Company:Micro-Star International

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Micro-Star International Co., Ltd.
Native name
微星科技股份有限公司
TypePublic
TWSE: 2377
IndustryComputer hardware
Electronics
Founded4 August 1986; 39 years ago (1986-08-04) in Taiwan
FoundersJoseph Hsu
Jeans Huang
Frank Lin
Kenny Yu
Henry Lu
HeadquartersZhonghe, New Taipei, Taiwan
Area served
Worldwide
Key people
Jeans Huang (president)
Products
RevenueIncrease NT$180.4 billion (2022)[1]
Increase NT$10.69 billion (2022)[1]
Increase NT$9.96 billion (2022)[1]
Websitewww.msi.com
Secondary logo

Micro-Star International Co., Ltd. (MSI; Chinese: 微星科技股份有限公司) is a Taiwanese multinational corporation based in New Taipei City, Taiwan. The company designs, develops, and provides computer hardware, related products, and services. Its product lineup includes laptops, desktop computers, motherboards, graphics cards, all-in-one computers, servers, industrial computers, peripherals, and automotive infotainment systems.

MSI was founded on August 4, 1986, by Hsu Hsiang (Joseph Hsu), Huang Chin-Ching (Jeans Huang), Lin Wen-Tung (Frank Lin), Yu Hsien-Neng (Kenny Yu), and Lu Chi-Lung (Henry Lu). It is listed on the Taiwan Stock Exchange.[2][3]

Operations

First starting its business in New Taipei City, Taiwan, MSI later expanded into China, setting up its Bao'an plant in Shenzhen in 2000 and establishing research and development facilities in Kunshan in 2001. It also provides global warranty services in North America, Central/South America, Asia, Australia and Europe.

MSI's offices in Zhonghe District, New Taipei City, Taiwan, serve as the company's headquarters, and house a number of different divisions and services.[4]

Manufacturing initially took place at plants in Taiwan, but has been moved elsewhere. Many MSI graphics cards are manufactured at its plant in mainland China.

The company has branch offices in the Americas, Europe, Asia, Australia and South Africa. As of 2015, the company has a global presence in over 120 countries.

MSI and Syrma SGS announced their collaboration to make laptops in Chennai on January 10, 2025. MSI will transfer technology to Syrma SGS for localized production in India.[5][6]

Products

The company first built its reputation on developing and manufacturing computer motherboards and graphics cards. It established its subsidiary FUNTORO in 2008 for the vehicle infotainment market. It provides many computer and tech oriented products including laptops, desktops, monitors, motherboards, graphics cards, power supply units, computer cases and liquid cooler for gamers and content creators, all-in-one PCs, mobile workstations, servers, IPCs, multimedia peripherals, vehicle infotainment, and an autonomous mobility robot.[7]

When established in 1986, MSI focused on the design and manufacturing of motherboards and add-on cards. Later that year, it introduced the first over-clockable 286 motherboard.


MSI-variant of the Nvidia GeForce GTX 1080 Ti, released in 2016. Note that there are sixteen power pins as opposed to the usual twelve and a DVI port (not pictured). It is also longer in length, blocks more PCIe slots, and has more fans.[8]

In 2000, MSI introduced its first set-top box product (MS-5205);[9] in 2003, its first Pen Tablet PC product (PenNote3100);[10] and in 2004, its first Notebook product (M510C).[11] In 2009, MSI introduced its first Ultra Slim Notebook (X320),[12] and first all-in-one PC (AP1900).[13]

MSI released their first digital audio player in 2003, in a line called MEGA.[14]

In 2008, MSI sponsored Fnatic and dived into the PC gaming market. Its GAMING series features laptops, desktops, motherboards, graphic cards, all-in-one PCs, and gaming peripherals designed for gamers and power users.

The company has been a sponsor for a number of eSports teams[15] and is also the host of the international gaming event MSI Masters Gaming Arena (formerly known as MSI Beat IT).[16][17] The earliest Beat IT tournament can be traced back to 2010, featuring Evil Geniuses winning the championship.[18]

In 2015, MSI teamed up with eye-tracking tech firm Tobii for the creation of eye-tracking gaming laptops.[19][20]

In early 2016, MSI announced a collaboration with HTC and has revealed Vive-ready systems to offer Virtual Reality experiences.[21][22][23][24][25][26]

MSI expanded its scope of business into Content Creation in 2018 and demonstrated creator-centric laptops at IFA 2018.[27][28][29]

At the Computex 2024, MSI presents their product lineup for gaming and high-performance users is organized into three main segments—MEG, MPG, and MAG. Eeach designed to meet different user needs based on innovation, performance, design, and durability.

·MEG Series (MSI Enthusiast Gaming) Positioning: Flagship high-end series Scope: Includes motherboards, pc cases, power supply units, liquid/air cooler, desktop PCs and monitors other premium gaming peripherals.[30]

·MPG Series (MSI Performance Gaming) Positioning: Mid-to-high-end mainstream and design-focused series Scope: Includes motherboards, pc cases, power supply units, liquid/air cooler, desktop PCs and monitors other premium gaming peripherals. Features: Balances gaming performance with stylish aesthetics, customizable RGB lighting, and essential expansion options.[31]

·MAG Series (MSI Arsenal Gaming) Positioning: Entry-level to mid-range series focusing on reliability and durability Scope: Includes motherboards, pc cases, power supply units, liquid/air cooler, desktop PCs and monitors other premium gaming peripherals. Features: Provides stable power design, solid construction, and essential gaming features, ensuring reliable performance for everyday gaming.[32][33]

History

An MSI Store. The MSI dragon, Lucky, greets customers at the entrance.

In 2003, MSI released the "Mega PC", a shelf stereo computer hybrid with a front panel resembling the former and desktop computer connectors on the rear.[34]

In 2017, MSI signed a laptop distribution deal with Mustek.[35] In April of the same year, MSI names certified partners for the creation of an RGB ecosystem with MSI Mystic Light Sync which includes Corsair, SteelSeries, G.Skill, Cooler Master, InWin, Phanteks, and others.[36]

Also April 2017, MSI launched "Join the Dragon" team sponsorship program to discover talented eSports teams.[37] They have partnered with ESL for ESL One events in 2018[38] and became the official partner of ESL One Cologne 2018, one of the biggest events on the Software:Counter-Strike: Global Offensive calendar.[39] MSI sponsored the Method eSports organization in August 2018.[40] MSI partnered with ESL to bring MGA 2018 grand finals to New York. Kazakhstan's AVANGAR won the Championship.[41][42]

MSI and Ubisoft jointly presented Ambient Link (synchronized game lighting) on Assassin's Creed Odyssey and Tom Clancy's The Division 2 in 2019.[43][44][45]

MSI Bravo laptop

In September 2020, MSI unveiled a new line of business-oriented laptops under the "Modern", "Prestige", and "Summit" lines, and a new logo specific to these models.[46]

Over the years, MSI has earned awards and recognitions, including being ranked among the Top 20 Taiwan Global Brands in 2008[47] and named one of the Top 100 Taiwan Brands in 2011.[48] In 2015, Laptop magazine ranked MSI the fourth-best laptop brand of the year,[49][50] and according to Topology Research Institute, MSI was the largest gaming laptop supplier worldwide in 2016.[51][52] MSI had also been awarded the Taiwan Excellence award for fifteen consecutive years in 2013.[53] In August 2018, MSI was rated the Best Gaming Laptop Brand of 2018 by Laptop Mag. New designs of its GS65 Stealth Thin and GE63 Raider RGB laptops earned the company an 84 out of 100 and put it on the top spot.[54]

On 7 October 2020, MSI released a public statement about their subsidiary Starlit scalping MSI-made Nvidia RTX 3080 and 3090 GPUs, and selling them for higher than MSRP on eBay.[55]

Small-form factor PC sporting MSI Aero-ITX size graphics card

During the 2022 Russian invasion of Ukraine, MSI refused to withdraw from the Russian market. Research by Jeffrey Sonnenfeld of Yale University put MSI in the Yale CELI List of Companies category of "Digging In - Defying Demands for Exit or Reduction of Activities", the only Taiwanese company in the database.[56] MSI issued a statement on March 28, 2022, claiming that it abides by all international regulations in terms of its sales and operations in Russia.[57]

At Computex 2023, MSI revealed a collaboration with Mercedes-AMG for a special edition of its Alpha 17 gaming laptop. This limited-edition model features design elements inspired by the AMG performance brand, integrating the aesthetics and luxury of Mercedes-AMG with high-performance gaming hardware. The partnership emphasizes both brands' focus on speed, precision, and cutting-edge technology.[58]

In 2024, MSI Gaming Arena hosted a Dota 2 e-sports tournament in Southeast Asia. Teams were chosen through regional qualifiers for the online playoffs, which were scheduled from September 27 to October 6.[59]

The Discovery documentary Esports: The Rise of the New King examines the rapid transformation of gaming into a prominent sport, premiering in August 2023. It focuses on MSI's contribution to esports, particularly in hardware and cooling technology, while also showcasing events like ESL One New York and the MSI MGA finals. The program highlights the role of PC gaming in driving hardware sales and the growing partnership between manufacturers and esports tournaments.[60]

A cubic SFF PC, sporting an MSI RTX 4080 Super

MSI introduced new server platforms powered by Intel's Xeon processors, featuring six performance cores for improved computational performance. These servers are designed to enhance AI, data processing, and cloud computing capabilities. The new platforms highlight MSI's focus on scalability and advanced technology for high-performance computing environments.[61]

At the 2024 Taipei Auto Show, MSI unveiled a new range of smart electric vehicle (EV) chargers. The lineup features residential and commercial models, including the EV Life charger, which is compatible with both U.S. and European charging standards. MSI's commercial chargers offer payment options and advanced management features, such as parking management via license plate recognition. Additionally, the EV AI charger has been honored with a Taiwan Excellence Award.[62]

Sponsorship

The company once partnered with eSports teams Fnatic[63][64] and Cloud 9.[65]

It has also been a sponsor for a number of eSports teams worldwide, including METHOD,[66] PENTA Sports,[67] Energy eSports,[68] HWA Gaming,[69] yoe Flash Wolves,[70] NXA-Ladies,[71] Vox Eminor,[72] DeToNator,[73] Team Infused,[74] Aperture Gaming,[75] Phoenix GaminG,[76] Karmine Corp, Aiolikos FC, etc.

MSI announced a partnership with Monster Energy Yamaha MotoGP in February 2022 to support the team with PC hardware throughout the MotoGP season.[77]

See also

  • List of companies of Taiwan

References

  1. ↑ 1.0 1.1 1.2 "Micro-Star International Co., Ltd Annual Report". Micro-Star International Co., Ltd. https://www.msi.com/about/investor/financialInformation. 
  2. ↑ "Micro-Star International Co (2377:Taiwan Stock Exchange)". https://www.bloomberg.com/research/stocks/snapshot/snapshot.asp?ticker=2377:TT. 
  3. ↑ "Micro-Star International Co Ltd". https://www.bloomberg.com/profile/company/2377:TT. 
  4. ↑ "headquarters". http://www.msi.com/about/contact-us. 
  5. ↑ Ghosh, Anupama (2025-01-10). "MSI partners with Syrma SGS for laptop manufacturing in India" (in en). https://www.thehindubusinessline.com/markets/stock-markets/msi-partners-with-syrma-sgs-for-laptop-manufacturing-in-india/article69084355.ece. 
  6. ↑ "MSI joins hands with Syrma SGS to manufacture laptops for Indian market". The Economic Times. 2025-01-10. ISSN 0013-0389. https://economictimes.indiatimes.com/tech/technology/msi-joins-hands-with-syrma-sgs-to-manufacture-laptops-for-indian-market/articleshow/117125370.cms?from=mdr. 
  7. ↑ "MSI unveils AMR for robot market". 14 October 2019. https://www.digitimes.com/news/a20191014PD206.html/. 
  8. ↑ "NVIDIA GeoForce GTX 1080 Ti". https://www.techpowerup.com/gpu-specs/geforce-gtx-1080-ti.c2877. 
  9. ↑ "Micro-Star International Announces MS-5205 Set-Top Box". https://www.msi.com/news/detail/ehPgj2TfzcbuFhNJF0mAGSwPGZfwY7sGBWT6igKINlGQ6F_otqCMOFnpm4Ad99_h0SlM78WxSrlmPWBWtvwTAg~~. 
  10. ↑ "MSI PenNote 3100 Tablet PC". 18 August 2008. https://www.youtube.com/watch?v=T9I6-TOH-po. 
  11. ↑ "MSI MEGABOOK M510C". http://www.hardwarezone.com/articles/view.php?id=1226. 
  12. ↑ "MSI X320 Ultra Slim Notebook". http://www.msi.com/product/nb/X320X300.html#hero-overview. 
  13. ↑ "MSI AP1900 All-in-One PC". http://www.msi.com/product/aio/Wind_Top_AP1900.html#hero-overview. 
  14. ↑ "MSI Global - the Leading Brand in High-end Gaming & Professional Creation". https://www.msi.com/news/detail/MSIMP3PlayershavewonJapansprestigious347. 
  15. ↑ "MSI Gaming teams". http://gaming.msi.com/about/gaming-teams. 
  16. ↑ "Coverage: MSI Beat IT Global 2014". http://www.joindota.com/en/coverages/7251-msi-beat-it-global-2014. 
  17. ↑ "MSI Beat IT 2014: Global Gaming Competition a Spectacular Festival That Leaves All Longing For More". http://www.geforce.com/whats-new/articles/msi-beat-it-2014-summary. 
  18. ↑ "Evil Geniuses win MSI BEAT IT 2010". http://www.hltv.org/news/5203-evil-geniuses-win-msi-beat-it-2010. 
  19. ↑ "MSI builds concept notebook with Tobii eye-tracking tech built in, seeks other OEMs". http://www.pcr-online.biz/news/read/msi-builds-concept-notebook-with-tobii-eye-tracking-tech-built-in-seeks-other-oems/036313/. 
  20. ↑ "MSI Teams up with Tobii for Eye-Tracking GT72 Gaming Laptop". https://www.parts-people.com/blog/2015/06/04/msi-teams-up-with-tobii-for-eye-tracking-gt72-gaming-laptop/. 
  21. ↑ "MSI TEAMS WITH HTC, LAUNCHES 'MAC PRO' BOX FOR VR GAMING". 12 January 2016. http://vrworld.com/2016/01/12/msi-teams-with-htc-launches-mac-pro-box-for-vr-gaming/. 
  22. ↑ "MSI, HP and Alienware reveal Vive-Ready VR PCs". 7 March 2016. http://hexus.net/tech/news/systems/91073-msi-hp-alienware-reveal-vive-ready-vr-pcs/. 
  23. ↑ "ALIENWARE AND MSI OFFER POWERFUL VIVE OPTIMIZED SYSTEMS". 4 March 2016. http://www.digitaltrends.com/computing/htc-optimized-computers-revealed/. 
  24. ↑ "HP, Alienware and MSI Partner with HTC to Offer Vive-Ready PCs". http://www.vrfocus.com/2016/02/hp-alienware-and-msi-partner-with-htc-to-offer-vive-ready-pcs/. 
  25. ↑ "MSI Vortex and HTC Vive Partnership: Ultimate VR Experience?". http://techfrag.com/2016/01/12/msi-vortex-and-htc-vive-partnership-ultimate-vr-experience/. 
  26. ↑ "VIVE Ready". https://www.vive.com/ready/. 
  27. ↑ "IFA 2018: msi Unveils 'P65 Creator' For Artists & Animators". https://www.channelnews.com.au/ifa-2018-msi-unveils-p65-creator-for-artists-animators/. 
  28. ↑ "MSI announces P65 Creator – a new premium notebook for content creators". Windows Experience Blog. 31 August 2018. https://blogs.windows.com/windowsexperience/2018/08/31/msi-announces-p65-creator-a-new-premium-notebook-for-content-creators/#6DRMsIy6IR82M58Y.97/. 
  29. ↑ "IFA 2018: MSI expand Prestige range with new PS65 Creator". https://www.idgconnect.com/idgconnect/news/1029288/ifa-2018-msi-expand-prestige-range-ps65-creator/. 
  30. ↑ https://www.msi.com/news/detail/Discover-MSI-s-Gaming-Series-Identities--MEG--MPG--and-MAG-Series-at-Computex-143732
  31. ↑ https://www.msi.com/news/detail/Discover-MSI-s-Gaming-Series-Identities--MEG--MPG--and-MAG-Series-at-Computex-143732
  32. ↑ https://www.msi.com/news/detail/Discover-MSI-s-Gaming-Series-Identities--MEG--MPG--and-MAG-Series-at-Computex-143732
  33. ↑ https://www.msi.com/Landing/gaming-redefined-style-perfected
  34. ↑ "MSI Mega PC Review". http://ixbtlabs.com/articles2/msi-mega-pc/index.html. 
  35. ↑ "Mustek and MSI sign laptop distribution deal". https://mybroadband.co.za/news/hardware/218146-mustek-and-msi-sign-laptop-distribution-deal.html. 
  36. ↑ "MSI Mystic Light Sync Website Launched and Lists Certified Brand Partners" (in en). Vortez. https://www.vortez.net/news_story/msi_mystic_light_sync_website_launched_and_lists_certified_brand_partners.html. 
  37. ↑ "MSI Launches Gaming Team Sponsorship Program". https://www.vortez.net/news_story/msi_launches_gaming_team_sponsorship_program.html. 
  38. ↑ "ESL partners with MSI for upcoming ESL One events!". https://www.eslgaming.com/news/esl-partners-msi-upcoming-esl-one-events-3835. 
  39. ↑ "ESL ONE Cologne 2018: MSI offizieller Partner des CS:GO Events". https://www.hardwareinside.de/esl-one-cologne-2018-msi-offizieller-partner-des-csgo-events-34737/. 
  40. ↑ "Enter the Dragon: Method Joins Forces with MSI". https://www.method.gg/enter-the-dragon-method-joins-forces-with-msi. 
  41. ↑ "MSI Partners with ESL One to Bring MGA 2018 to New York, Barclay Center". 18 July 2018. https://www.tech-critter.com/msi-esl-partners-mga-2018/. 
  42. ↑ "AVANGAR WIN MSI MGA FINALS". https://www.hltv.org/news/24956/avangar-win-msi-mga-finals. 
  43. ↑ "MSI & UbiSoft team up for synchronized RGB Game Lighting". 10 January 2019. https://www.guru3d.com/news-story/msi-ubisoft-team-up-for-synchronized-rgb-game-lighting.html. 
  44. ↑ "MSI and Ubisoft Presents Next-Gen Synchronized Game Lighting on The Division 2". https://www.vortez.net/news_story/msi_and_ubisoft_presents_next_gen_synchronized_game_lighting_on_the_division_2.html. 
  45. ↑ "INFORMATION ABOUT MSI MYSTIC LIGHT". https://support.ubi.com/en-GB/Faqs/000042537/Information-about-MSI-Mystic-Light-ACOD. 
  46. ↑ Hagedoorn, Hilbert (4 September 2020). "MSI Outs Business Laptops and New MSI Logo" (in en-us). https://www.guru3d.com/news-story/msi-outs-business-laptops-and-new-msi-logo.html. 
  47. ↑ "2008 Top Taiwan Global Brands". http://joburg.taiwantrade.com.tw/news/detail.jsp?id=327&lang=en_US. 
  48. ↑ "MSI was named one of the Top 100 Taiwan Brands in the "Top 100 Taiwan Brands" activity, 29 August 2011.". http://munich.taiwantrade.com.tw/news/print.jsp?id=6395. 
  49. ↑ "MSI: Best and Worst Laptop Brands 2015". http://blog.laptopmag.com/msi-brand-rating. 
  50. ↑ "Best & Worst Laptop Brands 2015". http://blog.laptopmag.com/laptop-brand-ratings. 
  51. ↑ "MSI is now the largest supplier of gaming notebooks worldwide". 30 July 2016. https://www.notebookcheck.net/MSI-is-now-the-largest-supplier-of-gaming-notebooks-worldwide.170375.0.html. 
  52. ↑ "MSI Now the Largest Gaming Notebook Player in the World, Research Claims". 9 August 2016. https://www.lowyat.net/2016/111382/msi-now-the-largest-gaming-notebook-player-in-the-world-research-claims/. 
  53. ↑ "MSI Taiwan Excellence Award Winner: 15 years of affirmation, 18 January 2013". 18 January 2013. http://www.digitimes.com/supply_chain_window/story.asp?datepublish=2013/01/18&pages=PR&seq=201. 
  54. ↑ "Best & Worst Gaming Laptop Brands 2018". 14 August 2018. https://www.laptopmag.com/articles/gaming-laptop-brand-ratings. 
  55. ↑ Kan, Michale (7 October 2020). "MSI Subsidiary Caught Scalping RTX 3080, 3090 Cards on eBay." (in en-us). https://sea.pcmag.com/graphics-cards/39516/msi-subsidiary-caught-scalping-rtx-3080-3090-cards-on-ebay. 
  56. ↑ "Over 750 Companies Have Curtailed Operations in Russia—But Some Remain". https://som.yale.edu/story/2022/over-750-companies-have-curtailed-operations-russia-some-remain. 
  57. ↑ "MSI says it abides by international rules on sales to Russia". https://ocacnews.net/article/306278/. 
  58. ↑ "MSI Gets Fast & Furious With Mercedes-AMG Gaming Laptop". 2023-05-30. https://www.tomshardware.com/news/msi-computex-mercedes-amg-alpha-17/. 
  59. ↑ "MSI MGA 2024". 2024-09-05. https://mga.msi.com/en/home. 
  60. ↑ "Discovery network breaks into gaming with Esports: The Rise of the New King". 2019-08-05. https://www.hardwarezone.com.sg/tech-news-discovery-network-breaks-gaming-esports-rise-new-king/. 
  61. ↑ "MSI Unveils New Server Platforms Powered by Intel Xeon 6 P-Cores". 2024-09-24. https://www.hpcwire.com/off-the-wire/msi-unveils-new-server-platforms-powered-by-intel-xeon-6-p-cores/. 
  62. ↑ "MSI introduces smart EV chargers at 2024 Taipei Auto Show". 2023-12-28. https://www.taiwannews.com.tw/news/5067772/. 
  63. ↑ "Meet Fnatic LoL and MSI at PAX, 2014". http://www.cstarleague.com/lol/news/meet-fnatic-lol-and-msi-at-pax. 
  64. ↑ "TEAM FNATIC MSI TAKES DREAMHACK, 20 June 2011". http://www.surrenderat20.net/2011/06/team-fnatic-msi-takes-dreamhack.html. 
  65. ↑ "Cloud 9 official website". http://cloud9.gg/. 
  66. ↑ "Method eSports". https://www.method.gg/. 
  67. ↑ "PENTA Sports official website". http://www.penta-sports.com/. 
  68. ↑ "Energy eSports official website". http://www.energyesports.co.za/index.html. 
  69. ↑ "HWA Gaming". http://www.hwa.com.tr/gaming/. 
  70. ↑ "yoe Flash Wolves". http://www.yoeflashwolves.com/. 
  71. ↑ "NXA-Ladies". http://nixiagamer.com/nxa-ladies.html. 
  72. ↑ "Vox Eminor". http://voxeminor.com/. 
  73. ↑ "DeToNator". http://detonator-gg.com/. 
  74. ↑ "Team Infused". http://www.team-infused.net/. 
  75. ↑ "Aperture Gaming". https://www.facebook.com/Aperture-Gaming-1376285569279546/. 
  76. ↑ "Phoenix GaminG". http://www.pnxgaming.com/. 
  77. ↑ LUMHOD, MAYNARD (17 September 2021). "MSI and Yamaha form partnership to support its eSport riders" (in en-us). https://themoderncreatures.com/msi-and-yamaha-form-partnership-to-support-its-esport-riders/. 
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