Social:Hipi
 Hipi logo | |
| Developer(s) | ZEE5 |
|---|---|
| Available in | Hindi, English |
| Type | Entertainment |
| Website | https://www.hipi.co.in/ |
Hipi is a short form video sharing social network service. Made in India, the platform allows brands and merchants to harness storytelling and product discovery in a changing retail marketing environment.[1] The platform includes the most recent effects and emoticons, stickers and short videos that last between 90 seconds to one minute. These include music, dancing, comedy, acting, and traveling humor.[2][3][4] Around 43 million users have signed up to the new short video platform Hipi on the app. Hipi has onboarded creators such as Bhuvan Bam, Be YouNick ++, Shraddha Arya, Daljeet Kaur and Vatsal Seth.[5] Hipi added kids video content available in Hindi, English, Marathi, Tamil, Kannada, Telugu, Bengali, Malayalam, and Bhojpuri.[6]
Talent hunt campaigns
Hipi G.O.A.T
In November 2021, Hipi launched a virtual singing talent hunt called Hipi G.O.A.T (Hipi Greatest of All Time) judged by Grammy nominee and playback singer Shilpa Rao and hosted by Rupali Jagga, commonly referred to as The Shakira of India.[7] G.O.A.T was an 8-week long contest with over 45,000 singing entries. The contest had two co-winners - Chirag Tomar and Sireesha Bhagavatula. They got a chance to perform at the finale of Sa Re Ga Ma Pa along with Shilpa Rao.[8][9]
Post winning Hipi G.O.A.T, Sireesha got her first major playback singing break with AR Rahman.[9]
Hipi stunner
In August 2022, Hipi launched a digital fashion pageant called Stunner to encourage talent in fashion. The six-month pageant would identify users with the most fashionable taste.
Hipi skills challenge
In March 2021, Zee5 Hipi began its association with Sri Lanka legends for the Road Safety World Series 2020-21, and launched Hipi Skill Challenge, where several sportsmen and women nominated each other on video creation challenges. Among these sports people were Sri Lanka opening batsman and captain of the Sri Lanka Legends Tillakaratne Dilshan who nominated teammate Russel Arnold.[10]
In-video shopping
Hipi announced its 'in-video' shop button in November 2021 that allows users to shop products from the video content.[11]
References
- ↑ "Online auditions get new twist as ZEE5 uses HiPi to select actors for two new originals" (in en). https://www.moneycontrol.com/news/trends/entertainment/online-auditions-get-new-twist-as-zee5-uses-hipi-to-select-actors-for-two-new-originals-6152711.html.
- ↑ "'I was a child when I fell in love with music, and it only keeps growing': Shilpa Rao" (in en). 2022-01-19. https://indianexpress.com/article/lifestyle/life-style/shilpa-rao-singer-grammy-nomination-music-ghazal-journey-7725336/.
- ↑ www.ETBrandEquity.com. "ZEE5 to launch homegrown short video platform, HiPi - ET BrandEquity" (in en). https://brandequity.economictimes.indiatimes.com/news/media/zee5-names-homegrown-short-video-platform-hipi/76724526.
- ↑ "New TikTok-like platform ready to make a splash: Zee5's Hipi eyes 100 million users" (in en). https://www.moneycontrol.com/news/trends/entertainment/new-tiktok-like-platform-ready-to-make-a-splash-zee5s-hipi-eyes-100-million-users-5719731.html.
- ↑ Chaturvedi, Anumeha. "43 million existing users upgraded to HiPi: ZEE5". The Economic Times. https://economictimes.indiatimes.com/industry/media/entertainment/media/43-million-existing-users-upgraded-to-hipi-zee5/articleshow/78787839.cms.
- ↑ "Zee5 to launch HiPi short video platform after India bans China's TikTok" (in en). https://zeenews.india.com/india/zee5-to-launch-hipi-short-video-platform-after-india-bans-chinas-tiktok-2293078.html.
- ↑ "Hipi signs India’s Shakira Rupali Jagga to host its nationwide virtual talent hunt Hipi G.O.A.T." (in en-US). 2021-12-01. https://www.medianews4u.com/hipi-signs-indias-shakira-rupali-jagga-to-host-its-nationwide-virtual-talent-hunt-hipi-g-o-a-t/.
- ↑ Sharma, Shweta (2022-01-19). "‘I was a child when I fell in love with music, and it only keeps growing’: Shilpa Rao" (in en). https://indianexpress.com/article/lifestyle/life-style/shilpa-rao-singer-grammy-nomination-music-ghazal-journey-7725336/.
- ↑ 9.0 9.1 Yeptho, Tolika. "See what Hipi G.O.A.T. winners Chirag Tomar and Sireesha Bhagavatula has to" (in en). http://www.radioandmusic.com/entertainment/editorial/interviews/220823-see-what-hipi-goat-winners-chirag.
- ↑ Khan, Feroz (2021-03-17). "Dilshan Nominates Russel Arnold For Zee5 HiPi Skills Challenge" (in en). https://www.india.com/sports/dilshan-nominates-russel-arnold-for-zee5-hipi-skills-challenge-4498369/.
- ↑ Rajor, Manisha. "HiPi शॉर्ट वीडियो ऐप पर अब कर सकेंगे 'Shopping', लेटेस्ट अपडेट में जुड़ा यह फीचर..." (in hi). https://hindi.gadgets360.com/apps/indian-short-video-app-hipi-introduces-its-latest-avatar-offering-the-world-s-first-ai-based-in-video-discovery-feature-news-2622857.
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