Social:Twitter trends
On Twitter, a word, phrase, or topic that is mentioned at a greater rate than others is said to be a "trending topic" or simply a "trend". Trending topics become popular either through a concerted effort by users or because of an event that prompts people to talk about a specific topic.[1]
Trending topics are sometimes the result of concerted efforts and manipulations by fans of certain celebrities or cultural phenomena. Twitter has altered the trend algorithm in the past to prevent manipulation of this type with limited success.[2]
Impact
Examples of high-impact topics include the wildfires in San Diego,[3] the earthquake in Japan,[4] popular sporting events,[5] and political uprisings in Iran[6] and Egypt.[7]
Controversies
Twitter often censors trending hashtags that are claimed to be abusive or offensive. Twitter censored the #Thatsafrican[8] and #thingsdarkiessay hashtags after users complained that they found the hashtags offensive.[9] There are allegations that Twitter removed #NaMOinHyd from the trending list and added an Indian National Congress-sponsored hashtag.[10]
In 2019, 20% of the global trends were found to be fake, created automatically using fake and compromised accounts originating from Turkey. It is reported that 108,000 accounts were employed since 2015 to push 19,000 keywords such as advertisements and political campaigns, to top trends in Turkey by bulk tweeting.[11]
See also
- Twitter usage—How various people and organizations use Twitter
References
- ↑ "Bloggers back media against youth league". http://www.journalism.co.za/index.php?option=com_content&task=view&id=3103&Itemid=37.
- ↑ Vicky Woollaston. "Justin Bieber fans beat Twitter 'block' | Web User magazine". Webuser.co.uk. http://www.webuser.co.uk/news/top-stories/492646/justin-bieber-fans-beat-twitter-block.
- ↑ Wang, Zheye; Ye, Xinyue; Tsou, Ming-Hsiang (2016-08-01). "Spatial, temporal, and content analysis of Twitter for wildfire hazards" (in en). Natural Hazards 83 (1): 523–540. doi:10.1007/s11069-016-2329-6. ISSN 1573-0840.
- ↑ Sakaki, Takeshi; Okazaki, Makoto; Matsuo, Yutaka (2010). "Earthquake shakes Twitter users". Proceedings of the 19th international conference on World wide web. WWW '10. New York, NY, US: ACM. pp. 851–860. doi:10.1145/1772690.1772777. ISBN 9781605587998.
- ↑ Nichols, Jeffrey; Mahmud, Jalal; Drews, Clemens (2012). "Summarizing sporting events using twitter". Proceedings of the 2012 ACM international conference on Intelligent User Interfaces. IUI '12. New York, NY, US: ACM. pp. 189–198. doi:10.1145/2166966.2166999. ISBN 9781450310482.
- ↑ Burns, Alex; Eltham, Ben (2009-11-24) (in en). Twitter Free Iran: an Evaluation of Twitter's Role in Public Diplomacy and Information Operations in Iran's 2009 Election Crisis. University of Technology, Sydney. pp. 322–334. http://networkinsight.org/verve/_resources/Burns_Eltham_file.pdf.
- ↑ Choudhary, Alok; Hendrix, William; Lee, Kathy; Palsetia, Diana; Liao, Wei-Keng (2012-05-01). "Social media evolution of the Egyptian revolution" (in en). Communications of the ACM 55 (5): 74. doi:10.1145/2160718.2160736.
- ↑ Weiner, David (June 21, 2009). "#Thatsafrican – When Twitter Went Racist?". Huffington Post. http://www.huffingtonpost.com/david-weiner/thatsafrican----when-twit_b_218673.html.
- ↑ "Thingsdarkiessay causes a Twitter storm". Independent Online (South Africa). November 5, 2009. http://www.iol.co.za/scitech/technology/news/thingsdarkiessay-causes-a-twitter-storm-1.909053.
- ↑ Gupta, Kanchan (August 13, 2013). "Role of Twitter in trending wars". NITI Central. http://www.niticentral.com/2013/08/13/role-of-twitter-in-trending-wars-118256.html.
- ↑ Elmas, Tuğrulcan; Overdorf, Rebekah; Özkalay, Ahmed Furkan; Aberer, Karl (2021). "Ephemeral Astroturfing Attacks: The Case of Fake Twitter Trends". 6th IEEE European Symposium on Security and Privacy (Virtual: IEEE).
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