Company:Trusona
| Type | Private |
|---|---|
| Industry | Computer security |
| Founded | 2015 in Scottsdale, Arizona, U.S. |
| Founder | Ori Eisen |
| Headquarters | Scottsdale, Arizona , U.S. |
Key people | Ori Eisen (CEO) |
| Products | Identity verification, passwordless authentication |
Trusona is an American identity software company based in Scottsdale, Arizona. The company was founded in 2015 by Ori Eisen, who had previously founded the device-identification firm The 41st Parameter. Trusona launched an identity-verification product in 2016, later became known for passwordless authentication, and raised about US$38 million in venture funding through 2020.[1][2]
History
Founding
Trusona was founded in 2015 by Ori Eisen. Eisen had earlier worked as worldwide fraud director at American Express and founded The 41st Parameter, a device-identification company that Experian acquired in 2013 for US$324 million.[3][4] The company came out of stealth on February 22, 2016, with an identity-verification platform developed with input from the fraud consultant Frank Abagnale, who had advised Eisen at his earlier company.[1][3] The first product combined in-person identity proofing, a hardware token, and anti-replay technology intended to prevent the reuse of captured authentication data.[1]
Funding
Trusona raised an US$8 million Series A round led by Kleiner Perkins in February 2016.[1][5] In June 2017 it raised US$10 million in a round led by Microsoft Ventures, with Kleiner Perkins also participating.[6] In January 2020 the company raised a US$20 million Series C round led by Georgian Partners, with participation from Kleiner Perkins, M12, OurCrowd, and Seven Peaks Ventures, and Akamai Technologies as a strategic investor. The round brought Trusona's total funding to about US$38 million.[2][7][8]
Passwordless authentication
In May 2017 Trusona introduced passwordless sign-in for Salesforce.[9] It later added passwordless authentication for Microsoft services and Windows 10, which the company positioned alongside revised NIST digital-identity guidance.[10] In February 2022 Trusona joined the board of directors of the FIDO Alliance.[11] In May 2022 it released Trusona Authentication Cloud, an app-less passwordless sign-in service based on the FIDO and WebAuthn standards.[12]
Later direction
In 2024 Trusona announced ATO Protect, a service aimed at preventing account-takeover fraud during account-recovery and IT help-desk interactions.[13] In 2026 the company released an integration of ATO Protect with ServiceNow.[14]
Technology
Trusona's early products used anti-replay techniques to stop captured authentication data from being reused, and the company was granted a related U.S. patent in 2020.[10] Its later authentication products implemented the FIDO2 and WebAuthn standards for passwordless sign-in.[12]
References
- ↑ 1.0 1.1 1.2 1.3 Lunden, Ingrid (February 22, 2016). "Trusona launches identity authentication platform, announces $8M Series A led by KPCB". TechCrunch. https://techcrunch.com/2016/02/22/trusona-launces-identity-authentication-platform-announces-8m-series-a-led-by-kpcb/.
- ↑ 2.0 2.1 Kovacs, Eduard (January 15, 2020). "Trusona Raises $20 Million in Series C Funding Round". SecurityWeek. https://www.securityweek.com/trusona-raises-20-million-series-c-funding-round/.
- ↑ 3.0 3.1 Marinova, Polina (February 22, 2016). "Identity-Proofing Startup Trusona Announces $8M in Series A Funding". Fortune. https://fortune.com/2016/02/22/trusona-identity-frank-abagnale/.
- ↑ "Experian Buys Device ID Firm 41st Parameter For $324M, Gets AdTruth In The Bargain". AdExchanger. October 1, 2013. https://www.adexchanger.com/data-exchanges/experian-buys-device-id-firm-41st-parameter-for-324m-gets-adtruth-in-the-bargain/.
- ↑ "Kleiner Perkins leads $8 mln Series A for Trusona". PE Hub. February 23, 2016. https://www.pehub.com/2016/02/kleiner-perkins-leads-8-mln-series-a-for-trusona/.
- ↑ Magistretti, Bérénice (June 13, 2017). "Microsoft leads $10 million round for Trusona to rethink the traditional password". VentureBeat. https://venturebeat.com/2017/06/13/microsoft-leads-10-million-round-for-trusona-to-rethink-the-traditional-password/.
- ↑ Wheatley, Mike (January 14, 2020). "Passwordless security startup Trusona raises $20M". SiliconANGLE. https://siliconangle.com/2020/01/14/passwordless-security-startup-trusona-raises-20m/.
- ↑ Wiggers, Kyle (January 14, 2020). "Trusona raises $20 million to bring passwordless authentication to more businesses". VentureBeat. https://venturebeat.com/2020/01/14/trusona-raises-20-million-to-bring-passwordless-authentication-to-more-businesses/.
- ↑ Miller, Ron (May 11, 2017). "Trusona develops passwordless access for Salesforce". TechCrunch. https://techcrunch.com/2017/05/11/trusona-develops-passwordless-access-for-salesforce/.
- ↑ 10.0 10.1 "NIST launches alternative digital identity guidelines, RSA and Trusona expand passwordless solutions". Biometric Update. August 13, 2020. https://www.biometricupdate.com/202008/nist-launches-alternative-digital-identity-guidelines-rsa-and-trusona-expand-passwordless-solutions.
- ↑ "Trusona appointed to FIDO Alliance board; Toppan, biometrics achieve certifications". Biometric Update. February 2, 2022. https://www.biometricupdate.com/202202/trusona-appointed-to-fido-alliance-board-toppan-biometrics-achieve-certifications.
- ↑ 12.0 12.1 "Trusona Authentication Cloud delivers passwordless sign-ins without an app". Help Net Security. May 19, 2022. https://www.helpnetsecurity.com/2022/05/19/trusona-authentication-cloud/.
- ↑ "Trusona launches ATO Protect". Trusona. January 29, 2024. https://www.trusona.com/news.
- ↑ "ATO Protect for ServiceNow". Trusona. June 29, 2026. https://www.trusona.com/ato-protect-servicenow.
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