Company:Ibotta

From HandWiki
Ibotta, Inc.
TypePublic
NYSE: IBTA
IndustryTechnology, performance marketing, CPG campaign measurement, promotions, mobile applications
Founded2011; 15 years ago (2011)
FounderBryan Leach
Headquarters1801 California Street,
Denver, Colorado
,
U.S.
Area served
United States
Key people
Bryan Leach (CEO)
Luke Swanson (CTO)[1]
Rich Donahue (CMO)[2][3]
Sunit Patel (CFO)[4]
Chris Riedy (CRO)[5]
Amir El Tabib (CBDO)[6]
Marisa Daspit (CPO)[7]
ServicesDirect marketing
Number of employees
815[8] (2023)
Websiteibotta.com

Ibotta, Inc. is an American mobile technology company headquartered in Denver, Colorado. Founded in 2011, the company offers cash back rewards on various purchases through its Ibotta Performance Network and direct to consumer app.[9][10][11] Ibotta partners with CPG (consumer packaged goods) brands and network publishers to provide these rewards. As of 2024, the company operates solely in the United States.[12][13][14][15] The company's rewards-as-a-service offering, the Ibotta Performance Network, went live in 2022.

In August 2019, Ibotta received a $1 billion valuation after its Series D funding, and in 2023, the company surpassed $1.5 billion cash rewards paid to over 50 million consumers since the company's founding.[16] Ibotta became a publicly traded company in April 2024 with a listing on the New York Stock Exchange.[17] As of September 2025, Ibotta is trading at approximately $27.13 per share, marking a 69% decline from its initial public offering price of $88 per share on April 18, 2024. [18]

History

Founding through early 2019

Ibotta was founded by current CEO Bryan Leach. The company was incorporated in 2011 and the app launched to both the App Store and Google Play stores in 2012.[19][20][21] Early investors included entrepreneur and computer scientist Jim Clark and Tom “TJ” Jermoluk, Chairman of @Home Network.[22]

In 2015, Ibotta expanded beyond item level grocery, adding the ability to get cash back on in-store retail purchases. In 2016, in-app mobile commerce began, allowing users to navigate from the Ibotta app to its partners' apps to earn cash back on purchases.[23]

In 2016 with a Series C investment, Ibotta had raised over $73 million in funding.[24][25] In March of that year, Ibotta partnered with Anheuser-Busch to offer cash back for adults who purchased its products.[14] In May, the company partnered with LiveRamp so that companies could use their CRM data to create segmented, personalized campaigns.[26] At the time, the company had around 200 full- and part-time employees and moved from offices in Lower Downtown Denver (LoDo) to a 40,000-square-foot office in the central Denver business district.[27] A year later, the company had to expand to a second floor as it added almost another 100 employees.[20]

In 2017, Ibotta added cash back for Uber to its app as well as cash back rewards for online and mobile purchases.[20][22]

In 2018, Ibotta was listed on the Inc. 5,000 list as one of the fastest growing private companies in the U.S.[28] A year later, in January 2019, the Ibotta app had been downloaded more than 30 million times with users receiving a reported $500 million in cash back rewards.[29] That year, Ibotta was the largest mobile company in Colorado with six million monthly active users.[29]

August 2019 to present

In August 2019, Ibotta was valued at $1 billion, following a Series D round of funding.[30] The round was led by Koch Disruptive Technologies, a subsidiary of Koch Industries.[30]

2019 was also the year the company introduced Pay with Ibotta, which allowed users to complete purchases at key retailers on the Ibotta app and earn instant cash back in the process.[30] With that new service, users were able to enter their purchase total and use a QR code to checkout and receive immediate cash back.[30][28]

In 2020, the company partnered with Trees for the Future to plant up to 1 million trees as part of an Earth Month campaign to raise awareness about the waste of unused paper coupons.[31] In response to  the COVID-19 pandemic, Ibotta partnered with CPG brands in their “Here to Help” campaign and together committed over $10 million in cash back to American consumers.[32] The company added the ability to earn cash back from online grocery pick-up and delivery orders.

Later that year, Ibotta started its free Thanksgiving program, providing users with 100% cash back on select groceries needed for a Thanksgiving meal.[33][34] By 2022, the company had provided approximately 10 million Thanksgiving meals.[33]

In 2021, Ibotta acquired the company OctoShop (originally InStok), a shopping browser extension company.The OctoShop app enables users to compare prices across stores, and set restock and price-drop alerts.[35]

In April 2022, the Ibotta Performance Network (IPN) was launched.[36] The IPN allows brands to deliver digital offers to consumers through third party publishers. Retailers including Walmart, Dollar General and Family Dollar, food delivery services including Instacart, and convenience stores including Shell are all part of the Ibotta Performance Network.[37] This pay-per-sales or success-based performance network reaches over 200 million consumers.[38][39][36]

On April 18, 2024, Ibotta had its initial public offering (IPO), trading on the New York Stock Exchange (NYSE) under the ticker symbol IBTA. It was the largest technology IPO in Colorado history.[17]

Athletic Partnerships

Ibotta became the official jersey patch partner of the New Orleans Pelicans for the 2020–2021 season,[40] and continued the partnership through the 2023-2024 season.[41]

In March 2023, F1 driver Logan Sargeant, the first U.S. racer to compete in F1 since 2015, partnered with Ibotta.[42] The Ibotta logo was displayed on Sargeant's racing helmet throughout his F1 career.[42] In June 2023, Ibotta partnered with UConn Huskies basketball player Paige Bueckers and a number of other female collegiate athletes through its female collegiate athlete collaboration with Pearpop and the Brandr Group (TBG).[43]

Ibotta became the official jersey patch partner of the 2023 NBA champion Denver Nuggets beginning in the 2023–2024 season.[44]

In April 2025, shareholders filed a class action lawsuit—Fortune v. Ibotta, Inc., in the U.S. District Court for the District of Colorado (Case No. 25-cv-01213)—alleging that the registration statement in connection with Ibotta’s April 2024 initial public offering omitted material information. The complaint claims that, although Ibotta disclosed detailed terms for its contract with Walmart Inc., it failed to warn investors that its agreement with The Kroger Co., its second-largest client, was terminable at will and thus could be canceled without warning, creating a misleading impression of stability.[45]

References

  1. ↑ "Meet Ibotta's Senior Leadership Team". https://home.ibotta.com/work-with-us/team/. 
  2. ↑ "MarTech Interview with Rich Donahue, CMO at Ibotta". June 6, 2023. https://martechseries.com/mts-insights/interviews/martech-interview-with-rich-donahue-chief-marketing-officer-at-ibotta/. 
  3. ↑ "Inflation finally caught up with the $45 billion convenience store industry". https://fortune.com/2023/04/17/convenience-store-industry-inflation-shoppers/. 
  4. ↑ "CFOs on the Move: Week Ending March 26". https://www.cfo.com/corporate-finance/2021/03/cfos-on-the-move-week-ending-march-26-2/. 
  5. ↑ Zboraj, Marian (23 December 2024). "Ibotta Hires Chief Revenue Officer". Progressive Grocer. https://progressivegrocer.com/ibotta-hires-chief-revenue-officer. 
  6. ↑ "Doubling Down on Dollar Channel Success". May 22, 2023. https://retail-today.com/doubling-down-on-dollar-channel-success/. 
  7. ↑ Hansen, Sara (1 May 2024). "Tech company Ibotta helps millions of shoppers, provides quality workplace". Denver Post. https://www.denverpost.com/2024/05/01/top-workplaces-2024-tech-company-ibotta-helps-millions-of-shoppers-provides-quality-workplace/. 
  8. ↑ "Registration Statement (Form S-1)". U.S. Securities and Exchange Commission. March 22, 2024. https://www.sec.gov/Archives/edgar/data/1538379/000162828024012708/ibottas-1.htm. 
  9. ↑ Natanson, Elad. "How Major Brands Combine App Innovation With Old-Fashioned Marketing Principles To Win In Mobile". https://www.forbes.com/sites/eladnatanson/2015/07/15/how-major-brands-combine-app-innovation-with-old-fashioned-marketing-principles-to-win-in-mobile/#10be72fc13e6. 
  10. ↑ "Penny-Pinching Millennials Are Keeping the Coupon Alive". https://www.bloomberg.com/feature/2016-millennials-coupons/. 
  11. ↑ "In a World of Constantly Deleted Apps, This Mobile Player Uses Cash to Keep Folks Coming Back". February 19, 2015. http://www.adweek.com/news/technology/world-constantly-deleted-apps-mobile-player-uses-cash-keep-folks-coming-back-163025. 
  12. ↑ Perez, Sarah (September 30, 2015). "Mobile Savings App Ibotta Scores $40 Million". https://techcrunch.com/2015/09/30/mobile-savings-app-ibotta-scores-40-million/. 
  13. ↑ "Ibotta plans to hire 200-300, triple Denver office space – The Denver Post". September 28, 2015. http://www.denverpost.com/2015/09/28/ibotta-plans-to-hire-200-300-triple-denver-office-space-2/. 
  14. ↑ 14.0 14.1 "Free Beer! There's an App for That". 2016-03-02. http://fortune.com/2016/03/02/free-beer-budweiser-app/. 
  15. ↑ Pavini, Jeanette. "How to save on holiday spirits, wine and beer". Marketwatch. http://www.marketwatch.com/story/how-to-save-on-holiday-spirits-wine-and-beer-2015-12-29. 
  16. ↑ D, O. (2023-06-30). "Ibotta Users Numbers, Revenue and More in 2023" (in en-US). https://www.onlinedasher.com/ibotta-facts/. 
  17. ↑ 17.0 17.1 "Investors Rush to Buy Ibotta Stock in its IPO" (in en-US). WSJ. https://www.wsj.com/livecoverage/stock-market-today-earnings-04-18-2024/card/investors-rush-to-buy-ibotta-stock-in-its-ipo-OBcymX5RFjROeoQ8eaud. 
  18. ↑ "Ibotta, Inc. Securities Litigation Case Summary". 2025-07-21. https://securities.stanford.edu/filings-case.html?id=108587. 
  19. ↑ Staff, The Hustler's Digest (2022-02-25). "How Does Ibotta Work - Perfect Guide To Ibotta For Beginners" (in en-US). https://hustlersdigest.com/how-does-ibotta-work/. 
  20. ↑ 20.0 20.1 20.2 "Ibotta expands (again!) by doubling office space in downtown Denver" (in en-US). The Denver Post. 2017-06-28. https://www.denverpost.com/2017/06/28/ibotta-expands-downtown-denver/. 
  21. ↑ "Ibotta, Inc. | Business Details | Better Business Bureau® Profile" (in en). https://www.bbb.org/. 
  22. ↑ 22.0 22.1 Chowdhry, Amit. "How Ibotta Is Helping Every Day Consumers Save Time And Money" (in en). https://www.forbes.com/sites/amitchowdhry/2018/01/29/how-ibotta-is-helping-every-day-consumers-save-time-and-money/. 
  23. ↑ Zappa, Joseph (2016-08-31). "Ibotta Announces In-App Purchasing Capability, Partnerships with Button, Jet, DoorDash | Street Fight" (in en-US). https://streetfightmag.com/2016/08/31/ibotta-announces-in-app-purchasing-capability-partnerships-with-button-jet-doordash/. 
  24. ↑ Perez, Sarah (September 30, 2015). "Mobile Savings App Ibotta Scores $40 Million". https://techcrunch.com/2015/09/30/mobile-savings-app-ibotta-scores-40-million/. 
  25. ↑ "Venture funding down in Colorado but firms still finding money – The Denver Post". January 14, 2016. http://www.denverpost.com/2016/01/14/venture-funding-down-in-colorado-but-firms-still-finding-money/. 
  26. ↑ "Ibotta Launches Dynamic Segmentation, Partners With LiveRamp". http://www.mediapost.com/publications/article/275531/ibotta-launches-dynamic-segmentation-partners-wit.html. 
  27. ↑ Cohen, Patricia (2016-03-31). "The Cities on the Sunny Side of the American Economy". The New York Times. ISSN 0362-4331. https://www.nytimes.com/2016/04/01/business/economy/cities-where-us-economy-is-thriving.html. 
  28. ↑ 28.0 28.1 "Cashback and rebate startup Ibotta secures funding at a $1 billion valuation" (in en-US). 2019-08-06. https://venturebeat.com/2019/08/06/cashback-and-rebate-startup-ibotta-secures-funding-at-a-1-billion-valuation/. 
  29. ↑ 29.0 29.1 "Denver-Based Ibotta Reaches Milestone". January 31, 2019. https://www.cobizmag.com/Companies/Denver-Based-Ibotta-Reaches-Milestone/. 
  30. ↑ 30.0 30.1 30.2 30.3 Flanagan, Will (August 6, 2019). "Ibotta Raises Series D at $1B Valuation, Becomes Colorado's Latest Unicorn". https://www.americaninno.com/colorado/denver-startups/ibotta-raises-series-d-at-1b-valuation-becomes-colorados-latest-unicorn/. 
  31. ↑ "Denver's Ibotta To Plant Trees To Combat Paper Coupon Waste - CBS Colorado" (in en-US). 2020-04-14. https://www.cbsnews.com/colorado/news/denver-ibotta-trees-coupons/. 
  32. ↑ "Ibotta partners with CPG brands for grocery give-back" (in en). May 7, 2020. https://chainstoreage.com/ibotta-partners-cpg-brands-grocery-give-back. 
  33. ↑ 33.0 33.1 "Ibotta Offers 3rd Annual Free Thanksgiving Dinner Program" (in en). November 2022. https://progressivegrocer.com/ibotta-offers-3rd-annual-free-thanksgiving-dinner-program. 
  34. ↑ "How to get a family Thanksgiving dinner for free this year" (in en-US). 2022-11-01. https://fox4kc.com/business/how-to-get-a-family-thanksgiving-dinner-for-free-this-year/. 
  35. ↑ Pickering, Kirstie (2023-01-30). "With 130,000 users, these college students sold their shopping browser extension to Ibotta" (in en). https://theygotacquired.com/software/octoshop-acquired-by-ibotta/. 
  36. ↑ 36.0 36.1 "Walmart Adds Rewards Program as Shoppers Watch Budgets" (in en-US). 2022-08-24. https://www.pymnts.com/news/retail/2022/walmart-adds-rewards-program-as-shoppers-watch-budgets/. 
  37. ↑ "Instacart partners with Ibotta to deliver digital coupons to shoppers" (in en-US). https://www.retaildive.com/news/instacart-ibotta-digital-coupons-promotions-grocery-retail/724206/. 
  38. ↑ Barba, Jacqueline (2022-04-12). "Ibotta Debuts New B2B Solutions, Brand Campaign" (in en). https://p2pi.com/ibotta-debuts-new-b2b-solutions-brand-campaign. 
  39. ↑ Mitchell, Richard (2023-01-20). "Dollar General partners with Ibotta to provide cash back rewards" (in en). https://www.supermarketnews.com/consumer-trends/dollar-general-partners-ibotta-provide-cash-back-rewards. 
  40. ↑ Carp, Sam (2020-11-26). "New Orleans Pelicans find jersey patch sponsor in Ibotta" (in en-GB). https://www.sportspromedia.com/news/new-orleans-pelicans-jersey-patch-sponsor-ibotta/. 
  41. ↑ "Ibotta renews official team jersey sponsorship with the New Orleans Pelicans" (in en). https://www.nba.com/pelicans/news/ibotta-renews-official-team-jersey-sponsorship-with-the-new-orleans-pelicans. 
  42. ↑ 42.0 42.1 "Williams F1 driver Logan Sargeant partners with Ibotta" (in en). March 17, 2023. https://www.blackbookmotorsport.com/news/williams-f1-driver-logan-sargeant-ibotta. 
  43. ↑ Butterfield, Christine. "UConn women's basketball star Paige Bueckers inks new NIL deal with Ibotta". https://www.ctinsider.com/sports/uconn-womens-basketball/article/paige-bueckers-huskies-nil-national-champions-18149845.php. 
  44. ↑ "Ibotta Celebrates Commitment to Denver by Becoming the Official Jersey Patch Sponsor of the 2023 NBA Champion Denver Nuggets" (in en-GB). 2023-10-24. https://www.nba.com/nuggets/news/ibotta-celebrates-commitment-to-denver-by-becoming-the-official-jersey-patch-sponsor-of-the-2023-nba-champion-denver-nuggets. 
  45. ↑ "Ibotta Sued Over Kroger Contract, Share Price Decline Since IPO". 2025-04-21. https://news.bloomberglaw.com/securities-law/ibotta-sued-over-kroger-contract-share-price-decline-since-ipo. 



Retrieved from "https://handwiki.org/wiki/index.php?title=Company:Ibotta&oldid=4023901"