Medicine:OneTouch Ultra
OneTouch Ultra is a blood glucose monitoring device for people with diabetes that is manufactured by Johnson & Johnson.[1] It is the foundation product for LifeScan's OneTouch Ultra family of blood glucose monitoring systems.
OneTouch Ultra blood glucose meters provide blood glucose test results in five seconds. The device offers alternative test site options, as well as various memory and flagging features. The results are displayed as plasma values. It is used to measure glucose levels for both hypoglycemia and hyperglycemia in children and adults.[2][3]
OneTouch meters are sold in kits containing a carrying case, a lancing device, control solution, sample quantities of lancets, and a replacement cap for use with the sampling device when using alternative site testing.
The OneTouch Ultra 2 Meter is similar in design and operation to the OneTouch Ultra, with features including Before and After Meal Flags, Comments, and a list-style memory recall. This meter also provides 7-day, 14-day, and 30-day averages, with the option of averaging "before meal" or "after meal" records.
Currently, there are two products in the LifeScan OneTouch family: OneTouch Select Plus Flex meter and OneTouch Plus Meter. They use the same strips to monitor blood sugar. It is a code free meter.
Notable ad campaigns
- B.B. King had type 2 diabetes for 25 years. He was in an ad campaign for OneTouch Ultra, describing how blue he feels from diabetes. There was also a commercial with him and Matthew Cooper, a young musician from Boulder, Colorado who has had Type 1 Diabetes since age one and also plays blues music. [4] The campaign promoted the use of alternative site testing.[citation needed] King also worked in collaboration with American Idol contestant Crystal Bowersox (who was diagnosed with type 1 diabetes at age six) to spread awareness about diabetes. King and Bowersox were also involved in the LifeFirst diabetes awareness campaign through OneTouch Ultra.[5][6]
- Patti LaBelle has had diabetes since 1995. She was in an ad campaign for OneTouch Ultra 2 Meter, describing how she collapsed on stage and discovered she had diabetes. Labelle re-recorded her 1980s hit "New Attitude" for one of the commercials.[citation needed]
- OneTouch has in the past been the main shirt sponsor of Inverness Caledonian Thistle, highlighting LifeScan's presence as a major employer in the city.[7]
References
- ↑ "J&J Beats Decision Diagnostics Again in Glucose Test Patent Row (1)" (in en). https://news.bloomberglaw.com/health-law-and-business/j-j-beats-decision-diagnostics-again-in-glucose-test-patent-row.
- ↑ The, Diabetes Research In Children Network (Direcnet) Study Group (2003-12-01). "A Multicenter Study of the Accuracy of the One Touch® Ultra® Home Glucose Meter in Children with Type 1 Diabetes". Diabetes Technology & Therapeutics 5 (6): 933–941. doi:10.1089/152091503322640971. ISSN 1520-9156. PMID 14709195. https://www.liebertpub.com/doi/abs/10.1089/152091503322640971.
- ↑ Rivers M., Shannon (August 1, 2006). "Precision and accuracy of two blood glucose meters: FreeStyle Flash versus One Touch Ultra". American Journal of Health-System Pharmacy 63 (15): 1411–1416. doi:10.2146/ajhp050473. PMID 16849704. https://academic.oup.com/ajhp/article-abstract/63/15/1411/5135504.
- ↑ "OneTouch - Me and B.B. King - full (2005) 0:30 (USA)". 15 August 2005. http://adland.tv/commercials/onetouch-me-and-bb-king-full-2005-030-usa.
- ↑ "Crystal Bowersox: Striving to Live Without Limitations | Diabetes Health" (in en-US). Diabetes Health. 2013-01-17. https://www.diabeteshealth.com/crystal-bowersox-striving-to-live-without-limitations/.
- ↑ "Legendary blues man B.B. King dies at 89" (in en-US). PBS NewsHour. https://www.pbs.org/newshour/rundown/legendary-blues-man-b-b-king-dies/.
- ↑ "Football teams sponsored by One Touch". https://www.oldfootballshirts.com/en/shirt-sponsors/one-touch-s4315/.
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