Company:Zwift

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Zwift
IndustryGaming, fitness
Founded2014; 12 years ago (2014)
Founders
  • Jon Mayfield
  • Eric Min
  • Scott Barger
  • Alarik Myrin
Headquarters
California, United States
Websitezwift.com

Zwift is a massively multiplayer online cycling and running physical training program that enables users to interact, train, and compete in a virtual world.[1]

Zwift was developed by Zwift Inc., which was co-founded by Jon Mayfield, Eric Min, Scott Barger, and Alarik Myrin, in California, United States in 2014.[2][3]

The Zwift game was released in its beta version in September 2014,[4] in partnership with TRUE Communications/InGoodTaste,[5] and became a paid product with a fee of US$10 per month in October 2015, (equivalent to $13 in 2024).[6] They raised their monthly membership to US$14.99 in November 2017, (equivalent to $19 in 2024).[7] They again announced a raise in price of the monthly membership to US$19.99 in May 2024.[8]

Early history

In 2012/13, Eric Min had recently sold his previous company, Sakonnet Technology.[9] Min, a lifelong cyclist, found himself confined to riding indoors, and dissatisfied with current interactive options, he believed he could improve on them by "making cycling social".[10] Around this time, Min saw an online post by programmer Jon Mayfield describing a "3D trainer program" he was developing as a hobby project. Min promptly contacted Mayfield, making arrangements to fly to Los Angeles to speak to him; the two agreed to co-found a company around the project.[11]

Beta

The first virtual world, Jarvis Island, was released as an invite-only beta product on September 30, 2014.[12] The product proved unexpectedly popular, and more than 13,000 applications were received for 1,000 beta places.[13] The launch took place simultaneously in Rapha Clubhouses in London, New York City and San Francisco.[14] By May 2015, Zwift had moved into open beta.[15] A virtual version of the Richmond (Virginia) 2015 UCI Road World Championships Course was introduced on September 3, 2015.[16]

Launch

On October 39, 2015, Zwift launched as a fully fledged product with a $10 monthly subscription fee.[17] The next day, it was reported that Strava had partnered with Zwift to provide its premium members with two free months of Zwift.[6]

Technology

Zwift allows players to ride their bicycles on stationary trainers while navigating through virtual worlds.[18] Players may cycle freely around the game world and join organized group rides, races, or workouts with other users. Zwift uses ANT+ or Bluetooth Low Energy technologies to transmit data that, in combination with athlete weight and equipment choices, is used to convert the athlete's efforts as speed and power. "Smart" trainers, which include a built-in power meter, permit accuracy in the measurement of watts as well as enabling an immersive technology experience, where resistance is applied or lessened to simulate the gradient encountered on the virtual course. Zwift estimates the power of users on conventional trainers via the user's cadence and the power curve of a wide range of specified trainers. Zwift was originally available only for users with personal computers. In December 2016, Zwift launched on iOS,[19] and in November 2017, the application became available via Apple TV.[20] Zwift also includes a mobile app which allows users to change direction, take screenshots, communicate via messaging, use power-ups and follow other athletes.[21]

Hardware

Zwift's released its first hardware product in November 2018 with the release of the Zwift RunPod, a Bluetooth footpod designed to transmit treadmill running speed to the platform.[22] The company later shifted its focus toward indoor cycling equipment, launching the Zwift Hub direct-drive smart trainer in October 2022.[23] This was followed by the introduction of the Zwift Play handlebar controllers in June 2023,[24] and the single-cog Zwift Hub One trainer in October 2023.[25] In late 2024, Zwift launched its own Smart Bike, the Zwift Ride, which features built-in controls and is compatible with the Wahoo Kickr Core.[26]

Investment

In December 2018, Zwift raised a Series B investment of $120 million: the investment round was led by Highland Europe, an English investment company.[27] The CEO Eric Min announced the money would be spent on categories expansion, including esports tournaments and further development of Zwift Run.[28][29] Zwift ranked fifth in Fast Company's 2019 Most Innovative Companies (Sports Sector).[30][31]

In September 2020, Zwift raised a $450 million minority investment led by investment firm KKR. It was stated the funds would be used to push the development of Zwift's core software platform and bring Zwift-designed hardware to market.[32]

Acquisition of Rouvy

On April 29, 2026, Zwift announced its strategic acquisition of Rouvy to accelerate growth in the indoor cycling market.[33] It was announced that both companies would continue to operate independently with separate roadmaps and subscription packages, and that Rouvy users would get official compatibility for Zwift's proprietary hardware (such as Zwift Ready trainers and Zwift Ride frames).[34][35]

Virtual Worlds

There are twelve worlds, or maps, in Zwift.[36] Only one is always available: Watopia, a fictitious island, which has seen some of its expansions lean into fantasy, including dinosaurs and riding into an active volcano. This world also includes Alpe du Zwift, a recreation of the famous Alpe d'Huez climb.{{Citation needed|date=April 2026} to a predetermined schedule. They are:[citation needed]

  • Richmond, a realistic depiction of the course used by professional riders in the 2015 UCI Road World Championships in Richmond, Virginia, United States. The course is urban and the first "real world" map Zwift attempted;[37]
  • London, inspired by sections of the 2016 Prudential RideLondon course;
  • New York, a futuristic version of Central Park, with flying cars and elevated glass roads;
  • Innsbruck, which recreates parts of the 2018 UCI Road World Championships course;
  • Yorkshire, a recreation of the finishing circuit of the 2019 UCI Road World Championships course in Harrogate;
  • France, inspired by the varied scenery of the Tour de France, including a recreation of the famous Mont Ventoux climb;
  • Paris, a recreation of the traditional finishing circuit of the Tour de France on the Champs-Élysées;
  • Makuri Islands, a fantasy landscape inspired by Japanese culture (released on June 1, 2021);[38]
  • Scotland, which was created to host the 2023 UCI Cycling Esports World Championships

The last two worlds can only be accessed as part of a scheduled event :

  • Bologna, which recreates the opening time trial of the 2019 Giro d'Italia;
  • Crit City, which is available for short, criterium-style races


Community

An article in La Velocita called the game's fans "Zwifters".[39] As of June 2021, Zwift had more than 334,000 "fans" on the social media platform Facebook. As of January 2018, there were over 550,000 accounts.[40] Facebook chief executive Mark Zuckerberg used the platform to help continue training after suffering a broken arm.[41]

The first documented Zwift race was held March 3, 2015 organized through Facebook and modeled after weeknight race-riding, a common community event in the road racing subculture of cycling.[42][non-primary source needed] One of the earliest groups to offer established racing on Zwift was "KISS", which started races in late 2015 and had grown by 2018 to become one of the largest organizers on the platform.[43]

As of September 2022, Zwift users had used the platform to amass:[44]

  • Total miles ridden: 3.37 billion
  • Total meters climbed: 53 billion
  • Total watt hours: 26.9 billion
  • Average elevation: 277m
  • Average distance: 17.47 miles
  • Imperial centuries: 171k
  • Ride ons received: 1.11 billion
  • Workout activities: 74.3 million
  • Weekly races: 1000+
  • Peak concurrent users: 47k
  • Total moving time: 191 million hours
  • Pro athlete accounts: 2,395

Zwift Academy

Cycling

In early 2016 Zwift launched the Zwift Academy program, which utilises the platform to test would-be riders for their suitability for professional bicycle racing. In the inaugural competition, 1,200 cyclists entered, with former marathon runner Leah Thorvilson being crowned the winner and securing a contract with the Template:UCI team code team for 2017.[45]

The Academy expanded for 2017, adding a men's competition: that year the women's competition was won by ex-triathlete Tanja Erath, who finished first in a field of 2,100 entrants and won a contract with Canyon-SRAM for 2018,[46] whilst the first men's competition was won by former speed skater Ollie Jones, who beat 9,200 other cyclists to secure a place with the Template:UCI team code team.[47]

The Academy initially centered on an eight-week training program incorporating 16 events, with interval training and virtual group rides and races, before ten riders are selected for the semi-final stage and then a final three are chosen to compete against each other in real life.[48]

Zwift Academy Winners [49]
Year Men Women
2016 Leah Thorvilson
2017 Ollie Jones Tanja Erath
2018 Martin Lavrič Ella Harris
2019 Drew Christensen Jessica Pratt
2020 Jay Vine Neve Bradbury
2021 Alex Bogna[50] Maud Oudeman[51]
2022 Luca Vergallito[52] Alex Morrice[53]
2023 Louis Kitzki Maddie Le Roux
2024 Noah Ramsay[54] Emily Dixon

Triathlon

In 2018, the Zwift Academy talent identification concept was expanded to include the sport of triathlon.[55] Four athletes were selected to the Specialized Zwift Academy Triathlon Team; Rachael Norfleet (United States), Geert Janssens (Belgium), Golo Philippe Röhrken (Germany), and Bex Rimmington (United Kingdom).[56]

Elite Esports Cycling Events

In 2019, Zwift appointed Craig Edmondson as CEO at Zwift Esports, and produced two e-race series events. Participants were professional athletes competing on the platform.[57]

The 2019 debut of a professional cycling esports League (KISS Super League), which was announced back in late 2018,[58] with the participation of four UCI Continental men's professional cycling teams confirmed: Team Wiggins Le Col, Canyon–SRAM, Hagens Berman Axeon and Team Dimension Data for Qhubeka U23.[59]

In July 2020, due to the Tour de France being postponed because of the COVID-19 pandemic,[60] Zwift was used to host a virtual tour consisting of six stages.[61]

In December 2020, the first ever UCI Cycling Esports World Championship was held on Zwift.[62]Template:Independent source inline

In March 2023, it was announced that Zwift would be a part of the Olympics Esports Series as the Cycling event.[63]

Sponsorships

Since 2022, Zwift has been the title sponsor of the Tour de France Femmes and Paris–Roubaix Femmes cycling races.[64]

References

  1. ↑ Tilin, Andrew (19 September 2016). "Boredom Is Indoor Cycling's Biggest Enemy. Can Zwift Defeat It?". Outside Online. https://www.outsideonline.com/2111486/boredom-bikings-biggest-enemy-can-zwift-defeat-it. 
  2. ↑ Bailey, Mark (3 November 2017). "Zwift: the story behind the indoor cycling phenomenon". The Telegraph. ISSN 0307-1235. https://www.telegraph.co.uk/health-fitness/body/zwift-story-behind-indoor-cycling-phenomenon/. 
  3. ↑ Petri, Jon (24 February 2017). "This Technology Makes Riding a Bike Indoors a Lot Less Awful". Bloomberg.com. https://www.bloomberg.com/news/articles/2017-02-24/this-invention-makes-riding-a-bike-indoors-a-lot-less-awful. 
  4. ↑ "Zwift launches multiplayer online training videogame" (in en-gb). BikeRadar. http://www.bikeradar.com/road/news/article/zwift-launches-multiplayer-online-training-videogame-42593/. 
  5. ↑ "Announcing InGoodTaste: An Independent Creative Consultancy Focused On Grey Space Thinking™ and Positive Cultural Change" (in en-US). Cision. https://www.prnewswire.com/news-releases/announcing-ingoodtaste-an-independent-creative-consultancy-focused-on-grey-space-thinking-and-positive-cultural-change-301395890.html. 
  6. ↑ 6.0 6.1 "Strava and Zwift take the edge off winter training" (in en-gb). BikeRadar. http://www.bikeradar.com/road/news/article/strava-and-zwift-take-the-edge-off-winter-training-45604/. 
  7. ↑ "Zwift announces subscription price increase" (in en-US). 2017-11-16. https://zwiftinsider.com/price-increase/. 
  8. ↑ Tracy, Will (2024-05-07). "Zwift Increases Price for First Time Since 2017" (in en-US). https://velo.outsideonline.com/news/zwift-increases-price-first-time-since-2017/?scope=anon. 
  9. ↑ "Sakonnet Technology, LLC: Private Company Information - Bloomberg". https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=7860741. 
  10. ↑ "Zwift | News - CEO Eric Min shares his story" (in en). http://community.zwift.com/news/99-ceo-eric-min-shares-his-story. 
  11. ↑ "Zwiftcast - Episode One - How to listen - Zwiftcast" (in en-GB). Zwiftcast. 2015-11-29. https://zwiftcast.com/uncategorized/zwifcast-episode-one-how-to-listen/. 
  12. ↑ "Software startup blends gaming and riding". Bicycle Retailer and Industry News. http://www.bicycleretailer.com/product-tech/2014/10/01/software-startup-blends-gaming-and-riding#.Wg214rSFiyt. 
  13. ↑ "Zwift beta receives 13,000 sign-ups - have you made the list? - Cycling Weekly" (in en-US). Cycling Weekly. 2014-10-13. http://www.cyclingweekly.com/news/latest-news/zwift-beta-receives-13000-sign-ups-made-list-139796. 
  14. ↑ "Zwift launches multiplayer online training video game" (in en-gb). BikeRadar. http://www.bikeradar.com/road/news/article/zwift-launches-multiplayer-online-training-videogame-42593/. 
  15. ↑ "Zwift online training game now open to all | Cyclingnews.com" (in en-gb). Cyclingnews.com. http://www.cyclingnews.com/news/zwift-online-training-game-now-open-to-all/. 
  16. ↑ "Ride the World Championship course without leaving home" (in en). road.cc. 2015-09-03. http://road.cc/content/news/163030-ride-world-championship-course-without-leaving-home. 
  17. ↑ Huyett, Elspeth (2015-10-15). "Monthly Subscriptions and Structured Training Coming to Zwift" (in en). Bicycling. https://www.bicycling.com/training/monthly-subscriptions-and-structured-training-coming-to-zwift. 
  18. ↑ "The best indoor cycling apps compared: which training app should you use?" (in en). https://www.bikeradar.com/advice/buyers-guides/best-indoor-cycling-apps/. 
  19. ↑ "Zwift for iOS available now" (in en-US). Zwift Insider. 2016-12-10. https://zwiftinsider.com/zwift-ios-available-now/. 
  20. ↑ "Zwift Releases Apple TV App: Everything you need to know | DC Rainmaker" (in en-US). 2017-11-20. https://www.dcrainmaker.com/2017/11/zwift-releases-apple-tv-4k.html. 
  21. ↑ Atkinson, Dave (27 November 2017). "Video: how to use your phone as a Zwift controller". http://road.cc/content/feature/232908-video-how-use-your-phone-zwift-controller. 
  22. ↑ Schlange, Eric (November 29, 2018). "Zwift RunPod Now Available". https://zwiftinsider.com/zwift-runpod-available/. 
  23. ↑ Maker, Ray (September 6, 2022). "Zwift Hub $499 Smart Trainer Hands-On: A Competition Killer?". https://www.dcrainmaker.com/2022/09/trainer-competition-killer.html. 
  24. ↑ von Bromley, Simon (June 14, 2023). "Zwift Play controller brings steering and braking to indoor riding". https://www.bikeradar.com/news/zwift-play. 
  25. ↑ Hansen, Matt (October 11, 2023). "Zwift launches Hub One trainer to simplify indoor riding". https://cyclingmagazine.ca/sections/news/zwift-launches-hub-one-trainer-to-simplify-indoor-riding/. 
  26. ↑ "Zwift Ride review: the ultimate smart bike for Zwifties?" (in en). 2024-10-22. https://www.cyclingweekly.com/reviews/bike-reviews/zwift-ride-review-the-ultimate-smart-bike-for-zwifties. 
  27. ↑ Reid, Carlton. "Cycling's World Governing Body To Host Zwift-Themed Esport Version Of World Championships In 2020" (in en). https://www.forbes.com/sites/carltonreid/2019/09/26/cyclings-world-governing-body-to-host-zwift-themed-esport-version-of-world-championships-in-2020/. 
  28. ↑ "Zwift, which turns indoor cycling workouts into multiplayer games, raises $120M" (in en-US). 19 December 2018. https://techcrunch.com/2018/12/19/zwift-which-turns-indoor-cycling-workouts-into-multiplayer-games-raises-120m/. 
  29. ↑ Ogus, Simon (21 Dec 2018). "Zwift Raises $120M To Expand Its Virtual Cycling Technology To Esports". Forbes. https://www.forbes.com/sites/simonogus/2018/12/21/zwift-raises-120m-to-expand-its-virtual-cycling-app-to-esports/#5cfb5e955f42. 
  30. ↑ "2019: The most innovative companies - honorees by sector". Mansueto Ventures, LLC. 2019. https://www.fastcompany.com/most-innovative-companies/2019/sectors/sports. 
  31. ↑ "Zwift: Most Innovative Companies". Mansueto Ventures, LLC. 2019. https://www.fastcompany.com/company/zwift. 
  32. ↑ "Zwift, maker of a popular indoor training app, just landed a whopping $450 million in funding led by KKR" (in en-US). https://techcrunch.com/2020/09/16/zwift-maker-of-a-popular-indoor-training-app-just-landed-a-whopping-450-million-in-funding-led-by-kkr/. 
  33. ↑ Portus, Stan (April 29, 2026). "Zwift buys Rouvy in massive shake-up of indoor cycling". https://www.bikeradar.com/news/zwift-buys-rouvy-in-massive-shake-up-of-indoor-cycling. 
  34. ↑ Maker, Ray (April 29, 2026). "Zwift Acquires Rouvy (including FulGaz): Here's What It Means". https://www.dcrainmaker.com/2026/04/zwift-acquires-rouvy-including-fulgaz.html. 
  35. ↑ "Zwift acquires fellow indoor platform Rouvy". April 29, 2026. https://www.bicycleretailer.com/industry-news/2026/04/29/zwift-acquires-fellow-indoor-platform-rouvy. 
  36. ↑ "Zwift Worlds and Cycling Routes". https://support.zwift.com/en_us/zwift-worlds-and-cycling-routes-Sy2_gxTGB. 
  37. ↑ "Zwift rolls out first real-world course: UCI 2015 Road World Championships in Richmond | DC Rainmaker". September 2, 2015. https://www.dcrainmaker.com/2015/09/course-championships-richmond.html. 
  38. ↑ Croxton, Josh (May 20, 2021). "Zwift launches a new world called Makuri Islands". CyclingNews. https://www.cyclingnews.com/news/zwift-launches-a-new-world-called-makuri-islands/. 
  39. ↑ "What type of Zwifter are you?" (in en-US). LA VELOCITA.. https://www.lavelocita.cc/opinion-page/zwifters. 
  40. ↑ Bonnington, Christina (2018-01-01). "Indoor Cycling Is No Longer Excruciatingly Boring" (in en-US). Slate. ISSN 1091-2339. http://www.slate.com/articles/technology/technology/2018/01/how_to_have_fun_riding_a_stationary_bike_for_your_new_year_s_resolution.html. 
  41. ↑ Shivakumar, Felicia. "Zwift merges indoor fitness with massive multi-player online gaming" (in en). TechCrunch. https://techcrunch.com/2016/10/21/zwift-merges-indoor-fitness-with-massive-multi-player-online-gaming/. 
  42. ↑ "Tuesday Night Worlds! (Cash Payout!)". https://www.facebook.com/events/just-ride/tuesday-night-worlds-cash-payout/1538308096433629/. 
  43. ↑ "Indoor cycling apps compared: which is best for you? - Cycling Weekly" (in en-US). Cycling Weekly. 2018-01-05. http://www.cyclingweekly.com/fitness/indoor-cycling-apps-364282. 
  44. ↑ "Over 3-billion Miles Have Been Ridden in Zwift Since its 2014 Launch" (in en-US). Gear & Grit. https://gearandgrit.com/over-3-billion-miles-have-been-ridden-in-zwift-since-its-2014-launch/. 
  45. ↑ Glass, Aoife (1 August 2017). "Zwift Academy transforms a rider from amateur to pro with Canyon-SRAM". http://www.cyclingnews.com/news/zwift-academy-transforms-a-rider-from-amateur-to-pro-with-canyon-sram/. 
  46. ↑ "Zwift Academy winner Tanja Erath earns Canyon-SRAM contract". 8 January 2018. http://www.cyclingnews.com/news/zwift-academy-winner-tanja-erath-earns-canyon-sram-contract/. 
  47. ↑ "Kiwi Jones selected as Zwift Academy winner". 22 November 2017. https://www.sbs.com.au/cyclingcentral/article/2017/11/22/kiwi-jones-selected-zwift-academy-winner. 
  48. ↑ Bonnington, Christina (18 August 2018). "The Unusual Contest That Gives Everyday Cyclists a Chance at Going Pro". https://slate.com/technology/2018/08/zwift-academys-unusual-contest-that-gives-everyday-cyclists-a-shot-at-going-pro.html. 
  49. ↑ "Zwifter Academy Past Winners Update". https://www.zwift.com/news/23376-za-past-winners. 
  50. ↑ "Alex Bogna scores 'life-changing' Alpecin-Fenix Zwift Academy contract". 20 December 2021. https://www.cyclingnews.com/news/alex-bogna-scores-life-changing-alpecin-fenix-zwift-academy-contract/. 
  51. ↑ "Meet Maud Oudeman, Zwift Academy winner". 21 February 2022. https://cyclingtips.com/2022/02/meet-maud-oudeman-zwift-academy-winner/. 
  52. ↑ "Introducing: Luca Vergallito, winner of Men's Zwift Academy". 17 December 2022. https://cyclingtips.com/2022/12/introducing-luca-vergallito-winner-of-the-mens-zwift-academy/. 
  53. ↑ "Introducing: Alex Morrice, The latest Women's Zwift Academy winner". 17 December 2022. https://cyclingtips.com/2022/12/introducing-alex-morrice-the-latest-womens-zwift-academy-winner/. 
  54. ↑ "ZWIFT ACADEMY WINNERS AWARDED LIFE-CHANGING PROFESSIONAL CYCLING CONTRACTS FOR 2025" (in en). 2025-03-08. https://news.zwift.com/en-WW/247570-zwift-academy-winners-awarded-life-changing-professional-cycling-contracts-for-2025. 
  55. ↑ "Zwift and Specialized join forces to launch Triathlon Academy". Triathlon Magazine Canada. 1 Mar 2018. https://triathlonmagazine.ca/feature/zwift-specialized-join-forces-launch-triathlon-academy/. 
  56. ↑ "Specialized Zwift Academy Triathlon Team announced". 24 Apr 2018. https://www.endurancebusiness.com/2018/industry-news/specialized-zwift-academy-triathlon-team-announced/. 
  57. ↑ "Zwift and UCI announce first e-world championships for 2020". 2019-09-27. https://cyclingtips.com/2019/09/zwift-and-uci-announce-first-e-world-championships-for-2020/. 
  58. ↑ Cohen, Andrew (17 Dec 2018). "Virtual Fitness Platform Zwift Launches First Esports League for Pro Cycling". https://www.sporttechie.com/virtual-fitness-platform-zwift-launches-first-esports-league-pro-cycling/. 
  59. ↑ Dawson, Andrew (14 Dec 2018). "Zwift Creates Professional E-Sports Cycling League: THE FOUR TEAMS AND COUNTING WILL COMPETE FOR THE FIRST TIME LIVE IN JANUARY". Bicycling. https://www.bicycling.com/news/a25589206/zwift-professional-esports-cycling-league/. 
  60. ↑ "Tour de France set to be postponed amid coronavirus pandemic". BBC Sport. https://www.bbc.co.uk/sport/cycling/52275641. 
  61. ↑ "Virtual Tour de France". https://www.letour.fr/en/virtual-tour-de-france. 
  62. ↑ "2020 UCI Cycling eSports World Championships" (in en). https://www.zwift.com/uk/2020-uci-cycling-esports-world-championships. 
  63. ↑ "Olympic Esports Events For 2023 Include Gran Turismo, Just Dance, Chess" (in en-US). https://www.gamespot.com/articles/olympic-esports-events-for-2023-include-gran-turismo-just-dance-chess/1100-6511935/. 
  64. ↑ Rook, Anne-Marije (2022-10-27). "Sponsoring the Tour de France Femmes: what's in it for Zwift?" (in en). https://www.cyclingweekly.com/news/sponsoring-the-tour-de-france-femmes-whats-in-it-for-zwift. 
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