Company:ActiveCampaign

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Short description: American software company
ActiveCampaign
TypePrivate
IndustrySoftware
FoundedChicago, Illinois (2003)
FounderJason VandeBoom
Headquarters
Chicago
Revenue$165 million (2021)[1]
Number of employees
1000 (2022)[2]
Websiteactivecampaign.com

ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois.[3] The company offers email marketing, marketing automation, sales automation, and CRM functionality.[4][5][6][7]

Overview

ActiveCampaign was founded by Jason VandeBoom in 2003.[8] It started as a consulting firm, and then as an on-premises software provider.[9] The company would later transition from on-premises software to a software as a service business focused on marketing and sales automation.[8][10] ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016.[11] In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith.[12][13] In April, it raised $240 million in a Series C round led by Tiger Global with participation from Dragoneer, Susquehanna Growth Equity and Silversmith Capital Partners.[14] ActiveCampaign acquired Postmark, a transactional email delivery system, along with Postmark’s platforms, DMARC Digests and Postmark Labs in May 2022.[15][16]

ActiveCampaign is headquartered in Chicago with offices in Indianapolis,[17] Sydney, Australia,[18] Dublin, Ireland.[12][13] Florianopolis, Brazil , and Costa Rica.[19]

Software and services

ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, and a live chat messaging platform called Conversations.[8][11][20][21] In 2023, it introduced generative AI capabilities.[22] ActiveCampaign integrates with over 900 applications,[23] including Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Facebook, and WooCommerce.[14][13][24][25]

ActiveCampaign is a unicorn company, as it is a privately-held startup valued at over $1 billion.[14][26]

It has appeared on Crain's Chicago Business 2018, 2019, and 2021 best places to work lists,[27][28][29] Inc.com's 2018 list of the best workplaces,[30] Chicago Tribune's 2018 list of top midsize workplaces.[31] Quartz also named ActiveCampaign as a top workplace for remote employees in 2021 and 2022.[32][33]

References

  1. ↑ Wiggers, Kyle (21 April 2021). "Marketing automation startup ActiveCampaign raises $240M". https://venturebeat.com/2021/04/21/marketing-automation-startup-activecampaign-raises-240m/. 
  2. ↑ Pletz, John (20 April 2021). "ActiveCampaign raises $240 million for marketing automation platform". https://www.chicagobusiness.com/john-pletz-technology/activecampaign-raises-240-million-marketing-automation-platform. 
  3. ↑ "The Complete List Of Unicorn Companies". https://www.cbinsights.com/research-unicorn-companies. 
  4. ↑ Daisyme, Peter (2019-06-07). "How to Generate Interest at Every Stage of the Marketing Funnel" (in en). https://www.entrepreneur.com/article/334777. 
  5. ↑ Armstrong, Kevin. "At ActiveCampaign, developers hang out even when they're on vacation" (in en). https://www.builtinchicago.org/2017/11/01/spotlight-working-at-activecampaign-chicago. 
  6. ↑ "ActiveCampaign | Built In Chicago". https://www.builtinchicago.org/company/activecampaign. 
  7. ↑ Shultz, Ray (May 3, 2022). "ActiveCampaign Acquires Postmark And DMARC Digest Service". Media Post. https://www.mediapost.com/publications/article/373543/activecampaign-acquires-postmark-and-dmarc-digest.html. Retrieved 17 May 2022. 
  8. ↑ 8.0 8.1 8.2 Hines, Michael (February 7, 2019). "5 Chicago tech leaders share what changed when their companies scaled". Built In Chicago. https://www.builtinchicago.org/2019/02/07/chicago-tech-companies-growth-mode. Retrieved 4 April 2019. 
  9. ↑ Ecker, Danny (May 31, 2018). "The inevitable success of a small-town Wisconsin teen". Crain's Chicago Business. https://www.chicagobusiness.com/article/20180531/ISSUE01/180539999/activecampaign-scores-with-cloud-based-marketing-software. Retrieved 4 April 2019. 
  10. ↑ Morgan, Heather R. (October 4, 2017). "Should You Use Automation in Sales? According to This Marketing and Automation CEO, It Depends". Inc. Magazine. https://www.inc.com/heather-r-morgan/should-you-use-automation-in-sales-according-to-this-marketing-automation-ceo-it-depends.html. Retrieved 4 April 2019. 
  11. ↑ 11.0 11.1 Elahi, Amina (October 11, 2016). "ActiveCampaign raises $20 million after 13 years of bootstrapping". Chicago Tribune. https://www.chicagotribune.com/bluesky/originals/ct-activecampaign-20-million-funding-bsi-20161011-story.html. Retrieved 4 April 2019. 
  12. ↑ 12.0 12.1 Cai, Kenrick. "17 Years After Its Founding, ActiveCampaign Raises $100 Million Series B Round". https://www.forbes.com/sites/kenrickcai/2020/01/28/activecampaign-100-million-series-b/#4ac29d0125d4. Retrieved 27 March 2020. 
  13. ↑ 13.0 13.1 13.2 Wiggers, Kyle (28 January 2020). "ActiveCampaign raises $100 million to automate marketing campaigns with AI". https://venturebeat.com/2020/01/28/activecampaign-raises-100-million-to-automate-marketing-campaigns-with-ai/. Retrieved 27 March 2020. 
  14. ↑ 14.0 14.1 14.2 Lunden, Ingrid (21 April 2021). "ActiveCampaign raises $240m at a $3B valuation". https://techcrunch.com/2021/04/21/activecampaign-raises-240m-at-a-3b-valuation-as-marketing-and-sales-automation-come-into-focus-for-smbs/. 
  15. ↑ Mills, Wes. "Tech Firm Expands Operations" (in en-US). https://www.insideindianabusiness.com/articles/tech-firm-expands-operations. 
  16. ↑ "ActiveCampaign Acquires Postmark And DMARC Digest Service" (in en). https://www.mediapost.com/publications/article/373543/activecampaign-acquires-postmark-and-dmarc-digest.html. 
  17. ↑ "Chicago-Based ActiveCampaign Plans Expansion In Indianapolis". CBS Chicago. February 27, 2019. https://chicago.cbslocal.com/2019/02/27/chicago-based-activecampaign-plans-expansion-in-indianapolis/. Retrieved 4 April 2019. 
  18. ↑ Adhikari, Supratim (May 8, 2018). "ActiveCampaign picks Sydney". The Australian. https://www.theaustralian.com.au/business/technology/activecampaign-picks-sydney/news-story/9a1d9603604850875845320c9dc029d8. Retrieved 4 April 2019. 
  19. ↑ "ActiveCampaign Will Open 3 New Hybrid Offices | Built In Chicago" (in en). https://www.builtinchicago.org/2021/12/16/activecampaign-opens-offices-indianapolis-dublin-brazil. 
  20. ↑ O'Keefe, Connor (February 14, 2019). "7 Automation Vendors to Consider for Enterprise Marketing". Solutions Review. https://solutionsreview.com/marketing-automation/7-automation-vendors-to-consider-for-enterprise-marketing/. Retrieved 4 April 2019. 
  21. ↑ "ActiveCampaign Releases Conversations for SMBs". Destination CRM. March 21, 2019. https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=130699. Retrieved 4 April 2019. 
  22. ↑ Toscano, Joe. "Stop Serving Dogfood, Invest In Generative Artificial Intelligence With Purpose" (in en). https://www.forbes.com/sites/joetoscano1/2023/05/18/stop-serving-dogfood-invest-in-generative-artificial-intelligence-with-purpose/. 
  23. ↑ "ActiveCampaign Review: 6 Pros & Cons to Know Before Getting Started" (in en). https://www.marketingautomationinsider.com/active-campaign/. 
  24. ↑ Lunden, Ingrid (28 January 2020). "Chicago's ActiveCampaign raises $100M for an all-in-one marketing and sales automation platform". https://techcrunch.com/2020/01/28/chicagos-activecampaign-raises-100m-for-an-all-in-one-marketing-and-sales-automation-platform/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAFvWfjFnXi4EvrtXwMC9E9fnouMl-Erl6DCU1N5bF7Gzd-NuXEcZqvXoNyy0ZPCb9EHVjvm2cpwGpkN69_we0XfLOIOpBAyvgTAjSD6CBADHvQW1_xP_xMQ8q6yFeOv_7sUM_rWG83ztapIWRc77JB_L8iTLBNDcJYkQqIsR5iYZ. Retrieved 27 March 2020. 
  25. ↑ "ActiveCampaign is now available for Salesforce Essentials". https://esellercafe.com/activecampaign-now-available-for-salesforce-essentials/. Retrieved 27 March 2020. 
  26. ↑ "The Complete List Of Unicorn Companies". https://www.cbinsights.com/research-unicorn-companies. 
  27. ↑ "Best Place To Work 2018". Crain's Chicago Business. https://www.chicagobusiness.com/static/section/best-places-to-work-list.html. Retrieved 4 April 2019. 
  28. ↑ "Best Place To Work 2019". Crain's Chicago Business. https://www.chicagobusiness.com/html-page/840356. Retrieved 27 March 2020. 
  29. ↑ "Best Places to Work 2021". 2 March 2021. https://www.chicagobusiness.com/best-places-work/best-places-work-2021-finalists. 
  30. ↑ "Meet the Best Companies to Work for in 2018". Inc.com. https://www.inc.com/best-workplaces. Retrieved 4 April 2019. 
  31. ↑ "Top Workplaces 2018: Salesforce, American Litho, CASE take top rankings in Energage survey". Chicago Tribune. November 2, 2018. https://www.chicagotribune.com/business/careers/topworkplaces2018/ct-top-workplaces-searchable-chart-2018-htmlstory.html. Retrieved 4 April 2019. 
  32. ↑ "Quartz's 2021 ranking of the best companies for remote workers" (in en). 2021-09-08. https://qz.com/work/2053446/the-best-companies-for-working-from-home. 
  33. ↑ "Best Companies To Work From Home 2022" (in en). https://qz.com/list/best-companies-to-work-from-home-2022. 

External links



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