Company:Sunsoft

Short description: Japanese video gaming publisher

Sun Corporation

Native name	サン電子株式会社
Romanized name	Sansofuto
Type	Division
Industry	Video games
Founded	1978 (1978)
Headquarters	Kōnan, Aichi, Japan
Key people	Ryusuke Utsumi (CEO)
Products	List of Sunsoft video games
Number of employees	224
Parent	Sun Corporation
Website	sunsoft.jp/en

Sun Corporation (stylized as SUNCORPORATION), operating under the name Sunsoft (stylized as SUNSOFT), is a Japanese video game developer and publisher.

Sunsoft is the video games division of Japanese electronics manufacturer Sun Corporation. Its U.S. subsidiary operated under the name Sun Corporation of America, though, as in Japan, games published there showed a logo that read only Sunsoft.

History

Sunsoft IC

In April 1971, Sun Electronics Corporation (alternatively called Sun Denshi) was founded in Kōnan, Aichi as a manufacturer and vendor of electronics equipment.

Sun Corporation's history in video games began in October 1978 in arcades with two titles: Block Challenger and Block Perfect. Sun Corporation had several arcade hits in the early 1980s such as Arabian, Ikki and Kangaroo. At the time, its arcade video games were released under its own corporate name of Sun Electronics Corporation.

The brand Sunsoft first appeared in the latter of the 1980s when Sun Corporation began developing original games and technology for the home video game console market, with emphasis mostly on the Famicom. Sunsoft had gone international at that time, and it had the publishing might to secure major licenses of the day (such as Batman and The Addams Family). In the 1990s, Sun Corporation of America joined forces with Acclaim Entertainment to handle ad sales rights to Sunsoft's video games for game consoles. Additionally, a number of Sega games, including Fantasy Zone, Fantasy Zone II and After Burner, were ported for Nintendo consoles by Sunsoft.

In 1995, Sun Corporation of America heavily restructured in the face of bankruptcy, and all the company's pending projects were either sold to other companies or cancelled. Former Sunsoft producer René Boutin spoke on Sunsoft's problems before he left the company. Boutin explained in an interview that

it was around this time our Director of Development, David Siller, suddenly announced he was leaving to work for Universal Interactive. Then a short time later, in February 1995, the entire staff was called in for a meeting where Sunsoft's president announced that the company was shutting down effective immediately. They kept on a skeleton crew of four or five people to wrap up operations and facilitate transfer of IP over to Acclaim, but that was it for production, QA, and marketing. By this time, Looney Tunes B-Ball was in QA at Nintendo and we had just gotten Speedy Gonzales to beta, so it was about to go as well. It turned out that Sun Corporation had lost millions on some golf course investment in Palm Springs and it cost us all our jobs.

Sun Corporation of America eventually resurfaced with a scant number of video games for the PlayStation and the Game Boy Color, such as Monster Seed. From 1994 to 1998, Sunsoft attempted the fighting game craze by releasing four fighting games: Sugoi Hebereke for the Super Famicom (1994), Galaxy Fight for the Neo Geo (1995), Waku Waku 7 for the Neo Geo (1996), and Astra Superstars for Sega ST-V-based arcades (1998). Prior to its re-emergence in the USA, the last games released and published by Sunsoft stateside were Blaster Master and Power Quest. Citing several factors, like yet-another "next generation" console transition, and high overhead production costs, Sunsoft closed its offices in America and Europe, and initiated a re-organization. Sunsoft has continued to operate out of its corporate headquarters in Japan, developing and publishing role-playing video games, pachinko games and mahjong games, and mobile platform titles in partnership with other companies such as NTT DoCoMo and Yahoo!.

On September 14, 2006, Nintendo announced that Sunsoft was a partner on the Wii's Virtual Console. Although this relationship with Nintendo took more than three years to release any games, on December 4, 2009, Sunsoft announced that it was partnering with GaijinWorks to bring Blaster Master to Virtual Console that month for 500 Wii Points. Also as of December 10, 2009, the company has also acquired Telenet Japan's entire game library. On February 6, 2010, Sunsoft announced the release of Blaster Master for WiiWare, 2 days prior to its release. Afterwards, Sunsoft also released Aero the Acro-Bat, Aero the Acro-Bat 2, and Ufouria on Virtual Console.

On December 24, 2021, Sunsoft tweeted to its fans asking for suggestions to remake their old games.

Subsidiaries

• eDream Co. (イードリーム株式会社): In December 1988, Sun Corporation acquired Aiwa Kasei, Co., Ltd. (アイワ化成株式会社) as a fully owned subsidiary. In July 2002, Aiwa Kasei, Co., Ltd. was renamed to eDream Corporation.
• Cellebrite Mobile Synchronization Ltd: In July 2007, Sun Corporation acquired Cellebrite Mobile Synchronization Ltd.
• ? (依地貿易（上海）有限公司): Established in December 2009 at Shanghai, China.
• Bloom techno Inc. (株式会社ブルーム・テクノ): Acquired by Sun Corporation in April 2012.
• Suncorp USA, Inc.: Established in March 2014 at California, USA.
• Bacsoft Ltd.: Acquired in September 2015.
• EKTech Holdings Sdn. Bhd.: Acquired in Feb. 2023.

Former subsidiaries

• Sun Communications Corporation (株式会社サン・コミュニケーションズ): Established in April 1990 as a fully owned subsidiary. In April 2008, Sun Communications Corporation was merged into parent company.

See also

• List of Sunsoft video games
• List of video game developers

External links

• Official website (current)
• Official website (past)