Engineering:LG Prada

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Short description: Mobile phone by LG
This page is about the KE850. For the KF900, see LG Prada II. For the P940, see LG Prada 3.0. For other uses, see Prada (disambiguation).
PRADA Phone by LG
ManufacturerLG Electronics
SeriesLG Prada
Compatible networksGPRS/EDGE Tri-Band (900/1800/1900)
Availability by regionMarch 2007[1]
SuccessorLG Prada II
RelatedLG Chocolate
Form factorSlate
Dimensions98.8×54×12 mm
Mass85 g
MemorymicroSD Internal Memory Slot, behind the battery.
Display256K color TFT touchscreen, 240 × 400 px, 5:3 ratio (~155 ppi density)
Rear camera2 megapixel, video CIF (30 frame/s), flash
ConnectivityBluetooth 2.0, USB 2.0
Websitehttps://web.archive.org/web/20070327143938/pradaphonebylg.com

The PRADA Phone by LG (KE850), better known as the LG Prada,[2] is a touchscreen mobile phone made by LG Electronics, created in collaboration with Italian luxury designer Prada.[3] It was first announced on 12 December 2006[4][5] and was made official in a press release on 18 January 2007.[2]

The Prada was the first mobile device with a capacitive touchscreen, thus not requiring the use of a stylus.[6] Its black minimalist look, designed by Kang-Heui Cha,[7] was an evolution of LG's popular Chocolate.[8][9]

The LG Prada was announced shortly before Apple CEO Steve Jobs announced the iPhone on 9 January 2007.[10][11][12] After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the Prada after it was announced as part of the iF Design Award, where it won a prize in September 2006.[13][14]

Features

The LG KE850 phone featured a glass covered touchscreen,[15] with a monochromatic user interface based on Flash, and there are influences by Prada not only in the interface but some pre-loaded content on the device such as ringtones.[16] There is a Micro SD slot for expandable memory, Bluetooth, and a few other extras include the ability to view PDF and Microsoft Office documents.[17] Four games were pre-loaded: Halloween Fever, Photo Puzzle, Virus, Pipe.

South Korean Prada model with the DMB antenna

The model released in South Korea also featured a DMB TV receiver.[18]

Release

The KE850 Prada was first released in the UK, France and Italy in March 2007,[1] retailing for 599 euros, followed by other European territories as well as Hong Kong, Taiwan, Singapore and South Korea.[19] It was not released in American territories.[20]

A silver coloured model of the Prada was released in January 2008. It also featured a virtual QWERTY keyboard in place of T9.[21]

Reception

The KE850 sold 1 million units[22][23] in the first 18 months.[24] The touch slate design of the Prada would then influence those of other phones by LG, including the LG KS20 Windows Mobile smartphone,[25] and the LG Viewty in 2007.[26]

A successor, the LG Prada II (KF900) was announced in October 2008,[27] as well as the LG Prada 3.0 (P940) in 2012.[citation needed]

Awards

  • International Forum Design—Product Design Award for 2007[14]
  • Red dot design award—LG Prada Wins "Best of the Best" red dot Design Award, 2007[28][29]
  • Fashion phone of the year—Mobile Choice (2007)[30]
  • Best fashion phone—What Mobile Awards (2007)[31]
  • Gold for best looking phone—CNET Asia Readers' Choice Award (2007/08)[32]

See also

References

  1. ↑ 1.0 1.1 "LG Prada Mobile Phone to Roll Out in the European Markets Soon". 14 January 2008. https://www.mobiletor.com/lg-prada-mobile-phone-to-roll-out-in-the-european-markets-soon/. 
  2. ↑ 2.0 2.1 "Mobile Innovation Meets Avant-Garde Design" (Press release). 24 October 2007.
  3. ↑ "LG unveils iPhone-like Prada mobile phone". 19 January 2007. http://macdailynews.com/2007/01/19/lg_unveils_iphone_like_prada_mobile_phone/. 
  4. ↑ "LG, Prada to Start Selling Mobile Phone at Start of Next Year" (Press release). 11 December 2006. Archived from the original on 8 January 2007.
  5. ↑ "The LG KE850: touchable chocolate". 15 December 2006. https://www.engadget.com/2006/12/15/the-lg-ke850-touchable-chocolate/. 
  6. ↑ Temple, Stephen. "Vintage Mobiles: LG Prada – First mobile with a capacitive touchscreen (May 2007)". History of GMS: Birth of the mobile revolution. http://www.gsmhistory.com/vintage-mobiles/#prada. 
  7. ↑ Yamada, Takashi (2007-06-09). "Interview with Prada Phone Designer Kang-Heui Cha - Yanko Design" (in en-US). https://www.yankodesign.com/2007/06/08/interview-with-prada-phone-designer-kang-heui-cha/. 
  8. ↑ "LG Prada Phone review" (in en). 2007-04-30. https://www.techradar.com/reviews/phones/mobile-phones/lg-prada-phone-91436/review. 
  9. ↑ Advertiser (2006-12-13). "It's mobile phone couture, darling" (in en-US). https://www.applianceretailer.com.au/megzpnshqk/. 
  10. ↑ Dolan, Brian. "Timeline of Apple "iPhone" Rumors (1999–Present)". http://www.fiercewireless.com/story/timeline-apple-iphone-rumors-1999-present. 
  11. ↑ Jobs, Steve (19 January 2007). Macworld San Francisco 2007 Keynote Address. San Francisco: Apple, Inc. Archived from the original on 22 December 2010.
  12. ↑ Cohen, Peter (13 March 2007). "Macworld Expo Keynote Live Update". Macworld. http://www.macworld.com/article/54764/2007/01/liveupdate.html. 
  13. ↑ Wright, Aaron (2007-02-20). "The iPhone Lawsuits". Apple Matters. http://www.applematters.com/index.php/section/comments/the-iphone-lawsuits/. 
  14. ↑ 14.0 14.1 "iF product design award 2007 - 01. Consumer Electronics/Telecommunications". http://www.ifdesign.de/beitragsdetails_e.html?offset=87&sprache=2&award_id=121&beitrag_id=31322. 
  15. ↑ "LG KE850 Prada review: Sophistication made simple". May 29, 2007. https://www.gsmarena.com/lg_ke850_prada-review-145p2.php. 
  16. ↑ Mike Hanlon (2007-01-20). "PRADA and LG launch touch screen mobile phone" (in en-US). https://newatlas.com/prada-and-lg-launch-touch-screen-mobile-phone/6753/. 
  17. ↑ "LG Prada KE850" (in en-gb). 2007-08-14. https://uk.pcmag.com/first-looks/24058/lg-prada-ke850. 
  18. ↑ Deleon, Nicholas (2007-04-18). "Korea's LG Prada Has DMB-TV, Europe's Doesn't" (in en-US). https://techcrunch.com/2007/04/18/koreas-lg-prada-has-dmb-tv-europes-doesnt/. 
  19. ↑ "LG KE850 Prada goes official" (in en-US). https://www.gsmarena.com/lg_ke850_prada_goes_official-news-246.php. 
  20. ↑ Peter. "Flashback: the LG KE850 Prada had the first capacitive touchscreen, not the iPhone" (in en-US). https://www.gsmarena.com/flashback_the_lg_ke850_prada_had_the_first_capacitive_touchscreen_not_the_iphone-news-47110.php. 
  21. ↑ Sherwood, James. "LG's Prada phone goes silver" (in en). https://www.theregister.com/2008/01/14/lg_prada_silver/. 
  22. ↑ Christian Zibreg (23 February 2009). "Second-gen LG Prada, not the iPhone, rules the fashion cellphone market". http://www.tgdaily.com/mobility-features/41513-second-gen-lg-prada-not-the-iphone-rules-the-fashion-cellphone-market. 
  23. ↑ RobK (20 November 2008). "LGPradaWatch: Naming of the phone, sales and miscellaneous musings". http://www.mobileindustryreview.com/2008/11/lgpradawatch_naming_of_the_phone_sales_and_miscellaneous_musings_.html. 
  24. ↑ Telecoms Korea article from 2008/09/24
  25. ↑ "LG KS20 Gets Smart". https://www.stuff.tv/news/touchscreen-lg-ks20-gets-smart/. 
  26. ↑ Lim, Andrew. "LG KU990 Viewty review: LG KU990 Viewty" (in en). https://www.cnet.com/reviews/lg-ku990-viewty-review/. 
  27. ↑ Ganapati, Priya. "LG Announces Pricey But Elegant Prada II Phone" (in en-US). Wired. ISSN 1059-1028. https://www.wired.com/2008/10/lg-announces-pr/. Retrieved 2023-07-14. 
  28. ↑ Iohana Georgescu (19 March 2007). "LG Prada Wins 'Best of the Best' Award". http://news.softpedia.com/news/LG-Prada-Wins-039-Best-of-the-Best-039-Award-49763.shtml. 
  29. ↑ "LG's Prada wins prestigious European design award". 19 March 2007. http://www.mobiletechnews.com/info/2007/03/19/140655.html. 
  30. ↑ "Best phones of 2007 unveiled at Mobile Choice Awards". 5 October 2007. http://www.mobilechoiceuk.com/News/Best+phones+of+2007+unveiled+at+Mobile+Choice+Awards/841. 
  31. ↑ "What Mobile Awards 2007 - 2006 Winners". http://www.whatmobileawards.co.uk/2007winners.php. 
  32. ↑ "Best-Looking Phone - Mobile Devices - CNET Asia Readers' Choice Awards 2007/08". http://asia.cnet.com/readerschoice/2007/mobiledevices/best_looking_phone.htm. 



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