YuppTV

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Short description: TV content provider in India
YuppTV
YuppTV logo.svg
Type of businessPrivate
Type of site
Web portal
Available inTelugu, Tamil, Marathi, Hindi, Bengali, Sinhalese, Kannada, Malayalam, Punjabi, Gujarati, Odia, and English
Founded2006
Headquarters
  • Atlanta, Georgia, United States
  • Hyderabad, Telangana, India
Key peopleUday Reddy
(CEO)
IndustryInternet services[1]
ServicesLive TV, catch-up TV, TV shows, movies[2]
RegistrationOptional

YuppTV is an over-the-top (OTT) content provider for South Asian content including live television and films with recording and storage features. YuppTV allows broadcasters and content providers to reach an audience, and allows consumers to view content on up to six screens of connected TVs, STBs, PC, smartphones, tablets and game consoles.[3]

Cricket

YuppTV has acquired the digital media rights for the 2021 Indian Premier League[4] in Australia, Sri Lanka, Nepal, Japan, Bhutan, Maldives, Central Asia, Continental Europe, Central & South America, and Southeast Asia (except Malaysia, Singapore).

It also purchased the media rights for broadcasting 2023 ICC Men's Cricket World Cup.

Services

Headquartered in Atlanta and Hyderabad, YuppTV offers 300+ TV channels in 15 languages: Tamil, Telugu, Hindi, Malayalam, Kannada, Marathi, Bengali, Punjabi, Odia, Gujarati, Sinhalese, Bangla, Nepali, and English.[5]

YuppTV allows access through 25 devices on up to six screens including gaming consoles, smart phones, and other connected devices.

In 2023, YuppTV begin to face Customers complains after removing channels from subscribed package.

Partnerships

In July 2016, YuppTV joined hands with Mumbai-based content platform Arre to distribute content on its YuppTV Bazaar platform. About the partnership, Arre co-founder and managing director, B. Saikumar, said, "Arre is excited to reach out to an Indian and worldwide audience through YuppTV Bazaar's OTT platform. We look forward to a long-term association with YuppTV and hope to partner on many more content offerings on YuppTV Bazaar."[6][7] In March 2022, YuppTV entered into a partnership with Prasar Bharati to help the latter widen its reach.[8]

References