Company:Rokt

From HandWiki
Rokt
Founded2012
FounderBruce Buchanan
Headquarters
New York City
,
United States
Area served
Worldwide
Websitewww.rokt.com

Rokt is an American technology company headquartered in New York City, with offices in London, Seattle, Sydney, Tokyo, and Toronto. In 2020, it reached unicorn status, with a valuation of $3.5 billion as of 2025.[1]

Overview

Rokt is an ecommerce technology company that uses artificial intelligence and machine learning to process billions of transactions to provide relevant products, services and offers on ecommerce websites. Rokt works with a variety of companies, including Macy's,[2] Uber,[3][4] and Albertsons.[5]

History

Rokt was founded in Sydney, Australia in 2012[6] by Australian businessman Bruce Buchanan,[7][8] who helped establish Jetstar Asia[9] and served on the board of directors for Guzman y Gomez. Rokt Pte Ltd then acquired Rocklive, a company founded by former Google senior executive Justin Viles, who later helped launch Rokt with Buchanan. Buchanan is currently the chief executive of Rokt.[10]

Rokt acquired OfferLogic in 2019. In October 2020, Rokt achieved unicorn status and in 2025 reached a valuation of $3.5 billion.[11][1][12][13][14]

In 2022, Bill Barton, a former Amazon executive, joined Rokt as Director of Product and Engineering to lead the company's research and development efforts and engineering teams.[15][16]

Rokt acquired Aftersell, an app for Shopify stores to enable upsells, in 2024. In 2025, Rokt acquired mParticle and Canal.[17][18]

Rokt is a partner of the Red Bull Racing Formula One team[19][20][21][22] and The Female Quotient, founded by Shelley Zalis.[23]

Starting in 2025, Rokt announced that it would be preparing for an initial public offering in 2026.[24][25]

References

  1. ↑ 1.0 1.1 "E-commerce tech startup Rokt valued at $2.4 bln in latest funding amid plans for IPO". 2022-12-05. https://www.reuters.com/markets/deals/e-commerce-tech-startup-rokt-valued-24-bln-latest-funding-amid-plans-ipo-2022-12-05/. 
  2. ↑ Walk-Morris, Tatiana (2024-08-12). "Macy’s expands post-purchase offers in a boost to its media network". https://www.retaildive.com/news/macys-media-network-expands-post-purchase-offers-rokt/723906/. 
  3. ↑ "Uber strengthens ad business in deal with e-commerce company Rokt" (in en). 2022-08-22. https://adage.com/article/marketing-news-strategy/uber-partners-rokt-bolster-ad-business/2426826. 
  4. ↑ Hammers, Jessica (2022-08-25). "Uber e-commerce partnership supports budding ads business". https://www.marketingdive.com/news/uber-ecommerce-amc-theatres/630520/. 
  5. ↑ Goldman, Jeremy (2024-06-07). "Albertsons partners with Rokt to boost retail media offerings". https://www.emarketer.com/content/albertsons-partners-with-rokt-boost-retail-media-offerings. 
  6. ↑ Palmer-Derrien, Stephanie (2021-12-17). "Rokt raises $458 million, as Aussie startups continue to cash in". https://www.smartcompany.com.au/startupsmart/rokt-funding-aussie-startups-cash-in/. 
  7. ↑ "Inherited wealth a ‘scar’: why $600m tech king is giving it away". 2024-04-02. https://www.theaustralian.com.au/business/leadership/the-rokt-star-whose-tech-wealth-hides-humble-beginnings/news-story/85f3a68520c7e770d50d20c18fd86058. 
  8. ↑ Santoreneos, Anastasia (2022-09-23). "Rokt-star: Bruce Buchanan has the Midas touch". https://www.forbes.com.au/news/entrepreneurs/rokt-star-bruce-buchanan-has-the-midas-touch/. 
  9. ↑ "Rocklive appoints former Jetstar CEO" (in en-US). 2012-12-13. https://mumbrella.com.au/rocklive-appoints-former-jetstar-ceo-130915. 
  10. ↑ Paterson, Sophie (2013-08-07). "Rocklive rebranded ROKT" (in en-US). https://mumbrella.com.au/rocklive-rebranded-rokt-171510. 
  11. ↑ Redrup, Yolanda (2025-01-16). "Bruce Buchanann’s Rokt valuation soars to $US3.5b as employees cash out ahead of Nasdaq IPO". https://www.afr.com/technology/rokt-soars-to-5-6b-as-employees-cash-out-barrenjoey-cashes-in-20250115-p5l4jt. 
  12. ↑ "E-commerce tech startup Rokt valued at $1.95 bln in latest funding". https://www.reuters.com/markets/us/e-commerce-tech-startup-rokt-valued-195-bln-latest-funding-2021-12-16/. 
  13. ↑ Eastland, Maggie (2025-01-16). "Rokt’s Valuation Hits $3.5 Billion After Secondary Share Sale". https://www.bloomberg.com/news/articles/2025-01-16/rokt-s-valuation-hits-3-5-billion-after-secondary-share-sale. 
  14. ↑ "100 Best Midsize Companies to Work For in NYC 2021 | Built In NYC" (in en). https://www.builtinnyc.com/awards/best-midsize-places-to-work-nyc-2021. 
  15. ↑ "Ledger Investing’s Hiring Push, Kasheesh Got $5.5M, and More NYC Tech News | Built In NYC" (in en). https://www.builtinnyc.com/2022/06/27/nyc-tech-news-062722. 
  16. ↑ "Big name backers on board as Rokt lands biggest Australian startup raise of the year so far" (in en). 2017-06-12. https://www.afr.com/technology/big-name-backers-on-board-as-rokt-lands-biggest-australian-startup-raise-of-the-year-so-far-20170609-gwnwhp. 
  17. ↑ Edelson, Sharon (2024-01-23). "Rokt Acquires AfterSell; Adds Relevance To Shopping". https://www.forbes.com/sites/sharonedelson/2024/01/23/rokt-acquires-aftersell-primes-consumers-to-buy-more/. 
  18. ↑ Collings, Richard (2024-01-11). "Rokt agrees to acquire AfterSell, updates IPO plans". https://www.axios.com/pro/retail-deals/2024/01/11/e-commerce-tech-rokt-acquire-aftersell-shopify-ipo. 
  19. ↑ Wolkin, Joseph (2025-03-12). "Oracle Red Bull Racing Partners With Rokt For Women-Led iRacing Team". https://www.forbes.com/sites/josephwolkin/2025/03/12/red-bull-racing-partners-with-rokt-for-women-led-iracing-team/. 
  20. ↑ Fudge, James (2025-03-13). "Rokt and Oracle Red Bull Sim Racing Launch All-Women iRacing Team". James Fudge. https://esportsadvocate.net/2025/03/rokt-and-oracle-red-bull-sim-racing-launch-all-women-iracing-team/. 
  21. ↑ Wolkin, Joseph (2023-02-03). "Oracle Red Bull Racing Announces Major Partnerships With Ford, Rokt". https://www.forbes.com/sites/josephwolkin/2023/02/03/oracle-red-bull-racing-announces-major-partnerships-with-ford-rokt/. 
  22. ↑ Nicholson, Jonno (2025-03-13). "Oracle Red Bull Sim Racing launches all-female iRacing team". https://esportsinsider.com/2025/03/oracle-red-bull-sim-racing-female-iracing-team. 
  23. ↑ Notte, Jason (2025-05-02). "Rokt and The Female Quotient Help Women Gain Traction at Miami Grand Prix". https://www.adweek.com/brand-marketing/rokt-female-quotient-women-miami-grand-prix/. 
  24. ↑ Gehan, Ann (2025-01-16). "Rokt Valued at $3.5 Billion in Secondary Deal, Targets 2026 IPO". https://www.theinformation.com/briefings/rokt-valued-at-3-5-billion-in-secondary-deal-targets-2026-ipo. 
  25. ↑ Bennett, Tess (2025-08-04). "Rokt IPO: Tech firm considers public float after Figma’s success and amid AI interest". https://www.afr.com/technology/rokt-customers-hit-with-price-rise-as-ipo-push-begins-20250731-p5mj8d. 



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