Company:Cloudinary

From HandWiki
Cloudinary Ltd.
TypePrivate
IndustryTechnology
Founded2012
FounderItai Lahan (CEO)
Tal Lev-Ami (CTO)
Nadav Soferman (CPO)
Headquarters
San Jose, California[1]
,
United States
Area served
Worldwide
ProductsImage and video management
Number of employees
325 (Oct 2021)
Websitecloudinary.com

Cloudinary is a SaaS company providing cloud media management services for websites and apps. The company is headquartered in San Jose, California with offices in Israel, England, Poland, and Singapore.

History

Cloudinary was founded in 2012 in Israel[2] by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO).[3] Cloudinary grew organically, building a profitable SaaS service, without venture capital funding.[4]

In 2015, Cloudinary opened its U.S. headquarters in Palo Alto, California, and added video management to its services.[5] In the same year the company received a secondary investment from Bessemer Venture Partners (BVP),[6] which was BVP's 100th investment in cloud companies.[7]

In 2019, the company moved to Santa Clara, California, and launched tools for responsive image breakpoint generation.[8] The company also collaborated with researchers at Google to create the image format JPEG XL, which improves image compression and rendering.[9][10][11]

On 7 April 2020, Cloudinary launched a WordPress plug-in for picture and video processing.[12] In August 2020, Salesforce Ventures invested in Cloudinary.[13]

In 2021, Cloudinary introduced Cloudinary Labs, a division focused on developing new technologies in visual media. Initial projects from the lab include MediaFlows, Media Inspector and ServiceWorker, which focus on improving media performance and integrations.[14] In the same year, Cloudinary joined the MACH Alliance, a non-profit advocacy group calling for openness in technology ecosystems.[15]

In 2022, Blackstone participated in a secondary investment, a transaction worth more than $100 million and pushed the company's valuation to $2 billion.[16][17][18] In the same year, Cloudinary also acquired the software company Indivio for an undisclosed amount.[19] Indivio's products allowed for the creation and delivery of video campaigns.[20]

As of 2022, the company manages more than 50 billion assets for almost 10,000 customers worldwide. Customers include brands such as NBC, Grubhub, Bombas, Peloton, and Petco.[21]

In 2023, company launched its New Ventures initiative, a project focused on using technological advancements and immersive experiences.[22][23] Cloudinary simultaneously announced Final Touch, the first product produced by the New Ventures initiative.[24]

The company moved into its current San Jose headquarters in 2024.[25]

Recognition

In 2023, Cloudinary was named to the Forbes Cloud 100 list for the sixth consecutive year.[26] Also in 2023, the company was awarded the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience[27] and also named to the Inc. Power Partner list.[28]

References

  1. ↑ "In an office market riddled with vacancies, this tech company still struggled to find the right space" (in en-US). October 15, 2024. https://www.bizjournals.com/sanjose/news/2024/10/15/cloudinary-san-jose-office-market-vacancies.html. 
  2. ↑ Team, Editorial (2022-02-15). "Digital media startup Cloudinary nets $100M, cements $2B unicorn valuation under 10 years — TFN" (in en). https://techfundingnews.com/digital-media-startup-cloudinary-bags-110m-funding-cements-2b-unicorn-valuation-under-10-years/. 
  3. ↑ "2 Million" (in en). https://cloudinary.com/about/2-million. 
  4. ↑ "Bootstrapping a SaaS for Developers with Itai Lahan". Software engineering daily. 30 March 2016. http://softwareengineeringdaily.com/2016/03/30/bootstrapping-saas-developers-itai-lahan/. 
  5. ↑ Dove, Jackie (5 May 2015). "Cloudinary adds video to its roster of services". The Next Web. https://thenextweb.com/apps/2015/05/05/cloudinary-adds-video-to-its-roster-of-services/. 
  6. ↑ "Cloudinary Raises Funding from Bessemer Venture Partners". FINSMES. 20 December 2015. http://www.finsmes.com/2015/12/cloudinary-raises-funding-from-bessemer-venture-partners.html. 
  7. ↑ Fisher, Adam (16 December 2015). "20 Years of Betting Big on the Cloud: Cloudinary is Bessemer's 100th Cloud Investment". Bessemer Venture Partners. https://www.bvp.com/blog/20-years-betting-big-on-cloud-cloudinary-bessemer%E2%80%99s-100th-cloud-investment. 
  8. ↑ Soferman, Nadav (26 January 2016). "Responsive Image Breakpoints Generator, A New Open Source Tool". Smashing Magazine. https://www.smashingmagazine.com/2016/01/responsive-image-breakpoints-generation/. 
  9. ↑ "Cloudinary Uses AI to Further Improve Image Quality Online, Announces JPEG XL Support for Apple Ecosystem" (in en-US). 2023-11-19. https://www.new-techeurope.com/2023/11/19/cloudinary-uses-ai-to-further-improve-image-quality-online-announces-jpeg-xl-support-for-apple-ecosystem/. 
  10. ↑ "Cloudinary acquisition signals the growth of video in digital engagement" (in en). 2022-01-17. https://diginomica.com/cloudinary-acquisition-video-digital-engagement. 
  11. ↑ Schneider, Jaron (2024-10-02). "JPEG XL: What It Is And Why You Should Care" (in en). https://petapixel.com/2024/10/02/jpeg-xl-what-it-is-and-why-you-should-care/. 
  12. ↑ "Cloudinary Launches Enhanced WordPress Plugin, Named a WordPress VIP Technology Partner". 7 April 2020. https://www.businesswire.com/news/home/20200407005190/en/Cloudinary-Launches-Enhanced-WordPress-Plugin-Named-WordPress. 
  13. ↑ Giles, Martin. "Exclusive: Bootstrapped Startup Cloudinary Becomes $2 Billion Unicorn Via Blackstone Investment" (in en). https://www.forbes.com/sites/martingiles/2022/02/15/exclusive-startup-cloudinary-becomes-2-billion-unicorn-via-blackstone-investment/. 
  14. ↑ "Cloudinary Labs Launches to Fuel Innovation and the Future of Visual Media" (in en-US). 2021-07-13. https://aithority.com/it-and-devops/cloud/cloudinary-labs-launches-to-fuel-innovation-and-the-future-of-visual-media/. 
  15. ↑ "Press Release: Cloudinary Joins the MACH Alliance | MACH Alliance". https://machalliance.org/newsroom/cloudinary-joins-the-mach-alliance. 
  16. ↑ "Unicorn Cloudinary cuts 8% of workforce" (in en). 2022-11-14. https://www.calcalistech.com/ctechnews/article/h1sioa1li. 
  17. ↑ Beltran, Luisa (2022-02-16). "Blackstone Invests $100 Million in Media-Tech Firm Cloudinary". https://www.barrons.com/articles/blackstone-cloudinary-investment-51644957855. 
  18. ↑ "Blackstone invests over $100m in Cloudinary at $2b valuation" (in en). Globes. 2022-02-15. https://en.globes.co.il/en/article-blackstone-invests-over-100m-in-cloudinary-at-2b-valuation-1001402377. 
  19. ↑ "Cloudinary acquisition signals the growth of video in digital engagement" (in en). 2022-01-17. https://diginomica.com/cloudinary-acquisition-video-digital-engagement. 
  20. ↑ Writer, Staff (2022-01-12). "Cloudinary Acquires Indivio To Deliver Video Campaigns At Scale" (in en). https://martechvibe.com/article/cloudinary-acquires-indivio-to-deliver-video-campaigns-at-scale/. 
  21. ↑ "Unicorn Cloudinary cuts 8% of workforce" (in en). 2022-11-14. https://www.calcalistech.com/ctechnews/article/h1sioa1li. 
  22. ↑ "Cloudinary Launches New Ventures". 2023-06-29. https://talkmartech.com/quick-bytes/cloudinary-launches-new-ventures. 
  23. ↑ Johnson, David (2023-09-14). "Cloudinary launches New Ventures to drive innovation in visual media" (in en-UK). https://www.maddyness.com/uk/2023/09/14/cloudinary-launches-new-ventures-to-drive-innovation-in-visual-media/. 
  24. ↑ Johnson, David (2023-09-14). "Cloudinary launches New Ventures to drive innovation in visual media" (in en-UK). https://www.maddyness.com/uk/2023/09/14/cloudinary-launches-new-ventures-to-drive-innovation-in-visual-media/. 
  25. ↑ Fonstein, Clare A.. "In an office market riddled with vacancies, this tech company still struggled to find the right space". https://www.bizjournals.com/sanjose/news/2024/10/15/cloudinary-san-jose-office-market-vacancies.html. 
  26. ↑ "Cloudinary is Named to the Forbes Cloud 100 for Sixth Consecutive Year" (in en). https://www.businesswire.com/news/home/20230808774453/en/Cloudinary-is-Named-to-the-Forbes-Cloud-100-for-Sixth-Consecutive-Year. 
  27. ↑ "Cloudinary Achieves the new AWS Advertising and Marketing Technology Competency" (in en-US). 2023-11-30. https://aithority.com/technology/cloudinary-achieves-the-new-aws-advertising-and-marketing-technology-competency/. 
  28. ↑ "Cloudinary is a 2022 Inc. 5000 honoree" (in en). https://www.inc.com/profile/cloudinary. 



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