Software:Mautic
 Mautic logo | |
| Original author(s) | David Hurley[1] |
|---|---|
| Developer(s) | Acquia |
| Initial release | 10 March 2015 |
| Stable release | 4.0.2
/ 15 November 2021 |
| Repository | github |
| Written in | PHP, Javascript |
| Operating system | Linux, Windows, Android, iOS |
| Size | Around 70 MB. (Base repository not including database) |
| Type | Marketing automation software[2] |
| License | GPL-3.0-or-later[3] |
| Website | www |
Mautic is a free and open-source marketing automation software written in PHP and paired with a MySQL or MariaDB database.[4] Features include an email campaign delivery platform and a landing page publishing platform.[4] The software is released under the GPL 3.0 (or later) license.[3]
To function, Mautic must be installed on a web server which runs PHP scripts along with a MySQL or a MariaDB backend database. Various system functionalities such as campaign delivery are set up via cron job triggers.[4][5]
Overview
Functions
Mautic is essentially geared towards the comprehensive automation of online marketing processes. The following list shows the central functions of Mautic:
- Contact management with tracking history
- Tagging and segmentation of contacts
- Forms for recording contacts and leads
- Online marketing campaigns via email or SMS
- Landing pages, forms, emails, and campaigns builder
- Points system for lead scoring
- Pop-Ups (called Focus Items in Mautic)
- Asset management for the management of media, documents, and tracking links
- Social media monitoring and tracking of social media platforms (currently only Twitter )
- Reports & analyzes for the documentation and evaluation of all campaigns
Email campaign delivery
One of Mautic's key features is an Email Campaign delivery platform. Emails are either pre-scheduled via a campaign builder module or sent out directly to a pre-defined segment taken from the database. Email delivery endpoints can be configured to use a standard SMTP server or to be sent via API through web services such as Amazon AWS (SES), Sendgrid and others.[4][6]
Landing page publishing
An additional key feature in Mautic is the ability to create and publish web landing pages. Users can either choose from pre-defined templates or build their own from scratch.[4][6]
Extensions
Mautic offers a REST API that can be used to connect third-party software.
History
Mautic was founded in 2014 by David Hurley.[7]
In May 2019, Mautic was acquired by the Acquia Software Company.[8][9][10]
Awards
2019 Best Overall Marketing Automation Platform[11]
2018 Best Fit for fast-growing mid to large sizes companies (MarTech Adviser)[12]
2018 Technology ROI Award Winner for helping uTest, achieve 585% ROI (ROI Awards)[12]
2017 Best Marketing Automation Solution (CMS Critic)[13]
2015 Best Open Source Software Application (InfoWorld)[14]
Release history
{{{2}}}
| Version | Release date | Notes |
|---|---|---|
| 1.0 | March 10, 2015 | |
| 2.0 | July 5, 2016 | Minimum PHP version: 5.6.19, Minimum MySQL version: 5.5.3, Support for PHP 7[15] |
| 3.0 | June 16, 2020 | Minimum PHP version: 7.2.0, Minimum MySQL version: 5.7.14[15] |
| 4.0 | August 30, 2021 | Minimum PHP version: 7.4.0, New email and landing page builder, tag manager, update to Zapier app[16] |
| 4.1.0 | November 30, 2021 |
External links
- Official website
- Schönherr, Felix (12 July 2020). "5 nützliche Open Source Marketing Tools" (in de). Marconomy. https://www.marconomy.de/5-nuetzliche-open-source-marketing-tools-a-945919/.
References
- ↑ "What is Mautic?". https://www.mautic.org/what-is-mautic.
- ↑ MITCHELL, VANESSA (16 May 2019). "CMO's top 10 martech stories for the week - 16 May 2019". CMO Australia. https://www.cmo.com.au/article/661577/cmo-top-10-martech-stories-week-16-may-2019/.
- ↑ 3.0 3.1 "GPL Mautic Community". https://www.mautic.org/about/gpl.
- ↑ 4.0 4.1 4.2 4.3 4.4 Lazzari, Antonio (2018). Mautic: Open Source Marketing Automation: Easy and Successful. Amazon. p. 1. ISBN 978-8828367420.
- ↑ "Cron jobs - Mautic". https://docs.mautic.org/en/setup/cron-jobs.
- ↑ 6.0 6.1 "Mautic Reviews & Features". Xperra. https://xperra.com/technology/mautic.html.
- ↑ "Meet David Hurley and Mautic" (in en). Underscore. https://underscore.vc/blog/meet-david-hurley-and-mautic/.
- ↑ Fluckinger, Don (10 May 2019). "Marketing Automation : Acquia se positionne comme un Adobe open source en rachetant Mautic" (in fr). TechTarget. https://www.lemagit.fr/actualites/252463130/Marketing-Automation-Acquia-se-positionne-comme-un-Adobe-open-source-en-rachetant-Mautic.
- ↑ Dowling, Brian (8 May 2019). "Acquia Buys Open Source Marketing Automation Software Firm Mautic". Xconomy. https://xconomy.com/boston/2019/05/08/acquia-buys-open-source-marketing-automation-software-firm-mautic/.
- ↑ Miller, Ron (20 July 2020). "New Acquia platform looks to bring together developers, marketers and data". TechCrunch. https://techcrunch.com/2020/07/14/new-acquia-platform-looks-to-bring-together-developers-marketers-and-data/.
- ↑ "2019 Award Winners" (in en). MarTech Breakthrough Awards. https://martechbreakthrough.com/2019-winners/.
- ↑ 12.0 12.1 "Award Winning Marketing Software" (in en). Mautic Community. https://www.mautic.org/about/awards.
- ↑ "CMS Critic Awards" (in en). CMS Critic. https://www.cmscritic.com/cms-critic-awards/.
- ↑ "Bossie Awards 2015: The best open source applications" (in en). InfoWorld. https://www.infoworld.com/article/2982622/bossie-awards-2015-the-best-open-source-applications.html#slide7.
- ↑ 15.0 15.1 "Features by major release". https://docs.mautic.org/en/features-by-major-release.
- ↑ "Mautic 4: Standing Tall". https://www.mautic.org/blog/community/mautic-4-standing-tall.
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