Company:Goop

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Goop
TypePrivately held company
IndustryPublishing
Internet retail
Pseudoscience
Founded2008
FounderGwyneth Paltrow
HeadquartersLos Angeles, California, U.S.
Key people
Gwyneth Paltrow, CEO
Elise Loehnen, CCO
WebsiteGoop.com
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Alternative and pseudo‑medicine
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General information
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Goop (often stylized as goop) is a company owned by actress Gwyneth Paltrow. It was launched as a "lifestyle brand" by Paltrow in September 2008, beginning as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect".[1] A lifestyle website was later added, and then Goop expanded into e-commerce, collaborating with fashion brands, launching pop-up shops,[2] holding a "wellness summit",[3] and launching a print magazine.

Goop has faced criticism for promoting and selling products and treatments that have no scientific basis, lack efficacy, and are recognized by the medical establishment as harmful or as misleading. In 2017, consumer advocacy group Truth in Advertising filed a complaint with the government regulatory agency regarding over 50 health claims made by Goop as dangerous and false.[4]

History

Goop began as a newsletter in 2008,[5] with an editor's note in each email from Paltrow offering insight into her daily life.[6] Goop was incorporated in 2011.[7] According to Paltrow, the company's name "is a nickname, like my name is G.P., so that is really where it came from. And I wanted it to be a word that means nothing and could mean anything."[8]

Seb Bishop served as CEO of Goop from 2011 to 2014.[9] Several other celebrities were inspired by Goop to launch their own lifestyle websites.[10] In 2014, Goop hired Oxygen Media founder and former CEO of Martha Stewart Living Omnimedia Lisa Gersh as CEO.[11] From 2014 onwards, Goop's wellness content became increasingly radical: to the point where doctors would begin to call it pseudoscience and media outlets would describe Goop's content as "no longer ludicrous — no, now it was dangerous".[12]

In 2015, Paltrow stated that she wanted goop to "be its own stand-alone brand".[13] As of 2015, around two dozen people worked for Goop.[2]

The company had approximately 60 employees in 2016.[5] In the same year, Goop's most searched topic was "detox".[6] Later in 2016, Paltrow moved the company's operations to Los Angeles from the UK following her separation from Chris Martin[14] and Gersh left the position of CEO. The position remained vacant until early 2017, when the board named Paltrow - who had previously announced in 2016 that she would be stepping away from Goop[15] - to fill the post.[16]

By 2017, Goop had 90 employees, and was attracting criticism, including a lawsuit filed by Truth In Advertising.[17] In an April 2017 Jezebel article, Stassa Edwards criticized Goop's marketing and retail strategy, claiming that the company profits "from endless illness."[18] Jill Avery, a brand analyst, has noted how Goop's response to criticism seems designed to "strengthen their brand and draw their customers closer",[19] noting Goop's use of feminism, traditional Asian medicines and Eastern philosophies, and anti-establishment politics to do so.[19] Paltrow characterizes criticisms as "cultural firestorms" which cause an influx of website traffic, stating that she can "monetize those eyeballs".[12]

In 2018, Goop began assembling an internal "science team", including two people with PhDs in nutritional medicine, one of whom is an expert in Traditional Chinese medicine[20], a form of pseudoscience.[21]

In October 2018, Goop and Google announced partnership plans. Goop will begin selling Google Home smart speakers and accessories in the Goop Lab stores and holiday pop-up shops.[22][23]

Funding and revenue

In 2011, Goop generated £81,000 in sales, and the year after it generated £1.1 million in sales, with a loss of £23,000.[24] As of 2013, Goop had net liabilities of £540,086.[25] Goop doubled its revenues from 2014 to 2015, and again from 2015 to 2016.[26]

In 2016, Goop received $15 million USD in Series B funding from venture capital firms NEA, Felix Capital and 14W Venture Partner.[27] This corresponded with Goop centralizing their operations in the Los Angeles area, where Paltrow is based, and away from New York, where Gersh lives.[28]

In 2018, Goop raised $50 million in Series C funding from firms including NEA, Lightspeed and Felix Capital,[29] bringing total investment in the company to $82 million. The company's valuation rose to $250 million.[30]

Products and distribution

Goop launched an online shop in 2012, and it earned $1.5 million for Goop during its first year of operation.[31] By 2014, the Goop newsletter had an estimated 700,000 subscribers.[24]

In 2015, Goop launched a publishing imprint, Goop Press, with Grand Central Publishing, and planned to release one title per year.[32]

In 2016, additional funds also led to an increase in staffing for Goop, as well as the launch of new products, including a fashion label[33] with a focus on "elevated basics".[34]

In 2017, Goop entered the vitamin and supplements market. Paltrow first had the idea to market supplements after receiving a Myers' cocktail from Alejandro Junger in 2007.[35] The supplements range sold over $100,000 worth of product on the launch day.[27] In April, Goop announced that they had entered into an agreement with Condé Nast to launch a new print magazine under the name Goop.[36] The quarterly magazine was launched in September,[37] but only ran for two issues, with Nast replacing pieces that failed their fact-checking process by travel articles,[38] and a disagreement over the use of the magazine to promote Goop products.[12] In December 2017, Goop announced the launch of a digital shop in Canada, following its first physical store in the country in partnership with Nordstrom.[39]

Goop generates revenue from advertising and also sells a Goop-branded clothing line, a perfume, and books.[27] As of 2017 Goop readers have an average household income of $100k+ per year.[26]

Goop launched a podcast in March 2018 with Cadence13. Its first guest was Oprah Winfrey.[40] The podcast hit #1 in the Apple Podcast charts on March 8.[41] It is largely hosted by Loehnen and has a weekly audience of 100,000 to 650,000.[12] The company also partnered with Westin Hotels & Resorts to offer a range of fitness programs called "G. Sport Sessions" later that summer.[42]

Goop expanded its fashion offerings in 2018, hiring Danielle Pergament of Allure to be Goop's editor in chief, directly under CCO Elise Loehnen. Ali Pew of InStyle was hired as Goop's fashion director and Anne Keane, formerly of Lucky magazine is now Goop's fashion strategy director, and they will be attending New York Fashion Week as representatives of the company.[43] In June 2018, Goop launched a capsule collection with fashion designer Lilly Pulitzer.[44]

In June 2018, Goop opened its first international pop-up shop in London. The company also hired its first chief marketing officer, Andres Sosa, to work on further expansion in the United Kingdom .[45] In August 2018, Goop launched a furniture and home decor line with Crate and Barrel’s CB2 brand.[46][47]

Brands and product lines

Since Goop's inception in 2008, it has launched a number of brands and product lines. The "Beauty" section of the website works in tandem with the products sold in the shop.[20] Goop brands and product lines are sold online, at the Goop Lab in Brentwood Country Mart in Los Angeles,[48][49] and at pop-up shops in LA,[50] New York,[51] Chicago,[2] the Hamptons,[52] Dallas[53] and Aspen,[54] and in collaboration with Nordstrom stores.[55] Goop-branded products quadrupled in value in 2017.[43] These brands include:

  • goop by Juice Beauty, a makeup and skincare line launched in partnership with Juice Beauty[56] in 2016,[57] influenced by the popularity of a Goop article the year before about beauty products without formaldehyde and endocrine disruptors.[12] The brand's products are made from USDA certified organic ingredients and are considered to be vegan.[57]
  • goop Label, a fashion line launched in September 2016.[58] The collection is based on Paltrow's personal favorites and styles,[59] and has been described as "high-street staples".[60]
  • goop Fragrance, an all-natural fragrance line including perfume and scented candles.[61] The first fragrance, Edition 01 Winter, was created by the perfumer Douglas Little[62] and released in November 2016.[63]
  • goop Wellness, which sells GMO and gluten-free[64] vitamins and other supplements.[35] The line was launched in 2017,[18] and was influenced by the popularity of a Goop article that year about "postnatal depletion".[12]
  • G. Sport Sessions, a range of fitness programs offered in partnership with Westin Hotels and Resorts launched in 2018, with classes led by Tracy Anderson, Paltrow's personal trainer.[42]
  • cb2 x goop, a furniture and home décor line in collaboration with Crate and Barrel, launched in August 2018.[46]

Wellness summits

Goop held its first wellness summit in June 2017. The event had over 600 attendees.[3] The company's second In goop Health summit in NYC in January 2018.[65][66] Celebrity guests and speakers included Drew Barrymore, Chelsea Handler and Laura Linney.[67] Panelists included Kelly Brogan, a "holistic health psychiatrist",[67] who has disputed the effectiveness of both vaccinations and HIV medications. The invitation of Brogan has been criticized by Page Six[67] and Jezebel.[68] The third summit was held in Culver City, California in June 2018. Guests included Meg Ryan and Janet Mock.[69] Paltrow is considering ways to take the wellness summit "on the road", so that it can access a wider audience.[12]

Parodies

In December 2016 a book parodying Goop called Glop: Nontoxic Ideas That Will Make You Look Ridiculous and Feel Pretentious was published and included advice like, "Our modern lifestyles are absolutely full of toxins — nearly everything we come into daily contact with, from Egyptian cotton sheets to 8-carat diamonds to yacht paint, is dangerously noxious."[70][71]

By June 2017 the New York Times reported that parodying Goop had "become a national pastime".[72]

Paltrow appeared on The Late Show in 2018 in a spoof segment announcing a collaboration between Goop and Stephen Colbert's lifestyle brand, Covetton House, featuring a sponge which cost $900. Later that year, Colbert and Paltrow collaborated on a line of goods to raise money for education in the United States.[73]

In March 2018 Botnik Studios created a newsletter called "goob" parodying Goop, which generated text using predictive text; headlines included "Listen to Your Body: Your Migraines are Podcasts Trying to be Produced".[74]

Criticism

Goop has been criticized for showcasing expensive products and making "out of touch" recommendations that many readers cannot afford,[75] which Paltrow has responded to by stating that such products and recommendations are "aspirational",[76] furthermore arguing that the items available cannot be made for a lower price point, and that the content of Goop is free.[12] Dana Logan argues that Goop is an example of asceticism as part of consumer culture.[6] Goop has also drawn criticism for selling cosmetics containing the same ostensibly harmful chemicals which the site tells people to avoid.[77] In April 2015, Paltrow and the Goop staff participated in a food stamp challenge in an attempt to demonstrate that her readers could abide by her dietary recommendations despite living on food stamps.[78] Critics suggested that people on food stamps could not afford Paltrow's recommendations,[79] and Paltrow gave up on the challenge after four days.[80]

A number of products sold by Goop, as well as ideas promoted in its blog posts, have been criticized for having no scientific basis, not producing the desired results, having no medical benefit, or potentially even being harmful:

  • In January 2015, Paltrow advocated for a spa treatment referred to as vaginal steaming,[81] a process she reportedly underwent at the Tikkun Spa in the Los Angeles area, wherein "you sit on what is essentially a mini-throne, and a combination of infrared and mugwort steam cleanses your uterus, et al."[82] Paltrow admitted that she thought that the process was "insane" but did not disavow it, instead suggesting that it has "real healing properties."[83] Gynecologists were critical, with Draion Burch, an obstetrics and gynaecology specialist, indicating that "there's no scientific evidence that shows it works."[84] An article published on July 18, 2017 in TheStar.com documented the ongoing battle over this issue between Paltrow and Jennifer Gunter, an OB/GYN for Kaiser Permanente in San Francisco , whom the Toronto Star dubbed an expert in "vaginal health." [85] Also in 2015, Timothy Caulfield wrote a book on the negative impact of celebrity endorsement called "Is Gwyneth Paltrow Wrong About Everything?" in which he described the lack of evidence for several products sold by Goop and endorsed by Paltrow, as well as health claims made by other celebrities.[86][87][88][19]
  • In October 2015, in a blog post in Goop, Habib Sadeghi revisited the disproven claim that breast cancer might be linked to wearing underwire bras. The claim was swiftly criticized,[89] with Gunter stating "it’s breast size that increases the risk of breast cancer and not because larger breasts need more manhandling by underwires, but because larger breasts are harder to screen and are associated with obesity, a known risk for breast cancer."[90]
  • In January 2017, Goop marketed the "Jade Egg" for $66.00 United States dollar as a form of vaginal weightlifting which, according to their website, is "used by women to increase sexual energy, health, and pleasure."[91] Again, gynecologists were critical of this product,[92] with Gunter calling it a "load of garbage."[93] In 2018, this post was tagged as an "Ancient Modality".[94] In September 2018 the Goop company agreed to pay $145,000 to settle a lawsuit alleging that Goop has posted claims about the eggs and about a herbal remedy, both without scientific basis.[95]
  • In June 2017, a Goop blog post promoted Body Vibes, wearable stickers that "re-balance the energy frequency in our bodies".[96] Originally, the advertisement claimed that the stickers were "made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear", but NASA denied that they had "any conductive carbon material lining" their spacesuits, with Mark Shelhamer, former chief scientist at NASA's human research division, going so far as to call the claim a "load of BS." The reference to NASA was subsequently removed from the advertisement, with the manufacturer of the stickers issuing a statement to Gizmodo saying "We apologize to NASA, Goop, our customers and our fans for this communication error. We never intended to mislead anyone. We have learned that our engineer was misinformed by a distributor about the material in question, which was purchased for its unique specifications."[97]
  • In October 2017, The Skeptic awarded Goop the Rusty Razor award "for the most audacious pseudo-science." The award was decided by readers’ votes, and Goop was the winner "by a landslide."[98]
  • In 2017, Goop promoted a coffee enema device from Implant O’Rama LLC, despite a lack of scientific evidence to their efficacy and in spite of evidence of coffee enemas' potential dangerous results ranging from infection to death.[99][100]
  • In January 2018, Goop was criticized for posting articles by "medical medium" Anthony William who claims to use paranormal abilities to give advice.[101] Goop has said of Williams, that he:
...is one of the most unconventional and surprisingly insightful healers today: As he explains, the voice of a divine force called Spirit guides him to identify the roots of his patients’ hard-to-diagnose illnesses and find the best solutions to restore their health... Now, William is sharing four of his wonder foods—apples, celery, ginger, and honey—with us. Below, he breaks down what makes them so powerful... which ailments (from anxiety to Lyme disease, adrenal fatigue, and brain fog) to target with each food...[102]

Disclaimers

Despite routinely posting articles which purport to give health and nutrition advice on a wide range of topics, these articles typically end with this disclaimer:

"The views expressed in this article intend to highlight alternative studies and induce conversation. They are the views of the author and do not necessarily represent the views of Goop, and are for informational purposes only, even if and to the extent that this article features the advice of physicians and medical practitioners. This article is not, nor is it intended to be, a substitute for professional medical advice, diagnosis, or treatment, and should never be relied upon for specific medical advice."[102]

In early 2018 Goop started labeling articles with disclaimers indicating whether their content is "For Your Enjoyment" or "Supported by Science".[103]

In response, on June 29, 2018 the watchdog group Truth in Advertising sent a letter to the California Food Drug and Medical Device Task Force, saying that

[The disclaimers] make clear that the company is aware that it does not have the appropriate scientific evidence to support many of the health claims that it is making in its marketing materials. Further, as a matter of law, these four disclosures cannot be used as cover for unsubstantiated disease-treatment claims. That is to say, Goop is not permitted to make a deceptive health claim and then post a disclaimer saying, 'sorry, there isn’t reliable and competent scientific evidence to actually support that claim but buy our product to treat your [fill in the ailment] anyway.'[104]

Legal settlement

In 2016 Goop said it would voluntarily, permanently discontinue claims for Moon Juice ‘Brain Dust’ and ‘Action Dust’ following an inquiry from the National Advertising Division (NAD).[105]

On September 4, 2018, Bloomberg News reported that: "Goop Inc., the lifestyle company founded by Oscar-winning actress Gwyneth Paltrow, agreed to pay $145,000 to settle allegations it made unscientific claims about the benefits of three products." Two of the products were 'vaginal eggs' and the third was Inner Judge Flower Essence Blend. To settle this California case, Goop also agreed to refund money to customers and stop making health claims for those products.[106][107] As of the time of the settlement, Goop had sold around 3,000 vaginal eggs.[108]

References

  1. ↑ Morris, Bob (February 22, 2009). "Martha, Oprah ... Gwyneth?". The New York Times. https://www.nytimes.com/2009/02/22/fashion/22gwyneth.html. 
  2. ↑ 2.0 2.1 2.2 Lieber, Chavie (21 July 2015). "Inside Goop, Gwyneth Paltrow's Growing Empire". Racked. https://www.racked.com/2015/7/21/9006055/goop-gwyneth-paltrow. 
  3. ↑ 3.0 3.1 "We Attended Gwyneth Paltrow's $500-a-Ticket Health Summit: These Are the Craziest Things We Witnessed". People.com. 12 June 2017. http://people.com/bodies/in-goop-health-gwyneth-paltrow-wellness-summit/. 
  4. ↑ "TINA.org Takes Gwyneth Paltrow's Goop-y Health Claims to Regulators | Truth In Advertising". 22 August 2017. https://www.truthinadvertising.org/tina-takes-goop-claims-to-regulators/. Retrieved 24 August 2017. 
  5. ↑ 5.0 5.1 "Gwyneth Paltrow's lifestyle business Goop is moving to Los Angeles" (in en-US). Los Angeles Times. 2016-08-17. ISSN 0458-3035. http://www.latimes.com/business/la-fi-goop-gwyneth-paltrow-20160817-snap-story.html. 
  6. ↑ 6.0 6.1 6.2 Logan, Dana W. (September 2017). "The Lean Closet: Asceticism in Postindustrial Consumer Culture". Journal of the American Academy of Religion 85 (3): 600–628. doi:10.1093/jaarel/lfw091. 
  7. ↑ "Goop Inc. Limited: Private Company Information - Bloomberg". https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=256105387. 
  8. ↑ "GOOP: It's a portal into Gwyneth Paltrow's life". USA Today. https://usatoday30.usatoday.com/life/people/2009-01-06-paltrow-goop_N.htm. Retrieved 29 July 2017. 
  9. ↑ Smith, Emily (17 April 2014). "Goop CEO quits after Paltrow’s ‘uncoupling’" (in en). Page Six. https://pagesix.com/2014/04/16/gwyneths-goop-ceo-quits-in-corporate-uncoupling/?_ga=1.63963820.2064880802.1392929408. Retrieved 11 August 2017. 
  10. ↑ Stein, Joshua David (13 November 2013). "Gwyneth Paltrow’s Goop Inspires Famous Imitators". The New York Times. https://www.nytimes.com/2013/11/14/fashion/Gwyneth-Paltrows-Goop-inspires-other-celebrity-websites.html. Retrieved 12 August 2017. 
  11. ↑ Sellers, Patricia (October 5, 2014). "Gwyneth Paltrow hires ex-Martha Stewart chief as Goop CEO". Fortune. http://fortune.com/2014/10/06/gwyneth-paltrow-goop-ceo-gersh/. 
  12. ↑ 12.0 12.1 12.2 12.3 12.4 12.5 12.6 12.7 Brodesser-Akner, Taffy (25 July 2018). "How Goop’s Haters Made Gwyneth Paltrow’s Company Worth $250 Million" (in en). The New York Times. https://www.nytimes.com/2018/07/25/magazine/big-business-gwyneth-paltrow-wellness.html. Retrieved 26 July 2018. 
  13. ↑ "Gwyneth Paltrow: I Questioned Being Hired as a Face". https://www.bloomberg.com/news/videos/2015-03-06/gwyneth-paltrow-i-questioned-being-hired-as-a-face. 
  14. ↑ "Gwyneth Paltrow Goes To Market". Fast Company. 3 August 2015. https://www.fastcompany.com/3048346/gwyneth-paltrow-goes-to-market. Retrieved 12 August 2017. 
  15. ↑ Shoard, Catherine (July 29, 2016). "Gwyneth Paltrow plans separation from Goop". The Guardian. https://www.theguardian.com/film/2016/jul/29/gwyneth-paltrow-goop-separation-news. 
  16. ↑ Zillman, Claire (March 23, 2017). "Gwyneth Paltrow Says She’s Now CEO of Her Lifestyle Brand Goop". Fortune. http://fortune.com/2017/03/23/gwyneth-paltrow-ceo-goop/. 
  17. ↑ "Gwyneth Paltrow Speaks Out About All That Goop Controversy". Girlboss Media: Redefining success for ourselves.. https://www.girlboss.com/girlboss/gwyneth-paltrow-interview-girlboss-radio. Retrieved 17 December 2017. 
  18. ↑ 18.0 18.1 Edwards, Stassa (April 28, 2017). "Wellness, Womanhood, and the West: How Goop Profits From Endless Illness". Jezebel. http://jezebel.com/wellness-womanhood-and-the-west-how-goop-profits-fro-1793674265. 
  19. ↑ 19.0 19.1 19.2 Belluz, Julia (September 12, 2017). "Is Gwyneth Paltrow’s Goop pseudoscience winning?". Vox.com. https://www.vox.com/science-and-health/2017/7/19/15988180/gwyneth-paltrow-goop-jade-egg-debunkers. 
  20. ↑ 20.0 20.1 "Goop Is Categorizing Its Wellness Stories from "Rigorously Tested" to "For Your Enjoyment"". Racked. https://www.racked.com/2018/6/15/17464614/goop-gwyneth-paltrow-skincare-supplements-transparency. 
  21. ↑ https://www.nature.com/articles/448106a
  22. ↑ "Why Google wants to sell its gadgets in Goop stores". Vox. https://www.vox.com/the-goods/2018/10/17/17990894/goop-google-holiday-pop-up-partnership. 
  23. ↑ "New ways to experience Made by Google products" (in en). Google. 2018-10-09. https://www.blog.google/products/hardware/new-ways-experience-made-google-products/. 
  24. ↑ 24.0 24.1 "Gwyneth Paltrow’s Contextual Commerce Play". The Business of Fashion. 29 May 2015. https://www.businessoffashion.com/articles/intelligence/gwyneth-paltrows-contextual-commerce-play. Retrieved 27 August 2017. 
  25. ↑ Wiseman, Eva (2 August 2015). "Celebrity lifestyles for sale". The Guardian. https://www.theguardian.com/lifeandstyle/2015/aug/02/celebrity-lifestyles-for-sale-gwyneth-paltrow. Retrieved 11 August 2017. 
  26. ↑ 26.0 26.1 "Why Brands Are Clamoring to Work With Gwyneth Paltrow's Goop" (in en-US). http://www.adweek.com/brand-marketing/why-brands-are-clamoring-to-work-with-gwyneth-paltrows-goop/. 
  27. ↑ 27.0 27.1 27.2 "Gwyneth Paltrow Wants To Put Her Goop Inside You". Fast Company. 27 March 2017. https://www.fastcompany.com/3069237/gwyneth-paltrow-wants-to-put-her-goop-inside-you. Retrieved 24 August 2017. 
  28. ↑ Farber, Madeline (August 17, 2016). "Gwyneth Paltrow Takes Her Lifestyle Website ‘Goop’ To The West Coast". Fortune. http://fortune.com/2016/08/17/gwyneth-paltrow-goop-series-b/. 
  29. ↑ Berg, Madeline. "Exclusive: Gwyneth Paltrow's Lifestyle Company Goop Raises $50 Million Series C" (in en). Forbes. https://www.forbes.com/sites/maddieberg/2018/03/28/exclusive-gwyneth-paltrows-lifestyle-company-goop-raises-50-million-series-c/#50fa8ad96880. 
  30. ↑ "Gwyneth Paltrow's Company Goop Is Now Valued at $250 Million" (in en). Fortune. http://fortune.com/2018/03/30/gwyneth-paltrow-goop-series-c-valuation-250-million/. 
  31. ↑ "Is Gwyneth Paltrow’s GOOP $1.6M In Debt?". International Business Times. 3 November 2014. http://www.ibtimes.com/gwyneth-paltrows-goop-16m-debt-1718036. 
  32. ↑ Deahl, Rachel (November 11, 2015). "GCP to Launch Paltrow's Goop Press" (in en). Publishers Weekly. https://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/68649-gcp-to-launch-paltrow-s-goop-press.html. Retrieved 15 February 2018. 
  33. ↑ Steigrad, Alexandra (September 26, 2016). "Gwyneth Paltrow’s Goop Staffs Up, Adds Editorial Director". Women's Wear Daily. http://wwd.com/business-news/media/gwyneth-paltrows-goop-staffs-up-editorial-director-nandita-khanna-10566137/. 
  34. ↑ Duboff, Josh. "Gwyneth Paltrow’s Goop Clothing Line Has Finally Arrived" (in en). Vanities. https://www.vanityfair.com/style/2016/09/gwyneth-paltrow-clothing-line-goop-label. 
  35. ↑ 35.0 35.1 Marikar, Sheila (March 27, 2017). "Gwyneth Paltrow’s Goop Expands Into Vitamins". The New Yorker. http://www.newyorker.com/magazine/2017/03/27/gwyneth-paltrows-goop-expands-into-vitamins. 
  36. ↑ Safronova, Valeriya (April 28, 2017). "Goop and Condé Nast Team Up on a Magazine". The New York Times. https://www.nytimes.com/2017/04/28/fashion/goop-conde-nast-magazine.html. 
  37. ↑ Bryant, Kenzie. "Goop’s First Magazine Cover Star Is . . . Gwyneth Paltrow!" (in en). Vanities. https://www.vanityfair.com/style/2017/09/goop-magazine-gwyneth-paltrow-cover. 
  38. ↑ Wolfson, Sam (July 25, 2018). "Gwyneth Paltrow didn't want Condé Nast to fact-check Goop articles". The Guardian. https://www.theguardian.com/film/2018/jul/25/gwyneth-paltrow-didnt-want-conde-nast-to-fact-check-goop-articles. 
  39. ↑ "Gwyneth Paltrow to launch Goop in Canada Fashion.ie Fashion news Celebrity Entertainment News" (in en-US). Fashion - Irish Fashion News. 2017-12-16. http://www.fashion.ie/gwyneth-paltrow-launch-goop-canada/. 
  40. ↑ "Goop Has a Podcast—And Oprah Is Its First Guest" (in en). Vogue. https://www.vogue.com/article/goop-podcast-gwyneth-paltrow-oprah. 
  41. ↑ "iTunesCharts.net: 'The goop Podcast' by Goop, Inc. and Cadence13 (American Podcasts iTunes Chart)" (in en). http://www.itunescharts.net/us/artists/podcast/goop-inc-and-cadence13/podcasts/the-goop-podcast/. 
  42. ↑ 42.0 42.1 "Goop Partnering With Westin Hotels on Fitness Sessions" (in en). The Hollywood Reporter. https://www.hollywoodreporter.com/news/gwyneth-paltrows-goop-partnering-westin-hotels-fitness-sessions-1115897. 
  43. ↑ 43.0 43.1 "Goop Hires Editor-in-Chief from Allure". The Business of Fashion. 21 February 2018. https://www.businessoffashion.com/articles/news-bites/goop-hires-editor-in-chief-from-allure. Retrieved 26 July 2018. 
  44. ↑ "Gwyneth Paltrow’s Goop x Lilly Pulitzer Dresses, Blouses, Bag" (in en-US). Us Weekly. 2018-06-29. https://www.usmagazine.com/stylish/pictures/gwyneth-paltrows-goop-x-lilly-pulitzer-dresses-blouses-bag/gwyneth-stretch-shift-dress/. 
  45. ↑ "Goop Hires First Chief Marketing Officer from YNAP as It Plots European Expansion" (in en-GB). The Business of Fashion. 2018-06-08. https://www.businessoffashion.com/articles/news-bites/goop-hires-first-chief-marketing-officer-from-ynap-as-it-plots-european-expansion. 
  46. ↑ 46.0 46.1 "Goop and CB2 Join Forces for New Furniture Line | Architectural Digest" (in en). Architectural Digest. https://www.architecturaldigest.com/story/goop-cb2-furniture-line. 
  47. ↑ "An exclusive first look at Goop’s debut furniture collection" (in en-US). Fast Company. 2018-08-30. https://www.fastcompany.com/90229535/an-exclusive-first-look-at-goops-debut-furniture-collection. 
  48. ↑ "Gwyneth Paltrow Goop Store 'Goop Lab' in Los Angeles" (in en). PEOPLE.com. http://people.com/home/gwyneth-paltrow-new-goop-store-goop-lab-photos/. 
  49. ↑ Carroll, Rory (2017-09-22). "Sex Dust and vampire repellent: a stroll through Gwyneth Paltrow's new LA store" (in en-GB). The Guardian. ISSN 0261-3077. https://www.theguardian.com/us-news/2017/sep/22/sex-dust-and-vampire-repellent-a-stroll-through-gwyneth-paltrows-new-la-store. 
  50. ↑ "With Its First Permanent Store, Goop Gives Shoppers a Taste of Gwyneth Paltrow's Own Home" (in en). Fashionista. https://fashionista.com/2017/09/goop-gwyneth-paltrow-store.  [unreliable source?]
  51. ↑ "Gwyneth Paltrow’s goop now has a pop-up in NYC and it’s ridiculous" (in en). Time Out New York. https://www.timeout.com/newyork/blog/gwyneth-paltrows-goop-now-has-a-pop-up-in-nyc-and-its-ridiculous-111717. 
  52. ↑ Nordstrom, Leigh (2017-06-22). "Goop Launches First Pop-up Store in the Hamptons" (in en-US). Women's Wear Daily. http://wwd.com/eye/lifestyle/goop-launches-first-pop-up-store-in-the-hamptons-10924188/. 
  53. ↑ "Gwyneth Paltrow's Goop is Opening a New Store in Dallas: This Time, It's Much More Goop-y | PaperCity Magazine" (in en-US). PaperCity Magazine. 2018-02-20. https://www.papercitymag.com/fashion/gwyneth-paltrow-goop-opening-new-store-dallas-highland-park-village/. 
  54. ↑ "Gwyneth Paltrow’s Goop opens Aspen pop-up" (in en-US). The Denver Post. 2018-06-11. https://www.denverpost.com/2018/06/11/gwyneth-paltrows-goop-opens-aspen/. 
  55. ↑ "Gwyneth Paltrow's Goop Teams Up with Nordstrom for New Pop-Up Shops" (in en). InStyle.com. http://www.instyle.com/celebrity/gwyneth-paltrow-goop-nordstrom-pop-up-shop. 
  56. ↑ "Why Gwyneth Paltrow Chose Juice Beauty To Power Goop’s New Skin-Care Line" (in en-US). Fast Company. 2015-08-03. https://www.fastcompany.com/3048466/why-gwyneth-paltrow-chose-juice-beauty-to-power-her-new-skincare-line. 
  57. ↑ 57.0 57.1 "Gwyneth Paltrow Introduces GOOP by Juice Beauty Skin Care Line". Shape Magazine. 2016-03-07. https://www.shape.com/lifestyle/beauty-style/gwyneth-paltrow-introduces-goop-juice-beauty-skincare-line. 
  58. ↑ "The Goop-est Thing About Gwyneth Paltrow’s New Clothing Line Isn’t The Clothes" (in en-US). Fast Company. 2016-09-13. https://www.fastcompany.com/3063676/the-goop-est-thing-about-gwyneth-paltrows-new-clothing-line-isnt-the-clothes. 
  59. ↑ "Exclusive: See Gwyneth Paltrow's New Fashion Line" (in en-US). Harper's BAZAAR. 2016-10-10. http://www.harpersbazaar.com/fashion/designers/news/a18170/gwyneth-paltrow-goop-label/. 
  60. ↑ Elan, Priya (2016-09-13). "Goop Label: what is Gwyneth Paltrow's fashion line like?" (in en-GB). The Guardian. ISSN 0261-3077. https://www.theguardian.com/fashion/2016/sep/13/goop-label-gwyneth-paltrow-fashion-line. 
  61. ↑ Moulton, Nicola. "Gwyneth Paltrow's First Goop Fragrance". http://www.vogue.co.uk/article/gwyneth-paltrows-first-goop-fragrance. 
  62. ↑ "Gwyneth Paltrow Wants You to Smell Like Winter" (in en-US). ELLE. 2016-11-02. http://www.elle.com/beauty/news/a40425/gwyneth-paltrow-goop-fragrance-launch/. 
  63. ↑ Blasberg, Derek. "Gwyneth Paltrow Surprise-Drops Her First Fragrance" (in en). Vanities. https://www.vanityfair.com/style/2016/11/gwyneth-paltrow-goop-fragrance-edition-01. 
  64. ↑ Hou, Kathleen. "Will Goop’s New Vitamins Save Us All?" (in en). The Cut. https://www.thecut.com/2017/03/are-nutritional-supplements-good-for-you-goop-says-yes.html. 
  65. ↑ "Style Notes: The Rock's New Under Armour Collection Honors Military; Goop Summit Speakers Announced" (in en). The Hollywood Reporter. https://www.hollywoodreporter.com/news/style-notes-rocks-new-under-armour-collection-honors-military-goop-summit-speakers-announced-1056722. 
  66. ↑ Abouarrage, Nada. "You Can Try Magnetic Acupressure With Gwyneth Paltrow In New York This Winter" (in en). W Magazine. https://www.wmagazine.com/story/gwyneth-paltrow-goop-summit-new-york. 
  67. ↑ 67.0 67.1 67.2 "Health nuts spend hundreds at Goop’s wild health summit" (in en-US). Page Six. 2018-01-28. https://pagesix.com/2018/01/27/health-nuts-spend-hundreds-at-goops-wild-health-summit/. 
  68. ↑ Rothkopf, Joanna. "Anti-Medication Goop Summit Expert Claims AIDS Treatment Kills and GMOs Cause Depression". Jezebel. https://jezebel.com/anti-medication-goop-summit-expert-claims-aids-treatmen-1820919802. Retrieved 17 December 2017. 
  69. ↑ "Gwyneth Paltrow brings aerial yoga, trans talks and cryofacials to Goop health conference" (in en). USA TODAY. https://www.usatoday.com/story/life/people/2018/06/10/gwyneth-paltrow-defies-critics-expands-goop-health-summit/688785002/. 
  70. ↑ Jones, Jaleesa M. (December 27, 2016). "10 commandments from Goop parody book, 'Glop'" (in en). USA TODAY. https://www.usatoday.com/story/life/entertainthis/2016/12/27/glop-goop-parody-book/95861040/. 
  71. ↑ Reed, Sam (November 7, 2016). "This Goop Parody Is Scary Similar to the Real Thing" (in en). The Hollywood Reporter. https://www.hollywoodreporter.com/news/goop-parody-is-scary-similar-real-thing-944762. 
  72. ↑ Jacobs, Alexandra (June 14, 2017). "Meet the Goopies" (in en). New York Times. https://www.nytimes.com/2017/06/14/fashion/gwyneth-paltrow-in-goop-health-wellness.html. 
  73. ↑ "Gwyneth Paltrow and Stephen Colbert Are Selling Goop-Like Products to Raise Money for Public Schools" (in en). The Hollywood Reporter. 19 April 2018. https://www.hollywoodreporter.com/live-feed/gwyneth-paltrow-stephen-colbert-are-selling-goop-like-products-raise-money-public-schools-1104064. Retrieved 30 July 2018. 
  74. ↑ Sung, Morgan (March 2, 2018). "Predictive text helped make a pretty great Gwenyth Paltrow Goop parody" (in en). Mashable. https://mashable.com/2018/03/02/goop-parody-predictive-text-gwenyth-paltrow-botnik-studios/#P32.X_WDYaqI. 
  75. ↑ "Leave Gwyneth Paltrow alone! Her website gives me joy". The Guardian. 23 March 2015. https://www.theguardian.com/commentisfree/2015/mar/23/gwyneth-paltrow-is-an-ethereal-being-not-of-this-world-thats-why-i-love-her. 
  76. ↑ Miller, Julie. "Gwyneth Paltrow Responds to Claims That Goop is Out of Touch" (in en). Vanity Fair. https://www.vanityfair.com/hollywood/2015/03/gwyneth-paltrow-goop. 
  77. ↑ Senapathy, Kavin (July 21, 2016). "Gwyneth Paltrow Sells 'Toxic' Goop With Ingredients She Says Are Dangerous" (in en). Forbes. https://www.forbes.com/sites/kavinsenapathy/2016/07/21/gwyneth-paltrow-sells-toxic-goop/#79cd53e37ec3. 
  78. ↑ Paltrow, Gwyneth. "My $29 Food Stamp Challenge—and the Recipes (& Brouhaha) That Ensued". http://goop.com/my-29-food-stamp-challenge-and-the-recipes-brouhaha-that-ensued/. 
  79. ↑ Kasperkevic, Jana (April 15, 2015). "Dear Gwyneth, this is what living on food stamps really looks like". The Guardian. https://www.theguardian.com/us-news/2015/apr/15/gwyneth-paltrow-food-banks-snap. 
  80. ↑ Bever, Lindsey (April 17, 2015). "A hungry Gwyneth Paltrow fails the food-stamp challenge four days in". The Washington Post. https://www.washingtonpost.com/news/morning-mix/wp/2015/04/17/a-hungry-gwyneth-paltrow-fails-the-food-stamp-challenge-four-days-in/. 
  81. ↑ "Gwyneth Paltrow Gets Vagina Steam at Spa, Preaches Its Virtues on Goop". US Magazine. January 29, 2015. http://www.usmagazine.com/celebrity-beauty/news/gwyneth-paltrow-gets-vagina-steam-at-spa-preaches-its-virtues-on-goop-2015291. 
  82. ↑ "Infrared Saunas, Detox Spas, and the Best Spots for Colonics". http://goop.com/city-guide/infrared-saunas-detox-spas-and-the-best-spots-for-colonics/los-angeles/. 
  83. ↑ Hou, Kathleen (July 18, 2016). "Gwyneth Paltrow on Wellness and Vaginal Steaming". The Cut. https://www.thecut.com/swellness/2016/07/gwyneth-paltrow-on-wellness-and-natural-beauty-yoga.html. 
  84. ↑ Ghose, Tia (January 30, 2015). "No, Gwyneth Paltrow, Vaginas Don't Need to Be Steam Cleaned". Live Science. https://www.livescience.com/49648-vaginal-steaming-no-benefits.html. 
  85. ↑ McKnight, Zoe. "This Canadian doctor is going head-to-head with Gwyneth Paltrow over Goop". Toronto Star. Archived from the original on 5 August 2017. https://web.archive.org/web/20170805184336/https://www.thestar.com/life/2017/07/18/meet-the-canadian-doctor-whos-taking-on-goop.html. Retrieved 5 August 2017. 
  86. ↑ Walden, Celia (May 9, 2015). "Is Gwyneth Paltrow wrong about everything?". The Telegraph. https://www.telegraph.co.uk/news/celebritynews/11591936/Is-Gwyneth-Paltrow-wrong-about-everything.html. 
  87. ↑ Caulfield, Timothy (July 14, 2017). "Sorry, Gwyneth Paltrow. Science will always beat goopy junk". The Globe and Mail. https://www.theglobeandmail.com/opinion/sorry-gwyneth-paltrow-science-will-always-beat-goopy-junk/article35696259/. 
  88. ↑ Atterton, Kelly (May 22, 2015). "This New Book Asks, Is Gwyneth Paltrow Wrong About Everything?". Allure. https://www.allure.com/story/book-is-gwyneth-wrong-about-everything. 
  89. ↑ Jeltsen, Melissa (October 23, 2015). "Gwyneth Paltrow’s Blog Resurrects Discredited Breast Cancer Myth". HuffPost. http://www.huffingtonpost.com/entry/gwyneth-paltrow-bras-breast-cancer_us_56266d6de4b0bce34702523c. 
  90. ↑ Gunter, Jen (October 20, 2015). "Hey Gwyneth Paltrow, a GYN says stop scaring women about bras and breast cancer". https://drjengunter.wordpress.com/2015/10/20/hey-gwyneth-paltrow-a-gyn-says-stop-scaring-women-about-bras-and-breast-cancer/. 
  91. ↑ "Jade Egg". https://shop.goop.com/shop/products/jade-egg. 
  92. ↑ Phillips, Kristine (January 22, 2017). "No, Gwyneth Paltrow, women should not put jade eggs in their vaginas, gynecologist says". The Washington Post. https://www.washingtonpost.com/news/to-your-health/wp/2017/01/22/no-gwyneth-paltrow-women-should-not-put-jade-eggs-in-their-vaginas-gynecologist-says/. 
  93. ↑ Gunter, Jen (January 17, 2017). "Dear Gwyneth Paltrow, I’m a GYN and your vaginal jade eggs are a bad idea". https://drjengunter.wordpress.com/2017/01/17/dear-gwyneth-paltrow-im-a-gyn-and-your-vaginal-jade-eggs-are-a-bad-idea/. 
  94. ↑ "Gwyneth Paltrow and GOOP say the joke is on you if you followed their advice". 16 June 2018. https://drjengunter.wordpress.com/2018/06/16/goop-is-gas-lighting-women/. Retrieved 23 July 2018. 
  95. ↑ Goop to pay out over unproven health benefits of vaginal eggs The Guardian
  96. ↑ "Wearable Stickers that Promote Healing (Really!)". http://goop.com/wearable-stickers-that-promote-healing-really/. 
  97. ↑ Paoletta, Rae (June 22, 2017). "NASA Calls Bullshit on Goop's $120 'Bio-Frequency Healing' Sticker Packs". Gizmodo. https://gizmodo.com/nasa-calls-bullshit-on-goops-120-bio-frequency-healing-1796309360. 
  98. ↑ Ockham awards for excellence in skeptical activism. Skeptic 2017.
  99. ↑ Mole, Beth (January 6, 2018). "In "triumph of ignorance," Gwyneth Paltrow’s Goop touts $135 coffee enema". Ars Technica. https://arstechnica.com/science/2018/01/gwyneth-paltrows-goop-wants-you-to-start-2018-right-with-a-135-coffee-enema/. 
  100. ↑ Ernst, E (June 1997). "Colonic irrigation and the theory of autointoxication: a triumph of ignorance over science.". Journal of clinical gastroenterology 24 (4): 196–8. PMID 9252839. http://journals.lww.com/jcge/Fulltext/1997/06000/Colonic_Irrigation_and_the_Theory_of.2.aspx. 
  101. ↑ Paoletta, Rae (10 January 2018). "Goop's "Trusted Expert" Anthony William Dispenses Junk Science, Say Critics". Inverse. https://www.inverse.com/article/40096-medical-medium-anthony-william. Retrieved 30 April 2018. 
  102. ↑ 102.0 102.1 "Spirit Says: Healing Foods". Goop. Archived from the original on 30 April 2018. https://archive.is/APk3Q. Retrieved 30 April 2018. 
  103. ↑ "Goop Slammed for New Answer to "Deceptive" Advertising Claims". Hollywood Reporter. 3 July 2018. https://www.hollywoodreporter.com/news/goop-slammed-new-answer-deceptive-advertising-claims-1124826. Retrieved 23 July 2018. 
  104. ↑ "Amid Goop’s Mixed Signals, TINA.org Repeats Call for Regulatory Action". 3 July 2018. https://www.truthinadvertising.org/amid-goops-mixed-signals-tina-org-repeats-call-for-regulatory-action/. Retrieved 23 July 2018. 
  105. ↑ "Lifestyle Site ‘Goop’ Says it Will Voluntarily, Permanently Discontinue Claims for Moon Juice ‘Brain Dust,’ ‘Action Dust’ Following NAD Inquiry - Advertising Self-Regulation Council". http://www.asrcreviews.org/lifestyle-site-goop-says-it-will-voluntarily-permanently-discontinue-claims-for-moon-juice-brain-dust-action-dust-following-nad-inquiry/. 
  106. ↑ Palmeri, C (4 September 2018). "Gwyneth Paltrow's Goop Pays $145,000 Over Jade Vaginal-Egg Claims". https://www.bloomberg.com/news/articles/2018-09-05/gwyneth-paltrow-s-goop-settles-claims-over-vaginal-egg-benefits. 
  107. ↑ https://people.com/health/gwyneth-paltrow-goop-pay-settlement-misleading-claims-vaginal-eggs/
  108. ↑ Garcia, Sandra E.. "Goop Agrees to Pay $145,000 for ‘Unsubstantiated’ Claims About Vaginal Eggs" (in en). The New York Times. https://www.nytimes.com/2018/09/05/business/goop-vaginal-egg-settlement.html. Retrieved 23 September 2018. 




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