Software:Kayo Sports

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Short description: Australian sports streaming service

Kayo Sports
Kayo Sports logo.png
Type of businessSubsidiary
Type of site
Over-the-top media service
Available inEnglish
HeadquartersGore Hill, New South Wales,
Australia
Area servedAustralia
OwnerStreamotion
CEOJulian Ogrin[1]
Products
ServicesSports television distribution
ParentFoxtel
Websitekayosports.com.au
RegistrationRequired
UsersIncrease 1.312 million (as of 8 Aug 2022)[2]
Launched26 November 2018; 5 years ago (2018-11-26)
Current statusActive

Kayo Sports is an over-the-top video streaming subscription service available in Australia, owned by Streamotion (a wholly owned subsidiary of Foxtel). The service offers sports live and on demand from Fox Sports, ESPN and Racing.com.

History

In March 2018 it was reported Foxtel were investigating an over-the-top sports streaming service to appeal to customers not willing to subscribe to traditional satellite or cable. At the time the service had reportedly been in development for more than nine months but was yet to be green lit. It was reported the new service would not use the Foxtel branding.[3] In August 2018 it was reported Foxtel had green lit this new sports streaming service, which was code named Project Martian. It was predicted the service would launch in late 2018 coinciding with a cricket event following Foxtel's recent new six year broadcasting deal with Cricket Australia.[4][5] In October 2018, it was reported the service was originally planned to launch in early November but was delayed until early December in order to conduct further testing to avoid technical issues similar to those experienced by Optus Sport for the 2018 FIFA World Cup.[6] On 5 November 2018 it was reported Foxtel were exploring including ESPN and beIN Sports in the service which was rumored to be called Kayo Sports.[7]

On 9 November 2018, it was formally announced the new service would be called Kayo Sports and launched in beta that day. At launch, the service offered over 50 sports from Fox Sports, ESPN and beIN Sports networks live and on demand. Foxtel CEO Patrick Delany described the service as the "Netflix of sport".[8] Following a positive reception to the beta launch, Kayo Sports officially launched on 26 November 2018.[9][10]

On 6 May 2019 Kayo Sports added Racing.com.[11]

In February 2021 it was announced Telstra (part owner of parent company Foxtel) would be replacing their Telstra Live Pass service in the National Rugby League and Australian Football League mobile apps which offered streaming of games with access to Kayo Sports.[12]

As of May 2021 it was announced that Kayo Sports has exceeded 1 million total subscribers, with paying subscribers expected to reach that milestone imminently.[13]

In May 2023, it was announced that beIN Sports content would no longer be available on either Foxtel or Kayo Sports platforms from 1st July 2023.[14]

Subscribers

Date Paying Subscribers Total Subscribers Ref
As of February 2019 100,000 115,000 [15]
As of 30 June 2019 331,000 382,000 [15]
As of November 2019 402,000 443,000 [16]
As of 5 February 2020 340,000[lower-alpha 1] [17]
As of 31 March 2020 404,000 440,000 [18]
As of 2 May 2020 272,000[lower-alpha 2] [18]
As of 30 June 2020 419,000[lower-alpha 3] 465,000 [19]
As of 4 August 2020 542,000 590,000 [19]
(As of December 2020) 624,000 [20]
(As of March 2021) 851,000 914,000 [21]
(As of May 2021) 1,000,000+ [22]
(As of August 2022) 1,293,000 1,312,000+ [23]
(As of August 2023) 1,401,000 1,411,000+ [24]
  1. ↑ The decline was attributed to it being a "low sports season" in Australia.[17]
  2. ↑ The decline was attributed to the impact of the COVID-19 pandemic on sports.[18]
  3. ↑ The increase was attributed to the return of most major sports.[19]

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Channels

The following channels are available on Kayo Sports:[25]


  • Fox Sports News
  • Fox Cricket
  • Fox League
  • Fox Footy
  • Fox Netball
  • Fox Sports
    • Fox Sports 503
    • Fox Sports 506
    • Fox Sports More+
    • Fox Sports 508
  • ESPN
    • ESPN
    • ESPN2
  • Racing.com


Content

Further information: Fox Sports (Australian TV network), ESPN Australia, beIN Sports (Australian TV channel), and Sports broadcasting contracts in Australia

Original programming

Kayo Sports' first original program Below the Bonnet premiered on 25 March 2021. The weekly Supercars Championship themed talk show is hosted by David Reynolds and Michael Caruso.[26]

Availability

Kayo Sports offers a three tier subscription model (one, basic or premium), the difference being the number of simultaneous device streams(1 for one, 2 for basic, 3 for premium).[27] Kayo Sports is available via web browser, mobile app (Android and iOS), and on selected smart televisions and media consoles.[28]

Kayo Freebies

In January 2021 Kayo Sports announced they would be offering free access to selected sports and programs under the banner Kayo Freebies as a way of increasing subscribers.[29] Sports included under the banner include: the Mount Panorama 500,[29] selected A-League games,[29] selected W-League games,[29] two Suncorp Super Netball games a round plus Australian Diamonds games,[30] and all sports supported under the Federal Government's Women's, Niche and Other Under-Represented Sports grants.[31]

See also

  • Foxtel Now
  • Binge
  • List of sports television channels
  • List of streaming media services

References

  1. ↑ Knox, David (13 August 2020). "Amanda Laing to oversee Foxtel content". TV Tonight. https://tvtonight.com.au/2020/08/amanda-laing-to-oversee-foxtel-content.html#comments. 
  2. ↑ Al Zaidi, Seja (8 August 2022). "Foxtel's streaming subscriber base up 31% in Group Q4 and full-year fiscal 2022 results" (in en). pp. 9 Aug 2022. https://mumbrella.com.au/foxtels-streaming-subscriber-base-up-31-in-group-q4-and-full-year-fiscal-2022-results-750544. 
  3. ↑ Mason, Max (25 March 2018). "Foxtel executives crunching the numbers on standalone Fox Sports streaming service". Australian Financial Review. https://www.afr.com/companies/media-and-marketing/foxtel-executives-crunching-the-numbers-on-standalone-fox-sports-streaming-service-20180325-h0xxd0. 
  4. ↑ Tyeson, Cam (7 August 2018). "Foxtel Might Ditch 'Now' In Yet Another Shakeup Of Their Streaming Services". Pedestrian. https://www.pedestrian.tv/tech/foxtel-now-could-be-phased-out/. 
  5. ↑ Duke, Jennifer (13 April 2018). "Cricket heads to pay TV in landmark deal with Seven and Foxtel". Sydney Morning Herald. https://www.smh.com.au/business/companies/cricket-heads-to-pay-tv-in-landmark-deal-with-seven-and-foxtel-20180413-p4z9jn.html. 
  6. ↑ Knox, David (29 October 2018). "Foxtel sports-streaming tipped for December". TV Tonight. https://tvtonight.com.au/2018/10/foxtel-sports-streaming-tipped-for-december.html. 
  7. ↑ Knox, David (5 November 2018). "Report: ESPN and beIN SPORTS to join Foxtel sports streaming?". TV Tonight. https://tvtonight.com.au/2018/11/report-espn-and-bein-sports-to-join-foxtel-sports-streaming.html. 
  8. ↑ Knox, David (9 November 2018). "Kayo Sports is a game-changer". TV Tonight. https://tvtonight.com.au/2018/11/kayo-sports-is-a-game-changer.html. 
  9. ↑ Knox, David (26 November 2018). "Game on for Kayo Sports". TV Tonight. https://tvtonight.com.au/2018/11/game-on-for-kayo-sports.html. 
  10. ↑ "Kayo: Fox Sports launches streaming service". https://www.news.com.au/technology/home-entertainment/tv/kayo-sports-streaming-service-dubbed-netflix-of-sports-launches-in-australia/news-story/a4709feb50962a3bb5cf86d81f0c20db. 
  11. ↑ Knox, David (6 May 2019). "Kayo Sports adds Racing.com". TV Tonight. https://tvtonight.com.au/2019/05/kayo-sports-adds-racing-com.html. 
  12. ↑ Knox, David (2 February 2021). "Telstra Live Pass to switch to Kayo". TV Tonight. https://tvtonight.com.au/2021/02/telstra-live-pass-to-switch-to-kayo.html. 
  13. ↑ Pash, Chris (10 May 2021). "Foxtel's pandemic resurgence pushes subscribers to record 3.5 million - AdNews" (in en). https://www.adnews.com.au/news/foxtel-s-pandemic-resurgence-pushes-subscribers-to-record-3-5-million. ""In recent days, Kayo exceeded 1 million total subscribers, with paying subscribers expected to reach that milestone imminently. A strong summer of cricket and the start of the dominant winter sports saw Kayo generate more momentum."" 
  14. ↑ Week, Media (24 May 2023). "Foxtel to drop BeIN Sports and PBS Kids channels from July 1". Mediaweek. https://www.mediaweek.com.au/foxtel-drops-bein-sports-and-pbs-kids-channels-from-july-1/. 
  15. ↑ 15.0 15.1 Knox, David (2 September 2019). "Kayo growing subscriber base". TV Tonight. https://tvtonight.com.au/2019/09/kayo-growing-subscriber-base.html. 
  16. ↑ Knox, David (29 November 2019). "Kayo marks first anniversary". TV Tonight. https://tvtonight.com.au/2019/11/kayo-marks-first-anniversary.html. 
  17. ↑ 17.0 17.1 Mason, Max (7 February 2020). "Kayo loses subscribers, pressure increases on Foxtel". Australian Financial Review. https://www.afr.com/companies/media-and-marketing/kayo-loses-subscribers-pressure-increases-on-foxtel-20200207-p53ylc. 
  18. ↑ 18.0 18.1 18.2 Hodson, Joshua. "Kayo Loses 136,000 Paying Subscribers Amid COVID-19". Ministry of Sport. https://ministryofsport.com.au/kayo-loses-136000-paying-subscribers-amid-covid-19/. 
  19. ↑ 19.0 19.1 19.2 Knox, David (10 August 2020). "Kayo, Binge, Foxtel Now paid subscribers top 900,000". TV Tonight. https://tvtonight.com.au/2020/08/kayo-binge-foxtel-now-paid-subscribers-top-900000.html. 
  20. ↑ Duckett, Chris (5 February 2021). "Foxtel customers up 12% thanks to Kayo and Binge as namesake brands drop". ZDNet. https://www.zdnet.com/article/foxtel-customers-up-12-thanks-to-kayo-and-binge-as-namesake-brands-drop/. 
  21. ↑ "News Corp reports: Kayo audiences doubles, Binge climbs to new high" (in en-AU). 6 May 2021. https://www.mediaweek.com.au/news-corp-reports-kayo-audience-doubles-binge-climbs-to-new-high/. 
  22. ↑ Pash, Chris (10 May 2021). "Foxtel's pandemic resurgence pushes subscribers to record 3.5 million - AdNews" (in en). https://www.adnews.com.au/news/foxtel-s-pandemic-resurgence-pushes-subscribers-to-record-3-5-million. ""In recent days, Kayo exceeded 1 million total subscribers, with paying subscribers expected to reach that milestone imminently. A strong summer of cricket and the start of the dominant winter sports saw Kayo generate more momentum."" 
  23. ↑ Al Zaidi, Seja (9 August 2022). "Foxtel's streaming subscriber base up 31% in Group Q4 and full-year fiscal 2022 results - Mumbrella" (in en). https://mumbrella.com.au/foxtels-streaming-subscriber-base-up-31-in-group-q4-and-full-year-fiscal-2022-results-750544. ""News Corp today released its fiscal Q4 results and full year earnings, including Foxtel financials highlighting growth in the subscription video services segment."" 
  24. ↑ Song, Darcy (10 August 2023). "Kayo, Binge and Foxtel Now paid subscribers cross three million mark". https://mumbrella.com.au/kayo-binge-and-foxtel-now-paid-subscribers-cross-three-million-mark-797071. 
  25. ↑ "What Live Channels are available on Kayo?". Kayo Sports. https://help.kayosports.com.au/s/article/What-Live-Channels-are-available-on-Kayo. 
  26. ↑ Knox, David (25 March 2021). "Airdate: Below the Bonnet". TV Tonight. https://tvtonight.com.au/2021/03/airdate-below-the-bonnet.html. 
  27. ↑ "What are my subscription options on Kayo?". Kayo Sports. https://help.kayosports.com.au/s/article/What-are-my-subscription-options-on-Kayo. 
  28. ↑ "What devices and browsers can I use to stream Kayo?". Kayo Sports. https://help.kayosports.com.au/s/article/What-devices-can-I-use-to-stream-Kayo. 
  29. ↑ 29.0 29.1 29.2 29.3 Knox, David (25 January 2021). "Kayo to offer free streaming events". TV Tonight. https://tvtonight.com.au/2021/01/kayo-to-offer-free-streaming-events.html. 
  30. ↑ Knox, David (3 February 2021). "Foxtel / Kayo sign new deal for Super Netball". TV Tonight. https://tvtonight.com.au/2021/02/foxtel-kayo-sign-new-deal-for-super-netball.html. 
  31. ↑ Knox, David (8 March 2021). "Foxtel boosts sports on International Women's Day". TV Tonight. https://tvtonight.com.au/2021/03/foxtel-boosts-sports-on-international-womens-day.html. 

External links



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