Company:Proximic
| Type | Corporation |
|---|---|
| Industry |
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| Fate | Acquired by Comscore |
| Founded | 2006 |
| Founder |
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| Headquarters |
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Key people |
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| Services | Contextual Data, Brand Protection, Audience Interest Data, Analytics Suite |
| Website | www |
Proximic is a platform that provides real-time data services for contextual data for online advertisers and agencies. The company is based in Palo Alto, with research and development facilities in Munich. The company's CEO Philipp Pieper co-founded the company with mathematician Thomas Nitsche.[1][2] Thomas Nitsche and Elmar Henne, Proximic's chief architect, developed the Mephisto Chess Computer. Chief Scientist was Louis Monier, cofounder of the AltaVista search engine.[3]
Proximic launched in alpha testing mode in late 2007. In 2010, the company integrated with the real-time ad platform AppNexus and started to offer its contextual data services to the display advertisers and agencies.[4]
In May 2015, Proximic was acquired by Comscore.[5] Several years later in March, 2023 Comscore announced a rebrand of their programmatic targeting business under the name Proximic by Comscore, utilizing the capabilities from the May 2015 Proximic acquisition. [1]
References
- ↑ Jennifer L. Schenker, " Proximic: Ad Tactics to Challenge Google ", 'BusinessWeek, January 17, 2008
- ↑ Robert Hof, " Proximic Aims High with New Search and Ad Technology ", 'Bloomberg BusinessWeek, October 1, 2007
- ↑ Qwiki Co-founder Louis Monier exits - joins Proximic Techcrunch.com 2011-05-18
- ↑ “Proximic Bringing Contextual Search Technology To Display Says CEO Pieper” AdExchanger.com 2010-12-21
- ↑ "comScore Acquires Analytics Firm Proximic" (in en). https://www.martechadvisor.com/news/bi-ci-data-science/comscore-acquires-analytics-firm-proximic/.
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