Company:Ioniq

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Short description: Hyundai Motor Company electric vehicle sub-brand
Ioniq
TypeDivision
IndustryAutomotive
Founded10 August 2020; 3 years ago (2020-08-10)
Headquarters
Seoul
,
South Korea
ProductsElectric vehicles
ParentHyundai Motor Company
Website

Ioniq (stylized as IONIQ) is an Automotive industry marque and a division of Hyundai Motor Company with headquarters in Seoul, South Korea . The marque was established in 2020 as a sub-brand for Hyundai's electric vehicle line-up.[1] The sub-brand is slated to aid Hyundai to achieve a targeted one million electric vehicle sales annually by 2025, with the Ioniq brand projected to contribute 560,000 of those sales.[2]

History

Prior to its introduction as a sub-brand, the Ioniq name had been used for the 2012 Hyundai i-oniq concept, a small sporty hatchback that was equipped with a battery-electric drivetrain and a range-extending gasoline engine.[3][4] Between 2016 and 2022 the name was used for the Hyundai Ioniq, a compact liftback available with a choice of eco-friendly powertrains: gasoline hybrid, plug-in hybrid, or full battery-electric;[5] the 2016 Ioniq was intended to compete with the Toyota Prius hybrid and Nissan Leaf battery-electric vehicles.[6][7]

On 10 August 2020, the South Korean manufacturer Hyundai Motor Group announced the launching of a new automotive brand called Ioniq (a portmanteau of “ion” and “unique”, styled in all-capital letters as "IONIQ") in London, reserved for electric cars.[8][9] At the launch, the manufacturer revealed its plans to produce electric vehicles named 5, 6 and 7 and based on the Hyundai-Kia E-GMP common electric car platform presented at the 2019 Consumer Electronics Show in Las Vegas.[10]

The first vehicle launched was the Ioniq 5, a crossover utility vehicle that was first sold in 2021. Hyundai is currently expanding its full-electric lineup to include the Ioniq 6, a sedan which will debut in Europe and South Korea in the second half of 2022, and the Ioniq 7, a large sport-utility vehicle which is projected to hit the market in 2024.[11]

Models

Hyundai IONIQ models
Model Class Released Concept Notes / Refs.
Hyundai Ioniq 5 IAA 2021 1X7A0189.jpg
5 		C-segment compact crossover SUV 2021 Hyundai 45 EV Concept at IAA 2019 IMG 0683.jpg
45 EV Concept
Frankfurt 2019 		Sibling vehicles marketed as Kia EV6[12] and Genesis GV60.[13]
Hyundai Ioniq 6 1X7A7258.jpg
6 		D-segment mid-size sedan 2022 Hyundai Prophecy Concept IAA 2021 1X7A0005.jpg
Prophecy
Geneva 2020 		Production confirmed for 2022 in an investor presentation.[14]
7 E-segment mid-size crossover 2024 SEVEN
Los Angeles 2021 		Vehicle with three seating rows, approximately the same size as the Hyundai Palisade.[15] Sibling vehicles to be marketed as Kia EV9 and Genesis GV90.[16]

The Ioniq 5 compact crossover was released in February 2021 and was previewed by the Hyundai Concept 45 EV presented at the 2019 Frankfurt Motor Show.[5][17]

The Ioniq 6 mid-size sedan will be produced from 2022 and is foreshadowed by the Hyundai Prophecy concept car, which was scheduled to be presented at the 2020 Geneva International Motor Show but this was canceled due to the COVID-19 pandemic.[18]

The Ioniq 7 mid-size crossover will be produced from 2024. the concept version of the future production model, called SEVEN, made its debut at the LA Motor Show in November 2021.[19]

Design

Close-up of Ioniq 5 tail lights, featuring "Parametric Pixel" design

Under its numeric nomenclature, even numbers are reserved for sedans, while odd numbers are reserved for crossovers.[20][21] As a unifying design concept, Hyundai has included "Parametric Pixel" external light designs on each vehicle; these are small square lighting elements which Hyundai characterize as "a unique jewel-like design",[22] reminiscent of 8-bit video game graphics.[15]

In 2022, Hyundai chief of design SangYup Lee clarified there were three "pillars" consistent across the Ioniq brand:[23]

  1. Living space-focused interior
  2. Parametric Pixel
  3. Sustainability and sustainable materials

Because the lineup is designed to embrace "diverse lifestyles ... rather than a one-size-fits-all approach", Lee noted that each model will follow a different theme. The E-GMP platform enables a flat floor inside, giving designers more freedom to personalize the interior for the intended use. For example, the Ioniq 6 has a "mindful cocoon" theme.[23]

Heritage Series

Hyundai have exhibited several models in its Heritage Series, which are one-off electromod vintage Hyundai vehicles that have been restored and converted with an electric vehicle powertrain; the head- and tail-lights of Heritage Series models share the same "Parametric Pixel" design language as the Ioniq line. Technical details of the powertrains fitted to the Heritage Series vehicles were not disclosed.[24][25] The Pony Heritage was part of the "Reflections in Motion" exhibition at Hyundai Motorstudio Busan (April 8 – June 27, 2021) alongside the 45 EV and Prophecy concepts;[26][27] the pixelated lights of the Pony Heritage were animated, which Hyundai called the "Pixel Roadtrip".[28]

Hyundai Heritage Series models
Model Released Based on Notes / Refs.
Hyundai Pony EV Concept Heritage Series (2).jpg
Pony Heritage 		2021 1983 Hyundai Pony 1200 TL.jpg
Pony (1G), 1975 		Exhibited at Hyundai Motorstudio Busan.[26]
Hyundai Grandeur EV Concept Heritage Series (2).jpg
Grandeur Heritage 		2021 20101003 hyundai grandeur 001.jpg
Grandeur (1G), 1986 		Exhibited at Hyundai Motorstudio Goyang and Seoul.[29]

Galloper EV 		TBA 00 HYUNDAI GALLOPER 1.jpg
Galloper (1G), 1991

References

  1. ↑ Jean-Baptiste Trichot (10 August 2020). "Ioniq devient la nouvelle marque 100 % électrique de Hyundai" (in fr). https://www.automobile-magazine.fr/voitures-electriques/article/27956-ioniq-devient-la-nouvelle-marque-100-electrique-de-hyundai. 
  2. ↑ "Hyundai reboots Ioniq as an EV brand, starting with Ioniq 5 crossover in fall 2021" (in en). https://www.greencarreports.com/news/1129179_hyundai-reboots-ioniq-as-an-ev-brand-starting-with-ioniq-5-crossover-in-fall-2021. 
  3. ↑ "2012 i-oniq". Hyundai Motor Corporation. https://www.hyundai.com/worldwide/en/company/innovation/design/concept-car/2012/i-oniq. 
  4. ↑ "Hyundai unveils unique new concept car: i-oniq" (PDF) (Press release). Hyundai Motor Global P.R. Team. 2012. Retrieved 21 December 2021.
  5. ↑ 5.0 5.1 Florent Ferrière (10 August 2020). "Hyundai : Ioniq devient une marque, premier modèle en 2021" (in fr). https://www.caradisiac.com/hyundai-ioniq-devient-une-marque-premier-modele-en-2021-184843.htm. 
  6. ↑ Voelcker, John (August 24, 2015). "Hyundai to Launch All-Electric 'Prius Fighter' Model In 2016: Tip". Green Car Reports. https://www.greencarreports.com/news/1099702_hyundai-to-launch-all-electric-prius-fighter-model-in-2016-tip. 
  7. ↑ Edelstein, Stephen (November 4, 2015). "Is Hyundai Ioniq The Name For New Hybrid, Electric Models? (UPDATED)". Green Car Reports. https://www.greencarreports.com/news/1100757_is-hyundai-ioniq-the-name-for-new-hybrid-electric-models. 
  8. ↑ "IONIQ Launch | IONIQ – Hyundai Worldwide" (in en). https://www.hyundai.com/worldwide/en/ioniq/ioniq-launch. 
  9. ↑ Lambert, Fred (2020-08-10). "Hyundai launches IONIQ as new EV brand, confirms 3 new electric cars" (in en-US). https://electrek.co/2020/08/10/hyundai-ioniq-ev-brand/. 
  10. ↑ Beresford, Colin (August 10, 2020). "Hyundai Announces Plans for Three EVs under New Ioniq Brand". https://www.caranddriver.com/news/a33546876/hyundai-ioniq-brand-electric-cars/. 
  11. ↑ "Hyundai will build its first South Korean EV factory". Automotive News Europe. July 12, 2022. https://europe.autonews.com/automakers/hyundai-will-build-its-first-south-korean-ev-factory. 
  12. ↑ Capparella, Joey (May 19, 2021). "2022 Kia EV6 Coming to U.S. Next Year with Claimed 300 Miles of Range". https://www.caranddriver.com/news/a36465183/2022-kia-ev6-us-specs/. 
  13. ↑ Capparella, Joey (August 19, 2021). "Genesis GV60 Revealed, Looks Like a Luxury EV Hatchback". https://www.caranddriver.com/news/a37343341/genesis-gv60-revealed/. 
  14. ↑ Capparella, Joey (May 7, 2021). "Hyundai Confirms Genesis GV70 EV, Ioniq 6 Sedan Coming in 2022". https://www.caranddriver.com/news/a36365229/hyundai-genesis-gv70-ev-ioniq-6-confirmed/. 
  15. ↑ 15.0 15.1 Miller, Caleb (November 17, 2021). "Hyundai Seven Concept Previews Electric SUV For Ioniq Sub-Brand". https://www.caranddriver.com/news/a38267015/hyundai-ioniq-seven-concept-details/. 
  16. ↑ Capparella, Joey (November 17, 2021). "Kia EV9 Concept Looks Big and Chunky, Previews a Three-Row EV SUV". https://www.caranddriver.com/news/a38281333/kia-ev9-concept-revealed/. 
  17. ↑ Joey Capparella (13 January 2021). "2022 Hyundai Ioniq 5 Production EV Previewed before February Reveal". https://www.caranddriver.com/news/a35196654/2022-hyundai-ioniq-5-preview/. 
  18. ↑ Hugo Quintal (10 August 2020). "Hyundai lance la sous-marque Ioniq pour les véhicules électriques" (in fr). https://www.turbo.fr/actualite-automobile/hyundai-lance-la-sous-marque-ioniq-pour-les-vehicules-electriques-166193. 
  19. ↑ Eisenstein, Paul (August 10, 2020). "Hyundai Launches New Ioniq EV Brand: Sub-brand will feature three all-electric models by 2024.". https://www.thedetroitbureau.com/2020/08/hyundai-launches-new-ioniq-ev-brand/. "As part of its goal to rapidly accelerate sales of battery cars, Hyundai is launching a new sub-brand, Ioniq, which takes its name from one of its current battery offerings." 
  20. ↑ "Hyundai launches the Ioniq brand dedicated to EVs" (in en-US). https://www.engadget.com/hyundai-launches-the-ioniq-brand-dedicated-to-e-vs-084613103.html. 
  21. ↑ Halvorson, Bengt. "Hyundai launching dedicated EV sub-brand, Ioniq 5 electric crossover arriving in 2021" (in en). https://www.thecarconnection.com/news/1129196_hyundai-launching-dedicated-ev-sub-brand-ioniq-5-electric-crossover-arriving-in-2021. 
  22. ↑ "IONIQ – Exploring the Inspiration and Design behind its EV Line-up". Hyundai. https://www.hyundai.com/worldwide/en/ioniq/ioniq-design. 
  23. ↑ 23.0 23.1 Halvorsson, Bengt (July 14, 2022). "Hyundai Ioniq 6 vs. Ioniq 5: How sibling EVs' very different designs fit harmoniously". Green Car Reports. https://www.greencarreports.com/news/1136483_hyundai-ioniq-6-vs-ioniq-5-evs-different-designs-fit-harmoniously. 
  24. ↑ Fink, Greg (April 13, 2021). "Hyundai Heritage Series Pony First Look: The 1970s Hatch Remastered". Motor Trend. https://www.motortrend.com/news/hyundai-heritage-series-pony-first-look-review/. 
  25. ↑ Kierstein, Alex (November 12, 2021). "Hyundai's Über-1980s EV Restomod Is Grandeur (Re)Incarnate". Motor Trend. https://www.motortrend.com/news/hyundai-grandeur-heritage-series-ev-restomod/. 
  26. ↑ 26.0 26.1 "Reflections in Motion". Hyundai Motorstudio Busan. https://motorstudio.hyundai.com/busan/cotn/exhb/designDsp.do?strgCd=04&lang=en. 
  27. ↑ "Reflections in Motion (exhibition catalogue)" (in ko,en). Hyundai Motorstudio Busan. 2021. https://motorstudio.hyundai.com/itg/download/HMS_Busan_Reflections_In_Motion.pdf. 
  28. ↑ Ruffo, Gustavo Henrique (April 13, 2021). "Not A Tiny Hyundai Ioniq 5: This is The Heritage Series - Pony". Inside EVs. https://insideevs.com/news/500692/tiny-hyundai-ioniq-5-pony/. 
  29. ↑ Alderson, Alex (November 23, 2021). "Hyundai reimagines its classic 1980s Grandeur with a Heritage Series EV resto-mod". Notebook Check. https://www.notebookcheck.net/Hyundai-reimagines-its-classic-1980s-Grandeur-with-a-Heritage-Series-EV-resto-mod.581094.0.html. 

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