Company:Infobip

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Infobip Ltd.
TypeLimited company
IndustryMobile Communications Telecommunications
Cloud Solutions
Founded2006
FoundersSilvio Kutić (CEO)

Roberto Kutić (COO)

Izabel Jelenić (CTO)
Headquarters
London, United Kingdom
Area served
200+ Countries
ProductsCommunications Platform as a Service (CPaaS)
A2P Messaging
A2P SMS Platform
AgentOS[1]
2-Way SMS
SaaS
CCaaS
2 Factor Authentication
SMS API
Number Validation
Push Notifications
OTT messaging
A2P RCS[2]
RCS Business Messaging
Omnichannel messaging
Voice
Email
AIT Fraud detection
Revenue€1.2 bn (2021)[3]
€1.55 bn (2022)
€1.735bn (2023)
Number of employees
3500+ (2025)
Websitewww.infobip.com
big double sided stage with single speaker and huge screens on the side
20 years of Infobip marked at their SHIFT developers conf.

Infobip is a Croatian IT and telecommunications company founded in 2006.[4]

History

Infobip was established in the Croatian city of Vodnjan in 2006 and is led by its co-founders by CEO Silvio Kutić and Izabel Jelenić.[5][6] Before founding Infobip, Silvio Kutić created Virtual Community, that allowed group communication via web, email, and SMS, with the first message sent as a Christmas text from Vodnjan's town hall to its diaspora. Realizing the technology wasn't scalable, he developed a communications API platform, leading to the creation of Infobip.[7][8]

In 2014 and 2015, the company expanded operations into Latin America and the Asia-Pacific region.[9][10][11]

In 2020, Infobip raised $200 million from One Equity Partners. At the time, its valuation was estimated to exceed $1 billion, making it the first Croatian company to reach "unicorn" status (a term referring to privately held startups valued over $1 billion).[12][13] That year, Infobip also acquired OpenMarket, a cloud messaging firm based in Seattle, United States.[14]

In 2021, Infobip acquired Shift Conference, a technology conference organizer focused on areas such as software development, fintech, and artificial intelligence.[15]

In July 2022, Infobip acquired Peerless Network, a U.S.-based telecommunications provider founded in 2008.[16] Infobip's revenue reached €1.55 billion in 2022 and €1.735 billion in 2023.[17] The company's global communications platform handles 453 billion interactions per year, or 37 billion per month, with 301 billion being SMS interactions.[18] During Cyber Week 2024, Infobip saw a 41% increase in total interactions, growing from 8.2 billion in 2023 to 11.6 billion in 2024.[19][20][21]

In May 2023, Infobip was named a leader in the IDC MarketScape CPaaS Vendor Assessment.[22] In July, the company was recognized as a leader in the Juniper Customer Data Platform Leaderboard.[23]

In September 2023, Infobip was named a leader in the Gartner Magic Quadrant for Communications Platform as a Service (CPaaS),[24] and as a leader in the Conversational Commerce Leaderboard in October.[25]

In December 2023, Infobip was included in the top CPaaS provider in the inaugural MetriRank CPaaS Report[26] and also named a leader in the CCaaS Leaderboard by Juniper Research.[27] Since 2023, Infobip supports more than 300 startups with €1.8 million through the Infobip Startup Tribe, a global perks program supporting startups and providing them with tools and resources to help their growth.[28]

In March 2024, Infobip was named to Fast Company’s Annual List of the World’s Most Innovative Companies[29] and as a leader in the CPaaS Leaderboard, Juniper Research.[30] In June 2024, Infobip was named a Leader in the Gartner Magic Quadrant for Communications Platform as a Service (CPaaS) 2024 for the second year running.[31] In October 2024, Juniper Research recognized Infobip as the number one provider in the AIT Fraud Prevention market.[32]

In November 2024, Infobip was ranked one of the top 3 most innovative companies in retail in Fast Company Middle East’s Most Innovative Companies 2024 list,[33] and Juniper Research ranked Infobip number one among Established Leaders in RCS Business Messaging.[34] In December 2024, Infobip was named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report for the third time.[35]

In February 2025, Infobip was named a Leader for the third time in the IDC MarketScape[36], and Infobip was named an Ecosystem Leader in the Ecosystem Compass 2025.[37] In April 2025, Infobip was ranked as a Leader in the Omdia CPaaS Universe Report for the third time.[38] The company was ranked an Established Leader in the Juniper Research Conversational AI Leaderboard in February 2025.[39]

In February 2026, Infobip launched AgentOS, an AI-native, fully managed platform AgentOS.[40][41] At the same time, Infobip was named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard.[42] Also, the company was named a Leader in the 2026 Gartner Magic Quadrant for Communications Platform-as-a-Service (CPaaS) for the fourth consecutive year.[43] In June 2026, Infobip was ranked in the top 25 of Fortune’s Europe’s Most Innovative Companies 2026.[44] In July, Infobip announced the acquisition of SocketLabs, a US-based company building infrastructure for high-volume, multi-provider email.[45]

At the same time, Infobip enabled data residency in Canada, making for Canadian companies to protect consumer information, maintain business operations, and keep pace with changes in regional compliance requirements.[46][47]

The 20 years of Infobip founding was marked at their SHIFT developers conf. in September 2026, in Zadar, Croatia[48]

Partnership with TGR Haas F1 Team

In May 2025, Infobip announced a partnership with the Haas F1 team.[49] The partnership won Silver at The Drum B2B Awards for its first year.[50][51] In April 2026, the partnership launched RaceMate, an always-on AI assistant built on Infobip’s agentic AI platform and available across WhatsApp, Apple Business Messages and RCS.[52]

Campuses

In September 2017, the company opened a 17,000-square-meter campus named Pangea in Vodnjan, Croatia.[53]

File:New Infobip Zagreb campus.png
Zagreb Campus - Opened in 2022

In 2022, Infobip opened a second campus in Zagreb, named Alpha Centauri.[54] Designed by the 3LHD architectural firm, the 20,000-square-meter campus is located near the Sveta Klara and Remetinec neighborhoods.[54]

See also

References

  1. ↑ "InfoBip's New AgentOS Puts AI in Charge of the Entire Customer Journey". https://cxm.world/customer-experience/infobips-new-agentos-puts-ai-in-charge-of-the-entire-customer-journey/. 
  2. ↑ "Vodafone i Infobip predstavili RCS pilot projekt". ICT Business. 9 March 2018. https://www.ictbusiness.info/telekomunikacije/vodafone-i-infobip-predstavili-rcs-pilot-projekt. Retrieved 2018-05-17. 
  3. ↑ Hu, Krystal (30 July 2020). "Exclusive: European software startup Infobip raises over $200 million in Series A funding - sources". Reuters. https://www.reuters.com/article/us-infobip-fundraising-exclusive/exclusive-european-software-startup-infobip-raises-over-200-million-in-series-a-funding-sources-idUSKCN24V05E. Retrieved 3 August 2020. 
  4. ↑ "Network International partners Infobip to bring WhatsApp business banking services to Africa" (in en). 2022-07-25. https://www.finextra.com/pressarticle/93502/network-international-partners-infobip-to-bring-whatsapp-business-banking-services-to-africa. 
  5. ↑ Entrepreneurial incubator helps start-ups grow Istrian Development Agency, April 2006
  6. ↑ "Meet the Leaders of Startups 注目スタートアップ CxO インタビュー Infobip : TechMarket". https://www.techmarket.io/articles/2017/10/89838/. 
  7. ↑ Kumbhar, Sheetal (2017-05-17). "Snapshot : Silvio Kutic, CEO of Infobip | VanillaPlus - The global voice of Telecoms IT" (in en-GB). VanillaPlus - The global voice of Telecoms IT. https://www.vanillaplus.com/2017/05/17/27162-snapshot-silvio-kutic-ceo-infobip/. 
  8. ↑ Prakash, Prarthana. "How Croatia's first unicorn grew from a small village with a $16,000 loan from parents to working with WhatsApp and Uber" (in en). https://fortune.com/europe/2024/01/20/infobip-silvio-kutic-croatia-first-unicorn/. 
  9. ↑ "Infobip: gigante croata de SMS monta estrutura no Brasil". Mobile Time. 29 June 2015. http://www.mobiletime.com.br/29/06/2015/infobip-gigante-croata-de-sms-monta-estrutura-no-brasil/415068/news.aspx. Retrieved 2017-05-04. 
  10. ↑ "本网页已删除". http://science.china.com.cn/2015-12/02/content_8420252.htm. Retrieved 2017-05-04. 
  11. ↑ "British telecom firms seek expanded trade ties with PH - Newsbytes Philippines". 2015-11-22. http://newsbytes.ph/2015/11/22/british-telecom-firms-seek-expanded-trade-ties-with-ph/. Retrieved 2017-05-04. 
  12. ↑ "Exclusive: European software startup Infobip raises over $200 million in Series A funding - sources". reuters.com (Reuters). 30 July 2020. https://www.reuters.com/article/us-infobip-fundraising-exclusive/exclusive-european-software-startup-infobip-raises-over-200-million-in-series-a-funding-sources-idUSKCN24V05E. Retrieved 3 August 2020. 
  13. ↑ "Infobip: Croatian Company Raises 200 Million US Dollars for Investment". Total Croatia News. 31 July 2020. https://www.total-croatia-news.com/made-in-croatia/45413-infobip. Retrieved 3 August 2020. 
  14. ↑ Butcher, Mike (2022-07-26). "Croatian comms platform Infobip acquires VoIP provider Peerless Network for $200M" (in en-US). https://techcrunch.com/2022/07/26/us-and-european-comms-platform-infobip-acquires-voip-provider-peerless-network-for-200m/. 
  15. ↑ Tucker, Charlotte (2021-04-12). "London-based cloud communciations company Infobip acquires Croatia-based Shift" (in en-US). https://www.eu-startups.com/2021/04/london-based-cloud-communciations-company-infobip-acquires-croatia-based-shift/. 
  16. ↑ "Information technology company Infobip buys VoIP service provider Peerless Network for $200 million" (in en). https://insiderapps.com/news/information-technology-company-infobip-buys-voip-service-provider-peerless-network-200-million. 
  17. ↑ "Plivo Company Profile". https://sales.superagi.com/company/plivo. 
  18. ↑ client. "Conversational era demands brands accelerate digital transformation". https://www.ft.com/partnercontent/infobip/conversational-era-demands-brands-accelerate-digital-transformation.html. 
  19. ↑ "Infobip Forecasts Growth in Online Sales This Black Friday | Business Wire" (in sv). https://via.tt.se/pressmeddelande/3686843/infobip-forecasts-growth-in-online-sales-this-black-friday?publisherId=259167&lang=en. 
  20. ↑ "Cyber Week sees 94pc spike in email interactions, Infobip reports" (in en-US). 2024-12-23. https://www.capitalfm.co.ke/business/2024/12/cyber-week-sees-94pc-spike-in-email-interactions-infobip-reports/. 
  21. ↑ "Infobip sets new record with 11.6 billion Cyber Week interactions" (in en). 2024-12-30. https://www.thecitizen.co.tz/tanzania/news/national/infobip-sets-new-record-with-11-6-billion-cyber-week-interactions-4874306. 
  22. ↑ Aimuengheuwa, Joan (2023-05-26). "IDC MarketScape Names Infobip Leader in CPaaS for the Second time" (in en). https://techeconomy.ng/idc-marketscape-names-infobip-leader-in-cpaas-for-the-second-time. 
  23. ↑ "Customer Data Platforms Generate over $70bn Consumer Spend". https://www.juniperresearch.com/press/customer-data-platforms-to-generate-over-70bn/. 
  24. ↑ Mitchell, Charlie (2023-09-21). "Gartner Magic Quadrant for Communications Platform as a Service (CPaaS) 2023" (in en-GB). https://www.cxtoday.com/customer-engagement-platforms/gartner-magic-quadrant-for-communications-platform-as-a-service-cpaas-an-analysis/. 
  25. ↑ "Infobip, Twilio & Vonage Revealed as Global Leaders in Conversational Commerce". https://www.juniperresearch.com/press/infobip-twilio-vonage-revealed-as-global-leaders/. 
  26. ↑ Maistre, Ray Le (2024-03-18). "Infobip tops CPaaS ranking – report" (in en). https://www.telecomtv.com/content/digital-platforms-services/infobip-tops-cpaas-ranking-report-49954/. 
  27. ↑ Maistre, Ray Le (2024-03-18). "Infobip tops CPaaS ranking – report" (in en). https://www.telecomtv.com/content/digital-platforms-services/infobip-tops-cpaas-ranking-report-49954/. 
  28. ↑ "Croatia-based Infobip supports more than 300 startups with €1.8 million through flagship programme". https://www.eu-startups.com/2023/12/croatia-based-infobip-supports-more-than-300-startups-with-e1-8-million-through-flagship-programme/. 
  29. ↑ "Infobip". https://www.fastcompany.com/91034157/infobip-most-innovative-companies-2024. 
  30. ↑ "Infobip tops CPaaS ranking report". https://www.telecomtv.com/content/digital-platforms-services/infobip-tops-cpaas-ranking-report-49954/. 
  31. ↑ "Gartner Magic Quadrant for Communications Platform as a Service (CPaaS) 2024". https://www.cxtoday.com/contact-centre/gartner-magic-quadrant-for-communications-platform-as-a-service-cpaas-2024/. 
  32. ↑ "AIT Prevention Research Report". https://www.juniperresearch.com/research/telecoms-connectivity/messaging/ait-prevention-research-report. 
  33. ↑ "Retail". https://fastcompanyme.com/most-innovative-companies/2024/retail-2/. 
  34. ↑ "Croatian unicorn Infobip". https://total-croatia-news.com/news/business/croatian-unicorn-infobip-2/. 
  35. ↑ "Decoding the CPaaS market: A look at vendors, products and customers". https://www.techtarget.com/searchunifiedcommunications/tip/Decoding-the-CPaaS-market-A-look-at-vendors-products-and-customers. 
  36. ↑ "Infobip’s Continued Leadership in CPaaS Shines Again". https://investorshangout.com/infobips-continued-leadership-in-cpaas-shines-again-204831-/. 
  37. ↑ "Ecosystem Compass". https://ecosystemcompass.com/. 
  38. ↑ "Omdia Universe: CPaaS Platform Providers 2025". https://omdia.tech.informa.com/om127767/omdia-universe-cpaas-platform-providers-2025. 
  39. ↑ "Infobip". https://www.juniperresearch.com/resources/competitor-directory/infobip/. 
  40. ↑ "Infobip’s AgentOS to orchestrate autonomous AI-driven customer journeys at scale". https://futurecio.tech/infobips-agentos-to-orchestrate-autonomous-ai-driven-customer-journeys-at-scale/. 
  41. ↑ "Infobip's New AgentOS Puts AI in Charge of the Entire Customer Journey". https://cxm.world/customer-experience/infobips-new-agentos-puts-ai-in-charge-of-the-entire-customer-journey/. 
  42. ↑ "Juniper Research proglasio Infobip liderom na ljestvici RCS for Business". https://www.ictbusiness.info/poslovanje/juniper-research-proglasio-infobip-liderom-na-ljestvici-rcs-for-business. 
  43. ↑ "Infobip named Gartner CPaaS Leader in 2026 ranking". https://telconews.co.uk/story/infobip-named-gartner-cpaas-leader-in-2026-ranking. 
  44. ↑ "Europe’s Most Innovative Companies 2026". https://fortune.com/ranking/europes-most-innovative-companies/2026/. 
  45. ↑ "Infobip akvizirao američki SocketLabs i ojačao svoju e-mail infrastrukturu". https://www.netokracija.com/infobip-akvizirao-americki-socketlabs-i-ojacao-svoju-e-mail-infrastrukturu-245336. 
  46. ↑ "Infobip gives Canadian businesses a local home for customer data". https://cxm.world/customer-experience/infobip-gives-canadian-businesses-a-local-home-for-customer-data/. 
  47. ↑ "Infobip to enable data residency in Canada". https://finance.yahoo.com/technology/ai/articles/infobip-enable-data-residency-canada-110000608.html. 
  48. ↑ "Infobip Shift 2026. učinio Zadar jednim od regionalnih središta tech industrije" (in hr). 2026-09-14. https://www.debug.hr/infobip-shift-2026-ucinio-zadar-jednim-od-regionalnih-sredista-tech-industrije/. 
  49. ↑ "Sending a message: Communications giant Infobip teams up with Haas F1". https://www.autosport.com/f1/news/sending-a-message-communications-giant-infobip-teams-up-with-haas-f1/10718713/. 
  50. ↑ "Here are all the winners from The Drum Awards for B2B 2025". https://www.thedrum.com/news/here-are-all-the-winners-from-the-drum-awards-for-b2b-2025. 
  51. ↑ "29.5 million reasons a logo on a car isn't enough: Infobip x TGR Haas F1 Team year 2". https://awards.b2bworldfest.com/live/en/page/effectiveness-nominations#/b2b-effectiveness/2026/effectiveness-partnership-or-collaboration/29-5-million-reasons-a-logo-on-a-car-isn-t-enough-infobip-x-tgr-haas-f1-team-year-2. 
  52. ↑ "Haas rewrites its marketing playbook after years of car-first spend". https://sector.world/2026/07/haas-rewrites-its-marketing-playbook-after-years-of-car-first-spend/. 
  53. ↑ "News: Pangea Campus presented to the public" (in en-US). https://www.infobip.com/news/pangea-campus-presented-to-the-public. 
  54. ↑ 54.0 54.1 "Croatia's first unicorn opens 150 million kuna campus in Zagreb" (in en). 2022-04-15. https://www.croatiaweek.com/croatias-first-unicorn-opens-150-million-kuna-campus-in-zagreb/. 



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