Company:Cloudinary

From HandWiki
Cloudinary Ltd.
TypePrivate
IndustryTechnology
Founded2012
FounderItai Lahan (CEO)
Tal Lev-Ami (CTO)
Nadav Soferman (CPO)
Headquarters
San Jose, California[1]
,
United States
Area served
Worldwide
ProductsImage and video management
Number of employees
325 (Oct 2021)
Websitecloudinary.com

Cloudinary is a SaaS company providing cloud media management services for websites and apps. The company is headquartered in San Jose, California with offices in Israel, England, Poland, and Singapore.

Background

Cloudinary provides a cloud-based platform for managing images and videos used in websites and applications.[2][3] The platform is used to automate media workflows and support collaboration on digital assets.[4] In 2024, Cloudinary added AI tools to improve image compression and quality across devices and formats. The company also expanded support for the JPEG XL standard,[5][6] and adopted industry standards such as Content Credentials (C2PA) to address concerns around media authenticity.[7]

History

Cloudinary was founded in 2012 in Israel[8] by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO).[9] Cloudinary grew organically, building a profitable SaaS service, without venture capital funding.[10]

In 2015, Cloudinary opened its U.S. headquarters in Palo Alto, California, and added video management to its services.[11] In the same year the company received a secondary investment from Bessemer Venture Partners (BVP),[12] which was BVP's 100th investment in cloud companies.[13]

In 2019, the company moved to Santa Clara, California, and launched tools for responsive image breakpoint generation.[14] The company also collaborated with researchers at Google to create the image format JPEG XL, which improves image compression and rendering.[5][15][16]

On 7 April 2020, Cloudinary launched a WordPress plug-in for picture and video processing.[17] In August 2020, Salesforce Ventures invested in Cloudinary.[citation needed]

In 2021, Cloudinary introduced Cloudinary Labs, a division focused on developing new technologies in visual media. Initial projects from the lab include MediaFlows, Media Inspector and ServiceWorker.[citation needed] In the same year, Cloudinary joined the MACH Alliance, a non-profit advocacy group calling for openness in technology ecosystems.[18]

In 2022, Blackstone participated in a secondary investment, a transaction worth more than $100 million and pushed the company's valuation to $2 billion.[19][20][21] In the same year, Cloudinary also acquired the software company Indivio for an undisclosed amount.[15] Indivio's products allowed for the creation and delivery of video campaigns.[22]

As of 2022, the company manages more than 50 billion assets for almost 10,000 customers worldwide. Customers include brands such as NBC, Grubhub, Bombas, Peloton, and Petco.[19]

In 2023, company launched its New Ventures initiative, a project focused on using technological advancements and immersive experiences.[23][24] Cloudinary simultaneously announced Final Touch, the first product produced by the New Ventures initiative.[24]

The company moved into its current San Jose headquarters in 2024.[1]

Recognition

In 2023, Cloudinary was named to the Forbes Cloud 100 list for the sixth consecutive year.[25] Also in 2023, the company was awarded the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience[citation needed] and also named to the Inc. Power Partner list.[26]

References

  1. ↑ 1.0 1.1 "In an office market riddled with vacancies, this tech company still struggled to find the right space" (in en-US). October 15, 2024. https://www.bizjournals.com/sanjose/news/2024/10/15/cloudinary-san-jose-office-market-vacancies.html. 
  2. ↑ Bridgwater, Adrian (2023-08-22). "Cloudinary tunes in low-code gen-AI for visual media" (in en). https://www.techzine.eu/blogs/analytics/110186/cloudinary-tunes-in-low-code-gen-ai-for-visual-media/. 
  3. ↑ "Cloudinary brings power of generative AI to MediaFlows, its next-gen low-code platform for visual media" (in en-GB). 2023-08-22. https://retailtimes.co.uk/cloudinary-brings-power-of-generative-ai-to-mediaflows-its-next-gen-low-code-platform-for-visual-media/. 
  4. ↑ "Cloudinary’s Low-Code Workflow Automation Platform Moves into General Availability" (in en-US). 2024-02-20. https://finance.yahoo.com/news/cloudinary-low-code-workflow-automation-165200479.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAANccMLIl0rQQC-rqse8Z28U5AW8kHQ3xfW0EnWDCw28ILzf67k3WH0MU9kCQHhQmonJrcouoR2t7Lri1ic31Y1yQmbY94e4xwXrjU8LopOeQcGbmxQfpVR4i_8gdR4FV-V0DxCeOQMenM0TNB5l1Gx8ajLLMvzFAdlgUv-WWpulJ. 
  5. ↑ 5.0 5.1 "Cloudinary Uses AI to Further Improve Image Quality Online, Announces JPEG XL Support for Apple Ecosystem" (in en-US). 2023-11-19. https://www.new-techeurope.com/2023/11/19/cloudinary-uses-ai-to-further-improve-image-quality-online-announces-jpeg-xl-support-for-apple-ecosystem/. 
  6. ↑ "Cloudinary Uses AI to Further Improve Image Quality Online, Announces JPEG XL Support for Apple Ecosystem" (in en-US). 2023-11-15. https://finance.yahoo.com/news/cloudinary-uses-ai-further-improve-141800019.html. 
  7. ↑ "Cloudinary Implements C2PA Standard for Content Provenance and Authenticity" (in en-US). 2024-07-08. https://www.new-techeurope.com/2024/07/08/cloudinary-implements-c2pa-standard-for-content-provenance-and-authenticity/. 
  8. ↑ Team, Editorial (2022-02-15). "Digital media startup Cloudinary nets $100M, cements $2B unicorn valuation under 10 years — TFN" (in en). https://techfundingnews.com/digital-media-startup-cloudinary-bags-110m-funding-cements-2b-unicorn-valuation-under-10-years/. 
  9. ↑ "2 Million" (in en). https://cloudinary.com/about/2-million. 
  10. ↑ "Bootstrapping a SaaS for Developers with Itai Lahan". Software engineering daily. 30 March 2016. http://softwareengineeringdaily.com/2016/03/30/bootstrapping-saas-developers-itai-lahan/. 
  11. ↑ Dove, Jackie (5 May 2015). "Cloudinary adds video to its roster of services". The Next Web. https://thenextweb.com/apps/2015/05/05/cloudinary-adds-video-to-its-roster-of-services/. 
  12. ↑ "Cloudinary Raises Funding from Bessemer Venture Partners". FINSMES. 20 December 2015. http://www.finsmes.com/2015/12/cloudinary-raises-funding-from-bessemer-venture-partners.html. 
  13. ↑ Fisher, Adam (16 December 2015). "20 Years of Betting Big on the Cloud: Cloudinary is Bessemer's 100th Cloud Investment". Bessemer Venture Partners. https://www.bvp.com/blog/20-years-betting-big-on-cloud-cloudinary-bessemer%E2%80%99s-100th-cloud-investment. 
  14. ↑ Soferman, Nadav (26 January 2016). "Responsive Image Breakpoints Generator, A New Open Source Tool". Smashing Magazine. https://www.smashingmagazine.com/2016/01/responsive-image-breakpoints-generation/. 
  15. ↑ 15.0 15.1 "Cloudinary acquisition signals the growth of video in digital engagement" (in en). 2022-01-17. https://diginomica.com/cloudinary-acquisition-video-digital-engagement. 
  16. ↑ Schneider, Jaron (2024-10-02). "JPEG XL: What It Is And Why You Should Care" (in en). https://petapixel.com/2024/10/02/jpeg-xl-what-it-is-and-why-you-should-care/. 
  17. ↑ "Cloudinary Launches Enhanced WordPress Plugin, Named a WordPress VIP Technology Partner". 7 April 2020. https://www.businesswire.com/news/home/20200407005190/en/Cloudinary-Launches-Enhanced-WordPress-Plugin-Named-WordPress. 
  18. ↑ "Press Release: Cloudinary Joins the MACH Alliance | MACH Alliance". https://machalliance.org/newsroom/cloudinary-joins-the-mach-alliance. 
  19. ↑ 19.0 19.1 "Unicorn Cloudinary cuts 8% of workforce" (in en). 2022-11-14. https://www.calcalistech.com/ctechnews/article/h1sioa1li. 
  20. ↑ Beltran, Luisa (2022-02-16). "Blackstone Invests $100 Million in Media-Tech Firm Cloudinary". https://www.barrons.com/articles/blackstone-cloudinary-investment-51644957855. 
  21. ↑ "Blackstone invests over $100m in Cloudinary at $2b valuation" (in en). Globes. 2022-02-15. https://en.globes.co.il/en/article-blackstone-invests-over-100m-in-cloudinary-at-2b-valuation-1001402377. 
  22. ↑ Writer, Staff (2022-01-12). "Cloudinary Acquires Indivio To Deliver Video Campaigns At Scale" (in en). https://martechvibe.com/article/cloudinary-acquires-indivio-to-deliver-video-campaigns-at-scale/. 
  23. ↑ "Cloudinary Launches New Ventures". 2023-06-29. https://talkmartech.com/quick-bytes/cloudinary-launches-new-ventures. 
  24. ↑ 24.0 24.1 Johnson, David (2023-09-14). "Cloudinary launches New Ventures to drive innovation in visual media" (in en-UK). https://www.maddyness.com/uk/2023/09/14/cloudinary-launches-new-ventures-to-drive-innovation-in-visual-media/. 
  25. ↑ "Cloudinary is Named to the Forbes Cloud 100 for Sixth Consecutive Year" (in en). https://www.businesswire.com/news/home/20230808774453/en/Cloudinary-is-Named-to-the-Forbes-Cloud-100-for-Sixth-Consecutive-Year. 
  26. ↑ "Cloudinary is a 2022 Inc. 5000 honoree" (in en). https://www.inc.com/profile/cloudinary. 



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