Company:Infobip

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Infobip Ltd.
TypeLimited company
IndustryMobile Communications Telecommunications
Cloud Solutions
Founded2006
FoundersSilvio Kutić (CEO)

Roberto Kutić (COO)

Izabel Jelenić (CTO)
Headquarters
London, United Kingdom
Area served
200+ Countries
ProductsCommunications Platform as a Service (CPaaS)
A2P Messaging
A2P SMS Platform
2-Way SMS
SaaS
CCaaS
2 Factor Authentication
SMS API
Number Validation
Push Notifications
OTT messaging
A2P RCS[1]
RCS Business Messaging Omnichannel messaging
Voice
Email
AIT Fraud detection
Revenue€1.2 bn (2021)[2]
€1.55 bn (2022)
€1.735bn (2023)
Number of employees
4000+ (2025)
Websitewww.infobip.com

Infobip is a Croatian IT and telecommunications company founded in 2006.[3]

History

Infobip was established in the Croatian city of Vodnjan in 2006 and is led by its co-founders by CEO Silvio Kutić and Izabel Jelenić.[4][5] Before founding Infobip, Silvio Kutić created Virtual Community, that allowed group communication via web, email, and SMS, with the first message sent as a Christmas text from Vodnjan's town hall to its diaspora. Realizing the technology wasn't scalable, he developed a communications API platform, leading to the creation of Infobip.[6][7]

In 2014 and 2015, the company expanded operations into Latin America and the Asia-Pacific region.[8][9][10]

In 2020, Infobip raised $200 million from One Equity Partners. At the time, its valuation was estimated to exceed $1 billion, making it the first Croatian company to reach "unicorn" status (a term referring to privately held startups valued over $1 billion).[11][12] That year, Infobip also acquired OpenMarket, a cloud messaging firm based in Seattle, United States.[13]

In 2021, Infobip acquired Shift Conference, a technology conference organizer focused on areas such as software development, fintech, and artificial intelligence.[14]

In July 2022, Infobip acquired Peerless Network, a U.S.-based telecommunications provider founded in 2008.[15] Infobip reported revenues of €1.55 billion in 2022 and €1.735 billion in 2023.[16] Its communications platform handled 453 billion interactions annually, with 301 billion being SMS interactions.[17] During Cyber Week 2024, the company reported an increase in total interactions from 8.2 billion in 2023 to 11.6 billion in 2024.[18][19][20]

In September 2023, Infobip was named a leader in the Gartner Magic Quadrant for Communications Platform as a Service (CPaaS),[21] and as a leader in the Conversational Commerce Leaderboard in October.[22]

In December 2023, Infobip was named a leader in the CCaaS Leaderboard by Juniper Research.[23]

From 2023 to 2025, Infobip was ranked as a Leader in the Omdia CPaaS Universe Report for the third time.[24][25] In 2024-2025, the company was named a Leader in the Gartner Magic Quadrant for Communications Platform as a Service (CPaaS).[26][27][28]

In February 2025, Infobip was named a Leader for the third time in the IDC MarketScape,[citation needed] and an Ecosystem Leader in the Ecosystem Compass 2025.[29]

In October 2025, Infobip was awarded Frost & Sullivan’s 2025 Customer Value Leadership Recognition.[30]

Infobip Startup Tribe

Since 2023, Infobip supports more than 300 startups with €1.8 million through the Infobip Startup Tribe, a global perks program supporting startups.[31]

Campuses

In September 2017, the company opened a 17,000-square-meter campus named Pangea in Vodnjan, Croatia.[32]

File:New Infobip Zagreb campus.png
Zagreb Campus - Opened in 2022

In 2022, Infobip opened a second campus in Zagreb, named Alpha Centauri.[33] Designed by the 3LHD architectural firm, the 20,000-square-meter campus is located near the Sveta Klara and Remetinec neighborhoods.[33]

See also

References

  1. ↑ "Vodafone i Infobip predstavili RCS pilot projekt". ICT Business. 9 March 2018. https://www.ictbusiness.info/telekomunikacije/vodafone-i-infobip-predstavili-rcs-pilot-projekt. Retrieved 2018-05-17. 
  2. ↑ Hu, Krystal (30 July 2020). "Exclusive: European software startup Infobip raises over $200 million in Series A funding - sources". Reuters. https://www.reuters.com/article/us-infobip-fundraising-exclusive/exclusive-european-software-startup-infobip-raises-over-200-million-in-series-a-funding-sources-idUSKCN24V05E. Retrieved 3 August 2020. 
  3. ↑ "Network International partners Infobip to bring WhatsApp business banking services to Africa" (in en). 2022-07-25. https://www.finextra.com/pressarticle/93502/network-international-partners-infobip-to-bring-whatsapp-business-banking-services-to-africa. 
  4. ↑ Entrepreneurial incubator helps start-ups grow Istrian Development Agency, April 2006
  5. ↑ "Meet the Leaders of Startups 注目スタートアップ CxO インタビュー Infobip : TechMarket". https://www.techmarket.io/articles/2017/10/89838/. 
  6. ↑ Kumbhar, Sheetal (2017-05-17). "Snapshot : Silvio Kutic, CEO of Infobip | VanillaPlus - The global voice of Telecoms IT" (in en-GB). VanillaPlus - The global voice of Telecoms IT. https://www.vanillaplus.com/2017/05/17/27162-snapshot-silvio-kutic-ceo-infobip/. 
  7. ↑ Prakash, Prarthana. "How Croatia's first unicorn grew from a small village with a $16,000 loan from parents to working with WhatsApp and Uber" (in en). https://fortune.com/europe/2024/01/20/infobip-silvio-kutic-croatia-first-unicorn/. 
  8. ↑ "Infobip: gigante croata de SMS monta estrutura no Brasil". Mobile Time. 29 June 2015. http://www.mobiletime.com.br/29/06/2015/infobip-gigante-croata-de-sms-monta-estrutura-no-brasil/415068/news.aspx. Retrieved 2017-05-04. 
  9. ↑ "本网页已删除". http://science.china.com.cn/2015-12/02/content_8420252.htm. Retrieved 2017-05-04. 
  10. ↑ "British telecom firms seek expanded trade ties with PH - Newsbytes Philippines". 2015-11-22. http://newsbytes.ph/2015/11/22/british-telecom-firms-seek-expanded-trade-ties-with-ph/. Retrieved 2017-05-04. 
  11. ↑ "Exclusive: European software startup Infobip raises over $200 million in Series A funding - sources". reuters.com (Reuters). 30 July 2020. https://www.reuters.com/article/us-infobip-fundraising-exclusive/exclusive-european-software-startup-infobip-raises-over-200-million-in-series-a-funding-sources-idUSKCN24V05E. Retrieved 3 August 2020. 
  12. ↑ "Infobip: Croatian Company Raises 200 Million US Dollars for Investment". Total Croatia News. 31 July 2020. https://www.total-croatia-news.com/made-in-croatia/45413-infobip. Retrieved 3 August 2020. 
  13. ↑ Butcher, Mike (2022-07-26). "Croatian comms platform Infobip acquires VoIP provider Peerless Network for $200M" (in en-US). https://techcrunch.com/2022/07/26/us-and-european-comms-platform-infobip-acquires-voip-provider-peerless-network-for-200m/. 
  14. ↑ Tucker, Charlotte (2021-04-12). "London-based cloud communciations company Infobip acquires Croatia-based Shift" (in en-US). https://www.eu-startups.com/2021/04/london-based-cloud-communciations-company-infobip-acquires-croatia-based-shift/. 
  15. ↑ "Information technology company Infobip buys VoIP service provider Peerless Network for $200 million" (in en). https://insiderapps.com/news/information-technology-company-infobip-buys-voip-service-provider-peerless-network-200-million. 
  16. ↑ "Plivo Company Profile". https://sales.superagi.com/company/plivo. 
  17. ↑ client. "Conversational era demands brands accelerate digital transformation". https://www.ft.com/partnercontent/infobip/conversational-era-demands-brands-accelerate-digital-transformation.html. 
  18. ↑ "Infobip Forecasts Growth in Online Sales This Black Friday | Business Wire" (in sv). https://via.tt.se/pressmeddelande/3686843/infobip-forecasts-growth-in-online-sales-this-black-friday?publisherId=259167&lang=en. 
  19. ↑ CORRESPONDENT (2024-12-23). "Cyber Week sees 94pc spike in email interactions, Infobip reports" (in en-US). https://www.capitalfm.co.ke/business/2024/12/cyber-week-sees-94pc-spike-in-email-interactions-infobip-reports/. 
  20. ↑ "Infobip sets new record with 11.6 billion Cyber Week interactions" (in en). 2024-12-30. https://www.thecitizen.co.tz/tanzania/news/national/infobip-sets-new-record-with-11-6-billion-cyber-week-interactions-4874306. 
  21. ↑ Mitchell, Charlie (2023-09-21). "Gartner Magic Quadrant for Communications Platform as a Service (CPaaS) 2023" (in en-GB). https://www.cxtoday.com/customer-engagement-platforms/gartner-magic-quadrant-for-communications-platform-as-a-service-cpaas-an-analysis/. 
  22. ↑ "Infobip, Twilio & Vonage Revealed as Global Leaders in Conversational Commerce". https://www.juniperresearch.com/press/infobip-twilio-vonage-revealed-as-global-leaders/. 
  23. ↑ Maistre, Ray Le (2024-03-18). "Infobip tops CPaaS ranking – report" (in en). https://www.telecomtv.com/content/digital-platforms-services/infobip-tops-cpaas-ranking-report-49954/. 
  24. ↑ "Omdia Universe: CPaaS Platform Providers, 2025" (in en). 2025-04-22. https://omdia.tech.informa.com/om127767/omdia-universe-cpaas-platform-providers-2025. 
  25. ↑ "Omdia Universe: CPaaS Platform Providers, 2023–24" (in en). 2023-11-21. https://omdia.tech.informa.com/om033373/omdia-universe-cpaas-platform-providers-202324. 
  26. ↑ Fisher, Rhys (2024-06-28). "Gartner Magic Quadrant for Communications Platform as a Service (CPaaS) 2024" (in en-GB). https://www.cxtoday.com/contact-center/gartner-magic-quadrant-for-communications-platform-as-a-service-cpaas-2024/. 
  27. ↑ Mitchell, Charlie (2025-07-29). "Gartner Magic Quadrant for Communications Platform as a Service (CPaaS) 2025: The Rundown" (in en-GB). https://www.cxtoday.com/customer-analytics-intelligence/gartner-magic-quadrant-for-communications-platform-as-a-service-cpaas-2025-the-rundown/. 
  28. ↑ Knowles, Catherine. "Infobip named Leader in 2025 Gartner Magic Quadrant for CPaaS" (in en). https://telconews.asia/story/infobip-named-leader-in-2025-gartner-magic-quadrant-for-cpaas. 
  29. ↑ "The Ecosystem Compass Report 2025" (in en). https://ecosystemcompass.com/. 
  30. ↑ Wire, Business (2025-09-16). "Infobip Achieves GSMA Open Gateway Certifications for Network APIs" (in en-US). https://ittech-pulse.com/news/infobip-achieves-gsma-open-gateway-certifications-for-network-apis/. 
  31. ↑ Marzo, Stefano De (2023-12-18). "Croatia-based Infobip supports more than 300 startups with €1.8 million through flagship programme" (in en-US). https://www.eu-startups.com/2023/12/croatia-based-infobip-supports-more-than-300-startups-with-e1-8-million-through-flagship-programme/. 
  32. ↑ "News: Pangea Campus presented to the public" (in en-US). https://www.infobip.com/news/pangea-campus-presented-to-the-public. 
  33. ↑ 33.0 33.1 "Croatia's first unicorn opens 150 million kuna campus in Zagreb" (in en). 2022-04-15. https://www.croatiaweek.com/croatias-first-unicorn-opens-150-million-kuna-campus-in-zagreb/. 



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