Software:Pocket FM (platform)

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Pocket FM
Pocket fm logo (1).svg
DeveloperPocket FM Corp
Launch date2018; 6 years ago (2018)
Platform(s)Android, iOS
Pricing modelFreemium Model, Microtransaction, subscription and a la carte
Websitewww.pocketfm.com

Pocket FM is an online audio streaming platform, and has a presence in over 20 countries globally.[1] The platform has over 200,000 content creators and over 130 million listeners spread across geographies.[2][3]

History

Pocket FM was founded in 2018 by Rohan Nayak, Nishanth KS (both alumnus of IIT Kharagpur) along with Prateek Dixit. [4]

The company's app on Google Play surpassed 100 million downloads in 2023.[5]

Pocket Novel, an online reading platform, was launched by the company in 2021 and has over 100,000 novels uploaded by writers.[6]

Content

Pocket FM offers content in various genres including romance, horror, fantasy, sci-fi, mythology, suspense and thriller. Each episode usually lasts between 10 to 30 minutes.[7]

Pocket FM offers content in a variety of languages including Hindi, English, Tamil, Telugu, Kannada, Malayalam, Marathi and Bengali.[8]

The platform follows a Freemium model where the first 3-4 episodes in a 24 hour period are offered for free to listeners. Thereafter the platform charges the listeners, giving them a choice to make a micropayment per episode or buy the entire audio series.[9]

Financials and Earnings

Pocket FM reported 647% revenue growth for its India business in FY2023. [10]

Funding

Pocket FM has raised $93.5m until Series C funding from investors including Goodwater Capital, Tanglin Venture Partners, Naver, Lightspeed, Tencent and Times Internet.[11]

Awards and Recognition

  • Rohan Nayak, Nishanth KS and Prateek Dixit among Fortune India 40 under 40. [12]
  • Rohan Nayak among Forbes Asia 30 under 30. [13]
  • Pocket FM among LinkedIn Top Startups 2023, ranked 4.[14]
  • ASK Private Wealth Hurun India future unicorn Index 2022 has identified Pocket FM among the few startups which can become a Unicorn in the following 4 years. [15]
  • Pocket FM among LinkedIn Top Startups 2022, ranked 24. [16]

References

  1. ↑ "'Pocket FM Expects 4x Growth To $100 Million ARR By 2023-End': CEO Rohan Nayak | Interview" (in en). News18. 5 February 2023. https://www.news18.com/business/pocket-fm-expects-4x-revenue-growth-to-100-million-by-2023-end-ceo-rohan-nayak-interview-7001647.html. 
  2. ↑ "Pocket FM claims global listener base of 130 million". The Economic Times. 22 December 2023. https://economictimes.indiatimes.com/tech/technology/pocket-fm-claims-global-listener-base-of-130-million/articleshow/106196709.cms. 
  3. ↑ Sureban, Haripriya (13 June 2022). "Pocket FM to start IP licensing of its content" (in en). BusinessLine. https://www.thehindubusinessline.com/companies/pocket-fm-to-start-ip-licensing-of-its-content/article65523336.ece. 
  4. ↑ "Pocket FM—audio streaming service: Storytelling that powers binge-listening" (in en). Financialexpress. 26 September 2022. https://www.financialexpress.com/business/sme-pocket-fmaudio-streaming-service-storytelling-that-powers-binge-listening-2690554/. 
  5. ↑ "Pocket FM crosses over 100 million downloads on Google Play Store". The Times of India. 28 September 2023. https://timesofindia.indiatimes.com/gadgets-news/pocket-fm-crosses-over-100-million-downloads-on-google-play-store/articleshow/104011756.cms. 
  6. ↑ "Pocket FM forays into the US; clocks $25 million annualised revenue run rate" (in en). Moneycontrol. 8 November 2022. https://www.moneycontrol.com/news/business/gurugram-based-pocket-fm-forays-into-the-us-clocks-25-million-annualised-revenue-run-rate-9468341.html. 
  7. ↑ Suvarna, Anuj (8 November 2022). "Pocket FM records $25 mn ARR; eyes US foray" (in en). mint. https://www.livemint.com/companies/start-ups/pocket-fm-records-25-mn-arr-eyes-us-foray-11667906127044.html. 
  8. ↑ "Pocket FM Wants To Be The Netflix Of Long-form Audio" (in en). Forbes India. https://www.forbesindia.com/article/startups/pocket-fm-wants-to-be-the-netflix-of-longform-audio/81465/1. 
  9. ↑ "'Pocket FM Expects 4x Growth To $100 Million ARR By 2023-End': CEO Rohan Nayak Interview" (in en). News18. 5 February 2023. https://www.news18.com/business/pocket-fm-expects-4x-revenue-growth-to-100-million-by-2023-end-ceo-rohan-nayak-interview-7001647.html. 
  10. ↑ "January 4, 2023". Moneycontrol. https://www.financialexpress.com/business/brandwagon-pocket-fms-india-arm-registers-647-revenue-growth-losses-contracts-by-56-in-fy-2023-3355318/. 
  11. ↑ "Audio streaming platform Pocket FM raises $65 million in fresh funding". The Economic Times. 3 March 2022. https://economictimes.indiatimes.com/tech/funding/audio-streaming-service-pocket-fm-raises-65-million-in-fresh-funding/articleshow/89961124.cms. 
  12. ↑ "STORYTELLERS OF POCKET FM". Fortune India. 2023. https://www.fortuneindia.com/40under40/rohan-nayak-prateek-dixit-nishant-ks?year=2023. 
  13. ↑ "Rohan Nayak". Forbes. https://www.forbes.com/profile/rohan-nayak/?sh=9945b4752db6. 
  14. ↑ "Skyroot, Pocket FM, Zepto, BluSmart among India's top 20 start-ups, as per LinkedIn report". Business Today. September 27, 2023. https://www.businesstoday.in/entrepreneurship/start-up/story/skyroot-pocket-fm-zepto-blusmart-among-indias-top-20-start-ups-as-per-linkedin-report-399867-2023-09-27. 
  15. ↑ "ASK PRIVATE WEALTH HURUN INDIA FUTURE UNICORN INDEX 2022". Inventiva. July 3, 2022. https://www.inventiva.co.in/trends/ask-private-wealth-hurun-india-future-unicorn-index-2022/. 
  16. ↑ "Top 25 startups in India listed by LinkedIn". India Today. September 28, 2022. https://www.indiatoday.in/education-today/latest-studies/story/top-25-startups-in-india-listed-by-linkedin-2005929-2022-09-28. 



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