balanced headphone amplifier, the AT-DAC100 digital to analog converter,[25] and the "affordable" AT2040 hypercardioid dynamic podcast microphone for podcasts, voice-overs, video conferencing.[26][27] Also in 2021, Audio-Technica served as sponsor of the Relix Studio, the live streaming facility run by Relix magazine.[28]

In March 2022, Audio-Technica Canada announces a multi-year agreement with the JUNO Awards to serve as the “Official Pro Audio Partner” for the program.[29] In November 2022, for its 60th Anniversary, the company announce the AT-LP2022 manual belt-drive turntable, a limited-edition record player featuring a 30 mm thick, high-density clear acrylic chassis.[30][31] That year, the company would also resurrect its Sound Burger portable turntable from the '80s, with the new model featuring Bluetooth connectivity and a built-in lithium-ion battery with USB-C charging.[32] In January 2023, Audio-Technica announced that more Sound Burgers would be coming in the spring of that year.[33]

At InfoComm 2023, the company showcased its range of integration solutions for commercial use, including its Engineered Sound Wireless system featuring wireless microphones for video- and web-conferencing as well as its ATND1061DAN ceiling array, which could be compatible with Microsoft Teams Rooms, Zoom Rooms, or AVer PTZ cameras depending on the system.[34]

At the 2024 NAMM Show, Audio-Technica announced several big projects: the 3000 Series wireless in-ear monitor system, the AT2040USB hypercardioid dynamic USB microphone, the AT2020USB-XP cardioid condenser USB microphone, the ATH-M50xSTS StreamSet models, and limited-edition ATH-M50x wired and wireless headphones.[35] In March 2024, the company announced its ATH-AWKG wooden high-fidelity headphones.[36][37]

In 2026, the company announced two on-camera microphones designed for professional videographers and content creators, the ATV-SG1 and ATV-SG1LE, its first additions to this segment in 10 years.[38]

Audio equipment supplier

Since the late 1990s, Audio-Technica supplied microphones and headphones for US television shows, such as Big Brother,[39] as well as induction ceremonies and several international events:

Period Event Editions
1993–2015 Country Music Association (CMA) Awards 27th to 51st Annual CMA Awards[40][41][42][43]
1996–present Summer Olympic Games Atlanta 1996, Sydney 2000, Athens 2004, Beijing 2008, London 2012,[44]Tokyo 2020[45]
1997–2015 Rock and Roll Hall of Fame induction ceremony[46][47][48]
1998–2013 Grammy Awards 39th to 55th Annual GRAMMYs[49]
2002–present Winter Olympic Games Salt Lake City 2002, Torino 2006, Vancouver 2010, Sochi 2014, Pyeongchang 2018[44] Beijing 2022,[50] Milan Cortina 2026[51]
2019 MotoGP 2019[52]
2025 Electronic Sports League (ESL) Intel Extreme Masters February 7–9 2025, the ESL Intel Extreme Masters in the Spodek Arena in Katowice, Poland[53]
2025 Alpine World Ski Championships[54] Commissioned by Austrian broadcaster ORF

Technology

An Audio-Technica AT815a shotgun microphone
An Audio-Technica AT95E moving magnet phono cartridge
AT3035 microphone

One of their most famous products was a battery-operated, portable record player called Sound Burger (Sold in the US as Mister Disc) that was sold globally in the early 1980s. The model was re-launched in 2022 initially as a limited edition product, but due to overwhelming demand was made available permanently.[32][33]

In 2005, Audio-Technica developed "Uniguard", a method for making microphones resistant to radio frequency interference from cell phones, Bluetooth devices, wireless computer networks, and walkie-talkies. Thirteen patents were involved in bringing the feature to fruition, as company engineers modified many different elements of microphone construction and operation. Over 50 existing Audio-Technica microphone models have been upgraded with the new RFI-resistant technology.[55][56][57]

Awards

In 1965, Audio-Technica received an award from the Agency of Industrial Science and Technology for its AT-1001 tone arm package.[3]

In 1992, the company's AT4033 condenser microphone was chosen as the best microphone of 1991 at the Audio Engineering Society convention.[3]

In 2017, Audio-Technica's ATH-DSR9BT pure digital drive wireless headphones received the CES Innovation Award.[58] That same year, the AT-LP3 fully automatic turntable won the What Hi-Fi? 5-star Award.[59]

In 2018, the AT5047 cardioid condenser studio microphone won a NAMM Technical Excellence & Creativity (TEC) Award for Outstanding Technical Achievement in the “Microphones – Recording” category.[60]

In 2019, three products were nominated for "Outstanding Technical Achievement" in the 35th annual Technical Excellence & Creativity (TEC) Awards: the 5000 Series (Third Generation) UHF Wireless System, AT-LP140XP DJ turntable, and ATM350GL instrument microphone.[61] That same year, Audio-Technica's ATH-M50xBT wireless headphones received the Best of CES 2019 award.[62]

In 2024, the SoundStage! Network's Product of the Year awards featured Audio-Technica's AT-ART20 moving-coil cartridge and the Dayton Audio TT-1 turntable with Audio-Technica's AT-VM95E cartridge.[63]

In 2025, the high-end Hotaru turntable/record player,[64] which was revealed at Milan Design Week 2025,[65] won the A' Design Award for the "Audio Products" category.[66]

In 2026, the company's ATH-R70xa open-back reference headphones won for "Headphone/Earpiece Technology" at the 41st annual TEC Awards.[67][68]

See also

  • Sound Burger
  • Audio Engineer
  • List of microphone manufacturers
  • List of phonograph manufacturers

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 Ford, Jez (2022-06-23). "A brief history of Audio-Technica's 60 years" (in en). https://www.whathifi.com/features/a-brief-history-of-audio-technicas-60-years. 
  2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 "About Us". Audio-Technica. http://eu.audio-technica.com/en/about/. 
  3. ↑ 3.0 3.1 3.2 3.3 "Audio-Technica". http://www.gearogs.com/maker/3078-Audio-Technica. 
  4. ↑ 4.0 4.1 4.2 4.3 "Why Did One of Japan's Longest-Lived Audio Companies Start Making Sushi Robots?". https://medium.com/ignition-int/why-did-one-of-japan-s-longest-lived-audio-companies-start-making-sushi-robots-b5aa51502f04. 
  5. ↑ 5.0 5.1 "AUTECのヒストリー" (in en). https://www.autec.jp/en/aboutus/history/. 
  6. ↑ , Atsumi"Continuous metal casting" patent, issued 1985-05-07
  7. ↑ "Audio-Technica AT4050 ST". https://www.soundonsound.com/reviews/audio-technica-at4050-st. 
  8. ↑ "Audio–Technica AT4060A". https://www.soundonsound.com/reviews/audio-technica-at4060a. 
  9. ↑ Staff, F. O. H. (2012-10-29). "Audio-Technica Mics Chosen for All Four 2012 Presidential Debates" (in en-US). https://fohonline.com/newsroom/news/audio-technica-mics-chosen-for-all-four-2012-presidential-debates/. 
  10. ↑ "Audio-Technica the voice of two candidates". 2004-10-25. https://www.lsionline.com/news/audio-technica-the-voice-of-two-candidates-ege4d7/. 
  11. ↑ Staff, P. S. W. (2012-10-18). "Audio-Technica Mics Continue To Capture Sound For Presidential Debate Series At October 16 Town Hall" (in en-US). https://www.prosoundweb.com/audio-technica-mics-continue-to-capture-sound-for-presidential-debate-series-at-october-16-town-hall/. 
  12. ↑ Staff, P. S. W. (2024-01-18). "Audio-Technica Holding Design Contest For Annual ATH-M50x & ATH-M50xBT2 Limited-Edition Color" (in en-US). https://www.prosoundweb.com/audio-technica-holding-design-contest-for-annual-ath-m50x-ath-m50xbt2-limited-edition-color/. 
  13. ↑ Everard, Andrew (2012-01-13). "CES 2012: Audio-Technica marks its half-century with limited edition Anniversary range" (in en). https://www.whathifi.com/news/ces-2012-audio-technica-marks-its-half-century-limited-edition-anniversary-range. 
  14. ↑ Staff, Mix (2012-01-06). "Audio-Technica Marks 50-Year Anniversary in 2012" (in en-US). https://www.mixonline.com/technology/audio-technica-marks-50-year-anniversary-2012-379668. 
  15. ↑ "IFA 2014: Audio Technica launches new headphones and USB turntable" (in en). 2014-09-03. https://www.whathifi.com/news/ifa-2014-audio-technica-launches-new-headphones-and-usb-turntable. 
  16. ↑ Staff, P. S. W. (2014-02-07). "Audio-Technica Introduces Next-Generation M-Series Headphones" (in en-US). https://www.prosoundweb.com/audio-technica-introduces-next-generation-m-series-headphones/. 
  17. ↑ Sade (2017-01-05). "Audio Technica CES 2017 New Releases" (in en-US). https://majorhifi.com/audio-technica-ces-2017-releases/. 
  18. ↑ "Audio-Technica & Audient team up for studio bundle". https://www.soundonsound.com/news/audio-technica-audient-team-studio-bundle. 
  19. ↑ "Audio-Technica unveils seven new turntables at CES 2019 — The Vinyl Factory" (in en). https://www.thevinylfactory.com/news/audio-technica-unveils-seven-new-turntables-ces-2019. 
  20. ↑ SDM (2019-01-24). "NAMM 2019 - Audio-Technica Offers Drum Mic Bundles" (in en-US). https://sickdrummermagazine.com/news/2019-namm-coverage/namm-2019-audio-technica-offers-drum-mic-bundles/. 
  21. ↑ "Audio-Technica Introduces Truly Wireless Earbuds with Long-Lasting Battery at IFA 2019" (in en). 2026-03-04. https://audioxpress.com/news/audio-technica-introduces-truly-wireless-earbuds-with-long-lasting-battery-at-ifa-2019. 
  22. ↑ LooperIn-Ear, Christian de (2020-02-25). "Audio Technica ATH-CK3TW True Wireless Headphones Review" (in en-US). https://headphonereview.com/in-ear/audio-technica-ath-ck3tw-true-wireless-headphones-review/. 
  23. ↑ Bloch, Gabby (2020-01-16). "Audio-Technica ATH-CK3TW Review". https://majorhifi.com/audio-technica-ath-ck3tw-review/. 
  24. ↑ "Audio-Technica Broadens Distribution With Sweden’s Audio Pro Business - Sports Video Group" (in en-US). 2020-02-25. https://www.sportsvideo.org/2020/02/25/audio-technica-broadens-distribution-with-swedens-audio-pro-business/. 
  25. ↑ White, Ian (2021-11-10). "Audio-Technica AT-BHA100 Headphone Amp & AT-DAC100 DAC Unveiled" (in en-US). https://www.ecoustics.com/products/audio-technica-at-bha100-dac100/. 
  26. ↑ Sparrow, Mark. "Audio-Technica’s New Professional Podcasting Mic Is So Affordable" (in en). Forbes. https://www.forbes.com/sites/marksparrow/2021/07/29/audio-technicas-new-professional-podcasting-mic-is-so-affordable/. 
  27. ↑ ACS, Matthew Allard (2021-07-29). "Audio-Technica AT2040 Hypercardioid Dynamic Podcast Microphone" (in en-US). https://www.newsshooter.com/2021/07/29/audio-technica-at2040-hypercardioid-dynamic-podcast-microphone/. 
  28. ↑ "Audio-Technica Sponsors Relix Studio - Sports Video Group" (in en-US). 2021-08-13. https://www.sportsvideo.org/2021/08/13/audio-technica-sponsors-relix-studio/. 
  29. ↑ "Audio-Technica Canada Announces Multi-Year Partnership with the JUNO Awards as “Official Pro Audio Partner” – UNITE Partnerships Inc." (in en-US). https://unitepartnerships.com/audio-technica-canada-announces-multi-year-partnership-with-the-juno-awards-as-official-pro-audio-partner. 
  30. ↑ Mitchell, Brian (2022-11-01). "Audio-Technica's 60th Anniversary AT-LP2022 Turntable Redefines "Transparency"" (in en-US). https://www.ecoustics.com/products/audio-technica-at-lp2022/. 
  31. ↑ Connection, Music (2022-11-01). "Audio-Technica Introduces 60th Anniversary AT-LP2022 Turntable - Music Connection Magazine" (in en-US). https://www.musicconnection.com/audio-technica-introduces-60th-anniversary-at-lp2022-turntable/. 
  32. ↑ 32.0 32.1 "Audio-Technica resurrects its Sound Burger portable turntable from the '80s" (in en-US). 2022-11-01. https://www.engadget.com/audio-technica-2022-sound-burger-announced-130041048.html. 
  33. ↑ 33.0 33.1 Sparrow, Mark. "Audio-Technica Says More Sound Burgers Will Be Served This Spring" (in en). Forbes. https://www.forbes.com/sites/marksparrow/2023/01/06/audio-technica-says-more-sound-burgers-will-be-served-this-spring/. 
  34. ↑ "InfoComm 2023: Audio-Technica Demonstrates Its Range of System Integration Solutions - Sports Video Group" (in en-US). 2023-06-14. https://www.sportsvideo.org/2023/06/14/audio-technica-demonstrates-its-range-of-system-integration-solutions-at-infocomm-booth-3554/. 
  35. ↑ "NAMM 2024: Audio-Technica Product Announcements - Sports Video Group" (in en-US). 2024-01-29. https://www.sportsvideo.org/2024/01/29/namm-2024-audio-technica-product-announcements/. 
  36. ↑ published, Becky Scarrott (2024-03-07). "Audio-Technica’s new headphones use ‘ancient wood’ to offer unique sound" (in en). https://www.techradar.com/audio/headphones/audio-technicas-new-headphones-use-ancient-wood-to-offer-unique-sound. 
  37. ↑ "Audio-Technica debuts ATH-AWKG headphones" (in en). 2024-05-15. https://www.hifichoice.com/content/audio-technica-debuts-ath-awkg-headphones. 
  38. ↑ Schneider, Jaron (2026-03-19). "Audio-Technica's ATV Mics Are Its First Made for On-Camera in a Decade" (in en). https://petapixel.com/2026/03/19/audio-technicas-atv-mics-are-its-first-made-for-on-camera-in-a-decade/. 
  39. ↑ Baldock, Lee (2003-07-24). "Audio-Technica in the Big Brother House". https://www.lsionline.com/news/audio-technica-in-the-big-brother-house-8aa1jv/. 
  40. ↑ Staff, Mix (2005-12-02). "Audio-Technica Heard at CMA Awards" (in en-US). https://www.mixonline.com/news/audio-technica-heard-cma-awards-421791. 
  41. ↑ "AUDIO-TECHNICA PROVIDES MICROPHONE SOLUTIONS FOR 2010 CMA AWARDS" (in en). 2010-12-31. https://www.livedesignonline.com/audio-technica-provides-microphone-solutions-for-2010-cma-awards. 
  42. ↑ Frost, Adam (2016-11-04). "Audio-Technica solutions for 50th CMA Awards" (in en-US). https://www.lightsoundjournal.com/2016/11/04/audio-technica-solutions-for-50th-cma-awards/. 
  43. ↑ TPi (2017-11-13). "Audio-Technica Supply CMA Awards" (in en-GB). https://www.tpimagazine.com/audio-technica-supply%E2%80%A8-cma-awards/. 
  44. ↑ 44.0 44.1 "About Audio-Technica". https://eu.audio-technica.com/about. 
  45. ↑ Staff, P. S. W. (2021-06-07). "NBC Olympics Selects Audio-Technica As Microphone & Headphone Supplier For The Tokyo Games" (in en-US). https://www.prosoundweb.com/nbc-olympics-selects-audio-technica-as-microphone-headphone-supplier-for-the-tokyo-games/. 
  46. ↑ Staff, P. S. W. (2010-03-24). "Audio-Technica Mics Chosen for the Rock and Roll Hall of Fame Induction Ceremony" (in en-US). https://www.prosoundweb.com/audio-technica-mics-chosen-for-the-rock-and-roll-hall-of-fame-induction-ceremony/. 
  47. ↑ Ramsey, Colby (2015-05-05). "Rock and Roll Hall of Fame stars rely on Audio-Technica" (in en-GB). https://audiomediainternational.com/rock-and-roll-hall-of-fame-stars-rely-on-audio-technica/. 
  48. ↑ "Audio Technica Outfits Rock and Roll Hall of Fame Ceremony with Plethora of Mics - Sports Video Group" (in en-US). 2010-03-17. https://www.sportsvideo.org/2010/03/17/audio-technica-outfits-rock-and-roll-hall-of-fame-ceremony-with-plethora-of-mics/. 
  49. ↑ AVNetwork Staff (2013-02-13). "GRAMMY Awards Show Uses Audio-Technica Microphones" (in en). https://www.avnetwork.com/avnetwork/grammy-awards-show-uses-audio-technica-microphones-116990. 
  50. ↑ Staff, Mix (2022-02-14). "Beijing Olympics Captured with More Than 2,300 A-T Mics" (in en-US). https://www.mixonline.com/post-and-broadcast/beijing-olympics-captured-with-more-than-2300-a-t-mics. 
  51. ↑ "The technology powering NBC’s Milan Cortina Winter Olympics coverage" (in en-US). https://www.newscaststudio.com/2026/02/04/the-technology-powering-nbcs-milan-cortina-winter-olympics-coverage/?og=1. 
  52. ↑ Sports, Dorna. "Audio-Technica: capturing the sound of MotoGP™" (in en). https://www.motogp.com/en/news/2019/09/09/audio-technica-capturing-the-sound-of-motogp/307267. 
  53. ↑ "Audio-Technica Microphones Transmit The Thrilling Atmosphere Of The ESL Intel Extreme Masters 2025 To Living Rooms Around The World - Sports Video Group" (in en-US). 2025-06-10. https://www.sportsvideo.org/2025/06/10/audio-technica-microphones-transmit-the-thrilling-atmosphere-of-the-esl-intel-extreme-masters-2025-to-living-rooms-around-the-world/. 
  54. ↑ Priestley, Jenny (2025-08-19). "Audio-Technica gives ORF's coverage of the Alpine World Ski Championships the inside edge" (in en-GB). https://www.tvbeurope.com/audio/audio-technica-gives-orfs-coverage-of-the-alpine-world-ski-championships-the-inside-edge. 
  55. ↑ "Sound & Video Contractor, January 1, 2006. John McJunkin. Audio-Technica UniPoint Line: New improvements to a solid and reliable line of microphones". Svconline.com. http://svconline.com/mag/avinstall_audiotechnica_unipoint_line/. 
  56. ↑ Audio Courses dot com. Audio-Technica Provides UniGuard RFI Protection for New Engineered Sound Integ
  57. ↑ "Audio Technica. Audio-Technica's UniGuard technology: Protection from Radio Frequency Interference". Audio-technica.com. http://www.audio-technica.com/cms/features/c7c8449a8a90ba58/index.html. 
  58. ↑ "Audio-Technica ATH-DSR9BT Pure Digital Drive Wireless Headphones Get CES 2017 Innovation Honoree Award" (in en). 2026-02-24. https://audioxpress.com/news/audio-technica-ath-dsr9bt-pure-digital-drive-wireless-headphones-gets-ces-2017-innovation-honoree-award. 
  59. ↑ published, Kashfia Kabir (2018-12-25). "Save £55 on a five-star Audio Technica AT-LP3 turntable" (in en). https://www.whathifi.com/news/save-pound55-on-an-audio-technica-at-lp3-turntable. 
  60. ↑ Connection, Music (2018-02-06). "Audio-Technica AT5047 Studio Microphone Wins Technical Excellence and Creativity (TEC) Award - Music Connection Magazine" (in en-US). https://www.musicconnection.com/audio-technica-at5047-tec-award/. 
  61. ↑ Connection, Music (2019-08-06). "Multiple Audio-Technica Products Nominated for TEC Awards - Music Connection Magazine" (in en-US). https://www.musicconnection.com/multiple-audio-technica-products-nominated-tec-awards/. 
  62. ↑ Berry, Sean (2019-01-10). "Audio-Technica ATH-M50xBT wireless headphones take home Best of CES 2019 award" (in en-US). https://www.videomaker.com/updated-ath-m50xbt-wireless-headphones-feature-nearly-two-days-of-battery-life/. 
  63. ↑ "SoundStage! Hi-Fi | SoundStageHiFi.com - The 2024 SoundStage! Network Awards for Outstanding Achievements and Products of the Year". https://www.soundstagehifi.com/index.php/opinion/1927-the-2024-soundstage-network-awards-for-outstanding-achievements-and-products-of-the-year. 
  64. ↑ Bowe, Tucker (2026-01-04). "This Audiophile Turntable Is the Culmination of 60 Years of Japanese Hi-Fi Excellence" (in en-US). https://www.gearpatrol.com/audio/audio-technica-at-lpa2-turntable-gp100/. 
  65. ↑ "Audio-Technica’s Hotaru Levitates Analog Listening to New Heights". https://www.stereonet.com/news/audio-technicas-hotaru-levitates-analog-listening-to-new-heights. 
  66. ↑ Competition, A' Design Award and (2025-02-27). "Audio-Technica Corporation - A' Design Award Winner" (in en). https://competition.adesignaward.com/ada-winner-designer.php?profile=366615. 
  67. ↑ International, Audio Media (2026-01-30). "Audio-Technica ATH-R70xa receives TEC Award Recognition at NAMM 2026" (in en-GB). https://audiomediainternational.com/audio-technica-ath-r70xa-receives-tec-award-recognition-at-namm-2026/. 
  68. ↑ "Congratulations to the Winners!". https://www.tecawards.org/#lp-pom-text-280. 



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