Social:The Macintosh Way
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Short description: Book by former Apple evangelist Guy Kawasaki
 | |
| Author | Guy Kawasaki |
|---|---|
| Country | United States |
| Language | English |
| Genre | Non-fiction |
| Publisher | Scott, Foresman and Company |
Publication date | 1990 |
| ISBN | 0-673-46175-0 |
| OCLC | 19814888 |
| 338.7/61004165/0973 20 | |
| LC Class | HD9696.C64 A865 1990 |
| Followed by | Database 101 |
The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.[1][2][3][4][5]
Chapter listing
- First Blood
- Macintosh Days
- Environment
- Great Products
- Support
- Marketing
- User Groups
- Evangelism
- To Market, To Market
- The Printed Word
- Working with the Mothership
- How to Give Good Demo
- Presentation Manager
- Trade Show Mavenship
- How to Drive your (MS-DOS) Competitors Crazy
- The Macintosh Guide to Dating and Marriage
- Sayonara
References
- ↑ Palmer, Alex (2013-02-18). "Guy's Way". Publishers Weekly 260 (7): 1–3.
- ↑ Lutz, Michael; Chapman, D. Brent; Anderson, Peter G.; Kitchen, Andrew; Carithers, Warren R. (May 1990). "Book Reviews". IEEE Software 7 (3): 118.
- ↑ Sterling, ChristopherH. (January 2012). "1. CBQ REVIEW ESSAY: Steve Jobs and Apple Computer". Communication Booknotes Quarterly 43 (1): 1–10. doi:10.1080/10948007.2012.646105.
- ↑ Valley, Santa Clara (1990-09-17). "Software 'evangelist' espouses a 'righteous' philosophy". Marketing News 24 (19): 18–18.
- ↑ "Macintosh Way is not for nerds". Free Lance (Hollister, California): p. 14. 1990-06-11. https://www.newspapers.com/article/free-lance-macintosh-way-is-not-for-nerd/162317096/.
External links
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