Software:Mixpanel
 | |
| Original author(s) | Suhail Doshi Tim Trefren |
|---|---|
| Developer(s) | Mixpanel |
| Initial release | 2009 |
| Type | Analysis, web analytics, cohort analysis |
| Website | mixpanel |
Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them.
Data collected is used to build custom reports and measure user engagement and retention.[1] Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.
History
Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California.[2] It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz,[3] Max Levchin and Keith Rabois.[4]
In April 2018, founder and CEO Suhail Doshi announced he would step down and become chairman of the board. He was replaced as CEO by Amir Movafaghi.[5]
Mixpanel's second funding round happened in December 2014, a Series B round led by Andreessen Horowitz, with $65M raised at a pre-money valuation of $800M.[6]
Mixpanel's most recent funding round happened in November 2021, raised a Series C round, a $200 million investment on a $1.05 billion valuation from Bain Capital Tech Opportunities.
References
- ↑ "Andreessen and Mixpanel Call for an End to "Bullshit Metrics"". Dec 17, 2012. http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/.
- ↑ Doshi, Suhail. "I became a CEO at 20 and raised $77 million over the last 10 years. Here are the most powerful lessons I've learned.". https://www.businessinsider.com/ceo-running-a-company-lessons-suhail-doshi-2018-6.
- ↑ "Mixpanel Raises $65 Million to Build Predictive Data Tech". Dec 18, 2014. https://blogs.wsj.com/venturecapital/2014/12/18/mixpanel-raises-65-million-to-build-predictive-data-tech/.
- ↑ "Mixpanel Raises $10.25M Led By Andreessen Horowitz, Now Provides Analytics For Viddy And Path". May 10, 2012. https://techcrunch.com/2012/05/10/mixpanel-andreessen-horowitz/.
- ↑ Levy, Ari (2018-04-24). "Twitter's former 'Mr. Fixit' takes over analytics start-up Mixpanel as 29-year-old CEO steps down". CNBC. https://www.cnbc.com/2018/04/23/mixpanel-amir-movafaghi-ex-twitter-replaces-suhail-doshi-as-ceo.html.
- ↑ Ha, Anthony (December 18, 2014). "Mobile Analytics Company Mixpanel Raises $65M Round With An $865M Valuation". Techcrunch. https://techcrunch.com/2014/12/18/mixpanel-raises-65-million/.
General references
- Gage, Deborah (September 10, 2014). "In 'Unicorn Hire,' Mixpanel Lures Top Sales Executive From New Relic". https://blogs.wsj.com/venturecapital/2014/09/10/in-unicorn-hire-mixpanel-lures-top-sales-executive-from-new-relic/.
- Lawler, Ryan (July 29, 2013). "Now Analyzing More Than 15 Billion Actions A Month, Mixpanel Launches A Big Marketing Campaign And A Conference About Analytics". https://techcrunch.com/2013/07/29/mixpanel-now-coming-to-a-billboard-near-you/.
- Birani, B.; Birani, M. (2016). iOS Forensics Cookbook. Packt Publishing. p. 53–. ISBN 978-1-78528-535-6. https://books.google.com/books?id=EmwdDAAAQBAJ&pg=PA53. (Subscription content?)
External links
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