Company:MACH Alliance
 Logo of The MACH Alliance | |
| Type | Advocacy group |
|---|---|
| Industry | Information technology |
| Founded | 2020 |
Area served | Global |
Key people | Jason Cottrell (President) Holly Hall (Managing Director) |
Number of employees | 15 |
| Website | https://machalliance.org |
The MACH Alliance is a non-profit advocacy group whose members include software vendors, systems integrators, agencies, and individual experts known as "Ambassadors",[1] advocating for open technology ecosystems.[2][3] The Alliance was formed in June 2020[4] and by July 2024 had over 111 members[5] spanning six continents.[6] The Alliance sets standards, certifies companies who can deliver open and transformative technologies and solutions at scale, and promotes the adoption of open and modular enterprise technologies.
History
The MACH Alliance was founded in June 2020[4] by four companies: Contentstack, Commercetools, Valtech and EPAM Systems, plus ten inaugural members: Algolia, Amplience, Cloudinary, Constructor.io, Contentful, E2X, Fluent Commerce, Frontastic, Mobify and Vue Storefront.[7]
- Microservices-based,
- API-first,
- Cloud-native software-as-a-service and
- Headless offerings.
About a year later, MACH membership reached 30 members[10] and again a year later doubled to about 60 members.[11] As of September 2025, the MACH Alliance has 111 members spanning Independent Software Vendors (ISVs & Start up ISVs), System Integrators (GSIs & SIs), and Enablers[12] and 50 Ambassadors representing health, retail, wholesale, CPG, travel, and more.[13]
In October 2025, a new president and new board was announced[14]:
- Jason Cottrell - CEO & Founder, Orium
- Paul Curtis – CTO and e-commerce director, easyJet
- Danielle Diliberti – CEO and co-founder, Sommsation
- Amanda Cole – CMO, Bloomreach
- Karl Hampson – CTO, data and AI, Valtech
- Travis Hess – CEO, Commerce
- Jen Jones – CMO, commercetools
- Dana Lawson – CTO, Netlify
- Marco Kormann Rodrigues – EMEA partner leader, retail and consumer goods, Amazon Web Services (AWS)
References
- ↑ "About MACH Alliance" (in en). https://machalliance.org/about.
- ↑ Adrian Bridgwater (2022-08-22). "Why Headless in MACH is a no-brainer" (in en). https://www.idgconnect.com/article/3669898/why-headless-in-mach-is-a-no-brainer.html.
- ↑ Katy White (2021-01-20). "What is the MACH alliance?" (in en). https://www.deptagency.com/en-gb/insight/what-is-the-mach-alliance/.
- ↑ 4.0 4.1 Janus Boye (2021-10-11). "What's the MACH Alliance all about?" (in en). https://www.boye-co.com/blog/2021/10/11/whats-the-mach-alliance-all-about.
- ↑ Roy Edwards. "MACH Alliance surpasses 100 members" (in en). https://www.enterprisetimes.co.uk/2023/12/14/mach-alliance-surpasses-100-members/.
- ↑ "From Launch to the "Coolest Tech in Town Club" in a Year" (in en). https://www.thebaascompany.com/work.
- ↑ Roy Edwards (2020-06-24). "MACH Alliance launched to empower enterprises with modern, SaaS technology" (in en). https://www.enterprisetimes.co.uk/2020/06/24/mach-alliance-launched-to-empower-enterprises-with-modern-saas-technology/.
- ↑ Emily Seares (2022-10-25). "'The coolest tech club in town': how Mach is changing digital offerings" (in en). https://www.raconteur.net/digital/the-coolest-tech-club-in-town-how-mach-tech-is-changing-digital-offerings/.
- ↑ Bill Doerrfeld (2022-12-08). "Introduction to MACH Architecture" (in en). https://devops.com/introduction-to-mach-architecture/.
- ↑ Adrian Bridgwater (2021-08-30). "The speed of software, MACH Alliance hits 30" (in en). https://www.computerweekly.com/blog/Open-Source-Insider/The-speed-of-software-MACH-Alliance-hits-30.
- ↑ Gabrielle Rodgers (2022-03-02). "MACH Alliance Adds 8 Members That Support Composable Architectures" (in en). https://www.cmswire.com/digital-experience/mach-alliance-adds-eight-members-that-support-composable-architectures/.
- ↑ "Members | MACH Alliance" (in en). https://machalliance.org/members.
- ↑ "MACH Alliance Ambassadors | MACH Alliance" (in en). https://machalliance.org/ambassadors.
- ↑ Critic, C. M. S. (2025-10-01). "MACH Alliance Announces 2025 Executive Board Elections, Reflecting New Leadership for the AI Era" (in en). https://cmscritic.com/mach-alliance-announces-2025-executive-board-elections-reflecting-new-leadership-for-the-ai-era.
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