Company:Dreame Technology

Dreame Technology Co., Ltd.

Type	Private
Industry	Home appliances
Founded	2017
Founder	Yu Hao (CEO)
Headquarters	Suzhou
Area served	Worldwide
Products	household cleaning and personal care appliances
Website	www.dreametech.com

Dreame Technology (Chinese: 追觅科技; referred to simply as Dreame), with the full name Dreame Technology Co., Ltd., also known as Dreametech, is a Chinese household appliance manufacturer founded by Yu Hao in 2017. Its main products include cordless vacuums, scrubbers, hair dryers, robotic lawn mowers, and robot vacuum cleaners and mops. The company specializes in the production of vacuum cleaners. In addition, it owns and operates an app called Dreamehome.

Outside of China, Dreame products are available in overseas markets such as Malaysia, Australia, and the US. After its establishment, the company was backed by Xiaomi, Yunfeng Capital, and Shunwei Capital. In October 2021, it raised $563 million in a Series C funding round.

History

The company originated as a campus organization called "Skyworks". In 2017, Dreame was officially formed. In December 2018, the firm launched its first product.

In 2020, Dreame developed a 150,000-rpm digital motor. In August, it secured an investment from IDG Capital. In December, its Suzhou smart factory started operations.

In October 2021, Dreame reached a partnership with Borussia Dortmund. The company introduced its first robot vacuum-mop in January 2022. In September 2023, it exhibited at the IFA.

Workplace culture and controversies

In May 2025, an internal message from Dreame’s management to its Shenzhen-based MOVA division sparked controversy on Chinese social media.

The internal memo compared work hour patterns between the company’s Suzhou headquarters and the Shenzhen office, pointing out that many Shenzhen employees arrived after 9:00 a.m. and left before 8:00 p.m., while Suzhou staff, especially in R&D, often worked until 10:30 p.m. The memo questioned whether this discrepancy was due to differences in workload or productivity, stating:

I am curious: is it because Suzhou has too much work, or is our Shenzhen team truly so efficient that they can finish everything in a shorter time? ... MOVA’s establishment in Shenzhen is to attract top talent and generate high-quality value. Management has received feedback that Shenzhen hires are mostly industry veterans with higher salaries than Suzhou, and office rent is also higher... The industry standard is that employees should generate value equal to 15 times their cost. Please reflect on whether you meet that benchmark. If you’re here to coast, clock in and out for a paycheck, then MOVA is not the right place for you.

Although the message claimed not to encourage unnecessary overtime, it directly linked working hours to employee value and ended with a directive to remove underperforming individuals, described as “slackers” and “parasites.”

The memo triggered significant backlash from the public, who criticized it as promoting a toxic work culture and setting unrealistic expectations. Many netizens interpreted the tone and logic of the communication as a form of “workplace PUA,” pressuring employees to overwork without proper consideration of their wellbeing or output quality.