Company:POIZON

From HandWiki
POIZON
TypePrivate
IndustryE-commerce
Founded2015
FounderYang Bing (CEO)[1]
HeadquartersShanghai[2]
ProductsSneakers, garments, and accessories
Websitewww.poizon.com

POIZON, also known as Dewu,[3] is an online marketplace[4][5] founded in 2015. Specializing in the trade of sneakers,[6] it is also involved in the second-hand market.[7] It set up a product authentication center in Shanghai.[8] The platform primarily targets Gen Z.[9] In April 2019, it achieved unicorn status.[10] As of 2019, its annual transaction volume reached more than €1.9 billion,[11] which was more than triple that of StockX.[12]

POIZON was funded by Gaorong Capital,[13] and Digital Sky Technologies.[14] Its main products are branded sneakers,[15] apparel, and accessories.[16] On this shopping site, luxury items are often sold at large discounts.[17] Initially launched as a sneaker forum,[18] it became a marketplace in 2017.[19] As of June 2022, it was valued at more than $10 billion.[20] Currently, POIZON is focused on the Asian market.[21]

History

POIZON was established by Yang Bing in 2015.[22] Before its transformation into an e-marketplace, the platform was mainly engaged in sneaker trading.[23] As of November 2019, its monthly active users surpassed 10 million.[24]

As of June 2022, the number of MAUs on POIZON amounted to approximately 100 million.[25] By October 2024, the app had been downloaded more than 350 million times.[26]

References

  1. ↑ Shirley Zhao (August 1, 2024). "Chinese Resale Site's 40% Discounts Erode Luxury Giants' Profits". Bloomberg News. https://archive.today/20240802005730/https://www.bloomberg.com/news/articles/2024-08-01/chinese-resale-site-s-40-discounts-erode-luxury-giants-profits. 
  2. ↑ Che Pan (August 8, 2024). "E-commerce app Dewu adjusts its business operations". South China Morning Post. https://archive.today/20240809092209/https://www.scmp.com/tech/tech-trends/article/3273695/chinese-sneakerheads-favourite-shopping-app-dewu-cut-500-jobs-weak-spending-persists. 
  3. ↑ "Prices of some Chinese limited edition sneakers soared". April 6, 2021. https://archive.today/20240904131407/https://www.reuters.com/article/world/chinese-limited-edition-sneakers-soar-after-xinjiang-backlash-idUSKBN2BT1GJ/. 
  4. ↑ Julia Savina (January 28, 2026). "Demand for luxury goods boosts Poizon's performance". Kommersant. https://archive.today/20260213090251/https://www.kommersant.ru/doc/8379808. 
  5. ↑ "In meme stock trading fix, S.E.C. to preview new rules". The New York Times. June 9, 2022. https://archive.today/20260216045833/https://web.archive.org/web/20260216032947/https://cse.google.com/cse?cx=1552558935d0e4c8a%23gsc.tab=0&gsc.q=online%20sneaker%20marketplace%20%22POIZON%22%20%22ByteDance%22%20%22nytimes.com%22&gsc.sort=. 
  6. ↑ "Rewriting Wall Street's Rulebook". The New York Times. June 8, 2022. https://archive.today/20240722011154/https://www.nytimes.com/2022/06/08/business/dealbook/wall-street-sec-gensler-gamestop-meme-stock-trading-rules.html. 
  7. ↑ "China's Labubus are the must-have toy of the year. So are the fakes". September 5, 2025. https://www.cnn.com/2025/09/05/china/china-lafufu-copy-crackdown-intl-hnk. 
  8. ↑ "China's Sneakerheads Chase 6,600% Returns Flipping Air Jordans". Bloomberg News. October 17, 2019. https://archive.today/20240904063610/https://www.bloomberg.com/news/features/2019-10-17/china-sneakerheads-chase-6-600-returns-flipping-air-jordans. 
  9. ↑ Casey Hall and Stella Qiu. "Focus: 'Daigou' goes corporate as retailers seek new ways to reach Chinese shoppers". Reuters. December 22, 2023. https://archive.today/20231221025858/https://www.reuters.com/business/retail-consumer/daigou-goes-corporate-retailers-seek-new-ways-reach-chinese-shoppers-2023-12-21/. 
  10. ↑ Jeremy Dalton (June 3, 2025). How VR and AR Can Supercharge Your Business. Kogan Page. p. 87. ISBN 978-1-3986-1876-3. https://books.google.com/books?id=UiRgEQAAQBAJ&pg=PA87&redir_esc=y#v=onepage&q&f=false. 
  11. ↑ "Sneaker Fever Sweeps China". AFP. November 8, 2019. https://archive.today/20251027124305/https://www.rfi.fr/es/20191108-de-paris-shanghai-la-fiebre-de-los-zapatos-deportivos. 
  12. ↑ Lianchao Lan (November 10, 2019). "China's hottest investment: overpriced sneakers". AFP. https://macaubusiness.com/chinas-hottest-investment-overpriced-sneakers/. 
  13. ↑ Elhaoussine Youssef; Henni Appelgryn (September 18, 2024). Research on the Development of Chinese Unicorns and Startups. IGI Global. p. 450. ISBN 979-8-3693-2922-1. https://books.google.com/books?id=cDUjEQAAQBAJ&pg=PA450&redir_esc=y#v=onepage&q&f=false. 
  14. ↑ "The Chinese millennials making a killing trading Air Jordans, Adidas' Yeezy trainers online". Bloomberg. October 18, 2019. https://archive.today/20260216000433/https://www.scmp.com/business/money/wealth/article/3033484/chinese-millennials-making-killing-trading-air-jordans-adidas. 
  15. ↑ "Chinese collectors covet high-end US sport shoes". The Australian. October 28, 2019. https://archive.today/20240222074045/https://www.theaustralian.com.au/business/the-wall-street-journal/chinese-collectors-covet-highend-us-sport-shoes/news-story/e9992a4ed7c9e5b2c97686639074c59d. 
  16. ↑ Nikita Putyatin (June 19, 2025). "Poizon accelerates its global expansion". https://archive.today/20251026153525/https://www.kommersant.ru/doc/7808091. 
  17. ↑ Shirley Zhao (September 3, 2024). "China's Gray Market Is Dominating Luxury Brands' Online Sales". Bloomberg News. https://archive.today/20260213090012/https://www.bloomberg.com/news/articles/2024-09-03/china-s-gray-market-is-dominating-luxury-brands-online-sales. 
  18. ↑ Jonathan White (November 6, 2021). "StockX, Goat, Grailed and more: five of the best sneaker resellers for the hottest, most coveted kicks". South China Morning Post. https://archive.today/20250402225835/https://www.scmp.com/lifestyle/fashion-beauty/article/3154802/stockx-goat-grailed-and-more-five-best-sneaker-resellers. 
  19. ↑ "ByteDance Said to Weigh Sale of Stake in Sneaker Reseller Poizon". Bloomberg News. June 7, 2022. https://archive.today/20240111123405/https://www.bloomberg.com/news/articles/2022-06-07/bytedance-said-to-weigh-sale-of-stake-in-sneaker-reseller-poizon. 
  20. ↑ Jason Kelly (June 7, 2022). "LeBron, Schwarzenegger Bet Tequila Is Next Celebrity Brand Hit". Bloomberg News. https://archive.today/20260216000948/https://www.bloomberg.com/news/newsletters/2022-06-07/lebron-schwarzenegger-bet-tequila-is-next-celebrity-brand-hit. 
  21. ↑ "Poizon increases its presence in the Southeast Asian market". Kommersant. July 2, 2025. https://archive.today/20260213082552/https://www.kommersant.ru/doc/7854368?erid=2VfnxyJiq7n. 
  22. ↑ Izabela Popko (October 23, 2024). "China's version of Vinted sweeps the luxury goods resale market". Financial Times. https://archive.today/20251028125646/https://sukces.rp.pl/moda/art41338611-chinskie-vinted-podbija-rynek-nowa-zmora-europejskich-marek-luksusowych. 
  23. ↑ "Chinese shopping app Poizon valued at more than $1 billion". CNN. October 14, 2019. https://www.cnn.gr/style/psyxagogia/story/193875/to-kineziko-xrimatistirio-ton-sneakers-tziros-dis-yperaxies-kai-trelamenoi-syllektes. 
  24. ↑ "Sneaker peak: the Chinese entrepreneurs getting rich from trading trainers". The Independent. November 1, 2019. https://www.pressreader.com/article/282406991150600. 
  25. ↑ Dow Jones Chinese Financial Wire. "ByteDance Seeks to Sell Minority Stake in Poizon". The Wall Street Journal. June 8, 2022. https://archive.today/20251028090354/https://cn.wsj.com/articles/%E4%B8%AD%E6%A6%82%E8%82%A1%E7%AE%80%E6%8A%A5-%E5%9B%BD%E5%AE%B6%E6%96%B0%E9%97%BB%E5%87%BA%E7%89%88%E7%BD%B2%E5%8F%91%E5%B8%836%E6%9C%88%E5%9B%BD%E4%BA%A7%E7%BD%91%E6%B8%B8%E5%AE%A1%E6%89%B9%E4%BF%A1%E6%81%AF-%E5%85%B160%E6%AC%BE%E6%B8%B8%E6%88%8F%E8%8E%B7%E6%89%B9-11654644307. 
  26. ↑ "'800lb gorilla': luxury brands battle China's hit grey-market app". Financial Times. October 14, 2024. https://archive.today/20260213094204/https://www.ft.com/content/4d3e4325-7f80-4768-a2a7-d8a28a795f28. 



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