Philosophy:House of Intuition

From HandWiki
Short description: American chain of spiritual stores

House of Intuition is an American chain of metaphysical and spiritual supply stores, with locations in California and Florida.[1] Founded by Alex Naranjo and Marlene Vargas during a period of bankruptcy,[2] the original store is located in the Echo Park neighborhood of Los Angeles.

A modern variety of botánica,[3][4] House of Intuition is known for products including manifestation candles, crystals, and altar supplies,[5] and psychic services including astrological and tarot card readings.[6]

Naranjo and Vargas authored a book called Your Intuition Led You Here: Daily Rituals for Empowerment, Inner Knowing and Magic, released in December 2021 by Penguin Random House.[7][8]

Locations

  • Costa Mesa, California
  • Echo Park, California
  • Long Beach, California[9]
  • Miami, Florida[1]
  • Sherman Oaks, California
  • West Hollywood, California

References

  1. 1.0 1.1 Breen, Amanada (September 15, 2022). "This Couple Lost Everything When the Housing Market Crashed. But Manifesting ‘Magic’ Helped Them Launch a Metaphysical Brand With 10 Stores." (in en-US). Entrepreneur. https://www.entrepreneur.com/growing-a-business/this-couple-lost-everything-then-manifested-their-dream/435244. 
  2. Vujić, Katja (November 4, 2022). "They Started a Business While Bankrupt" (in en-US). New York. https://www.thecut.com/2022/11/minding-our-business-house-of-intuition.html. 
  3. Mejia, Zameena (October 27, 2023). "Botánicas, a Staple in Latine Neighborhoods, Supply More Than Magic" (in en-US). Refinery29. https://www.refinery29.com/en-us/botanicas-spiritual-plant-shops-latine-neighborhoods. 
  4. Bosselman, Haley (August 16, 2022). "How House Of Intuition Built An Inclusive Spirituality Center For Los Angeles" (in en-US). Modern Luxury. https://www.modernluxury.com/house-of-intuition-los-angeles-interview/. 
  5. "What Are Niche Stores? 20 Examples of Niche Ecommerce Brands" (in en-US). December 17, 2025. https://www.shopify.com/ph/blog/niche-stores. 
  6. Nittle, Nadra (October 30, 2020). "'We're reclaiming these traditions': Black women embrace the spiritual realm" (in en-US). NBC News. https://www.nbcnews.com/news/nbcblk/we-re-reclaiming-these-traditions-black-women-embrace-spiritual-realm-n1245488. 
  7. Alejandrez-Prasad, Jasmin (November 3, 2021). "The House of Intuition's LGBTQ+ Latinx Founders Have a New Book That's Literally Magic" (in en-US). PopSugar. https://www.popsugar.com/latina/latinx-founders-house-intuition-have-new-book-48523043. 
  8. Molina, Alejandra (January 14, 2022). "House of Intuition founders want you to tap into your 'inner magic'" (in en-US). Religion News Service. https://religionnews.com/2022/01/14/in-new-book-house-of-intuition-founders-want-you-to-tap-into-your-inner-magic/. 
  9. Villalobos, Julissa (February 11, 2022). "Intuition leads Long Beach residents to metaphysical store" (in en-US). Long Beach Current. https://lbcurrent.com/artslife/2022/02/11/intuition-leads-long-beach-residents-to-metaphysical-store/.