Company:Oppo

From HandWiki
Guangdong Oppo Mobile Telecommunications Corp, Ltd
Native name
欧珀
Ōu Pò
TypePrivate
IndustryConsumer electronics
Founded10 October 2004; 21 years ago (2004-10-10)
Founders
  • Tony Chen
  • Jin Leqin
  • Si Sevong
  • Duan Yongping
Headquarters
Shenzhen, Guangdong
,
China[1]
Area served
Worldwide
Key people
Tony Chen (CEO)
Products
Number of employees
40,000+[2]
Parent
DivisionsOppo Digital
SubsidiariesOnePlus
Realme
Websiteoppo.com

Template:Infobox chinese

Oppo (stylized as OPPO or oppo) is a private Chinese consumer electronics manufacturer and technology company headquartered in Shenzhen, Guangdong.[1]

Founded in 2004, its major product lines include smartphones, smart devices, audio devices, power banks, and other electronic products.

The company is one of the largest smartphone manufacturers in the world, with around 9% of the global market share, and 600 million global monthly active users across more than 60 markets. The company is also in the top three smartphone brands by sales in 20 regional markets[3], competing with major smartphone manufacturers, including Samsung, Xiaomi, Vivo, Realme, etc.[4]

Oppo used to own subsidiary smartphone and electronics brand Realme, but Realme is now a mostly independent operation.[5]

History

The brand name "Oppo" was registered in China in 2001 and launched in 2004 by Tony Chen in Dongguan, China. In 2005, they introduced their first device internationally, the Oppo X3 MP3 player.[6] Since then, the company has expanded to over 50 countries and become a major player in electronic devices around world.[6]

In June 2016, Oppo became the largest smartphone manufacturer in China,[7] selling its phones at more than 200,000 retail outlets.[8]

In 2018, Oppo Digital announced that they were discontinuing their disc player business in major markets, and focusing on mobile devices.

In 2019, Oppo was ranked fifth in global smartphone market share.[9]

In 2024, according to data from International Data Corporation (IDG), Oppo ranked fourth in the global smartphone market, securing 8.8% of the total market share with over 103.1 million shipments in 2023. Also in 2024, Oppo ranked sixth globally for granted patents, at 54,000.[3]

Branding

Oppo logo used from 2013 until March 2019
Ollie, official mascot of Oppo

The South Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with Oppo for launching its brand in Thailand in 2010.[10] In June 2015, the company signed an agreement with FC Barcelona to become a sponsor of the Spanish football club.[11][12][13]

In 2016, the Philippine Basketball Association made Oppo its official smartphone partner, starting at the 2016 PBA Commissioner's Cup.

Oppo hires celebrity endorsers in Vietnam. Sơn Tùng M-TP endorsed three smartphone units: Neo 5, Neo 7, and F1s. Oppo made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam.[14][15]

In 2017, Oppo won the bid to sponsor the India national cricket team, which allowed their logo to be used on the team's kits from 2017 to 2019.[16]

In 2019, Oppo became a sponsoring partner of the French Open tennis tournament held in Roland-Garros, Paris. The same year, they also became a sponsoring partner of Wimbledon Championships for 5 years as the first official smartphone partner.[17][7]

Since the 2019 World Championship, Oppo has been the exclusive global smartphone partner for Riot Games and its League of Legends Esports tournament.[18]

In March 2024, the company introduced Seventeen's subunit BSS as their brand ambassadors in the Asia-Pacific region, wherein they first marketed the Oppo Reno 11F.[19]

Products

Oppo Find X7 Ultra, the company's flagship phone of 2024

Smartphones

Main article: Engineering:Oppo phones

Headphones and amplifiers

Released in 2015, the HA-2, was a portable version of the HA-1 amp/DAC, which featured a battery pack option and a stitched leather casing. The phone played music in real-time to the HA-2 (via the included Android micro USB cable or iOS lightning cable, or USB cable if from PC).


Smartwatches

Oppo launched its first smartwatch, the OPPO Watch, on 6 March 2020 in the Chinese domestic market. The next year, they followed up with the OPPO Watch 2, then in 2022 with the Watch 3 Pro, and in 2024 with the Watch 4 Pro.[20]

Research and development

Dash Charge for OnePlus 5

VOOC

VOOC (Voltage Open Loop Multi-step Constant-Current Charging) is a fast charging method for Oppo phones unveiled in 2014.[21][22][23] VOOC comes in a few variations:

  • VOOC 2.0 (2015), same as the first version that was introduced in 2014, which operates at 5V/4A.
  • SuperVOOC (2016), a successor of VOOC 2.0 with 10 V/5 A (50W). It charges a two-cell battery in series.[24] It is based on "low voltage pulse" charging that works in conjunction with a customized battery.[25]
  • VOOC 3.0 (2019), Advertised as 23.8% faster than VOOC 2.0.[26] 5V/6A, also marketed as Warp Charge 30.[21]
  • VOOC 4.0 (2019 Sep), a successor of VOOC 3.0, which operates at 5 V/6 A (30W).[27] It can charge the phone up to 67% in 30 minutes.
  • SuperVOOC 2.0 (2020), 10V/6.5A. Alternate name: Warp Charge 65.[21]
  • SuperVOOC 2.0 (2022), 11V/6-7.3A. Alternate names: Warp Charge 80, SuperDART, and Super Flash Charge.[28][29] For regions that use a voltage of 110V, including Taiwan, North America, and Latin America, the charging supports up to 66W.[30]
  • 240W version of SuperVOOC (2022). 20V/12A. Announced at 2022 Mobile World Congress.[31] It is advertised as being able to charge 4,500mAh battery in 9 minutes.[32] It is implemented by Realme GT Neo5, which requires the use of bundled proprietary charger and proprietary USB-C cable to utilize the advertised charging rate. The power is delivered through the cable at 20V and converted to 10V inside the handset.[33]

HyperTone camera systems

In November 2023, at Paris Photo 2023, OPPO and Hasselblad revealed their collaboration to develop the next generation of HyperTone camera systems in 2024, focusing on aesthetics and computational photography. These systems will debut in upcoming Find series flagship smartphones, promising users "an unparalleled mobile imaging experience".[34]

In 2023, the World Intellectual Property Organization (WIPO)’s Annual PCT Review ranked Oppo's number of patent applications published under the PCT System as 9th in the world, with 1,766 patent applications being published during 2023.[35]

Criticism

Serving area of several Oppo brands according to the official site of Oppo, OnePlus and Realme:
  Countries and regions with Oppo, OnePlus & Realme products selling
  Countries and regions with Oppo & OnePlus products selling
  Countries and regions with Oppo & Realme products selling
  Countries and regions with only Oppo products selling
  Countries and regions with only OnePlus products selling
  Countries and regions with only Realme products selling
  Countries and regions without Oppo products selling

Germany

In 2022, Finnish telecommunications equipment supplier Nokia filed a lawsuit accusing Oppo of using its technology patents without paying a license fee. In August, a German court halted sales of Oppo smartphones.[36]

India

Oppo has also faced challenges in India, a market it expanded into in 2014. In July 2022, the Indian government announced a fine of 43.8 billion rupees ($550 million at the time) against Oppo's local subsidiary for tax evasion.[36]

Thailand

In 2025, Oppo and Realme phones sold in Thailand came with a preinstalled illegal loan app that could be disabled but not uninstalled. Following public outcry, the companies announced that they would cease this practice.[37]

See also

References

  1. ↑ 1.0 1.1 Harrouk, Christele (29 January 2020). "ZHA Wins Competition to Design OPPO's New Headquarters in Shenzhen". https://www.archdaily.com/932720/zha-wins-competition-to-design-oppos-new-headquarters-in-shenzhen. 
  2. ↑ "About OPPO". https://www.oppo.com/en/about/#. 
  3. ↑ 3.0 3.1 "OPPO Secure Fourth Place in Global Smartphone Market in 2023" (Press release). Dubai, UAE: Oppo. 24 January 2024. Retrieved 1 May 2025.
  4. ↑ Xie, Maishi; He, Mingqiang (3 September 2025). "Dongguan's Chang'an Town innovated into global smart device hub". in Wei, Shen; Campion, James; Shen, He. https://gdtoday.newsgd.com/post/?k=bd7e8c75bb. 
  5. ↑ Ben, Sin (29 December 2023). "How Chinese Phone Brand Realme Shipped 200 Million Phones In A Declining Market". https://www.forbes.com/sites/bensin/2023/12/29/how-chinese-phone-brand-realme-shipped-200-million-phones-in-a-declining-market/. 
  6. ↑ 6.0 6.1 "Technology as an art form". http://www.oppo.com/en/about-us/. 
  7. ↑ 7.0 7.1 "TECHNOXMART | OPPO Becomes the Leading Smartphone Brand in China in June 2016". https://www.technoxmart.com/2019/05/oppo-a3s-2gb-3gb-ram-variants-price-drop.html. 
  8. ↑ Upstarts on top / How OPPO and Vivo are beating Apple, Xiaomi and the gang. The Economist, 4–10 February 2017, page 56.
  9. ↑ "Q2 smartphones: Samsung grows, Huawei slows and Apple flows". http://telecoms.com/498788/q2-smartphones-samsung-grows-huawei-slows-and-apple-flows/. 
  10. ↑ Hotmaster121 (25 May 2019). "[M/V TECHNOXMART"]. https://www.technoxmart.com/2018/03/launched-oppo-f7-with-bezel-less.html. 
  11. ↑ "Launched OPPO F7 with Bezel-Less Display and 25 Megapixel Camera in India; Price, Specification". https://www.technoxmart.com/2018/03/launched-oppo-f7-with-bezel-less.html. 
  12. ↑ "OPPO phones". https://www.technoxmart.com/search?q=oppo. 
  13. ↑ "OPPO Reno Series Launch on May 28 in India: Check Prices, Reno 10x Zoom Edition Models, Reno Specifications". https://www.technoxmart.com/2019/05/oppo-reno-series-launch-on-may-28-in.html. 
  14. ↑ Galaxy, F. T. T. (27 February 2021). "OPPO" (in en). https://www.followthistrendingworld.com/post/_oppo. 
  15. ↑ "Why Sơn Tùng M-TP is called the 'Prince of V-pop'" (in en). 12 July 2021. https://www.scmp.com/magazines/style/celebrity/article/3140740/why-son-tung-m-tp-called-prince-v-pop-hiring-blackpinks. 
  16. ↑ Pinto, Viveat Susan (8 March 2017). "Oppo wins sponsorship rights for Team India in record bid". Business Standard India. https://www.business-standard.com/article/companies/oppo-wins-sponsorship-rights-for-team-india-in-record-bid-117030800067_1.html. 
  17. ↑ "Oppo signs up as first Asian sponsor of Wimbledon Championships" (in en). https://www.thedrum.com/news/2019/04/29/oppo-signs-up-first-asian-sponsor-wimbledon-championships. 
  18. ↑ "Oppo joins LOL esports as new global partner" (in en). 30 September 2019. https://nexus.leagueoflegends.com/en-us/2019/09/oppo-joins-lol-esports-as-new-global-partner/. 
  19. ↑ "OPPO APAC Officially Announces BSS (Seventeen) As The Newest OPPO Reno Experts" (Press release). Singapore: Oppo. 20 March 2024. Retrieved 7 December 2024.
  20. ↑ "OPPO Watch深度评测：最美安卓手表居然如此面面俱到" (in zh). 26 March 2020. https://post.smzdm.com/p/andlk0z7/. 
  21. ↑ 21.0 21.1 21.2 Wankhede, Calvin (2023-02-12). "SuperVOOC fast charging technology: Everything you need to know" (in en). https://www.androidauthority.com/supervooc-fast-charging-686000/. 
  22. ↑ Peter. "Oppo will license its VOOC charging technology to third-party makers" (in en-US). https://www.gsmarena.com/oppo_will_license_its_vooc_charging_technology_to_thirdparty_makers-news-47889.php. 
  23. ↑ Tushar, Mehta (2022-04-20). "Fast charging the OnePlus 10 Pro: SuperVOOC vs. USB-C PD" (in en). https://www.digitaltrends.com/mobile/oneplus-10-pro-super-vooc-vs-usb-pd-charging-review/. 
  24. ↑ Byford, Sam (10 October 2018). "Oppo has the fastest fast charging we've ever seen". https://www.theverge.com/circuitbreaker/2018/10/10/17958648/oppo-super-vooc-fast-charging-find-x-lamborghini-edition. 
  25. ↑ "[POWAAAAH OPPO's Super VOOC Can Fully Charge A 2500mAh Battery In 15 Minutes"] (in en). 2016-02-23. https://www.androidpolice.com/2016/02/23/powaaaah-oppos-super-vooc-can-fully-charge-a-2500mah-battery-in-15-minutes/. 
  26. ↑ John, Jed (22 March 2019). "OPPO Reno comes with VOOC 3.0 which improves fast charging speed by 23.8%". https://www.gizmochina.com/2019/03/22/oppo-reno-comes-with-vooc-3-0-which-improves-fast-charging-speed-by-23-8/. 
  27. ↑ Minsheng securities (31 August 2020). "快充新"赛道"，行业势不可挡" (in zh). https://pdf.dfcfw.com/pdf/H3_AP202008311404459956_1.pdf?1598908275000.pdf. 
  28. ↑ "OnePlus SUPERVOOC 80W Power Adapter" (in en). https://www.oneplus.in/product/oneplus-supervooc-80w-power-adapter/. 
  29. ↑ "OnePlus SUPERVOOC 80W Car Charger, Fast Charging for All OnePlus Models" (in en). https://www.oppo.com/en/smartphones/series-reno/reno8-5g/specs/. 
  30. ↑ "OPPO Reno8 5G Specs OPPO Australia" (in en). https://www.oppo.com/au/smartphones/series-reno/reno8-5g/specs/. 
  31. ↑ "OPPO announces 240W charging: Get a 100% charge in under 10 minutes (Updated)" (in en). 2022-03-01. https://www.androidauthority.com/oppo-240w-charging-3123390/. 
  32. ↑ Friedman, Alan (2023-01-05). "Upcoming Realme phone could fully charge from 0% to 100% in just 9 minutes" (in en-US). https://www.phonearena.com/news/realme-gt-neo-5-240w-charging_id144642. 
  33. ↑ "Realme's GT Neo5 phone can go from zero to 20 percent charge in 80 seconds" (in en-US). 9 February 2023. https://www.engadget.com/realme-gt-neo5-240w-supervooc-charging-100557408.html. 
  34. ↑ "OPPO and Hasselblad Announced to Co-Develop the Next Generation of HyperTone Camera Systems Following Aesthetics" (Press release). Paris, France: Oppo. 8 November 2023. Retrieved 9 November 2023.
  35. ↑ "PCT Yearly Review 2024". p. 39. https://www.wipo.int/edocs/pubdocs/en/wipo-pub-901-2024-en-patent-cooperation-treaty-yearly-review-2024.pdf. 
  36. ↑ 36.0 36.1 Kawakami, Takashi (October 8, 2022). "China's Oppo plots next step after smartphone sales ban in Germany". Nikkei Asia. https://asia.nikkei.com/Business/Electronics/China-s-Oppo-plots-next-step-after-smartphone-sales-ban-in-Germany. 
  37. ↑ "Oppo and Realme axe loan apps in Thailand". Bangkok Post. 14 January 2025. https://www.bangkokpost.com/business/general/2939402/oppo-and-realme-axe-loan-apps-in-thailand. 
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