Company:Asus

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Short description: Taiwanese computer and electronics company
ASUSTeK Computer Inc.
Native name
華碩電腦股份有限公司
Huáshuò Diànnǎo Gǔfèn Yǒuxiàn Gōngsī
TypePublic
TWSE: 2357
IndustryComputer hardware
Electronics
Networking hardware
FoundedApril 2, 1989; 35 years ago (1989-04-02)
Founders
  • Ted Hsu
  • M. T. Liao
  • Wayne Tsiah
  • T. H. Tung
  • Luca D. M.
HeadquartersBeitou District, Taipei,
Taiwan
Area served
Worldwide
Key people
  • Jonney Shih
    (Chairman & Chief Branding Officer)
  • Jonathan Tsang
    (Vice Chairman)
Products
RevenueIncrease NT$537.2 billion (2022)[1]
Decrease NT$12.9 billion (2022)[1]
Decrease NT$16.8 billion (2022)[1]
Total assetsIncrease NT$471 billion (2022)[1]
Total equityIncrease NT$226 billion (2022)[1]
Number of employees
17,000[2]
Websitewww.asus.com
Asus
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ASUSTeK Computer Inc. (/ˈeɪsuːs/,[3] /eɪˈsuːs/,[4] /ɑːˈ-/,[5] /əˈ-/;[6] Chinese: 華碩電腦股份有限公司; pinyin: Huáshuò Diànnǎo Gǔfèn Yǒuxiàn Gōngsī; stylized as ASUSTeK or ASUS) is a Taiwanese[7] multinational computer, phone hardware and electronics manufacturer headquartered in Beitou District, Taipei, Taiwan. Its products include desktop computers, laptops, netbooks, mobile phones, networking equipment, monitors, Wi-Fi routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations and tablet PCs. The company is also an original equipment manufacturer (OEM).

Asus is the world's 5th-largest PC vendor by unit sales as of January 2023.[8] Asus appears in BusinessWeek's "InfoTech 100" and "Asia's Top 10 IT Companies" rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of US$1.3 billion.[9]

Asus has a primary listing on the Taiwan Stock Exchange under the ticker code 2357 and formerly had a secondary listing on the London Stock Exchange under the ticker code ASKD.

Name

The company is usually referred to as ASUS or Huáshuò in Chinese (traditional Chinese: 華碩; simplified Chinese: 华硕, literally "Eminence by the Chinese"[10]). According to the company website, the name ASUS originates from Pegasus, the winged horse of Greek mythology.[11] Only the last four letters of the word were used to give the name a high position in alphabetical listings.[12] As its marketing taglines, Asus has used Rock Solid. Heart Touching (2003–2009) and subsequently Inspiring Innovation Persistent Perfection (2009–2013). Since 2013, the company's tagline has been In Search of Incredible.[13]

History

Asus was founded in Taipei in 1989[14] by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao,[15] all four having previously worked at Acer as hardware engineers. At this time, Taiwan had yet to establish a leading position in the computer hardware business. Intel Corporation would supply any new processors to more established companies like IBM first, and Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes. According to company history, Asus created a motherboard prototype for using an Intel 486, but it had to do so without access to the actual processor. When Asus approached Intel to request a processor to test it, Intel itself had a problem with its own 486 motherboard. Asus solved Intel's problem and it turned out that Asus' motherboard worked correctly without the need for further modification. Since then, Asus was receiving Intel engineering samples ahead of its competitors.[16][17]

In September 2005, Asus released the first PhysX accelerator card.[18] In December 2005, Asus entered the LCD TV market with the TLW32001 model.[19] In January 2006, Asus announced that it would cooperate with Lamborghini to develop the VX laptop series.[20]

On 9 March 2006, Asus was confirmed as one of the manufacturers of the first Microsoft Origami models, together with Samsung and Founder Technology.[21] On 8 August 2006, Asus announced a joint venture with Gigabyte Technology.[22] On 5 June 2007, Asus announced the launch of the Eee PC at Computex. On 9 September 2007, Asus indicated support for Blu-ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT.[23] ASUS subsequently released several Blu-ray based notebooks.

In January 2008, Asus began a major restructuring of its operations, splitting into three independent companies: Asus (focused on applied first-party branded computers and electronics); Pegatron (focused on OEM manufacturing of motherboards and components); and Unihan Corporation (focused on non-PC manufacturing such as cases and molding).[24][25] In the process of the restructuring, a highly criticized pension-plan restructuring effectively zeroed out the existing pension balances. The company paid out all contributions previously made by employees.[26]

On 9 December 2008, the Open Handset Alliance announced that Asus had become one of 14 new members of the organization. These "new members will either deploy compatible Android devices, contribute significant code to the Android Open-Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices."[27]

On 1 June 2010, Asus spun off Pegatron Corp.[28]

In October 2010, Asus and Garmin announced that they would be ending their smartphone partnership as a result of Garmin deciding to exit the product category.[29] The two companies had produced six Garmin-ASUS branded smartphones over the prior two years.[29]

In December 2010, Asus launched the world's thinnest notebook, the Asus U36, with Intel processor voltage standard (not low voltage) Intel Core i3 or i5 with a thickness of only 19 mm.[30]

In January 2013, Asus officially ended production of its Eee PC series due to declining sales caused by consumers increasingly switching to tablets and Ultrabooks.[31][32] In April 2022, the company unveiled its new logo.[33][34]

Operations

Asus US headquarters in Fremont, California
An Asus shop in Hong Kong

Asus has its headquarters in Beitou District, Taipei, Taiwan.[35]

(As of 2009), Asus had manufacturing facilities in Taiwan (Taipei, Luzhu, Nangang, Guishan), mainland China (Suzhou, Chongqing), Mexico (Ciudad Juárez) and the Czech Republic (Ostrava). The Asus Hi-Tech Park, located in Suzhou, covers 540,000 m2 (5,800,000 sq ft).[36]

Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide.[37]

Products

Asus' products include 2-in-1s, laptops, tablet computers, desktop computers, smartphones, personal digital assistants (PDAs), servers, computer monitors, motherboards, graphics cards, sound cards, DVD drives, computer networking devices, computer cases, computer components and computer cooling systems.

One of Asus main lineup is the Vivo lineup consisting of laptops (VivoBooks), All-in-Ones (Vivo AiO), desktops (VivoPC), Stick PCs (VivoStick), Mini PCs (VivoMini), smartwatches (VivoWatch), computer mouse (VivoMouse) and tablets (VivoTab).[38]

  • ASUS ZenFone

  • An Asus Nvidia GeForce GTX 1080 graphics card

  • An Asus x21 ultrabook

  • An Asus motherboard

Smartphones

Main page: Engineering:Asus ZenFone

Asus also launched many Android-based smartphones, predominantly with Intel rather than ARM processors and often with two sim slots. Asus is currently very influential in big mobile markets like India , China , and other Asian countries. It is known as the ZenFone series. Before the ZenFone line, Asus released feature phones such as the Asus v70 and smartphones running on Windows Mobile during the mid-2000s.

First Generation (2014)

  • ZenFone 4 (available in either 4-inch or 4.5-inch variant)
  • ZenFone 5
  • ZenFone 6

Second Generation (2015)

  • ZenFone Zoom
  • ZenFone C
  • ZenFone 2
  • ZenFone 2 Laser
  • ZenFone Max
  • ZenFone Selfie
  • ZenFone Go[39]
  • ZenFone 2E – made specifically for AT&T and released in 2015[40]

Third Generation (2016)

  • ZenFone AR
  • ZenFone 3 series

Fourth Generation (2017)

  • ZenFone 4 series

Fifth Generation (2018)

  • ZenFone 5 series
  • ZenFone Max series (M1 and M2)
  • ZenFone Live series (L1 and L2)
  • ROG Phone series

Sixth Generation (2019)

  • ZenFone 6 series
  • ROG Phone 2 series

Additionally, Asus also produced some hybrid devices with smartphones that can be docked in a tablet screen, known as Padfone series. The product lineups are:

  • PadFone (A66)
  • PadFone 2 (A68)
  • PadFone Infinity (A80)
  • PadFone Infinity Lite (A80C)
  • new PadFone Infinity (A86)
  • PadFone E (A68M)
  • PadFone X (A91)
  • PadFone S (PF500KL)
  • PadFone Mini (PF400GC)
  • PadFone Mini 4.3 (A11)
  • PadFone X Mini (PF450CL, US only)

Most of Asus' smartphones are powered by Intel Atom processors with the exceptions of a few Padfone series and some ZenFone 2 models that use Qualcomm Snapdragon, though later phones in the series now either use Qualcomm Snapdragon or MediaTek systems-on-chip.

Seventh Generation (2020)

  • ZenFone 7 series
  • ROG Phone 3 series

Eighth Generation (2021)

  • ZenFone 8 series
  • ROG Phone 5 series

Ninth Generation (2022)

  • ZenFone 9
  • ROG Phone 6 series
  • ROG Phone 6D series

Tenth Generation (2023)

  • ZenFone 10
  • ROG Phone 7 series

2-in-1s

  • Transformer Book
  • VivoBook Flip
  • ZenBook Flip
  • ExpertBook Flip
  • Chromebook flip

Laptops

  • ZenBook
  • VivoBook
  • ASUSPRO
  • ExpertBook
  • ProArt StudioBook
  • The Ultimate Force (TUF Gaming)
  • Republic Of Gamers (ROG Gaming)
  • Chromebook
  • EeeBook
  • G Series
  • N Series
  • K Series
  • X Series
  • E Series
  • Q Series
  • U Series
  • B Series
  • V Series
  • F Series
  • A Series
  • T Series

Discontinued series previously offered by Asus includes the EeeBook Series, K Series, X Series, E Series, Q Series, B Series, V Series, P Series, F Series, A Series, u2e Series and G Series.

Tablets

Asus MeMO Pad road show

Two generations of the Nexus 7, manufactured for and branded as Google, were announced on 27 June 2012 for release in July 2012.[41] On 24 July 2013, Asus announced a successor to the Google Nexus 7. Two days later, it was released.[42] Asus has also been working with Microsoft in developing Windows 8 convertible tablets.[43] In 2013, Asus revealed an Android-based tablet computer that, when attached to a keyboard, becomes a Windows 8 device, which it called the Transformer Book Trio.[44] The keyboard can be attached to a third-party monitor, creating a desktop-like experience. Asus is also known for the following tablet computer lines:

  • Eee Pad Transformer
  • Eee Pad Slider
  • Eee Slate
  • Memo Pad 8
  • VivoTab
  • ZenPad: 7.0 Z370CG, C 7.0 Z170MG/Z170CG, 8.0 Z380KL, 8.0 Z380C*, S 8.0 Z580CA*, 10 Z300C* (Released 2015); 8.0 Z380M*, Z8 ZT581KL, 3 8.0 Z581KL, 10 Z300M*, 3S 10 Z500M*, Z10 ZT500KL (2016); 3S 8.0 Z582KL, Z8s ZT582KL, 3S 10 Z500KL (2017) (* no SIM)[45]

Asus Server

GPU Rack Server
  • ESC8000 G3 (Up to 8 GPU high density & hybrid computing)
  • ESC4000 G3/G3s
2-Way Rack Server
  • RS720Q-E8-RS8-P
  • RS720Q-E8-RS12
  • RS700-E8-RS8 V2
  • RS700-E8-RS4 V2
  • RS500-E8-RS4 V2
  • RS500-E8-RS4 V2
  • RS400-E8-PS2-F
  • RS400-E8-PS2
  • RS720-E8-RS24-ECP
  • RS540-E8-RS36-ECP
  • RS520-E8-RS12-E V2
  • RS520-E8-RS8-E V2
1-Way Rack Server
  • RS300-E9-PS4
  • RS300-E9-RS4
  • RS200-E9-PS2-F
  • RS200-E9-PS2
  • RS100-E9-PI2
2-Way Tower Server
  • TS700-E8 V3 Series
  • TS500-E8-PS4 V2
1-Way Tower Server
  • TS300-E9-PS4
  • TS100-E9-PI4

Desktop & All-in-One PCs

Tower PCs
  • VivoPC
  • ROG series
  • Gaming series
Mini PCs
Chrome Devices
All-in-One PCs

Eee line

From its launch in October 2007 and until the line was discontinued in January 2013, the Eee PC netbook garnered numerous awards, including Forbes Asia's Product of the Year,[46] Stuff Magazine's Gadget of the Year and Computer of the Year,[47] NBC.com's Best Travel Gadget, Computer Shopper's Best Netbook of 2008, PC Pro's Hardware of the Year, PC World's Best Netbook, and DIME magazine's 2008 Trend Award Winner.

Asus subsequently added several products to its Eee lineup, including:

  • EeeBox PC, a compact nettop
  • Eee Top, an all-in-one touchscreen computer housed in an LCD monitor enclosure,
  • Eee Stick, a plug-and-play wireless controller for the PC platform that translates users' physical hand motions into corresponding movements onscreen
  • Eee Pad Transformer, is a tablet computer that runs the Android operating system.[48]
  • Eee Pad Transformer Prime, the successor to the original Transformer.

On 6 March 2009, Asus debuted its Eee Box B202, which PCMag saw as "the desktop equivalent of the ASUS EeePC", (the "Asus Eee Box" computer line was later renamed in 2010 to "ASUS EeeBox PC").[49]

Essentio Series

Asus N55 S Package

Essentio is a line of desktop PCs. (As of December 2011) the line consisted of the CG Series (designed for gaming), the CM series (for entertainment and home use) and the CS and CP slimline series.[50]

Digital media receivers

Asus sells digital media receivers under the name ASUS O!Play.[51]

GPS devices

Asus produces the R700T GPS device, which incorporates Traffic Message Channel.[52]

Republic of Gamers (ROG)

Republic of Gamers (old logo)
Republic of Gamers (new logo)
ASUS promotional model and ROG products

Republic of Gamers (ROG) is a brand used by ASUS since 2006, encompassing a range of computer hardware, personal computers, peripherals, and accessories.

AMD graphics cards were marketed under the Arez brand due to the Nvidia's GeForce Partner Program.[53]

In 2013 Asus launched the RAIDR Express, a PCI express-based RAID 0 SSD subsystem with two SSDs on one PCB.[54]

In January 2022, Asus announced the ROG Flow Z13 during ROG's CES 2022 launch event. Equipped with the high-performance Intel's Core i9 processor and Nvidia's GeForce RTX 3050 Ti graphic performance, making the biggest innovation breakthroughs in tablet markets. It is the world's first RTX 30 series computer in tablet form factor.[55]

Asus ROG Ally handheld gaming computer

In June 2023, Asus released the ROG Ally, a handheld device designed to compete with the Steam Deck. The Ally possesses a 7-inch (diagonal), 1080p touchscreen display with a 120 Hz refresh rate capability and a 16:9 aspect ratio, versus the Steam Deck's panel that only manages 800p and 60 Hz with a 16:10 aspect ratio.[56]

The Ultimate Force (TUF)

ASUS TUF Gaming X3

The Ultimate Force (TUF) is a brand used by ASUS since about 2010.[57] The brand is for Asus affordable, mid-range gaming products.

Sound cards

Asus released its first sound card, the Xonar DX, in February 2008. The Xonar DX was able to emulate the EAX 5.0 effects through the ASUS GX software while also supporting Open AL and DTS-connect.[58] In July 2008 ASUS launched the Xonar D1, which offered largely similar features to the Xonar DX but connected to the motherboard through the PCI interface instead of the PCI-E ×1 connection of the Xonar DX.[59] ASUS then released the Xonar HDAV 1.3, which was the first solution enabling loss-less HD audio bit streaming to AV receivers.[60]

In May 2009, Asus launched the Essence ST sound card, targeted at high-end audiophiles, and featuring 124 dB SNR rating and precision audio clock tuning.[61] In the same month, Asus refreshed the HDAV family by releasing the HDAV 1.3 slim, a card targeted for HTPC users offering similar functionality to HDAV 1.3 but in a smaller form.[62] During Computex 2010, ASUS introduced its Xonar Xense, an audio bundle composed of the Xense sound card and a special edition of the Sennheiser PC350 headset.[63][64] In August 2010, ASUS released the Xonar DG sound card targeted at budget buyers and offering 5.1 surround sound support, 105 dB SNR rating, support for Dolby headphone and GX 2.5 support for emulating EAX 5.0 technology.[65][66]

ASUS VivoPC line

Asus entered the box-PC market with the Vivo PC line in November 2013.[67] ASUS VivoPCs come without a pre-installed Windows operating system.

On 23 October 2013, ASUS launched two models of VivoPCs in India.[68] VivoPC was initially announced with Intel Celeron processor equipped VM40B model. But in India, the company released VivoPC along with a new model called VC60 which is equipped with Intel Core series processors.[69]

Portable monitors

In 2013, Asus released the MB168B, a USB 3.0-powered, portable external monitor. The base model shipped with a resolution of 1366 × 768, while the MB168B+ had a resolution of 1920 × 1080.[70] At the time of its release, the MB168B+ was the only 1080p portable monitor. According to Asus, it is the "world's slimmest and lightest USB monitor".[70]

Desktop monitors

  • ROG Swift OLED PG27AQDM
  • ROG Swift OLED PG42UQ
  • ROG Swift OLED PG48UQ
  • ROG Swift PG279QM (2560x1440, 240Hz, IPS)
  • ROG Swift PG27AQN (2560x1440, 360Hz, IPS)
  • ROG Swift PG279Q[71]
  • ROG Swift PG348Q
  • ROG Swift PG35VQ[72]
  • ROG Swift PB27UQ
  • ROG Strix XG27AQ
  • ROG Strix XG27AQM
  • ROG Strix XG27AQMR
  • ROG Strix XG27AQV
  • MX34VQ
  • VZ279Q

Motherboards

Q-Connector

Asus motherboards sometimes include a Q-Connector which sits in between the motherboard front panel connectors and the front panel cables. The Q-Connector is marked with bigger text than the front panel connectors on the motherboard, as well as protruding from the motherboard, limiting obstruction from heatsinks and other connectors.[73][74]

The Q-connector allows the many front-panel connections to be removed as a single unit for maintenance. This greatly reduces the risk of incorrect connections when reassembling.[75]

Other initiatives

Esports

Asus ROG has been an active advocate for esports, having established some of their very own professional gaming teams.[76]

In January 2021, ROG announced the establishment of a new esports academy in India , with plans to scout and train professional gamers for the Counter-Strike (CS:GO) PC game.[77] The initiative will provide shortlisted gamers with coaching, gaming equipment, and stipends to prepare them for competitive esports tournaments on both the national and international levels.[78]

Environmental record

Green ASUS

In 2000, Asus launched Green ASUS,[79] a company-wide sustainable computing initiative overseen by a steering committee led by Jonney Shih, the Chairman of Asus. According to the company, Asus pursues green policies in "Design, Procurement, Manufacturing, and Marketing."[80]

Recognition

In 2006, Asus obtained IECQ (IEC Quality Assessment System for Electronic Components) and HSPM (Hazardous Substance Process Management) certification for its headquarters and all of its manufacturing sites.[81]

In 2007, Oekom Research, an independent research institute specializing in corporate responsibility assessment, recognized Asus as a "highly environmental friendly company" in the "Computers, Peripherals and Office Electronics Industry".[82]

In October 2008, Asus received 11 Electronic Product Environmental Assessment Tool (EPEAT) Gold Awards for its products,[83] including four of its N-Series notebooks, namely the N10, N20, N50, and N80. In the following month, it received EU Flower certification for the same N-Series notebooks at an award ceremony held in Prague.[82] In December 2008, Det Norske Veritas conferred the world's first EuP (Energy-using Product) certification for portable notebooks on these machines.[82]

Recycling campaign

In April 2008, Asus launched its "PC Recycling for a Brighter Future"[84][85] program in collaboration with Intel and with Tsann Kuen Enterprise Co. The program collected more than 1,200 desktop computers, notebooks and CRT/LCD monitors, refurbished them and donated them to 122 elementary and junior high schools, five aboriginal communities and the Tzu Chi Stem Cell Center.

Controversies

In September 2008, PC Pro discovered through a reader that Asus had accidentally shipped laptops that contained cracked and unlicensed software.[86] Both physical machines and recovery CDs contained confidential documents from Microsoft and other organizations, internal Asus documents, and sensitive personal information including CVs. At the time, an Asus spokesperson promised an investigation at "quite a high level", but declined to comment on how the files got on the machines and recovery media.[87] It was demonstrated that an unattended installation of Windows Vista could accidentally copy material from a flash drive with a parameter in the "unattend.xml" file on the personal flash drive being used to script the installation.[88][unreliable source?]

In February 2014, a security vulnerability in the AiCloud functions on a number of Asus routers was compromised to distribute a text file warning of a vulnerability, disclosed in June 2013, allowing the ability to "traverse to any external storage plugged in through the USB ports on the back of the router" via the open internet. Before making the vulnerability public, the researcher was told by Asus that the behavior was "not an issue", but the vulnerability was reportedly patched shortly before the breach.[89] The IP addresses of 12,937 routers, and 3,131 AiCloud accounts were also leaked by the hackers.[90] The U.S. Federal Trade Commission issued a complaint about the breach for the company's "failure to employ reasonable security practices has subjected consumers to substantial injury", alleging that Asus had also failed to perform basic penetration tests, allowed users to maintain a default admin password for the AiDisk feature and failed to notify users of security updates in a timely fashion. As a result, it was also deemed that Asus had misled consumers over the security and protection that its routers provided. In February 2016, Asus settled the complaint, agreeing to implement a "comprehensive security program", including independent audits every two years for the next 20 years.[91][90]

In March 2019, Kaspersky Lab researchers disclosed a supply chain attack that affected the Asus Live Update software bundled on its laptops, dubbed ShadowHammer. Kaspersky stated that between June and November 2018, Asus servers had been compromised to distribute a modified version of Live Update, signed with an Asus signature, that contained a backdoor. It deployed a further payload if the device's network adapter matched an entry on an internal target list of around 600 MAC addresses. In response to ShadowHammer, Asus released a patched version of Live Update with improved security measures. Kaspersky and Symantec estimated that between 500,000 and 1 million devices were infected with the backdoor, although Asus attempted to downplay the severity of the breach by noting the extremely targeted nature of the attack. The breach did not affect the similar, identically named software associated with its motherboards.[92][93][94]

In April 2019, ESET disclosed that a group known as BlackTech had performed targeted attacks with malware known as Plead, distributed via the updater for the Asus WebStorage service. ESET stated that the group was likely using a man-in-the-middle attack via a vulnerability in routers, in combination with the updater using an unencrypted HTTP connection.[95]

In January 2022, Asus recalled some of its Z690 Maximus Hero motherboards due to a manufacturing flaw, where a RAM capacitor was installed backward—causing them to burn out associated MOSFETs and prevent the motherboard from detecting memory.[96]

Following the Russian invasion of Ukraine in 2022, ASUS initially refused to join a widespread withdrawal of businesses from the Russian market. In mid-March, the company did announce it was halting its operations in Russia, following a social media boycott and government pressure.[97][98]

In April 2023, a post on the PCMasterRace subreddit began gaining popularity regarding the user's AMD Ryzen 7 7800X3D CPU, which had visible burning, along with the socket of the Asus motherboard.[99] This sparked the attention of both people interested in PCs, who initially thought it was an issue with the 3D V-Cache Technology (as there had been previous user reports similar to this incident),[99] as well as enthusiast YouTube channels such as Gamers Nexus, who ran tests to successfully recreate the burning of their CPU.[100] They realised that the cause of the burning was due to a voltage error in the BIOS. In May, Asus responded to the incidents by releasing a Beta BIOS, which was supposed to fix the error. However, not only did the new BIOS not fix the issue; by installing it, the user voided their warranty as it was a Beta BIOS, which Asus clearly stated in the BIOS's description.[100][101][102] Later that month, Asus responded to the public backlash by reversing course, releasing a statement informing users that they will continue to honor warranty on motherboards that have been updated to beta BIOS versions, as well as extend motherboard warranty coverage to uses of AMD EXPO, Intel XMP, and DOCP memory overclocking technologies.[103][104]

See also

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 "ASUSTek Computer Inc. Annual Report 2022". ASUSTek. 11 April 2023. https://www.asus.com/EVENT/Investor/Content/attachment_en/2022_Annual_Report_en.pdf. 
  2. ↑ "About ASUS". https://www.asus.com/us/About_ASUS/Company-Introduction/. 
  3. ↑ "Jerry Shen Keynote – ASUS NovaGo Launch | Snapdragon Technology Summit". ASUS. 6 December 2017. https://www.youtube.com/watch?v=4xEd1cBYLIk. 
  4. ↑ "How to pronounce ASUS". video. Engadget. http://www.engadget.com/2010/12/17/how-to-pronounce-ASUS-video/. Retrieved 2011-03-03. 
  5. ↑ "How ASUS CEO pronounces ASUS". video. https://www.youtube.com/watch?v=3sSESPLSMLo#t=1m15s/. 
  6. ↑ "ASUS Commercial: don't say asses, say ASUS!". video. https://www.youtube.com/watch?v=iq9B3evfu8s. 
  7. ↑ "Asustek Computer Inc – Company Profile and News – Bloomberg Markets". https://www.bloomberg.com/profile/company/2357:TT. 
  8. ↑ "Gartner Says Worldwide PC Shipments Declined 28.5% in Fourth Quarter of 2022 and 16.2% for the Year". Gartner. January 11, 2023. https://www.gartner.com/en/newsroom/press-releases/2023-01-11-gartner-says-worldwide-pc-shipments-declined-28-percent-in-fourth-quarter-of-2022-and-16-percent-for-the-year. 
  9. ↑ "2008 Top Taiwan Global Brands announced today(2008/10/23)". Brandingtaiwan.org. 23 October 2008. http://brandingtaiwan.org/eng/activity_news_detail.aspx?sn=47. 
  10. ↑ "About ASUS Home | ASUS 台灣". Asus.com. https://www.asus.com/tw/About_ASUS/Origin-of-the-Name-ASUS/. Retrieved 2022-02-21. 
  11. ↑ "The meaning of "ASUS"". ASUS. https://www.asus.com/sg/About_ASUS/The_Meaning_of_ASUS. "ASUS takes its name from Pegasus, the winged horse in Greek mythology that symbolizes wisdom and knowledge." 
  12. ↑ Maks, Kurmaz. "Интервью с ASUS" (in ru). http://www.hw.by/events/ASUS.html. "Компания ASUS образовалась в 1989 году [...] Ее название образовано от английского слова "PegASUS" [...] Была взята только часть названия – "ASUS", чтобы быть в начале списка по алфавиту. [Translation: The ASUS company formed in 1989 ... Its name is formed from the English word "PegASUS" ... [We] took only part of the name: "ASUS", in order to be at the beginning of alphabetical order.]" 
  13. ↑ Woods, Ben (1 November 2013). "Asus Transformer Book Trio and T100 show why device makers sometimes get it wrong to get it right". https://thenextweb.com/plugged/2013/11/01/asus-transformer-book-trio-t100-show-device-makers-sometimes-get-wrong-get-right/. 
  14. ↑ "The past, present and future of ASUS, according to its chairman". https://www.engadget.com/2015/08/16/asus-chairman-jonney-shih-interview/. 
  15. ↑ "Company Profile". ASUS. 2009. http://www.corpasia.net/taiwan/3474/irwebsite/index.php?mod=profile. 
  16. ↑ Invisible Gold in Asia: Creating Wealth Through Intellectual Property, page 143, by David Llewelyn. Marshall Cavendish International Asia Pte Ltd. 28 February 2011. ISBN 9789814312714. https://books.google.com/books?id=5cSIAAAAQBAJ&pg=PA143. Retrieved 22 December 2013. 
  17. ↑ "ASUS Company Information < By Mast Business". 3 January 2008. http://www.mastbusiness.com/top/asus.htm. 
  18. ↑ "ASUS PhysX Card Ready". Vr-zone.com. http://www.vr-zone.com/?i=2724&s=1. 
  19. ↑ "ASUS enters LCD TV market with TLW32001 32" LCD TV". Newlaunches.com. 3 November 2006. http://www.newlaunches.com/archives/ASUS_enters_lcd_tv_market_with_tlw32001_32_lcd_tv.php. 
  20. ↑ "ASUS VX1 Lamborghini". PC Mag. 11 August 2006. https://www.pcmag.com/article2/0,2817,2002091,00.asp. 
  21. ↑ John, Walko (9 March 2006). "Microsoft Unfolds Origami, The 'On The Go' PC". InformationWeek. http://www.informationweek.com/news/mobility/business/showArticle.jhtml?articleID=181502222. "Microsoft (NSDQ: MSFT) says three companies have built working models – Samsung, ASUS, and Founder, China's second-largest PC maker. The Samsung and ASUS devices are expected to be in stores by April, and the Founder device in June." 
  22. ↑ "ASUSTeK and Gigabyte form joint venture". Digitimes.com. 8 August 2006. http://www.digitimes.com/mobos/a20060808PR203.html. 
  23. ↑ "ASUS BD-ROM/DVD writer drive". 2007. http://www.psu.com/Blu-ray-scores-major-new-supporter--a0001253-p0.php. 
  24. ↑ "ASUS splits into three". PC Pro. 4 January 2008. http://www.pcpro.co.uk/news/151590/ASUS-splits-into-three. 
  25. ↑ "ASUS pins future on small and inexpensive laptop". USA Today. 16 May 2008. http://usatoday30.usatoday.com/tech/products/2008-05-13-ASUS-eee-laptop_N.htm. 
  26. ↑ Kubicki, Kristopher (3 January 2008). "New ASUS Corporate Structure Zeroes Employee Pensions". DailyTech. http://www.dailytech.com/New+ASUS+Corporate+Structure+Zeroes+Employee+Pensions/article10206.htm. "Under the new corporate entity, ASUS employees were paid out all pension plans regardless of maturity as of 1 January 2008. All employees at the two new companies must start their tenure from scratch." 
  27. ↑ "Open Handset Alliance". Open Handset Alliance. 9 December 2008. http://www.openhandsetalliance.com/press_120908.html. 
  28. ↑ "Asustek to spin off motherboard arm". 11 December 2009. https://www.ft.com/content/699416d2-e67a-11de-98b1-00144feab49a. 
  29. ↑ 29.0 29.1 "ASUStek, Garmin ending co-branding". The Taipei Times. 27 October 2010. http://www.taipeitimes.com/News/biz/archives/2010/10/27/2003486972. 
  30. ↑ "Asus u36 review - Latest Thinnest Notebook Asus U36 World with just Thickness 19 Mm | Technology Trends". http://www.trendingtech.info/technology/latest-thinnest-notebook-ASUS-u36-world-with-just-thickness-19-mm/. 
  31. ↑ Spurbeck, Jared (3 January 2013). "Acer and ASUS to Stop Making Netbooks". Yahoo!. https://news.yahoo.com/acer-ASUS-stop-making-netbooks-180300299.html. 
  32. ↑ Condliffe, Jeff (2 January 2013). "ASUS and Acer: The Netbook Is Dead". https://gizmodo.com/5972429/ASUS-and-acer-the-netbooks-is-dead. 
  33. ↑ "Asus drops two OLED Zenbooks and a new logo". April 22, 2022. https://www.theverge.com/2022/4/21/23035485/asus-zenbook-13-s-oled-pro-15-flip-specs-price. 
  34. ↑ "That new Asus logo looks strangely familiar". April 25, 2022. https://www.creativebloq.com/news/new-asus-logo. 
  35. ↑ "2007 Corporate Sustainability Report ." ASUS. 10 of 67. Retrieved on 15 March 2010. "ASUS has its headquarters located in No. 15, Li-Te Rd., Beitou, Taipei 11259, Taiwan.".
  36. ↑ "Asus Story – Profile, CEO, Founder, History | Computer Hardware Electronics Companies | SuccessStory" (in en). https://successstory.com/companies/asus. 
  37. ↑ "Asus Drivers ." Asus Support drivers download alternative
  38. ↑ Gupta, Aryan. "World of cyborgs". https://worldsofcyborg.blogspot.com/2020/05/asus-vivo-tab-review.html. 
  39. ↑ Gaurav Dutt (6 June 2015). "Asus will launch three variants of Zenfone 2". All Gadget Buzz. http://www.allgadgetbuzz.net/2015/04/asus-zenfone-2-three-variants-4GB.html. "ASUS declared to also launch a cheap variant along with two major versions as they're going to do at Malaysian launch on April 21." 
  40. ↑ "ZenFone 2E : US AT&T Exclusive" , asus.com
  41. ↑ Ciaccia, Chris (27 June 2012). "Google Launches Nexus 7 Tablet". The Street.com. http://business-news.thestreet.com/mercury-news/story/google-launches-nexus-7-tablet/11599332?IADID=Search-business-news.thestreet.com-www.mercurynews.com. 
  42. ↑ "Google Nexus 7 (2013) specs". http://www.phonearena.com/phones/Google-Nexus-7-2013_id8021. 
  43. ↑ "Dell and ASUS debut inspired Windows 8 convertible tablets". Forbes. 18 April 2012. https://www.forbes.com/sites/jasonevangelho/2012/08/30/dell-and-ASUS-debut-inspired-windows-8-convertible-tablets/. Retrieved 14 June 2013. 
  44. ↑ Latest gadgets from Nokia, ASUS and Samsung . 3 News NZ. 30 September 2013.
  45. ↑ "ZenPad | Tablets". https://www.asus.com/us/Tablets/ZenPad-Products/. 
  46. ↑ Buley, Taylor (8 December 2008). "Product of the Year: ASUSTeK's Eee PC". Forbes. https://www.forbes.com/business/global/2008/1208/072.html. [|permanent dead link|dead link}}]
  47. ↑ "Stuff Gadget Awards – Eee PC wins gadget of the year". Stuff.tv. http://stuff.tv/News/Stuff-Gadget-Awards-Eee-PC-wins-gadget-of-the-year/10854/. 
  48. ↑ "Taiwan's AsusTek launches Android-powered tablet". 26 March 2011. https://asiancorrespondent.com/2011/03/taiwans-asustek-launches-android-powered-tablet. 
  49. ↑ Santo Domingo, Joel (2 June 2008). "ASUS Debuts Desktop-Equivalent Eee PC". PCMag. https://www.pcmag.com/article2/0,2817,2316317,00.asp. "At the Computex show on Monday in Taipei, Taiwan, ASUS introduced a slew of products, including the Eee Box B202. The Eee Box is the desktop equivalent of the ASUS EeePC." 
  50. ↑ "ASUSTek Computer Inc. – Desktop". ASUS. http://www.asus.com/Desktop. 
  51. ↑ "Search > O!Play". ASUSTeK Computer Inc. http://www.asus.com/Search/?SearchKey=o!play. 
  52. ↑ Mobilewhack.com on 11 April 2008 3:05 am (11 April 2008). "ASUS R700t TMC GPS Device : Specs, reviews and prices". Mobilewhack.com. http://www.mobilewhack.com/ASUS-r700t-tmc-gps-device/. 
  53. ↑ "ASUS confirms AMD Radeon 'AREZ' series of graphics cards". https://www.kitguru.net/components/graphic-cards/matthew-wilson/asus-confirms-amd-radeon-arez-series-of-graphics-cards/. 
  54. ↑ "ASUS ROG LAUNCHES RAIDR EXPRESS PCI EXPRESS-BASED SSD". 26 July 2013. https://rog.asus.com/articles/news/asus-rog-launches-raidr-express-pci-express-based-ssd/. 
  55. ↑ "ROG Flow Z13 (2022)". https://rog.asus.com/laptops/rog-flow/rog-flow-z13-2022-series/. 
  56. ↑ Fingas, Jon (3 April 2023). "ASUS' ROG Ally is yet another Steam Deck competitor". Engadget. https://www.engadget.com/asus-high-fashion-gaming-tablet-is-a-must-have-for-hot-dog-vendors-everywhere-145117128.html. 
  57. ↑ "SABERTOOTH X58 | Motherboards" (in en-AU). https://www.asus.com/au/Motherboards/SABERTOOTH_X58/. 
  58. ↑ ASUS, Official Website (28 February 2008). "Crystal Clear Audio Quality for Home Entertainment and Gaming". http://www.asus.com/News/SWUVwcEldIOPZ65T. 
  59. ↑ ASUS, Official Website (27 July 2008). "ASUS Unveils Xonar D1 7.1 Audio Card: The High-fidelity PCI Variant to the Successful Xonar DX". http://www.asus.com/News/e24rAeVfuIBJo4rs/. 
  60. ↑ ASUS, Official Website (31 December 2008). "ASUS Reveals Xonar HDAV1.3 Series Sound Cards with World's First Dolby TrueHD Bit-Stream Feature for the New Blu-ray Era". http://www.asus.com/News/bwEEp4YqqxPbCgIe/. 
  61. ↑ ASUS, Official Website (15 May 2009). "Breaking the Boundaries in Sound Quality". http://www.asus.com/News/vVME4fRYwvKILC6y/. 
  62. ↑ ASUS, Official Website (18 May 2009). "ASUS Unveils New Xonar HDAV Slim Sound Card". http://www.asus.com/News/5KqyuL93cmEFZF0w/. 
  63. ↑ ASUS, Official Websiteq. "Xonar Xense". ASUS. http://www.asus.com/Multimedia/Audio_Cards/Xonar_Xense/#overview. 
  64. ↑ ASUS, Official Website (June 2010). "ASUS Covers all the Multimedia Bases at Computex 2010". http://www.asus.com/News/GeR9KPwbVlLkbCqw/. 
  65. ↑ ASUS, Official Website (August 2010). "ASUS Unveils the Xonar DG Gaming Sound Card". http://www.asus.com/News/89GMZGutFh7FVqhq/. 
  66. ↑ ASUS, Official Website. "Xonar DG Hear all, dominate all!". ASUS. http://www.asus.com/Multimedia/Audio_Cards/Xonar_DG/#specifications. 
  67. ↑ "The ASUS Innovation Showcase at COMPUTEX 2013". http://press.asus.com/events/ASUS-vivo-pc.php. 
  68. ↑ "ASUS launches VivoPC mini desktop in India – starts at Rs. 20,550". 23 October 2013. http://www.evyush.in/system/ASUS-launches-vivopc-mini-desktop-india-starts-rs-20550/1639/. 
  69. ↑ "VivoPC VC60 | Desktop" (in en). https://www.asus.com/Commercial-Desktop/VivoPC_VC60/. 
  70. ↑ 70.0 70.1 "MB168B+ | Monitors". https://www.asus.com/us/Monitors/MB168BPlus/. 
  71. ↑ Byford, Sam (10 August 2018). "Editor's Choice: Asus ROG Swift PG279Q gaming monitor". https://www.theverge.com/2018/8/10/17655110/asus-rog-swift-pg279q-review-editors-choice. 
  72. ↑ "ROG SWIFT PG35VQ". https://www.asus.com/Monitors/ROG-SWIFT-PG35VQ/. 
  73. ↑ "Q-Connector". http://event.asus.com/2012/mb/tco_qr/pages/SuperiorDesign/Q-Connector.html. 
  74. ↑ (in en) Building the Perfect PC. "O'Reilly Media, Inc.". https://books.google.com/books?id=1makOxMl4ioC&pg=PA230. Retrieved 8 February 2022. 
  75. ↑ Robert Bruce Thompson, Barbara Fritchman Thompson, Building the Perfect PC. p. 230, O'Reilly Media, 2006 ISBN 0596526865.
  76. ↑ "ROG Esports Team??ESPORT-TEAMS" (in en). https://rog.asus.com/esport-teams/. 
  77. ↑ Daniel, Joshua (31 January 2021). "ASUS ROG launches esports academy in India; scouting for CS: GO players – MEGPlay" (in en-US). https://megplay.com/asus-rog-esports-academy/. 
  78. ↑ "Asus Is Looking for Gamers in India for E-Sports Training Programme" (in en). 31 January 2021. https://gadgets.ndtv.com/games/news/asus-rog-academy-programme-company-executive-shares-insight-recruitment-afk-gaming-esports-2360148. 
  79. ↑ "Green ASUS". Green ASUS. http://green.asus.com/english. 
  80. ↑ "ASUS Conferred World's First EuP Certification for Portable Notebooks for Its N Series Notebooks". ASUS. 2008. http://green.asus.com/english/default.aspx?page=post&IDno=97&nkind=news. "Green ASUS – which was initiated in 2000, pursues the "Four Green Home Runs" in the design and production of notebooks, namely: Design, Procurement, Manufacturing, and Service and Marketing." 
  81. ↑ "GreenASUS Management System". Official website. ASUSTeK Computer Inc.. 2009. http://green.asus.com/english/default.aspx?page=postl1&Idno=3. 
  82. ↑ 82.0 82.1 82.2 "GreenASUS News and Awards". Official website. ASUSTeK Computer Inc.. 2009. http://green.asus.com/english/default.aspx?page=news. 
  83. ↑ "EPEAT Registry". http://www.epeat.net/. 
  84. ↑ "ASUS, Intel Team up for PC Recycling in Taiwan". Pcworld.about.com. 22 April 2008. http://pcworld.about.com/od/officehardware/ASUS-Intel-Team-up-for-PC-Rec.htm. 
  85. ↑ "ASUS Recycle". Asus. http://recycling.asus.com/ASUSRecycle/PageContentShow.aspx?page=AboutSite. 
  86. ↑ Collins, Barry (17 September 2008). "ASUS ships software cracker on recovery DVD". PC Pro. Dennis Publishing. http://www.pcpro.co.uk/news/224892/ASUS-ships-software-cracker-on-recovery-dvd.html. "The startling discovery was made by a PC Pro reader whose antivirus software was triggered by a key cracker for the WinRAR compression software, which was located on the recovery DVD for his ASUS laptop." 
  87. ↑ "News: ASUS ships software cracker on recovery DVD". PC Pro. 17 September 2008. http://www.pcpro.co.uk/news/224892/ASUS-ships-software-cracker-on-recovery-dvd.html. 
  88. ↑ Cargile, Anthony (20 September 2008). "ASUS Recovery DVD scandal: How it happened". The Coffee Desk. http://thecoffeedesk.com/news/index.php/2008/09/20/ASUS-recovery-dvd-scandal-how-it-happened/. 
  89. ↑ Goodin, Dan (2014-02-17). "Dear Asus router user: You've been pwned, thanks to easily exploited flaw" (in en-us). https://arstechnica.com/information-technology/2014/02/dear-asus-router-user-youve-been-pwned-thanks-to-easily-exploited-flaw/. 
  90. ↑ 90.0 90.1 Tung, Liam. "ASUS hit by FTC with 20-year audit for bungled router security" (in en). https://www.zdnet.com/article/asus-hit-by-ftc-with-20-year-audit-for-bungled-router-security/. 
  91. ↑ Goodin, Dan (2016-02-23). "Asus lawsuit puts entire industry on notice over shoddy router security" (in en-us). https://arstechnica.com/information-technology/2016/02/asus-lawsuit-puts-entire-industry-on-notice-over-shoddy-router-security/. 
  92. ↑ Lilly, Paul (2019-03-26). "Asus downplays reach of Live Update hack, issues a fix in latest version" (in en-US). PC Gamer. https://www.pcgamer.com/asus-unwittingly-pushed-out-malware-to-57000-pcs-security-firm-says/. Retrieved 2019-03-26. 
  93. ↑ "Asus Live Update Pushed Malware to 1 Million PCs". https://www.extremetech.com/internet/288283-asus-update-servers-pushed-malware-to-hundreds-of-thousands-of-pcs. 
  94. ↑ Cimpanu, Catalin. "ASUS releases fix for Live Update tool abused in ShadowHammer attack" (in en). https://www.zdnet.com/article/asus-releases-fix-for-live-update-tool-abused-in-shadowhammer-attack/. 
  95. ↑ Goodin, Dan (2019-05-16). "Hackers abuse ASUS cloud service to install backdoor on users' PCs" (in en-us). https://arstechnica.com/information-technology/2019/05/asus-cloud-service-abused-to-install-backdoor-on-pcs/. 
  96. ↑ Cunningham, Andrew (2022-01-03). "Backwards capacitor causes fiery failure for some high-end Asus motherboards" (in en-us). https://arstechnica.com/gadgets/2022/01/backwards-capacitor-causes-fiery-failure-for-some-high-end-asus-motherboards/. 
  97. ↑ "Taiwan's ASUS says Russia shipments at a halt, after Ukraine urges exit" (in en). Reuters. 2022-03-14. https://www.reuters.com/world/asia-pacific/taiwan-says-asus-will-evacuate-russia-after-ukraine-urges-exit-2022-03-14/. 
  98. ↑ "channelnews : ASUS Bows To Pressure Pulls Out Of Supplying Russia, But Not Lenovo" (in en-US). https://www.channelnews.com.au/asus-pull-out-of-supplying-russia-but-not-lenovo/. 
  99. ↑ 99.0 99.1 "Users Report Ryzen 7000X3D Chips Burning Out" (in en). 2023-04-22. https://www.tomshardware.com/news/amd-ryzen-7000x3d-burnout-reports. 
  100. ↑ 100.0 100.1 (in en) We Exploded the AMD Ryzen 7 7800X3D & Melted the Motherboard, https://www.youtube.com/watch?v=kiTngvvD5dI, retrieved 2023-05-18 
  101. ↑ (in en) The Truth About AMD's CPU Failures: X-Ray, Electron Microscope, & Ryzen Burns, https://www.youtube.com/watch?v=fFNi3YNJXbY, retrieved 2023-05-18 
  102. ↑ Connatser, Matthew (15 May 2023). "Asus in hot water in the midst of Ryzen 7000 malfunctions and warranty coverage" (in en). https://www.xda-developers.com/asus-ryzen-7000-motherboard-malfunction-warranty/. 
  103. ↑ Norem, Josh (16 May 2023). "Asus Reverses Course, Says Warranty Will Cover AM5 EXPO Settings, Beta BIOS Usage". https://www.extremetech.com/computing/asus-reverses-course-says-warranty-will-cover-am5-expo-settings-beta-bios. 
  104. ↑ Ridley, Jacob (16 May 2023). "Asus extends AM5 motherboard warranty to cover beta BIOSes and memory overclocking presets" (in en). https://www.pcgamer.com/asus-extends-am5-motherboard-warranty-to-cover-beta-bioses-and-memory-overclocking-presets/. 

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