Company:Freepik

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Freepik
TypePrivate
Industry
Founded2010
FounderAlejandro Sánchez, Pablo Blanes and Joaquín Cuenca
Headquarters
Málaga
,
Spain
Number of locations
2
Area served
Worldwide
ProductsFreepik AI Suite, AI design tools, Freepik Enterprise, Stock Images, Videos, Icons, Audio, Templates, Mockups, Fonts
OwnerEQT
Members150 million users[1]
Number of employees
510 (2025)
SubsidiariesFlaticon

Freepik is a technology company specializing in AI tools for creating and editing audiovisual content.[2] The company provides AI-powered design tools and stock content (photos, vector graphics, videos, music, etc.), operating under a freemium business model.[3]

Freepik integrates several AI models, including Google Imagen , Ideogram, Mystic, and Flux[4] for image generation, and Kling, Google Veo,[5] Hunyuan, Runway, and MiniMax for video.

History

Freepik was founded in 2010 by brothers Alejandro Sánchez and Pablo Blanes, together with their friend Joaquín Cuenca, founder of Panoramio.[6] Initially, it was a search engine that indexed content from the top 10 free content websites for designers.[7]

In 2014, Freepik started to produce graphical assets.[8] In 2015, the subscription model was launched where users who pay for a premium account have access to more content. The site also started allowing designers and photographers to upload their assets to the platform to earn income.[9]

In 2018, Freepik changed its visual identity and introduced a new logo.[10] In 2020, during the COVID-19 pandemic, Freepik offered its resources free of charge to healthcare workers, educators, journalists, and workers in public institutions.[11]

In 2023, Freepik opened its San Francisco office and transitioned from a pure stock platform towards a Gen-AI products and tools provider.[12][13]

In April 2025, Freepik partnered with Fal.ai and released F-Lite, an open-source text-to-image model trained exclusively on high-quality, legally compliant, copyright-safe and SFW images from Freepik’s stock library.[14][15]

In May 2025, the company launched Freepik Enterprise, a pricing plan designed for large organizations including access to AI tools and stock content, credit-based usage, permission management, and legal indemnification for AI-generated content.[16]

Acquisitions

In June 2022, Freepik announced its acquisition of Videvo, a UK-based stock website, to expand into video and audio content.[17][18][19]

In October 2022, Freepik acquired Iconfinder, a Danish marketplace for icons, and Original Mockups, a provider of 3D resources and mockup templates. These acquisitions expanded Freepik's design resource offerings and its presence in Nordic and Latin American markets.[20][21]

In October 2023, the company announced its acquisition of EyeEm, a formal rival of Instagram, securing access to a collection of 160 million stock photos.[22]

In May 2024, Freepik acquired Magnific, a Spanish startup specializing in AI-driven image upscaling and enhancement.[23]

Products

Freepik provides a variety of products and features:

  • AI Image Generator is a text-to-image tool that uses advanced AI models to generate photorealistic images and digital art from text prompts and image references.[24]
  • AI Video Generator allows users to transform descriptive prompts and images into short video clips, simplifying video creation.[25][26]
  • AI Voice Generator converts written text into natural-sounding speech, replicating tone and emotion across multiple languages, accents and styles.
  • LoRAs (Custom Styles and Characters) ensure character consistency in AI-generated visuals by analyzing and storing image profiles for future use.[27][28]
  • Retouch is an AI-driven image editing feature for adding, removing, or enhancing elements in photos.[29]
  • Image Upscaler improves image resolution, scaling images up to 10K and refining details without introducing blurring or pixelation.[30]
  • Background Remover automatically removes image backgrounds, producing transparent PNG files for further customization.[31]
  • Reimagine is an image-to-image tool that uses AI to reinterpret images into editable prompts, offering various customization options for visuals.[32]
  • Sketch to Image converts digital sketches into refined images in real-time, with support for written prompts and additional inputs.[32]
  • Stock Images and Videos is a library of millions of high-quality stock images, design elements, videos, and audio files, available via free or premium subscriptions.[33]
  • Templates and Mockups offers customizable templates and mockups for branding, presentations, and product showcases.[34]
  • Icons is a vast collection of scalable SVG icons designed for use in professional and personal projects.[35]

Recognition

In 2022, Freepik was named in G2's Best Software 2022 Awards, ranking 17th on the list of best-selling software in Europe, the Middle East, and Africa. It then achieved 43rd place in the list of best design products.[3]

References

  1. ↑ "Inside Freepik's A.I. Ambition To Replace Photoshop and Figma: CEO Interview". 2024-12-09. https://observer.com/2024/12/ai-graphic-design-freepik-ceo-interview/. 
  2. ↑ "Málaga hace historia en el negocio digital: El fondo sueco EQT compra la mayor parte de la malagueña Freepik" (in es). 2020-05-28. https://www.diariosur.es/economia/empresas-malaguenas/fondo-sueco-compra-20200528092627-nt.html. 
  3. ↑ 3.0 3.1 "Freepik Earns Spots On G2's 2022 Best Software Awards | Freepik Company" (in en-US). 2022-02-23. https://www.freepikcompany.com/newsroom/freepik-earns-spots-on-g2s-2022-best-software-awards/. 
  4. ↑ Monge, Jim Clyde (2024-08-28). "Freepik Introduces New 'Mystic' Mode—Is This the End of Midjourney?" (in en). https://generativeai.pub/freepik-introduces-mystic-ai-image-model-is-this-the-end-of-midjourney-f405793d422b. 
  5. ↑ "Veo 3 available for everyone in public preview on Vertex AI" (in en-US). https://cloud.google.com/blog/products/ai-machine-learning/veo-3-available-for-everyone-in-public-preview-on-vertex-ai. 
  6. ↑ Velasco, Juan Jesús (2017-10-11). "Freepik, la web "made in Málaga" de contenidos para diseñadores que factura 1,2 millones de euros al mes" (in es). https://www.xataka.com/empresas-y-economia/freepik-la-web-made-in-malaga-de-contenidos-para-disenadores-que-factura-1-2-millones-de-euros-al-mes. 
  7. ↑ "El desconocido 'Google' español de imágenes que se coló entre los que más crecen de Europa" (in es). 2017-04-20. https://www.elespanol.com/invertia/empresas/20170419/209729571_0.html. 
  8. ↑ "Freepik crece a ritmo de gacela: encadena otro año duplicando ingresos, beneficio y plantilla" (in es). 2019-12-01. https://www.diariosur.es/economia/empresas-malaguenas/freepik-encadena-duplicando-20191128182426-nt.html. 
  9. ↑ "Sell Photos, Vectors and PSD and make money | Freepik Contributor". https://contributor.freepik.com/. 
  10. ↑ "Freepik Company, un nuevo diseño consistente y con personalidad" (in es). 2018-11-27. https://www.marketingdirecto.com/anunciantes-general/anunciantes/freepik-company-un-nuevo-diseno-consistente-y-con-personalidad. 
  11. ↑ "Firma malagueña Freepik regala acceso a su material gráfico a docentes y sanitarios para campañas frente al coronavirus". Europa Press. 2020-03-20. https://www.europapress.es/andalucia/malaga-00356/noticia-firma-malaguena-freepik-regala-acceso-material-grafico-docentes-sanitarios-campanas-frente-coronavirus-20200320160949.html. 
  12. ↑ DiFeliciantonio, Chase. "Vibrant S.F. neighborhood gets a makeover from AI-generated paint jobs" (in en). San Francisco Chronicle. https://www.sfchronicle.com/sf/article/freepik-offers-businesses-sf-s-excelsior-19404163.php. 
  13. ↑ Chapman, Tom (2023-07-10). "Freepik embarks on US expansion following successful year" (in en). https://businesschief.com/corporate-finance/freepik-embarks-on-us-expansion. 
  14. ↑ fal-ai/f-lite, fal, 2025-07-11, https://github.com/fal-ai/f-lite, retrieved 2025-07-14 
  15. ↑ Wiggers, Kyle (2025-04-29). "Freepik releases an 'open' AI image generator trained on licensed data" (in en-US). https://techcrunch.com/2025/04/29/freepik-releases-an-open-ai-image-generator-trained-on-licensed-data/. 
  16. ↑ "Freepik launches new enterprise AI plan - but is it enough to tackle Adobe's dominance in the field?" (in en). 2025-05-12. https://www.techradar.com/pro/freepik-launches-new-enterprise-ai-plan-but-is-it-enough-to-tackle-adobes-dominance-in-the-field. 
  17. ↑ "Videvo Acquired by Freemium Platform Freepik Company - Footage Secrets" (in en-US). 2022-06-21. https://www.footagesecrets.com/news/videvo-acquired-by-freepik/. 
  18. ↑ Carleton, Will (2022-06-22). "Freepik enters stock video and audio market with acquisition of UK based Videvo" (in en-GB). https://photoarchivenews.com/news/freepik-enters-stock-video-and-audio-market-with-acquisition-of-uk-based-videvo/. 
  19. ↑ Allen, Patricia (2022-06-20). "Malaga-based Freepik acquires UK-based Videvo adding audio and video to its growing content portfolio" (in en-US). https://www.eu-startups.com/2022/06/malaga-based-freepik-acquires-uk-based-videvo-adding-audio-and-video-to-its-growing-content-portfolio/. 
  20. ↑ FinSMEs (2022-10-05). "Freepik Company Acquires Iconfinder and Original Mockups" (in en-US). https://www.finsmes.com/2022/10/freepik-company-acquires-iconfinder-and-original-mockups.html. 
  21. ↑ Allen, Patricia (2022-10-04). "Bootstrapped Malaga-based scaleup Freepik snaps up Iconfinder and Original Mockups to expand Nordic and Latam reach" (in en-US). https://www.eu-startups.com/2022/10/bootstrapped-malaga-based-scaleup-freepik-snaps-up-iconfinder-and-original-mockups-to-expand-nordic-and-latam-reach/. 
  22. ↑ "After filing for bankruptcy, Europe's almost-instagram platform EyeEm acquired by Freepik" (in en-GB). 2023-10-12. https://tech.eu/2023/10/12/eyeem-acquired-by-freepik/. 
  23. ↑ "Freepik acquires Spanish AI image upscaler Magnific" (in en-GB). 2024-05-07. https://tech.eu/2024/05/07/freepik-acquires-spanish-ai-image-upscaler-magnific/. 
  24. ↑ Hutchinson, Roland (2024-11-13). "Stop Paying for Midjourney! This Free AI Image Generator is Incredible" (in en-US). https://www.geeky-gadgets.com/stop-paying-for-midjourney-this-free-ai-image-generator-is-incredible/. 
  25. ↑ "Freepik lanza su generador de videos con inteligencia artificial: una nueva era en la creación audiovisual" (in es). 2024-11-18. https://wwwhatsnew.com/2024/11/18/freepik-lanza-su-generador-de-videos-con-inteligencia-artificial-una-nueva-era-en-la-creacion-audiovisual/. 
  26. ↑ "I sent myself on a series of incredible adventures with AI — and this one was my favorite" (in en). 2024-11-14. https://www.tomsguide.com/ai/ai-image-video/i-sent-myself-on-a-series-of-incredible-adventures-with-ai-and-this-one-was-my-favorite. 
  27. ↑ Cooper, Heather (2024-11-27). "Which way for Character Consistency?". https://heatherbcooper.substack.com/p/which-way-for-character-consistency. 
  28. ↑ "I sent myself on a series of incredible adventures with AI — and this one was my favorite" (in en). 2024-11-14. https://www.tomsguide.com/ai/ai-image-video/i-sent-myself-on-a-series-of-incredible-adventures-with-ai-and-this-one-was-my-favorite. 
  29. ↑ Boral, Sayak (2024-06-25). "6 Free Alternatives to Adobe Photoshop" (in en-US). https://www.maketecheasier.com/free-alternatives-to-adobe-photoshop/. 
  30. ↑ Corp, Perfect. "I Tested 7 Free AI Photo Enhancers and Here's The Result | PERFECT" (in en). https://www.perfectcorp.com/consumer/blog/online-photo-editing/photo-enhancer-online-tools. 
  31. ↑ "Freepik Background Remover". https://deepgram.com/ai-apps/freepik-background-remover. 
  32. ↑ 32.0 32.1 "Freepik launches Pikaso, its free, real-time sketch-to-image AI tool" (in en). 2023-12-12. https://betanews.com/2023/12/12/freepik-pikaso-ketch-to-image-ai-tool/. 
  33. ↑ "36 Best Free Stock Photo Sites (2024) - Shopify Philippines" (in en-PH). https://www.shopify.com/ph/blog/17156388-22-awesome-websites-with-stunning-free-stock-images. 
  34. ↑ "Discover the Social Media Best Practices in 2025" (in en). 2024-04-24. https://www.socialchamp.com/blog/social-media-best-practices/. 
  35. ↑ Hub, Influencer Marketing (2020-02-14). "37 Free High-Quality Social Media Icons for Your Website" (in en-US). https://influencermarketinghub.com/social-media-icons/. 



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