Software:Mixpanel
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| Original author(s) | Suhail Doshi Tim Trefren |
|---|---|
| Developer(s) | Mixpanel |
| Initial release | 2009 |
| Type | Analysis, web analytics, cohort analysis |
| Website | mixpanel |
Mixpanel is an event analytics service company that tracks user interactions with web and mobile applications.
Data collected is used to build custom reports and measure user engagement and retention.[1] Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.
History
Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California.[2] It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz,[3] Max Levchin and Keith Rabois.[4] Doshi credits Levchin for Mixpanel's survival and subsequent success.[5]
In April 2018, founder and CEO Suhail Doshi announced he would step down and become chairman of the board. He was replaced as CEO by Amir Movafaghi.[6]
In May 2023, Mixpanel launched Mixpanel Marketing Analytics to allow marketers to track event-based analytics.[7]
In Sept. 2025, Jen Taylor was named CEO.[8]
Funding
Mixpanel's second funding round happened in December 2014, a Series B round led by Andreessen Horowitz, with $65M raised at a pre-money valuation of $800M.[9]
Mixpanel's most recent funding round happened in November 2021, raised a Series C round, a $200 million investment on a $1.05 billion valuation from Bain Capital Tech Opportunities.[10]
References
- ↑ "Andreessen and Mixpanel Call for an End to "Bullshit Metrics"". Dec 17, 2012. http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/.
- ↑ Doshi, Suhail. "I became a CEO at 20 and raised $77 million over the last 10 years. Here are the most powerful lessons I've learned.". https://www.businessinsider.com/ceo-running-a-company-lessons-suhail-doshi-2018-6.
- ↑ "Mixpanel Raises $65 Million to Build Predictive Data Tech". Dec 18, 2014. https://blogs.wsj.com/venturecapital/2014/12/18/mixpanel-raises-65-million-to-build-predictive-data-tech/.
- ↑ "Mixpanel Raises $10.25M Led By Andreessen Horowitz, Now Provides Analytics For Viddy And Path". May 10, 2012. https://techcrunch.com/2012/05/10/mixpanel-andreessen-horowitz/.
- ↑ Kim, Eugene (March 2015). "How a PayPal 'Mafia' member helped this 26-year-old build an $865 million startup". Business Insider. https://www.businessinsider.com/mixpanel-ceo-suhail-doshi-and-max-levchin-2015-3.
- ↑ Levy, Ari (2018-04-24). "Twitter's former 'Mr. Fixit' takes over analytics start-up Mixpanel as 29-year-old CEO steps down". CNBC. https://www.cnbc.com/2018/04/23/mixpanel-amir-movafaghi-ex-twitter-replaces-suhail-doshi-as-ceo.html.
- ↑ Miller, Ron (May 2, 2023). "Mixpanel moves into marketing data with its latest product". https://techcrunch.com/2023/05/02/mixpanel-is-making-product-data-available-to-marketing-too-with-latest-product/.
- ↑ Wire, Business (2025-09-02). "Leading Data Analytics Platform Mixpanel Appoints Jen Taylor as CEO to Lead the Next Chapter of the Company’s Growth" (in en). https://www.eagletribune.com/region/leading-data-analytics-platform-mixpanel-appoints-jen-taylor-as-ceo-to-lead-the-next-chapter/article_18941ce4-f98d-50f0-8ab1-fe4f3ee50b89.html.
- ↑ Ha, Anthony (December 18, 2014). "Mobile Analytics Company Mixpanel Raises $65M Round With An $865M Valuation". Techcrunch. https://techcrunch.com/2014/12/18/mixpanel-raises-65-million/.
- ↑ Garcia, Luis. "Bain Capital Invests $200 Million in Mixpanel" (in en-US). WSJ. https://www.wsj.com/articles/bain-capital-invests-200-million-in-mixpanel-11637013885.
General references
- Gage, Deborah (September 10, 2014). "In 'Unicorn Hire,' Mixpanel Lures Top Sales Executive From New Relic". https://blogs.wsj.com/venturecapital/2014/09/10/in-unicorn-hire-mixpanel-lures-top-sales-executive-from-new-relic/.
- Lawler, Ryan (July 29, 2013). "Now Analyzing More Than 15 Billion Actions A Month, Mixpanel Launches A Big Marketing Campaign And A Conference About Analytics". https://techcrunch.com/2013/07/29/mixpanel-now-coming-to-a-billboard-near-you/.
- Birani, B.; Birani, M. (2016). iOS Forensics Cookbook. Packt Publishing. p. 53–. ISBN 978-1-78528-535-6. https://books.google.com/books?id=EmwdDAAAQBAJ&pg=PA53.
External links
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