Finance:Changing Focus
From HandWiki
Changing Focus: Kodak and the Battle to Save a Great American Company is a book about the corporate history and future of the Kodak corporation. In particular, it discusses Kodak's efforts to maintain and diversity its photography businesses in the face of challenges from digital photography, and the mixed results of these efforts.
Further reading
- Swasy, Alecia (1997). Changing focus: Kodak and the battle to save a great American company. New York: Crown Business. ISBN 0-8129-2463-0. LCC: HD9708
References
- Fitzgerald, Jacqueline (June 30, 1997), "A Snapshot Of A Less Than Picture-perfect Firm", Chicago Tribune, http://articles.chicagotribune.com/1997-06-30/business/9706300016_1_founder-george-eastman-kodak-alecia-swasy
- Martin, Andrew (October 20, 2011), "Negative Exposure for Kodak", The New York Times, https://www.nytimes.com/2011/10/21/business/kodaks-bet-on-its-printers-fails-to-quell-the-doubters.html
- Uffelman, Louise (November 30, 2016), Journalism in a New Age; Alecia Swasys new book tackles the impact of social media on journalism, Washington and Lee University, https://columns.wlu.edu/journalism-in-a-new-age/
- Cortada, James W. (2006), The Digital Hand: How Computers Changed the Work of American Financial, Telecommunications, Media, and Entertainment Industries, Oxford University Press, pp. 550, 576–577, 599
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