Company:BlueSG

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Flexar
(BlueSG Pte Ltd)
TypePrivate
IndustryCar rental
Founded2017; 9 years ago (2017)
Headquarters48 Changi South Street 1, Tampines, East Region, Singapore[1]
Area served
Singapore
Key people
Services
IncreaseS$ 5.2 million (2019) [3]
DecreaseS$ 9.3 million (2019)[4]
ParentGoldbell Group
Website{{{1}}}

Flexar (officiallly BlueSG Pte Ltd[1]) is a Singaporean company providing electric car sharing and electric car charging services.[5] The company was originally launched as BlueSG in September 2017, beginning operations in December 2017 with 30 charging stations and 80 all-electric Bolloré Bluecar available via a paid subscription model.[6]

In February 2021, BlueSG was acquired by Goldbell Group, with the acquisition completed in October 2021.[7][8][9] Around the same period, its charging network was divested to TotalEnergies.[10] By December 2020, the company had expanded to 374 charging stations and a fleet of 667 vehicles across Singapore.[11]

In August 2025, operations were temporarily suspended, during which the existing fleet was retired and the charging network discontinued. In April 2026, the company relaunched a renewed car-sharing service under the brand name Flexar, while continuing to operate under its legal entity, BlueSG Pte Ltd.[12]

History

A Bolloré Bluecar parked at a BlueSG charging station in Punggol in 2021.
Logo of blueSG (2017–2025)

2016 - 2017: Bolloré and LTA agreement for an electric car-sharing programme

In June 2016, Bolloré signed an agreement with the Land Transport Authority (LTA) and the Economic Development Board to develop an electric car-sharing programme. On 27 September 2017, BlueSG announced with LTA to launch Singapore's first large scale electric car sharing programme, with the service's electric car supplied by Bolloré. The company also opened their Asia-Pacific headquarters for its e-mobility, energy management and system integration business for the region.[13] Bolloré used to operate several similar electric car-sharing services such as Autolib' in Paris, BlueIndy in Indianapolis and Bluecity in London, but failed to achieve scalability and has since ceased to operate in these 3 cities.[14][15][16]

Construction of the charging stations began at the end of September 2017 and in December 2017, the service was officially opened to the public with 30 charging stations and 80 cars located throughout the island.[6] BlueSG planned to expand the service to offer 2,000 charging points in 500 charging locations, with 400 charging points open for public use and 1,000 electric cars deployed by 2020.[17] In January 2018, within the first 3 weeks of operations, over 3,000 members signed up for the service, with 5,000 rentals completed.[17]

2018 - 2020: Launch as blueSG

In December 2018, it was announced that BlueSG will open its charging stations to privately owned electric vehicles from the first quarter of 2019.[18] The charging service was officially launched in April 2019, with a total of 25 charging stations open to privately owned electric vehicles on a yearly subscription basis.[19]

In April 2019, BlueSG released 99 charging points, which is around 13 per cent of its network of 755 chargers at 191 stations, across 25 locations for public use. It had also promised to release 20 per cent of its projected of 2,000 chargers by 2020.[20]

2021 - 2025: Acquisition by Goldbell and TotalEnergies, temporary suspension

In February 2021, Goldbell Group, a Singaporean company, announced it had acquired BlueSG from Bolloré and the acquisition was finalised by October of the same year, after being in discussions since June 2020. According to Singapore's Accounting and Corporate Regulatory Authority, BlueSG has been in a deficit since its launch, with the company making a loss of S$9.3 million in 2019.[4] After the acquisition was completed in October 2021, Goldbell would be investing around S$70 million in the company within the next 5 years to expand BlueSG's services and fleet, with plans to introduce different models of electric vehicles into its fleet[9] and to set up a new research and development centre that will be developing new mobility technologies and algorithms and to expand the service regionally.[21]

On 28 July 2021, it was announced that the network of 1,500 BlueSG charging stations was sold to TotalEnergies, which would continue to operate and maintain the charging stations.[10]

On 4 August 2025, it was announced that BlueSG would pause its car-sharing service from 8 August as part of a major relaunch and the introduction of a new service in 2026, while also laying off a portion of its workforce.[22] BlueSG was criticised for the sudden announcement with only four days' notice, which caught both customers and employees off guard.[22] While the fleet was initially being transferred to Tribecar, another car sharing firm, to be part of its rental fleet,[23] the Land Transport Authority, the regulator, blocked the transfer due to restrictions of the EV Sharing Scheme, which the Bolloré Bluecar inventory was registered under at.[24] Instead, the Bolloré Bluecar inventory was scrapped while Opel Corsa-e cars were sold to used car dealerships.[24] The EV charging network, while operated under TotalEnergies, was shut down on 30 September 2025, with majority of the charging points transferred to other EV charging operators.[25]

2026 - present: Relaunched as Flexar

In April 2026, the company announced its return to the car sharing market, offering point-to-point rental services. It would charge customers rental fees, allowing them to return vehicles at specific locations while it managed the top-up of fuel or charging of batteries depending on the vehicle type. The fleet is a mix of electric and combustion engine cars.[26]

The service was officially launched on 4 May 2026, with 200 cars and 100 pick-up/drop-off points.[27]

Current operations and fleet

Flexar operations and fleet

The service is available to users aged 18 and above who hold a valid Singapore driving licence. It operates as a point-to-point car-sharing system, similar to BlueSG’s previous model. Unlike its predecessor, Flexar does not require a membership fee, and its fleet is not fully electric.[28]

According to the company’s website, rentals are free for the first five minutes. Thereafter, charges are S$0.52 per minute for the next 15 minutes, S$0.49 per minute for the subsequent 20 minutes, S$0.46 per minute for the following 20 minutes, and S$0.44 per minute beyond one hour.[29]

Former operations and fleet

BlueSG operations

Anyone aged 21 years and above with a valid Singapore driving license, ASEAN driving license or an International driver's permit could sign up for the service through the BlueSG mobile application or their official website. Users could choose between 2 rental plans, with per minute fees of S$0.36 (increased from S$0.33 from 1 March 2021).[30] An available car could be booked through the mobile application or at the charging station itself. A parking space would also be reserved through the application prior to returning the car to the charging station, or users can park at any available lot that is not already reserved.

BlueSG introduced 2 rental packages on 1 October 2019, with the packages originally available for durations of 3 hours and 5 hours rentals respectively, which were only available from Monday to Friday.[31] On 1 March 2021, with per minute fees increased to S$0.36, the prices for the rental packages was also revised and the 5 hour package was replaced with a 4 hours one instead.[32] As of March 2024, the rates for the Corsa-E was revised to S$0.52 per minute, rental packages were also revised to 2 hours and 3 hours only available at different prices for weekdays and weekends, with the 4 hours package removed.[30]

Private EV charging service

The BlueSG charging service was officially launched in April 2019, with users having to sign up for the charging services through BlueSG's official website and a yearly subscription fee of $20 will be charged in addition to per-minute charging fees of $1 per hour for first 3 hours and $2 per hour subsequently.[19][33]

Fleet

Main article: Engineering:Bolloré Bluecar
Corsa-e at a Bluesg station in Kembangan, Singapore

The service used the all-electric Bolloré Bluecar, which were adapted to suit Singapore's left-hand traffic. It is a three-door hatchback electric car with four seats and has a 30 kWh lithium metal polymer (LMP) battery, coupled to a supercapacitor, that provides an electric range of 250 km (160 mi) in urban use, and a maximum speed of 120 km/h (75 mph).[34]

The Opel Corsa-e was introduced to the fleet in October 2022.[35] It is a five-door hatchback electric car with five seats and with a 50 kWh lithium-ion battery pack, which has an estimated range of 337 km (209 mi), which is longer than the range of the Bluecar. The car also features fast charging which allows it to be recharged from 10 to 80 percent capacity in 30 minutes, although there are no fast chargers in BlueSG stations.[36]

In July 2023, BlueSG unveiled its latest addition to the fleet, a Singaporean-assembled, "First 100" edition Hyundai Ioniq 5.[37] It is a five-door SUV electric car with five seats and has a 77 kWh lithium-ion battery pack, enabling a maximum driving range of 507 km (315 mi). Being the one and only fleet vehicle of its kind, it features a distinct livery and colour as compared to the rest of the fleet. The car bears the license plate "EVS1L", designating it as the inaugural car among the 100.[38] The car is accessible only via advance reservations and special rental packages, which cost S$90 and S$200 for 6-hour and 24-hour durations respectively.[39]

Controversies

As with most car sharing companies in Singapore, BlueSG has come into the spotlight for its high excess fees against its users in an event of an accident or maintenance issues with the vehicle, including minor ones,[40] with growing calls to regulate the industry and increase consumer protections from such predatory practices.[41]

In 2021, a BlueSG user was charged SG$1,000 for a flat tyre.[42] In 2022, a BlueSG user was charged almost S$10,000 excluding a further third-party charge of S$5,000 to S$8,000 – totaling up to S$18,000 – after the car was damaged from hitting a garbage can.[43]

In 2025, a BlueSG employee was charged for exploiting the system for free rides and for driving without a driving licence on 150 occasions between 2023 and 2024. As a customer service agent, he misused his access to BlueSG's internal database, adjusting rental durations to zero minutes so that he could drive for free. The employee was sentenced to seven months and six weeks imprisonment and was banned from obtaining any driving licence for three years.[44]

  • Bluesg Bluecar with the 100 stations celebratory livery.
    Bluesg Bluecar with the 100 stations celebratory livery.
  • Front view of the Bluecar.
    Front view of the Bluecar.
  • Bluesg Bluecars parked at a station.
    Bluesg Bluecars parked at a station.
  • Bluesg station in Ang Mo Kio.
    Bluesg station in Ang Mo Kio.
  • Front view of the Corsa-e.
    Front view of the Corsa-e.
  • Back view of the Corsa-e.
    Back view of the Corsa-e.
  • Bluesg Corsa-e parked at a station.
    Bluesg Corsa-e parked at a station.

See also

References

  1. ↑ 1.0 1.1 "BLUESG PTE. LTD. (201617258W) - Singapore Company". SGP Business. https://www.sgpbusiness.com/company/BlueSG-Pte-Ltd. Retrieved April 26, 2026. 
  2. ↑ "BlueSG lays off staff ahead of operations pause to revamp app and fleet". The Business Times. August 4, 2025. https://www.businesstimes.com.sg/companies-markets/transport-logistics/bluesg-lays-staff-ahead-operations-pause-revamp-app-and-fleet. Retrieved April 26, 2026. 
  3. ↑ "BlueSG". Tracxn. https://tracxn.com/d/companies/bluesg.com.sg. 
  4. ↑ 4.0 4.1 "Electric car-sharing outfit BlueSG poised to be sold". The Straits Times. 1 February 2021. https://www.straitstimes.com/singapore/transport/electric-car-sharing-outfit-bluesg-poised-to-be-sold. 
  5. ↑ "BlueSG Pte Ltd Information". The French Chamber of Commerce in Singapore. https://www.fccsingapore.com/membership/directory/account/1303. 
  6. ↑ 6.0 6.1 "SINGAPORE'S FIRST LARGE-SCALE ELECTRIC VEHICLE CAR-SHARING PROGRAMME TO HIT THE ROADS IN DECEMBER". Land Transport Authority. 27 September 2017. https://www.lta.gov.sg/apps/news/page.aspx?c=2&id=48509d3b-e74d-459b-b84e-5c1b79db4c76. 
  7. ↑ "Goldbell Group confirms BlueSG acquisition, to invest more than S$70 million over next 5 years". Channel News Asia. 5 February 2021. https://www.channelnewsasia.com/news/singapore/bluesg-acquisition-goldbell-group-invest-70-million-car-sharing-14118680. 
  8. ↑ "GOLDBELL GROUP ANNOUNCES ACQUISITION OF BLUESG". Goldbell - Market Leader in Industrial Vehicles. Goldbell. 5 February 2021. https://www.goldbell.com.sg/happenings/goldbell-group-announces-acquisition-of-bluesg/. 
  9. ↑ 9.0 9.1 "GOLDBELL ON THE FAST TRACK TO DRIVE BLUESG GROWTH Company plans to invest up to S$40 million by end 2023". Goldbell Group. 18 October 2021. https://www.goldbell.com.sg/happenings/goldbell-on-the-fast-track-to-drive-bluesg-growth/. 
  10. ↑ 10.0 10.1 "BlueSG electric vehicle charging network to be acquired by TotalEnergies". Channel News Asia. 28 July 2021. https://www.channelnewsasia.com/singapore/bluesg-totalenergies-electric-vehicle-ev-charging-network-2075701. 
  11. ↑ "S'pore Electric Car-Sharing Firm BlueSG Confirms Acquisition By Goldbell Group". Vulcan Post. 5 February 2021. https://vulcanpost.com/732499/bluesg-in-talks-to-be-sold-to-goldbell-group/. 
  12. ↑ "BlueSG’s revamped car-sharing service Flexar to begin public beta testing". April 13, 2026. https://www.businesstimes.com.sg/companies-markets/bluesgs-revamped-car-sharing-service-flexar-begin-public-beta-testing. Retrieved April 26, 2026. 
  13. ↑ "Singapore's first electric car-sharing programme to launch in December". Channel News Asia. 27 September 2017. https://www.channelnewsasia.com/news/singapore/singapore-s-first-electric-car-sharing-programme-to-launch-in-9254156. 
  14. ↑ "Paris: Autolib electric car scheme 'to end in days' after authorities pull the plug". The Local. 19 June 2018. https://www.thelocal.fr/20180619/wheels-set-to-come-off-paris-autolib-electric-cars. 
  15. ↑ "BlueIndy electric cars will be repurposed — or crushed". Auto Blog. 31 May 2020. https://www.autoblog.com/2020/05/31/blueindy-shared-electric-cars-scrapped/. 
  16. ↑ "Bluecity service has permanently closed since 10 February 2020". Bluecity. https://www.blue-city.co.uk/. 
  17. ↑ 17.0 17.1 "More than 5,000 BlueSG electric car rentals in first 3 weeks of service". The Straits Times. 3 January 2018. https://www.straitstimes.com/singapore/transport/more-than-5000-bluesg-electric-car-rentals-in-first-3-weeks-of-service. 
  18. ↑ "BlueSG will open charging stations to privately owned electric vehicles from next year". The Straits Times. 1 December 2018. https://www.straitstimes.com/singapore/transport/bluesg-will-open-charging-stations-to-privately-owned-electric-vehicles-from. 
  19. ↑ 19.0 19.1 "BlueSG opens charge points to electric vehicle owners". 23 April 2019. https://www.bluesg.com.sg/sites/bluesg/files/medias/images/PDF/bluesg_opens_charge_points_to_electric_vehicle_owners_23_april_2019.pdf. 
  20. ↑ Tan, Christopher (2019-04-23). "Owners of electric vehicles can pay to use BlueSG chargers from today" (in en). The Straits Times. ISSN 0585-3923. https://www.straitstimes.com/singapore/transport/electric-vehicle-owners-can-pay-to-use-bluesg-chargers-from-today. 
  21. ↑ "Goldbell confirms acquisition of BlueSG; commits $70m to turn it around and expand business". The Straits Times. 5 February 2021. https://www.straitstimes.com/singapore/transport/goldbell-confirms-acquisition-of-bluesg-commits-70m-to-turn-it-around-and-expand. 
  22. ↑ 22.0 22.1 Ong, Chelsea (4 August 2025). "BlueSG announces sudden pause to car-sharing service from Aug 8, confirms layoffs". https://www.channelnewsasia.com/singapore/bluesg-pause-services-aug-8-car-sharing-5275291. 
  23. ↑ "Tribecar repurposing used BlueSG cars for new EV rental fleet" (in en). https://www.channelnewsasia.com/singapore/tribecar-bluesg-car-sharing-electric-vehicle-repurpose-5312441. 
  24. ↑ 24.0 24.1 "BlueSG disposes of old EVs ahead of relaunch in 2026" (in en). The Straits Times. 2025-12-18. ISSN 0585-3923. https://www.straitstimes.com/singapore/transport/bluesg-disposes-old-evs-ahead-of-relaunch-in-2026. 
  25. ↑ "TotalEnergies ends EV charging operation in S’pore, to transfer charging points to other operators" (in en). The Straits Times. 2025-11-27. ISSN 0585-3923. https://www.straitstimes.com/singapore/transport/totalenergies-ends-ev-charging-operation-in-spore-to-transfer-charging-points-to-other-operators?ref=inline-article. 
  26. ↑ "BlueSG relaunches as Flexar car sharing service" (in en). The Straits Times. 2026-04-13. ISSN 0585-3923. https://www.straitstimes.com/singapore/transport/bluesg-returns-with-new-car-sharing-service-flexar-from-april-15-fleet-not-all-electric. 
  27. ↑ "Flexar car-sharing service launches in Singapore" (in en). The Straits Times. 2026-05-04. ISSN 0585-3923. https://www.straitstimes.com/singapore/transport/new-car-sharing-service-flexar-rolls-out-with-200-cars-100-pick-up-and-drop-off-points. 
  28. ↑ "BlueSG returns with new car-sharing service Flexar from April 15; fleet not all-electric". The Straits Times. April 13, 2026. https://www.straitstimes.com/singapore/transport/bluesg-returns-with-new-car-sharing-service-flexar-from-april-15-fleet-not-all-electric?utm_medium=social&utm_source=telegram&utm_campaign=sttg. Retrieved April 26, 2026. 
  29. ↑ "New car-sharing service from BlueSG team to launch under Flexar brand on Apr 15, fleet not fully electric". Channel News Asia. April 14, 2026. https://www.channelnewsasia.com/singapore/flexar-bluesg-ev-ice-relaunch-apr-15-6055061. Retrieved April 26, 2026. 
  30. ↑ 30.0 30.1 "Pricing - BlueSG". BlueSG. March 4, 2024. https://www.bluesg.com.sg/pricing. 
  31. ↑ "BlueSG's Electric Vehicle Car-Sharing announced the opening of its 1,000th charging point, across 253 charging stations island-wide". Eco-Business. 1 October 2019. https://www.eco-business.com/press-releases/bluesgs-electric-vehicle-car-sharing-announced-the-opening-of-its-1000th-charging-point-across-253-charging-stations-island-wide/. 
  32. ↑ "Rental Packages - BlueSG". 27 July 2020. https://www.bluesg.com.sg/RentalPackageSpecial2021. 
  33. ↑ "Charging service". BlueSG. 2 April 2019. https://www.bluesg.com.sg/charging-service. 
  34. ↑ Bluecar. "bluecar La citadine 100% électrique". http://www.bluecar.fr/sites/bluecar/files/medias/PDF/2_bluecar_20_p.pdf. 
  35. ↑ "First of 500 BlueSG electric Opel Corsa-e cars launched in S'pore for rental". Mothership. October 28, 2022. https://mothership.sg/2022/10/bluesg-opel-corsa-e/. Retrieved May 3, 2023. 
  36. ↑ "BlueSG announces more choice for its car-sharing customers with launch of new Opel Corsa-e flee". Carbuyer Singapore. December 19, 2022. https://carbuyer.com.sg/bluesg-new-opel-corsa-e-singapore/. Retrieved May 3, 2023. 
  37. ↑ "Fast Lane: Wild sports cars, electric multi-seaters". The Straits Times. July 7, 2023. https://www.straitstimes.com/life/motoring/fast-lane-wild-sports-cars-electric-multi-seaters-and-most-powerful-mg. Retrieved December 3, 2023. 
  38. ↑ "FAQs: Bluesg Ioniq 5". https://www.bluesgevs1l.com/faqs. 
  39. ↑ "Home: Bluesg Ioniq 5". https://www.bluesgevs1l.com/. 
  40. ↑ Yip, Christy. "'The sight and sound give me PTSD': Hassles outweigh savings for some car-sharing users" (in en). https://www.channelnewsasia.com/cna-insider/car-sharing-user-experience-cost-saving-insurance-3338901. "When accidents happen, however, car-sharing quickly becomes a costly affair owing to an accident insurance clause that dictates excess fees." 
  41. ↑ Yeap, Amanda (19 January 2024). "The Big Read: Growing calls to regulate car-sharing, amid rising complaints of hefty repair costs and poor service" (in en). https://www.todayonline.com/big-read/big-read-growing-calls-regulate-car-sharing-amid-rising-complaints-hefty-repair-costs-and-poor-service-2345951. 
  42. ↑ Yeap, Amanda (24 April 2021). "Car-sharing firms increase penalties to deter 'inconsiderate usage' while some users complain of high repair costs" (in en). https://www.todayonline.com/singapore/car-sharing-firms-lift-penalties-deter-inconsiderate-usage-some-users-complain-over-repair. 
  43. ↑ Lay, Belmont (30 September 2022). "BlueSG user to pay some S$10,000 after car hits 'garbage can' as he let someone else park it" (in en). https://mothership.sg/2022/09/bluesg-repair-10000-dollars/. 
  44. ↑ Lam, Lydia (14 August 2025). "BlueSG employee exploited system for free rides, drove without licence 150 times" (in en). https://www.channelnewsasia.com/singapore/bluesg-customer-service-agent-jail-drive-150-times-no-licence-5293771. 



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