Company:display!
| Type of business | Privately held company |
|---|---|
Type of site | Social networking service |
| Available in | English |
| Headquarters | Norwalk, Connecticut, US |
| Area served | Worldwide |
| Industry | Internet |
| Website | displaysocial |
| Commercial | Yes |
| Current status | Active |
display! is an online social media and networking service based in Norwalk, Connecticut. The app was launched in October 2014 and was acquired by Hilco Streambank in 2019.[1] The social network rebranded from Tsū to display! in April 2021.[2]
History
In September 2019, Tsū announced its planned relaunch in 2020. According to President and CNIO John Acunto, Tsū would share ad revenue with users, a 50% payout of ad revenue.[3] Tsū also incorporated protections against spam and empowers users to access data, analytics and insights related to their content.
In an interview with Fox Business (in response to the October 29th NCAA Board of Governors unanimous vote to allow student-athletes to be paid for the use of their name, image and likeness[4]), Tiki Barber, former NY Giants running back, cited Tsū as a “great platform” to put the new NCAA rules to use, adding that Tsū enables influencers of all kinds to have the ability to monetize their own content and brands. Barber went on to say that Tsū is creating a platform that gives all users access to brand partnership, by sharing in ad revenue, providing storefronts and more.[5] Tsu’s John Acunto echoed Barber’s sentiment saying that college athletes were just one example of those who could benefit from Tsū: "I see this as an opportunity for all kinds of categories of people who are influencers [and] who have brands to engage with us."[6]
References
- ↑ "Hilco Streambank Announces Acquisition of Social Network Tsū". https://www.hilcostreambank.com/news/2019/03/12/hilco-streambank-announces-acquisition-of-social-network-ts%C5%AB.
- ↑ "Social Media Platform Tsū Rebrands as "display" and Prepares for Launch Following $20 Million in Raised Capital" (in en-US). 2021-04-21. https://martechseries.com/social/social-media-platforms/social-media-platform-tsu-rebrands-display-prepares-launch-following-20-million-raised-capital/.
- ↑ Brown, Eileen. "Monetization will be rooted in user engagement, says Tsu's re-launch CEO" (in en). https://www.zdnet.com/article/monetization-will-be-rooted-in-user-engagement-says-tsu-re-launch-ceo/.
- ↑ smeyers@ncaa.org (2019-10-29). "Board of Governors starts process to enhance name, image and likeness opportunities" (in en). http://www.ncaa.org/about/resources/media-center/news/board-governors-starts-process-enhance-name-image-and-likeness-opportunities.
- ↑ "Tiki Barber: NFL needs to operate as normal" (in en). http://video.foxbusiness.com/v/6154418045001/.
- ↑ "Tiki Barber Looking to Get College Athletes Paid Through Social Media Platform Tsu (Exclusive)" (in en). https://popculture.com/sports/news/tiki-barber-college-athletes-paid-tsu-social-media-platform/.
External links
 |
