Company:Episerver

From HandWiki
Episerver
TypePrivate
IndustrySoftware
FoundedSweden (1994)
Headquarters
Nashua, NH USA and Stockholm, Sweden
Key people
  • Adam Berger, Executive Chairman
  • Alex Atzberger, Chief Executive Officer
  • Shafqat Islam, President
ProductsEpiserver Digital Experience Cloud
ParentInsight Partners
Websitewww.episerver.com

Episerver is a software company offering web content management (WCM) (or CMS), digital commerce, and digital marketing through the Episerver Digital Experience Platform Cloud Service. In January 2021, Episerver announced they were rebranding as Optimizely, a company they acquired in October 2020.[1]

History

Episerver was founded in 1994 in Stockholm, Sweden, by Mikael Runhem.[2] Then known as Elektropost Stockholm AB, the company focused on internet-based electronic mail. Elektropost Stockholm AB expanded to provide technology for building websites and introduced the first version of the EPiServer CMS platform in 1997. The first live installation of Episerver was at Scandinavian Leisure Group in the spring of 1998.[3]


In 2010, the company was owned by a group of investors, including Amadeus Capital, Martin Bjäringer, Monterro Holdings, Northzone Ventures, Mikael Runhem and family and employees.[4] In November 2010, this group sold the company to IK Investment Partners.[5]

Mergers and acquisitions

IK Partners, through the IK 2007 Fund, acquired a majority stake in December 2010.[6] The platform was later sold to Accel-KKR, a technology-focused private equity investment firm.[7][8] Accel-KKR had also recently purchased Ektron, a Nashua, New Hampshire-based CMS company.[9]

In March 2012, Episerver acquired Mediachase, an e-commerce and collaboration software solutions provider.[10] In May of the same year, Episerver acquired 200OK AB, a Swedish enterprise search solutions[buzzword]</ref> In May 2013, Episerver acquired Swedish search provider, Euroling.[11]

In January 2015, Episerver and Ektron merged.[12][13] Two former executives from KANA Software, CEO Mark Duffell and CMO James Norwood, were appointed President and CEO and Executive Vice President Strategy and CMO of Episerver, respectively.[14] Martin Henricson, CEO of the former Episerver business assumed the role of Executive Chairman for the merged entity.[15]

The company combined its software into the Episerver Digital Experience Cloud,[16] and in June 2015, Episerver launched the first major release of its platform following the Ektron merger.[17]

In November 2015, the company rebranded itself, changing EPiServer to Episerver, and including the shortened name “Epi”.[18]

In August 2016, Episerver acquired Peerius, a London UK-based commerce personalization company.[19] The brand now is fully integrated as EpiPersonalization into the Episerver Platform. Former Peerius CEO Roger Brown left the company.[20] In October of the same year, Episerver acquired Berlin-based Optivo, an email-marketing automation service provider.[21][22]

In September 2018, Episerver was sold to Insight Venture Partners for $1.16 billion.[23]

In November 2019, Episerver acquired idio.io, a content intelligence software provider.[24]

In December 2019, Alexander Atzberger, former President of Customer Experience at SAP, joined Episerver as the company's new CEO.[25] In the same month, Episerver acquired Insite Software, a B2B Ecommerce provider.[26]

In October 2020, Episerver acquired Optimizely, a digital experimentation company.[2][27][28][29] Later in January 2021, Episerver announced they were rebranding as "Optimizely".[2][30]

References

  1. ↑ Ha, Anthony (January 27, 2021). "Following acquisition, Episerver rebrands as Optimizely". Techcrunch. https://techcrunch.com/2021/01/27/episerver-rebrands-as-optimizely/. 
  2. ↑ 2.0 2.1 2.2 Ha, Anthony (September 3, 2020). "Optimizely acquired by content management company Episerver". Techcrunch. https://techcrunch.com/2020/09/03/episerver-acquires-optimizely/. 
  3. ↑ Guseva, Irina. "Web CMS Vendor EPiServer Acquired by a Surprising Buyer". Simpler Media Group, Inc.. http://www.cmswire.com/cms/web-cms/web-cms-vendor-episerver-acquired-by-a-surprising-buyer-009167.php. Retrieved Nov 10, 2010. 
  4. ↑ Writer, Staff (2007-08-22). "Amadeus & Northzone Buy EPiServer" (in en-US). https://www.venturecapitaljournal.com/amadeus-and-northzone-buy-episerver/. 
  5. ↑ FinSMEs (2010-11-16). "IK Investment Partners to Acquire EPiServer Group" (in en-US). https://www.finsmes.com/2010/11/ik-investment-partners-to-acquire-episerver-group.html. 
  6. ↑ "EPiServer (Optimizely) I Private Equity Investment I Mid Cap" (in en-GB). https://ikpartners.com/investments/episerver/. 
  7. ↑ Backaitis, Virginia. "Not a Rumor: Accel-KKR Invests in Episerver". Simpler Media Group, Inc.. http://www.cmswire.com/cms/digital-marketing/not-a-rumor-accelkkr-invests-in-episerver-027418.php. Retrieved Dec 8, 2014. 
  8. ↑ Stern-Peltz, Mikkel (9 December 2014). "IK sells EPiServer to Accel-KKR". Mergermarket Limited. http://www.unquote.com/nordics/official-record/73218/ik-sells-episerver-to-accel-kkr. Retrieved Dec 9, 2014. 
  9. ↑ "Ektron President Fesses Up To Selling The Company To Accel-KKR". 5 December 2014. http://techcrunch.com/2014/12/05/ektron-president-fesses-up-to-selling-the-company-to-accel-kkr/. 
  10. ↑ Reporter, By a Staff (2012-03-02). "IK's EPiServer Acquires Business Of Mediachase - WSJ" (in en-US). Wall Street Journal. ISSN 0099-9660. http://www.wsj.com/articles/DJFLBO0020120301e831j6mre. 
  11. ↑ Castro, Marc (7 May 2013). "Euroling Acquired by Episerver". http://www.vcpost.com/articles/8401/20130507/euroling-acquired-episerver.htm. Retrieved May 7, 2013. 
  12. ↑ "Episerver and Ektron merge". Information Today Inc.. http://www.kmworld.com/Articles/News/News/EPiServer-and-Ektron-merge-101724.aspx. Retrieved Jan 27, 2015. 
  13. ↑ Seebacher, Noreen. "Told You So: Ektron is Merging with Episerver". Simpler Media Group, Inc.. http://www.cmswire.com/cms/web-cms/told-you-so-ektron-is-merging-with-episerver-027861.php. Retrieved Jan 27, 2015. 
  14. ↑ Hennessy, Sean (2015-01-28). "Episerver and Ektron Combine to Create Most Complete Digital Experience Platform in the Cloud" (in en-US). https://www.accel-kkr.com/episerver-and-ektron-combine-to-create-most-complete-digital-experience-platform-in-the-cloud/. 
  15. ↑ Seebacher, Noreen. "Told You So: Ektron is Merging with EPiServer". CMSWire. https://www.cmswire.com/cms/web-cms/told-you-so-ektron-is-merging-with-episerver-027861.php. 
  16. ↑ "Episerver and Ektron merge and target the mid-market for digital experience". Informa PLC. https://www.ovum.com/episerver-and-ektron-merge-and-target-the-mid-market-for-digital-experience/. Retrieved Feb 6, 2015. 
  17. ↑ Nicastro, Dom. "Episerver Taps Ektron Roots in New Release". Simpler Media Group, Inc.. http://www.cmswire.com/web-cms/episerver-taps-ektron-roots-in-new-release/. Retrieved Jun 4, 2015. 
  18. ↑ Backaitis, Virginia. "Episerver Tries to Rebuild its Brand". Simpler Media Group, Inc.. http://www.cmswire.com/web-cms/episerver-tries-to-rebuild-its-brand/. Retrieved Nov 16, 2015. 
  19. ↑ Beltran, Luisa (2016-10-05). "PE-backed Episerver buys Optivo and Peerius" (in en-US). https://www.pehub.com/episerver-buys-optivo-and-peerius/. 
  20. ↑ Tamturk, Venus. "Episerver Buys Peerius to Boost Autonomous Personalization". CMS-Connected. http://www.cms-connected.com/News-Articles/August-2016/Episerver-Buys-Peerius-to-Boost-Autonomous-Persona. Retrieved August 31, 2016. 
  21. ↑ Kemper, Frank (October 4, 2016). "Deutsche Post verkauft Optivo an Episerver". Internet World. https://www.internetworld.de/e-mail-marketing/e-mail/deutsche-post-verkauft-optivo-an-episerver-1136284.html. 
  22. ↑ Tirico, Klaudia (2016-10-05). "Episerver Leverages Omnichannel Abilities With Optivo Acquisition" (in en-US). https://www.retailtouchpoints.com/features/mergers-and-acquisitions/episerver-leverages-omnichannel-abilities-with-optivo-acquisition. 
  23. ↑ Shieber, Jonathan (2018-09-06). "Insight Venture Partners buys content management platform Episerver for $1.1 billion" (in en-US). https://techcrunch.com/2018/09/06/insight-venture-partners-buys-content-management-platform-episerver-for-1-1-billion/. 
  24. ↑ Wassel, Bryan (2019-11-21). "Episerver Acquires 1:1 Personalization Provider Idio" (in en-US). https://www.retailtouchpoints.com/features/mergers-and-acquisitions/episerver-acquires-1-1-personalization-provider-idio. 
  25. ↑ Demery, Paul (January 4, 2019). "Former SAP ecommerce head joins Episerver as CEO". Digital Commerce 360. https://www.digitalcommerce360.com/2019/12/04/former-sap-ecommerce-head-joins-episerver-as-ceo/. 
  26. ↑ Dorbian, Iris (2019-12-16). "Episerver to acquire Insite Software" (in en-US). https://www.pehub.com/episerver-to-acquire-insite-software/. 
  27. ↑ Slides, Oil (September 8, 2020). "Episerver to Acquire Optimizely for Digital Experiences". Cheddar. https://cheddar.com/media/episerver-to-acquire-optimizely-for-digital-experiences. 
  28. ↑ Roof, Katie; Baker, Liana. "Goldman-Backed Startup Optimizely to Be Bought by Episerver". https://www.bloomberg.com/news/articles/2020-09-03/goldman-backed-startup-optimizely-to-be-acquired-by-episerver. Retrieved August 3, 2020. 
  29. ↑ Ha, Anthony. "Optimizely acquired by content management company Episerver". https://techcrunch.com/2020/09/03/episerver-acquires-optimizely/. Retrieved August 3, 2020. 
  30. ↑ Critic, C. M. S. (2021-01-29). "Episerver Rebrands as Optimizely Following Acquisition" (in en). https://cmscritic.com/episerver-rebrands-as-optimizely-following-acquisition. 



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