Company:Hoxhunt

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Hoxhunt
TypePrivate
IndustryCybersecurity, SaaS
Founded2016
FoundersMika Aalto, Karri Kurunmäki, Pasi Salo, Pyry Åvist
Area served
Worldwide
Key people
Mika Aalto (CEO)
Number of employees
200+
Websitewww.hoxhunt.com

Hoxhunt is a B2B software as a service (SaaS) company that develops a cybersecurity training platform for phishing simulations and security awareness training through a gamified approach to human risk management.[1][2][3]

In 2025, it was listed in TIME World's Top EdTech Companies list.[4]

History

Hoxhunt was founded in 2016 in Helsinki, Finland by Mika Aalto, Karri Kurunmäki, Pasi Salo and Pyry Åvist.[1][5][6]

In 2017, the company secured seed funding from Icebreaker.vc with participation from First Fellow Partners, and in October 2018, Hoxhunt raised €2.5 million in a round led by Dawn Capital, with participation from Icebreaker.vc and Risto Siilasmaa's First Fellow Partners.[1][7] In May 2022, it raised $40 million in a Series B led by Level Equity Management, with participation from Icebreaker.vc.[8] In 2022, the company expanded its operations to North America.[5][9]

In 2023, Hoxhunt was listed in the Deloitte Technology Fast 50 Finland list with 469% growth for 2019–2022.[10]

In 2025, the company was listed in TIME World's Top EdTech Companies list.[4]

Products and services

The Hoxhunt platform delivers security awareness training through automated phishing simulations and individualized feedback.[5][11] The platform simulates scam emails that use titles, organizations, industry, language, and geographic location that are tailored to users' context and awards users points for identifying and reporting them.[1][12] The system adapts training content to employee behavior and emerging cybersecurity threats and attack methods to increase their realism.[13][14][15] Microsoft documentation lists Hoxhunt among third-party user-report tools integrated with Defender for Office 365, allowing end users to report suspicious messages directly through the platform. The company also conducts research and publishes reports on cybersecurity awareness and threat trends,[16][17] such as studies on the rise of QR code ("quishing") phishing campaigns and experiments comparing[18] AI-generated spear phishing with traditional phishing methods.[19]

Operations

Hoxhunt is headquartered in Helsinki, Finland and operates in the U.S. through Hoxhunt Inc., incorporated in Delaware with an office in Minneapolis, Minnesota.[20] As of August 2025, Hoxhunt has 200+ employees.[21]

See also

References

  1. ↑ 1.0 1.1 1.2 1.3 "Finnish startup HoxHunt secures €2.5 million for its cybersecurity gamification platform" (in en-GB). 2018-10-16. https://tech.eu/2018/10/16/finnish-startup-hoxhunt-secures-e2-5-million-for-its-cybersecurity-gamification-platform/. 
  2. ↑ Lappalainen, Elina (2018-10-16). "Hoksasitko huijaussähköpostin? – "Jos työntekijä menee lankaan, kerromme sen heti ja opastamme"" (in fi). https://www.talouselama.fi/uutiset/a/c6b7228e-8b9e-3dae-a4c0-d3492a61bdac. 
  3. ↑ Pietarila, Päivikki (2017-04-13). "Suomalainen startup opettaa yrityksille tietoturvaa pelin avulla – "suurin tietoturvauhka on omat työntekijät"" (in fi). https://www.tivi.fi/uutiset/a/dca94feb-d2b4-340d-92a9-f05bb2267903. 
  4. ↑ 4.0 4.1 "Time Staff" (2025). "World's Top EdTech Companies of 2025". https://time.com/collection/worlds-top-edtech-companies-2025/. Retrieved 9 October 2025. 
  5. ↑ 5.0 5.1 5.2 Arghire, Ionut (2022-05-31). "Cybersecurity Training Firm Hoxhunt Raises $40 Million" (in en-US). https://www.securityweek.com/cybersecurity-training-firm-hoxhunt-raises-40-million/. 
  6. ↑ Savonen, Sonia (2020-12-08). "DI Mika Aallon liikeidea tyrmättiin, mutta siitä syntyi tietoturvaa pelillistävä startup, joka tekee nyt miljoonaliikevaihtoa" (in fi). https://www.tekniikkatalous.fi/uutiset/a/a69dd7d2-87ea-4a17-aebf-f3a8717dea55. 
  7. ↑ O'Hear, Steve (2020-04-27). "Finnish VC Icebreaker launches second fund to continue backing 'pre-founders' and pre-seed startups" (in en-US). https://techcrunch.com/2020/04/26/icebreaker-ii/. 
  8. ↑ Kailio, Antti (2022-06-02). "38 miljoonan rahoituspotti suomalaiselle tietoturvastartupille – keskittyy huijaussähköposteihin" (in fi). https://www.kauppalehti.fi/uutiset/a/dd89b2a3-fd65-4b6f-b80c-4629b1ec5125. 
  9. ↑ "Cyber training startup Hoxhunt raises $40 million" (in en). https://therecord.media/cyber-training-startup-hoxhunt-raises-40-million. 
  10. ↑ "Deloitte Technology Fast 50 Finland 2023". Deloitte. https://mkto.deloitte.com/rs/712-CNF-326/images/Deloitte-Technology-Fast50-Finland-2023.pdf. Retrieved 9 October 2025. 
  11. ↑ Mudgal, Saurabh (2025-05-17) (in en). Managing the Cyber Risk: A CISO's practical guide to threat and vulnerability management (English Edition). BPB Publications. ISBN 978-93-6589-291-8. https://books.google.com/books?id=dW5eEQAAQBAJ&pg=PT384&dq=%22Hoxhunt%22&hl=en&newbks=1&newbks_redir=0&sa=X&ved=2ahUKEwil5KjrqI-QAxVIRPEDHZ0iOJ0Q6AF6BAgHEAM#v=onepage&q=%22Hoxhunt%22&f=false. 
  12. ↑ Griffin, Robert P.; Tatar, Unal; Yankson, Benjamin (2022-03-17) (in en). ICCWS 2022 17th International Conference on Cyber Warfare and Security. Academic Conferences and Publishing Limited. ISBN 978-1-914587-27-6. https://books.google.com/books?hl=en&lr=&id=Shd2EAAAQBAJ&oi=fnd&pg=PA7&dq=%22Hoxhunt%22&ots=szeJudyOq-&sig=zrJF6OikThy2emX-l2A_2O80vlU&redir_esc=y#v=onepage&q=%22Hoxhunt%22&f=false. 
  13. ↑ Bishop, Gulsebnem (2025-04-29) (in en). Cybersecurity Culture. CRC Press. ISBN 978-1-040-34524-5. https://books.google.com/books?id=1YpQEQAAQBAJ&pg=PT139&dq=%22Hoxhunt%22&hl=en&newbks=1&newbks_redir=0&sa=X&ved=2ahUKEwil5KjrqI-QAxVIRPEDHZ0iOJ0Q6AF6BAgJEAM#v=onepage&q=%22Hoxhunt%22&f=false. 
  14. ↑ Lappalainen, Elina (2017-11-01). "Mikko Hyppönen neuvonantajaksi tietoturva-startuppiin - HoxHunt on Risto Siilasmaan sijoituskohde" (in fi). https://www.talouselama.fi/uutiset/a/08979b28-554b-34e1-ba30-754f79c24997. 
  15. ↑ Jacob, Marc (2025-10-09). "Hoxhunt Launches Breakthrough Human Risk Management Platform" (in en). https://www.globalsecuritymag.fr/Hoxhunt-Launches-Breakthrough-Human-Risk-Management-Platform.html. 
  16. ↑ Aristyo, Riyandy (2025-02-12). "Hati-Hati! Phishing di Gmail Makin Pintar, Jangan Klik Tautan yang Mencurigakan" (in id). https://id.mashable.com/tech/7113/hati-hati-phishing-di-gmail-makin-pintar-jangan-klik-tautan-yang-mencurigakan. 
  17. ↑ "FBI shares advice on sophisticated Gmail phishing attacks" (in en). 2025-02-10. https://www.newsweek.com/fbi-shares-advice-sophisticated-gmail-phishing-attacks-2028934. 
  18. ↑ "QR Code 'Quishing' Attacks on Execs Surge, Evading Email Security" (in en). https://www.darkreading.com/endpoint-security/qr-code-quishing-attacks-execs-email-security. 
  19. ↑ Townsend, Kevin (2025-04-09). "AI Now Outsmarts Humans in Spear Phishing, Analysis Shows" (in en-US). https://www.securityweek.com/ai-now-outsmarts-humans-in-spear-phishing-analysis-shows/. 
  20. ↑ Ollila, Kauko (2024-10-16). "Suomalainen Hoxhunt auttaa tunnistamaan sähköpostin uhkia: "Huijauslaskun läpimeno voi olla katastrofi"" (in fi). https://www.mikrobitti.fi/uutiset/a/fab72e7a-fc9d-4a12-9dfa-35f68bd1a840. 
  21. ↑ Korhonen, Suvi (2025-08-08). "Hoxhuntin huima kasvu jatkuu – Odotettavissa liikevaihdon paisuminen lähes kaksinkertaiseksi" (in fi). https://www.tivi.fi/uutiset/a/f9ee459f-0fc2-4a00-afed-bfc58b5024f1. 



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