Company:MyWhoosh

From HandWiki
MyWhoosh
TypePrivate
Computer Systems and Software Designing
IndustryFitness, Gaming
Founded2019; 7 years ago (2019)
Abu Dhabi.
Headquarters
Masdar City, Abu Dhabi
,
UAE
ProductsVirtual Gaming, Computer Systems and Software Designing
Websitemywhoosh.com

MyWhoosh is a massively multiplayer online indoor exercise software that enables users to interact, train, and compete across cycling, running and rowing disciplines in various virtual worlds, using indoor exercise equipment.[1][2][3]

It was founded in 2019 as a virtual cycling platform. As of November 2023, MyWhoosh has over 730 workouts, in addition to structured training plans, group rides, races, and other riding formats users can do across various virtual worlds, such as Arabia, Colombia, Australia, California, and Belgium.[4][5]

History

MyWhoosh was founded in 2019 by Akhtar Saeed Hashmi.[6][7] Since its founding, MyWhoosh has hosted many live online events, including the weekly Sunday Race Club series, with reported monthly prize pools of over $90,000 or $284,000 USD split across both genders & levels of racers, with a total of over US$3.75 million paid out in 2024.[8][9]

In April 2023, MyWhoosh hosted a cycling esports event with a $1 million prize pool, reported as the largest in the history of cycling esports at the time.[10][11]

It has been described as having a Esports focus compared to other virtual cycling platforms.[12][5] The unprecedented level of funding MyWhoosh provided in its various races was reported to allow cycling Esports to become a full-time career for some athletes.[9]

In January 2026, MyWhoosh added rowing for users with indoor rowers.[13]

Sponsorships

MyWhoosh is also the official indoor cycling platform of the UAE Team Emirates WorldTour men's team, its rider, Tadej Pogačar, and the UAE Team ADQ WorldTour women's team.[14][4][8][7] In 2022, professional cyclist Micheal Vink signed with UAE Team Emirates WorldTour men's team after being scouted from his racing on MyWhoosh.[15]

Events

In 2023, MyWhoosh was granted the rights to organize the Esports World Championship by the Union Cycliste Internationale (UCI) for the next three years.[4][14] It is also the platform host of the Supertri E World Triathlon Championship, whose inaugural 2025 indoor hybrid course combined a pool swim, a treadmill for running, and static bikes for the cycling portion.[16]

In 2022 MyWhoosh partnered with World Triathlon to become a Global Partner for 2022 Championship Finals in Abu Dhabi.[17][18]

In January 2026, MyWhoosh became the lead cycling partner of Warner Bros. Discovery, receiving branding across Warner's European race coverage and collaborating on original content integrating virtual cycling technology into broadcasts.[19][20] In February 2026, MyWhoosh partnered with cycling race organizer Flanders Classics to be present at their races throughout that year.[21]

Technology

MyWhoosh is built on Unreal Engine. It is available on mobile phones, tablets, laptops, computers and TV via iOS, Android, Windows, MacOS, and AppleTV.[22][8] There is a companion app on iOS and Android, called "MyWhoosh Link".[8]

Users can create and customize their virtual avatar, bike, scull, and clothing, and join various online events, such as races, group workouts, and group rides.[8]

MyWhoosh's cycling workouts were reported to have been designed by UAE Team Emirates coach Kevin Poulton.[23][24]

Users can communicate with other riders through text chat, form clubs or teams, and compete in various leagues.[8]

MyWhoosh tracks and records various fitness metrics for the users, such as speed, power, heart rate, cadence, distance, calories burned, and time.[25][7][26] Users can connect to external training apps such as Strava, TrainingPeaks, and TrainerDay, to sync their activities and data between these software.[8]

Worlds

The virtual worlds available to users in MyWhoosh are based on both real-world and fictional locations.[8] Locations include routes in:

Rowing

  • Bled, (Lake Bled, Slovenia)[13]

References

  1. ↑ "This Technology Makes Riding a Bike Indoors a Lot Less Awful". Bloomberg. February 24, 2017. https://www.bloomberg.com/news/articles/2017-02-24/this-invention-makes-riding-a-bike-indoors-a-lot-less-awful. 
  2. ↑ Vink, Michael (April 3, 2023). "Michael Vink: MyWhoosh revived my career and led to UAE Team Emirates opportunity". https://www.thenationalnews.com/sport/2023/04/03/michael-vink-mywhoosh-revived-my-career-and-led-to-uae-team-emirates-opportunity/. 
  3. ↑ Bax, Sjoerd (April 14, 2023). "Sjoerd Bax: Cobbled classics highlight of season so far for UAE Team Emirates". https://www.thenationalnews.com/sport/2023/04/14/sjoerd-bax-cobbled-classics-highlight-of-season-so-far-for-uae-team-emirates/. 
  4. ↑ 4.0 4.1 4.2 "MyWhoosh to host UCI Cycling Esports World Championships, taking over from Zwift for next three years". August 17, 2023. https://road.cc/content/tech-news/mywhoosh-host-uci-cycling-esports-world-championships-303307. 
  5. ↑ 5.0 5.1 5.2 5.3 5.4 5.5 5.6 Nehr, Zach (2023-11-02). "Have Your Heard About MyWhoosh? We Created the Ultimate Guide for You" (in en). https://velo.outsideonline.com/road/road-training/mywhoosh-ultimate-guide/. 
  6. ↑ "What is MyWhoosh and is it a legitimate free alternative to Zwift?". May 13, 2022. https://www.cyclingnews.com/features/free-to-use-with-huge-prize-purses-what-is-mywhoosh-and-is-it-a-legitimate-zwift-contender/. 
  7. ↑ 7.0 7.1 7.2 Schwenker, Christopher; Turner, Andy; Norman, Paul (2022-05-13). "MyWhoosh explained: Is it a legitimate free alternative to Zwift?" (in en). https://www.cyclingnews.com/features/free-to-use-with-huge-prize-purses-what-is-mywhoosh-and-is-it-a-legitimate-zwift-contender/. 
  8. ↑ 8.0 8.1 8.2 8.3 8.4 8.5 8.6 8.7 Turner, Andy (2025-09-17). "MyWhoosh indoor cycling app review" (in en). https://www.cyclist.co.uk/reviews/mywhoosh-indoor-cycling-app-review. 
  9. ↑ 9.0 9.1 "Online bike racers are earning more than you might think" (in en). 2025-02-14. https://escapecollective.com/online-bike-racers-are-earning-more-than-you-might-think/. 
  10. ↑ Elliot, Meg (2025-06-17). "Virtual racing competition returns with $1,000,000 up for grabs" (in en). https://www.cyclingweekly.com/news/virtual-racing-competition-returns-with-usd1-000-000-up-for-grabs. 
  11. ↑ Schwenker, Christopher (2024-01-30). "‘What MyWhoosh is planning over the long term excited us very much,’ says UCI - here’s what’s in store for the Cycling Esports World Championships" (in en). https://www.cyclingweekly.com/news/what-mywhoosh-is-planning-over-the-long-term-excited-us-very-much-says-uci-heres-whats-in-store-for-the-cycling-esports-world-championships. 
  12. ↑ "New indoor cycling app launched by former Chairman of the Zwift Esports Commission". June 10, 2023. https://www.cyclingnews.com/news/new-indoor-cycling-app-launched-by-former-chairman-of-the-zwift-esports-commission/. 
  13. ↑ 13.0 13.1 the5krunner (2026-01-30). "MyWhoosh adds Rowing - What it means For Zwift" (in en-GB). https://the5krunner.com/2026/01/30/mywhoosh-rowing/. 
  14. ↑ 14.0 14.1 "UCI and MyWhoosh sign three-year partnership for organisation of UCI Cycling Esports World Championships". https://www.uci.org/pressrelease/uci-and-mywhoosh-sign-three-year-partnership-for-organisation-of-uci-cycling/7wbX3Jf24UMzVufmMCgpxx. 
  15. ↑ Ostanek, Dani (2022-10-31). "UAE Team Emirates sign Michael Vink after he shines in MyWhoosh virtual races" (in en). https://www.cyclingnews.com/news/uae-team-emirates-sign-michael-vink-after-he-shines-in-mywhoosh-virtual-races/. 
  16. ↑ 16.0 16.1 "Expanded broadcast and audience reach for Supertri E World Championship - endurance.biz" (in en-GB). 2025-05-05. https://endurance.biz/2025/industry-news/expanded-broadcast-and-audience-reach-for-supertri-e-world-championship-in-london/. 
  17. ↑ Cernuda Castro, Olalla (2022-04-28). "Virtual cycling platform MyWhoosh becomes Global Partner for 2022 Championship Finals Abu Dhabi" (in en). https://triathlon.org/news/virtual-cycling-platform-mywhoosh-becomes-global-partner-for-2022-championship-finals-abu-dhabi. 
  18. ↑ "MyWhoosh in November push for 2022 World Triathlon Championship Finals Abu Dhabi - endurance.biz" (in en-GB). 2022-11-08. https://endurance.biz/2022/industry-news/mywhoosh-in-november-push-for-2022-world-triathlon-championship-finals-abu-dhabi/. 
  19. ↑ Warner Bros Discovery (27 January 2026). "MYWHOOSH SET TO POWER WARNER BROS. DISCOVERY’S CYCLING COVERAGE TO NEW HEIGHTS IN 2026" (in en). https://media.wbdsports.com/post/mywhoosh-set-to-power-warner-bros-discoverys-cycling-coverage-to. 
  20. ↑ "WBD signs cycling partnership with MyWhoosh" (in en-GB). 2026-01-27. https://www.advanced-television.com/2026/01/27/wbd-signs-cycling-partnership-with-mywhoosh/. 
  21. ↑ "MyWhoosh new partner of Flanders Classics | In Flanders Fields - from Middelkerke to Wevelgem" (in en). February 19, 2026. https://www.inflandersfieldsmiddelkerkewevelgem.be/en/news/mywhoosh-new-partner-of-flanders-classics. 
  22. ↑ Gary (January 16, 2023). "MyWhoosh launches new World of Arabia virtual cycling routes". https://endurance.biz/2023/industry-news/mywhoosh-launches-new-world-of-arabia-virtual-cycling-routes/. 
  23. ↑ Jenny, Kristin; Nehr, Zach (2026-03-09). "The Top 9 Indoor Cycling Platforms of 2026" (in en). https://www.triathlete.com/training/indoor-training/the-9-top-indoor-cycling-platforms-this-season/. 
  24. ↑ "MyWhoosh vs Zwift: How do the two indoor training apps compare?" (in en). 2024-12-12. https://www.bikeradar.com/advice/buyers-guides/mywhoosh-vs-zwift. 
  25. ↑ 25.0 25.1 25.2 Maker, Ray (July 21, 2022). "A Look at MyWhoosh Indoor Cycling App: A First Ride Explainer". https://www.dcrainmaker.com/2022/07/mywhoosh-cycling-explainer.html. 
  26. ↑ 26.00 26.01 26.02 26.03 26.04 26.05 26.06 26.07 26.08 26.09 26.10 26.11 Allenby, Charlie (2025-01-28). "MyWhoosh explained, from indoor training to racing" (in en). https://www.bikeradar.com/advice/buyers-guides/mywhoosh-your-complete-guide. 
  27. ↑ Abram, Stefan (2022-10-21). "Why pay for Zwift when you can ride on MyWhoosh for free?" (in en). https://www.cyclingweekly.com/fitness/why-pay-for-zwift-when-you-can-ride-on-mywhoosh-for-free. 
  28. ↑ 28.0 28.1 the5krunner (2025-01-22). "MyWhoosh - Every Level Details - Including Latest BHUTAN World (Dec.2025)" (in en-GB). https://the5krunner.com/2025/01/22/mywhoosh-every-level-details-including-latest-japan-level-jan-2025/. 
  29. ↑ McLemore, Andrew (2026-01-07). "Virtual Cycling Treasure Hunt: Explore MyWhoosh, Win Bitcoin" (in en-US). https://gearjunkie.com/biking/virtual-cycling-treasure-hunt-mywhoosh-bitcoin. 
  30. ↑ "200 days to go: a look at the courses of the 2026 UCI Road World Championships in Montréal" (in en-gb). https://www.uci.org/pressrelease/200-days-to-go-a-look-at-the-courses-of-the-2026-uci-road-world/7MNCbBHZySudjNAoDW4R8x. 
  31. ↑ "MyWhoosh Virtual Indoor Cycling Routes : Unleash Your Adventure" (in en-US). https://mywhoosh.com/routes/. 
  32. ↑ Richardson, Simon (2025-09-18). "New Rwandan inspired virtual world added to MyWhoosh ahead of UCI World Championships" (in en). https://www.cyclingweekly.com/fitness/indoor-cycling/new-virtual-world-added-to-mywhoosh-ahead-of-uci-world-championships-in-rwanda. 
  33. ↑ "UCI and MyWhoosh confirm format for 2025 UCI Cycling Esports World Championships - endurance.biz" (in en-GB). 2025-06-09. https://endurance.biz/2025/industry-news/uci-and-mywhoosh-confirm-format-for-2025-uci-cycling-esports-world-championships/. 

See also



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