Finance:Preloved
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Type of site | Classifieds |
|---|---|
| Available in | English |
| Area served | United Kingdom |
| Owner | The Hut Group[1] |
| Website | http://www.preloved.co.uk |
| Registration | Required |
| Users | 6.2M |
| Current status | Active |
| Native client(s) on | iOS |
Preloved.co.uk is an online classified ads and community website based in the UK. Ads can be paid for or free depending on the exposure desired. It has hundreds of thousands of active ads in over 500 categories.[2] In 2012, it was ranked 2nd in the UK for classified ads by Hitwise.[3] Up until being purchased by The Hut Group in 2014, Preloved was the largest independent classified ads site in the UK.[3] Preloved was created initially for second-hand and vintage items, although it has become in recent years one of the largest sites for advertising pets, horses and livestock. In 2013, it recorded over 1.1 billion page views on its advert pages.[4]
History
Founded in 1998 by Ian Buzer, Preloved was started off as a hobby to supplement his addiction to visiting junk shops, car boot sales and buying all things second hand.[5]
In 2013, Preloved launched National Secondhand Day in the UK, celebrating the culture of buying and selling used goods.[6]
In March 2014, Moo Ltd, which was the operator of Preloved.co.uk, was bought by The Hut Group.[7][8][9]
In July 2015, Preloved launched its first ever mobile app for iOS focused on Apple's iPhone market.[10] An Android version was launched on 3 November 2015.[11]
Pricing structure
Preloved is free to use for both buyers and sellers in all categories. Ads which have been created in the last twelve days are initially reserved only for upgraded buyers, but they become available to all after the twelve days are up.[12] For business sellers, Preloved requires users to maintain a monthly business membership.
See also
References
- ↑ "The Hut Group acquires Moo Ltd, operators of Preloved.co.uk". 25 April 2014. https://www.thehutgroup.com/2014/04/25/the-hut-group-acquires-moo-ltd-operators-of-preloved-co-uk/.
- ↑ "About Us - Preloved". http://www.preloved.co.uk/about.
- ↑ 3.0 3.1 "Homepage - Hitwise - Competitive Intelligence & Consumer Insights". http://awards.hitwise.com/award.php?&action=confirm&market=uk&sDomain=www.preloved.co.uk&iDate=2012&iCatnum=352&Cal=1&semi=.
- ↑ (Press Release) http://static.preloved.co.uk/static/images/press/preloved2013_screen.png
- ↑ (Press Release) http://www.preloved.co.uk/press/interview
- ↑ (Press Release) http://www.prlog.org/12120304-uks-first-national-secondhand-day-launched-by-preloved.html
- ↑ Bell, Alex (28 March 2014). "The Hut Group snaps up Moo Ltd". http://www.manchestereveningnews.co.uk/business/hut-group-snaps-up-moo-6889000.
- ↑ "Preloved acquired by The Hut Group Limited in a transaction managed by international advisor BCMS". March 2014. https://www.bcms.com/gb/en-gb/deal/preloved-acquired-hut-group.
- ↑ "Retailing group the Hut Group buys Preloved.co.uk classified portal". http://internetretailing.net/2014/03/retailing-group-the-hut-group-buys-preloved-co-uk-classified-portal/.
- ↑ "Preloved : The UK's most trusted marketplace on the App Store". https://itunes.apple.com/gb/app/preloved-buy-sell-from-uks/id976065661.
- ↑ "Are You on the Go with Preloved Yet? #PrelovedOnTheGo - Preloved UK". http://www.preloved.co.uk/blog/permalink/839/preloved-android-app-launch-prelovedonthego.html.
- ↑ https://secure.preloved.co.uk/eu?qs=JfkBZrgTL0Us_mTRoTIqPfCxFFVK68QIgWR8O2F9jgrDlqT_SK8RQQ (registration required)
External links
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