Software:Hily
 | |
| Initial release | August 14, 2017 |
|---|---|
| Stable release | 4.0
/ August 2, 2019 |
| Operating system | iOS, Android |
| Website | hily |
Hily is an online dating application that employs machine learning to match prospective partners.[citation needed] Named as an acronym for "Hey, I Like You", the app is designed to recommend potential matches by analyzing users' backgrounds, interests, and app activity.[1] The app's registration options for gender include male, female, and non-binary.[2]
Hily was initially released in August 2017.[3] According to TechCrunch, the app had 35,000 users during its closed beta stage in October 2017.[4] Hily later acquired additional users through a partnership with Snapchat.[5] In 2020, the app was reported to have 15 million of users. Currently has over 26 million of users worldwide.[6]
History
Hily was co-founded by Yan Pronin[4] and Alex Pasykov.[7] The concept for the app originated from Pronin's professional background in analytics and statistical modeling.[4] The app was designed to connect prospective partners based on similar interests, instead of geographic location and physical attractiveness.[8][9] On August 14, 2017, the app launched in the United States.[3] In March 2019, it was also released in the UK, Ireland, and France.[7]
In August 2019, the app was reported to have 5 million users and rank among the top three dating apps in U.S. consumer spending for the second quarter of 2019.[1][10]
Operation
Hily employs machine learning and statistical algorithms.[11] It analyzes data such as depth of dialogue, word choice, and mutual likes to identify profiles with a high probability for a match.[8] In August 2018, Aime Williams of FT Magazine commented that Hily's monitoring of users' verbal exchanges "takes things a step further" than competitor geosocial networking apps.[8]
The user platform requires account verification through live photo capture, uploading a photo of an official ID, or social media integration.[4]
Business model
Hily is distributed under a freemium business model.[1] The app is free to download and use, while features that are basic in other dating apps (such as limiting search to within 40km) are accessed via a paid subscription plan.[1]
References
- ↑ 1.0 1.1 1.2 1.3 "Hily Review". 3 August 2019. https://www.datingsitesreviews.com/staticpages/index.php?page=hily. Retrieved 15 August 2019.
- ↑ Kreig, Hannah (February 19, 2019). "Thirst Trap: Swipe right on online dating". http://www.dailyuw.com/wellness/article_135f762e-3401-11e9-a5d4-17c4aa9d9dc1.html. Retrieved March 13, 2019.
- ↑ 3.0 3.1 "Hily Profile". https://sensortower.com/ios/us/hily-corp/app/hily-best-new-dating-app/1250946975/overview. Retrieved March 13, 2019.
- ↑ 4.0 4.1 4.2 4.3 Butcher, Mike (October 5, 2017). "Hily dating app uses AI and identification to improve safety and potential matches". https://techcrunch.com/2017/10/05/hily-dating-app-uses-ai-and-identification-to-improve-safety-and-potential-matches/. Retrieved March 13, 2019.
- ↑ Daniel, Ellen (December 7, 2017). "Could dating apps be key to Snapchat's happy ending?". https://www.verdict.co.uk/snapchat-dating-apps/. Retrieved March 13, 2019.
- ↑ "Hily Official Website". https://hily.com/.
- ↑ 7.0 7.1 Whitlock, Dominic (11 July 2019). "Hily Begins European Roll Out With French Launch". https://www.globaldatinginsights.com/news/hily-begins-european-roll-out-with-french-launch/. Retrieved 15 August 2019.
- ↑ 8.0 8.1 8.2 Williams, Aime (August 14, 2018). "Facebook is turning matchmaker. Is this a good thing?". https://www.ft.com/content/1fb797ac-9fd8-11e8-85da-eeb7a9ce36e4. Retrieved March 13, 2019.
- ↑ Jackson, James (November 6, 2017). "How a Matchmaking AI Conquered (and Was Exiled) from Tinder". https://motherboard.vice.com/en_us/article/8x5vqx/how-a-matchmaking-ai-conquered-and-was-exiled-from-tinder. Retrieved March 13, 2019.
- ↑ Captain, Sean (27 August 2019). "Match.com's dating coaches might help save modern love". https://www.fastcompany.com/90389507/what-match-coms-new-dating-coaches-learned-about-how-we-relate. Retrieved 9 September 2019.
- ↑ "Hily dating app uses AI and identification to improve safety and potential matches" (in en-US). 5 October 2017. https://social.techcrunch.com/2017/10/05/hily-dating-app-uses-ai-and-identification-to-improve-safety-and-potential-matches/.
External links
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