Company:Klaviyo

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Short description: Marketing automation platform and email marketing service
Klaviyo, Inc.
TypePublic
NYSE: KVYO
IndustryAdvertising
Founded2012; 12 years ago (2012)
Founders
  • Andrew Bialecki
  • Ed Hallen
Headquarters
Boston, Massachusetts, United States
Key people
Andrew Bialecki (CEO)
RevenueIncrease US$473 million (2022)
Negative increase −US$49 million (2022)
Total assetsIncrease US$629 million (2022)
Total equityNegative increase −US$1.04 billion (2022)
Owners
  • Andrew Bialecki (38%)
  • Summit Partners (23%)
  • Ed Hallen (14%)
  • Shopify (11%)
Number of employees
1,548 (2023)
Websiteklaviyo.com
Footnotes / references
[1]

Klaviyo, Inc. is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States.[2] A majority of the approximately 110,000 merchants who use Klaviyo's software are e-commerce sellers who host their offerings on Shopify.[3]

History

The company was founded in 2012 by Andrew Bialecki and Ed Hallen.[4] Both Bialecki and Hallen had previously worked at Applied Predictive Technologies.[3]

In August 2022, e-commerce company Shopify announced it was making Klaviyo the recommended email solution partner for its Shopify Plus merchant platform, with a US$100,000,000 strategic investment into the company.[5][6]

In May 2023, Klaviyo filed for an initial public offering (IPO) for a listing at the New York Stock Exchange.[3][7] In September, the company went public, raising $576 million in the IPO at a $9.2 billion valuation.[8][9]

Software and services

The Klaviyo platform primarily integrates with e-commerce platforms, such as Shopify, Magento, BigCommerce, Stripe, and WooCommerce.[10]

In addition to its e-commerce platform integrations, users can integrate their tech stacks like Zendesk, Okendo [11] and Salesforce, directly to Klaviyo or use a custom API solution when an integration needs to be customized.[citation needed]

Awards

In 2023, Klaviyo was ranked at 6 in Forbes ' Cloud 100, a ranking of 100 private cloud companies.[12]

In 2023, Klaviyo was ranked amongst the top 600 best workplaces in the US.[13]

In 2023, Klaviyo was placed in the top 50 best workplaces in the UK ('medium-sized companies').[14]

See also

References

  1. ↑ "Klaviyo, Inc. Registration Statement (Form S-1)". U.S. Securities and Exchange Commission. August 25, 2023. https://www.sec.gov/Archives/edgar/data/1835830/000162828023030618/klaviyoincs-1.htm. 
  2. ↑ Carlock, Catherine (October 9, 2019). "Fast-growing Klaviyo expands downtown HQ" (in en). https://www.bizjournals.com/boston/news/2019/10/09/fast-growing-klaviyo-expands-downtown-hq.html. 
  3. ↑ 3.0 3.1 3.2 Gehan, Ann; Weinberg, Cory (May 4, 2023). "IPO Hopeful Klaviyo Tries to Prove There's More to Life Than Shopify". https://www.theinformation.com/articles/ipo-hopeful-klaviyo-tries-to-prove-theres-more-to-life-than-shopify. 
  4. ↑ Morrison, Chris (April 19, 2021). "How Klaviyo transformed from a lifestyle business into a $4.15B email titan" (in en). https://techcrunch.com/2021/04/19/klaviyo-ec1-origin/. 
  5. ↑ "Klaviyo and Shopify Announce Strategic Partnership" (in en). August 2, 2022. https://www.businesswire.com/news/home/20220802005457/en/Klaviyo-and-Shopify-Announce-Strategic-Partnership. 
  6. ↑ "Shopify makes $100M strategic investment in marketing automation startup Klaviyo" (in en). August 2, 2022. https://techcrunch.com/2022/08/02/shopify-makes-100m-strategic-investment-in-marketing-automation-startup-klaviyo/. 
  7. ↑ Wang, Echo (May 12, 2023). "Klaviyo files confidentially for U.S. IPO -sources" (in en). Reuters. https://www.reuters.com/markets/deals/klaviyo-files-confidentially-us-ipo-sources-2023-05-12/. 
  8. ↑ Primack, Dan (September 20, 2023). "Klaviyo goes public, setting stage for SaaS IPO rush". https://www.axios.com/2023/09/20/klaviyo-ipo-saas. 
  9. ↑ Wang, Echo; Sen, Anirban (September 19, 2023). "Klaviyo valued at $9.2 billion after pricing IPO above range". Reuters. https://www.reuters.com/markets/deals/klaviyo-prices-ipo-above-range-raise-576-mln-sources-2023-09-19/. 
  10. ↑ "Klaviyo Raises $320 Million in Series D Funding Following Surge in Demand for Data and Marketing Automation Platform". Cision PR Newswire (Press release). May 18, 2021. Retrieved May 24, 2022.
  11. ↑ FinSMEs (July 15, 2022). "Okendo Raises $26M in Series A Funding" (in en-US). https://www.finsmes.com/2022/07/okendo-raises-26m-in-series-a-funding.html. 
  12. ↑ "Klaviyo Is Named to the 2019 Forbes Cloud 100". Businesswire (Press release). August 11, 2023. Retrieved Nov 1, 2023.
  13. ↑ "Inc. Best Workplaces 2023" (in en). https://www.inc.com/best-workplaces/2023. 
  14. ↑ "Great Place to Work UK: Klaviyo" (in en). https://www.greatplacetowork.co.uk/workplace/item/4447/Klaviyo. 



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