Company:Evergage

From HandWiki
Evergage, Inc.
Type of businessPublic
Type of site
Personalization
Available inEnglish
Headquarters
Somerville, Massachusetts
,
United States
Area servedWorldwide
OwnerSalesforce
Created byKarl Wirth[1]
Greg Hinkle[1]
Key peopleKarl Wirth
(CEO)
Greg Hinkle
(CTO)
IndustrySoftware as a Service, Website Optimization
Websitewww.evergage.com
LaunchedSeptember 2010
Current statusActive

Evergage was a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.[2] In 2020, Evergage was acquired by Salesforce[3] and has been rebranded as Interaction Studio.[4] The company positions itself as a "real-time personalization and customer data platform (CDP)".[5]

The company was founded as Apptegic in 2010 by Karl Wirth and Greg Hinkle, who met while working at Red Hat.[6] In May 2012, Evergage was a finalist in the TechCrunch Disrupt Startup Battlefield and, shortly thereafter, launched its cloud-based service.[7] In August 2013, the company changed its name to Evergage.[8]

In 2015, Evergage expanded its capabilities to include A/B and multivariate testing,[9] as well as automated product and content recommendations driven by machine learning. The platform also added personalization support for mobile apps[10] and, in 2016, open-time email personalization,[11] and triggered email in 2017.[12] Evergage acquired the e-commerce and email personalization provider MyBuys in 2018.[citation needed]

See also

References

  1. ↑ 1.0 1.1 "Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences". 2020-02-10. https://martechseries.com/analytics/customer-data-platforms/salesforce-acquires-evergage-will-use-personalization-enhance-customer-data-deliver-relevant-experiences/. 
    - "Salesforce acquires Evergage to enhance personalisation capabilities". 2020-02-07. https://which-50.com/salesforce-acquires-evergage-to-enhance-personalisation-capabilities/. 
    - Chowdhry, Amit (2020-02-07). "Why Salesforce Is Buying Evergage". https://pulse2.com/why-salesforce-is-buying-evergage/. 
  2. ↑ Beisel, David (June 22, 2012). "WebInnovators: Apptegic". http://webinnovatorsgroup.com/2012/06/22/webinnovators-apptegic. Retrieved January 4, 2013. 
  3. ↑ Wirth, Karl (2020-02-03). "Evergage Has Joined the Salesforce Family" (Press release). Evergage. Archived from the original on 4 February 2020. Retrieved 3 May 2023.
    - Nicastro, Dom (7 February 2020). "Salesforce Acquires Evergage, CDP Industry Reached $1B in 2019 and More CX News". https://www.cmswire.com/customer-experience/salesforce-acquires-evergage-cdp-industry-reached-1b-in-2019-and-more-cx-news/. 
  4. ↑ "Interaction Studio (Formerly Evergage)". https://help.salesforce.com/s/articleView?id=sf.mc_isev_interaction_studio.htm&type=5. [|permanent dead link|dead link}}]
  5. ↑ "Evergage". Evidon. Archived from the original on 4 February 2020. https://web.archive.org/web/20200204170439/https://cop.evidon.com/companies/evergage. 
  6. ↑ Kirsner, Scott (June 9, 2011). "Apptegic, deciphering how customers interact with Web-based apps, attracts angel funding from Netezza founder Jit Saxena". The Boston Globe. http://www.boston.com/business/technology/innoeco/2011/06/apptegic_deciphering_how_custo.html. Retrieved 3 May 2023. 
  7. ↑ Lawler, Ryan (May 22, 2012). "Apptegic Uses Big Data Analysis To Help Companies Retain And Upsell Their Customers". https://techcrunch.com/2012/05/22/apptegic/. Retrieved December 11, 2012. 
    - Henderson, Nicole (June 29, 2012). "Behind the Web Hosting Decision of a Boston Startup: Apptegic". Archived from the original on 4 July 2012. https://web.archive.org/web/20120704191756/http://www.thewhir.com/web-hosting-news/behind-the-web-hosting-decision-of-a-boston-startup-apptegic. Retrieved 3 May 2023. 
  8. ↑ Brooke, Eliza (August 8, 2013). "Evergage, The Disrupt Finalist Formerly Known As Apptegic, Launches A Freemium B2B Service For Improving Website Click-Throughs". https://techcrunch.com/2013/08/08/evergage-the-disrupt-finalist-formerly-known-as-apptegic-launches-a-freemium-b2b-service-for-improving-website-click-throughs/. 
  9. ↑ Taylor, Glenn (December 8, 2015). "Evergage Launches Multivariate Testing Functionalities". Retail Touchpoints. http://www.retailtouchpoints.com/features/solution-spotlight/evergage-launches-multivariate-testing-functionalities. 
  10. ↑ "New 'Evergage For Mobile Apps' Solution Automatically Captures Mobile App User Behavioral Data For Omnichannel Personalization". Innovative Retail Technologies. September 23, 2015. http://www.innovativeretailtechnologies.com/doc/new-evergage-data-for-omnichannel-personalization-0001. 
  11. ↑ Anderson, Steve (May 25, 2016). "Evergage for Email brings Personalization, Relevance to Email Marketing". Archived from the original on 27 May 2016. https://web.archive.org/web/20160527032447/http://www.madmarketer.com/topics/news/articles/421508-evergage-email-brings-personalization-relevance-email-marketing.htm. Retrieved 3 May 2023. 
  12. ↑ "Evergage Launches Personalized Triggered Email Capabilities". 14 September 2017. https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=120507. 



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