Company:Klaviyo: Difference between revisions
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![]() Headquarters in Boston | |
Type | Public |
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NYSE: KVYO | |
Industry | Advertising |
Founded | 2012 |
Founders |
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Headquarters | Boston, Massachusetts, United States |
Key people | Andrew Bialecki (CEO) |
Revenue | ![]() |
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Total assets | ![]() |
Total equity | ![]() |
Owners |
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Number of employees | 1,548 (2023) |
Website | klaviyo |
Footnotes / references [1] |
Klaviyo, Inc. is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States.[2] A majority of the approximately 110,000 merchants who use Klaviyo's software are e-commerce sellers who host their offerings on Shopify.[3]
History
The company was founded in 2012 by Andrew Bialecki and Ed Hallen.[4] Both Bialecki and Hallen had previously worked at Applied Predictive Technologies.[3]
In August 2022, e-commerce company Shopify announced it was making Klaviyo the recommended email solution partner for its Shopify Plus merchant platform, with a US$100,000,000 strategic investment into the company.[5][6]
In May 2023, Klaviyo filed for an initial public offering (IPO) for a listing at the New York Stock Exchange.[3][7] In September, the company went public, raising $576 million in the IPO at a $9.2 billion valuation.[8][9]
Software and services
The Klaviyo platform primarily integrates with e-commerce platforms, such as Shopify, Magento, BigCommerce, Stripe, and WooCommerce.[10]
In addition to its e-commerce platform integrations, users can integrate their tech stacks like Zendesk, Okendo [11] and Salesforce, directly to Klaviyo or use a custom API solution when an integration needs to be customized.[citation needed]
Awards
In 2023, Klaviyo was ranked at 6 in Forbes ' Cloud 100, a ranking of 100 private cloud companies.[12]
In 2023, Klaviyo was ranked amongst the top 600 best workplaces in the US.[13]
In 2023, Klaviyo was placed in the top 50 best workplaces in the UK ('medium-sized companies').[14]
See also
- Digital marketing
- Email marketing
- Marketing automation
- Mobile marketing
- Online marketing platform
- Real-time marketing
References
- ↑ "Klaviyo, Inc. Registration Statement (Form S-1)". U.S. Securities and Exchange Commission. August 25, 2023. https://www.sec.gov/Archives/edgar/data/1835830/000162828023030618/klaviyoincs-1.htm.
- ↑ Carlock, Catherine (October 9, 2019). "Fast-growing Klaviyo expands downtown HQ" (in en). https://www.bizjournals.com/boston/news/2019/10/09/fast-growing-klaviyo-expands-downtown-hq.html.
- ↑ 3.0 3.1 3.2 Gehan, Ann; Weinberg, Cory (May 4, 2023). "IPO Hopeful Klaviyo Tries to Prove There's More to Life Than Shopify". https://www.theinformation.com/articles/ipo-hopeful-klaviyo-tries-to-prove-theres-more-to-life-than-shopify.
- ↑ Morrison, Chris (April 19, 2021). "How Klaviyo transformed from a lifestyle business into a $4.15B email titan" (in en). https://techcrunch.com/2021/04/19/klaviyo-ec1-origin/.
- ↑ "Klaviyo and Shopify Announce Strategic Partnership" (in en). August 2, 2022. https://www.businesswire.com/news/home/20220802005457/en/Klaviyo-and-Shopify-Announce-Strategic-Partnership.
- ↑ "Shopify makes $100M strategic investment in marketing automation startup Klaviyo" (in en). August 2, 2022. https://techcrunch.com/2022/08/02/shopify-makes-100m-strategic-investment-in-marketing-automation-startup-klaviyo/.
- ↑ Wang, Echo (May 12, 2023). "Klaviyo files confidentially for U.S. IPO -sources" (in en). Reuters. https://www.reuters.com/markets/deals/klaviyo-files-confidentially-us-ipo-sources-2023-05-12/.
- ↑ Primack, Dan (September 20, 2023). "Klaviyo goes public, setting stage for SaaS IPO rush". https://www.axios.com/2023/09/20/klaviyo-ipo-saas.
- ↑ Wang, Echo; Sen, Anirban (September 19, 2023). "Klaviyo valued at $9.2 billion after pricing IPO above range". Reuters. https://www.reuters.com/markets/deals/klaviyo-prices-ipo-above-range-raise-576-mln-sources-2023-09-19/.
- ↑ "Klaviyo Raises $320 Million in Series D Funding Following Surge in Demand for Data and Marketing Automation Platform". Cision PR Newswire (Press release). May 18, 2021. Retrieved May 24, 2022.
- ↑ FinSMEs (July 15, 2022). "Okendo Raises $26M in Series A Funding" (in en-US). https://www.finsmes.com/2022/07/okendo-raises-26m-in-series-a-funding.html.
- ↑ "Klaviyo Is Named to the 2019 Forbes Cloud 100". Businesswire (Press release). August 11, 2023. Retrieved Nov 1, 2023.
- ↑ "Inc. Best Workplaces 2023" (in en). https://www.inc.com/best-workplaces/2023.
- ↑ "Great Place to Work UK: Klaviyo" (in en). https://www.greatplacetowork.co.uk/workplace/item/4447/Klaviyo.
![]() | Original source: https://en.wikipedia.org/wiki/Klaviyo.
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