Software:Rubika

From HandWiki
Rubika
Other namesپیام‌رسان روبیکا
Developer(s)Tusca
Operating systemAndroid, iOS, Web
Size78 MB (Android)[1]
Available in9 languages
List of languages
Persian, English, Arabic, German, Spanish, Italian, Dutch, Portuguese (Brazil), Korean
TypeSocial media, instant messaging, video on demand
LicenseProprietary
Websiterubika.ir

Rubika (Persian: پیام‌رسان روبیکا) is an Iranian social media platform, instant messaging (IM), VoIP and video-on-demand service developed by Tusca holding, MCI, and MTN Irancell. It is one of the most widely used social media platforms in Iran, with more than 50 million users, and the largest social media app based in Western Asia.[2][3][4] It is available on Android, iOS and the web. Registration requires a mobile telephone number.[3][5][6][7]

History

Rubika was launched as part of efforts to provide a communication and social media platform developed by Iran. Over time, it has grown to be a widely recognized platform with a large user base with the support of major organizations like MCI and MTN Irancell. Rubika's success is reflected in its prominence as one of the most used social media apps in Iran, with an increasing focus on expanding to international markets.[8][9][7][10] It was removed by Google Play in 2022 along with many other Iranian platforms.[11][12][13][14] It is surveilled in part through MCI Digital platform monitoring center.[15]

Features

The platform includes AI-driven tools and video calling with end-to-end encryption. For businesses, Rubika offers tools for advertising and customer engagement, including business pages and shopping channels. The platform includes entertainment options such as live broadcasts, TV, and video streaming, alongside a photo-sharing feature. Additionally, Rubika integrates financial services, including a built-in payment system, digital wallet and access to health insurance. Features also include dark mode and location services.[9][7][3]

Message Exchange Bus (MXB)

Rubika is part of the Message Exchange Bus (MXB) system, which allows seamless communication between various Iranian messaging platforms, including Bale, Soroush, and Eitaa. MXB enables users send messages and files and ext. between these apps without needing a separate account for each one. This system has been made by Iran for the first time and is instrumental in creating a unified messaging ecosystem in Iran.[16][17][18][19]

Social networking services

Rubika integrates traditional social media functions with messaging features, offering an all-in-one solution for users. Businesses leverage the platform for direct engagement, advertising, and e-commerce, while individuals enjoy community interactions, photo sharing, and livestreams.[6][7][3]

Video on demand

The platform includes a robust video on demand feature, providing access to movies, series, and live TV channels. Users can enjoy personalized recommendations based on viewing habits.[20][3]

See also

References

  1. ↑ "Rubika" (in en-IR). https://cafebazaar.ir/app/app.rbmain.a. 
  2. ↑ محمودی, مهرک; حنارود, لیلا (2022-12-11). "وزیرارتباطات اعلام کرد: روبیکا با ۱۵.۲ میلیون کاربر روزانه پر طرفدارترین پیام‌رسان داخلی" (in fa-IR). https://peivast.com/p/148737. 
  3. ↑ 3.0 3.1 3.2 3.3 3.4 "Eitaa 6.5.12 – Download Eitaa for Android – New update of the Iranian messaging app + Windows" (in en-US). 2020-06-30. https://farsroid.io/eitaa-messenger-android/. 
  4. ↑ "Rubika bazaar". https://cafebazaar.ir/app/app.rbmain.a?l=en. 
  5. ↑ "Eitaa". https://cafebazaar.ir/app/ir.eitaa.messenger?l=en. 
  6. ↑ 6.0 6.1 ""ایتا" و "روبیکا" بیشترین اقبال را در میان ۵ پیام رسان داخلی دارند". 6 February 2023. https://www.irna.ir/news/85020345/%D8%A7%DB%8C%D8%AA%D8%A7-%D9%88-%D8%B1%D9%88%D8%A8%DB%8C%DA%A9%D8%A7-%D8%A8%DB%8C%D8%B4%D8%AA%D8%B1%DB%8C%D9%86-%D8%A7%D9%82%D8%A8%D8%A7%D9%84-%D8%B1%D8%A7-%D8%AF%D8%B1-%D9%85%DB%8C%D8%A7%D9%86-%DB%B5-%D9%BE%DB%8C%D8%A7%D9%85-%D8%B1%D8%B3%D8%A7%D9%86-%D8%AF%D8%A7%D8%AE%D9%84%DB%8C. 
  7. ↑ 7.0 7.1 7.2 7.3 "Hamrah-e Aval Digital Platforms Monitoring Center Inaugurated" (in en). 2021-03-09. https://www.tehrantimes.com/news/458966/Hamrah-e-Aval-Digital-Platforms-Monitoring-Center-Inaugurated. 
  8. ↑ "Social_Media_in_the_Middle_East_2022". https://www.researchgate.net/publication/369824417. 
  9. ↑ 9.0 9.1 ""ایتا" و "روبیکا" بیشترین اقبال را در میان ۵ پیام رسان داخلی دارند". 6 February 2023. https://www.irna.ir/news/85020345/%D8%A7%DB%8C%D8%AA%D8%A7-%D9%88-%D8%B1%D9%88%D8%A8%DB%8C%DA%A9%D8%A7-%D8%A8%DB%8C%D8%B4%D8%AA%D8%B1%DB%8C%D9%86-%D8%A7%D9%82%D8%A8%D8%A7%D9%84-%D8%B1%D8%A7-%D8%AF%D8%B1-%D9%85%DB%8C%D8%A7%D9%86-%DB%95-%D9%BE%DB%8C%D8%A7%D9%85-%D8%B1%D8%B3%D8%A7%D9%86-%D8%AF%D8%A7%D8%AE%D9%84%DB%8C. 
  10. ↑ "tracking-the-use-of-social-media-networks-in-iran". https://epc.ae/en/details/iranian-perspectives/tracking-the-use-of-social-media-networks-in-iran. 
  11. ↑ "هشدار گوگل به کاربران اندروید در باره "جاسوسی" پیام‌رسان ایرانی روبیکا" (in fa). 29 October 2022. https://ir.voanews.com/a/detecting-rubika-spyware-google-play-protect/6809835.html. 
  12. ↑ "SATRA calls for explanation after Google Play removes Iranian apps" (in en). 2021-09-15. https://www.tehrantimes.com/news/465113/SATRA-calls-for-explanation-after-Google-Play-removes-Iranian. 
  13. ↑ "هشدار گوگل به کاربران اندروید در باره "جاسوسی" پیام‌رسان ایرانی روبیکا" (in fa). 29 October 2022. https://ir.voanews.com/a/detecting-rubika-spyware-google-play-protect/6809835.html. 
  14. ↑ "SATRA calls for explanation after Google Play removes Iranian apps" (in en). 2021-09-15. https://www.tehrantimes.com/news/465113/SATRA-calls-for-explanation-after-Google-Play-removes-Iranian. 
  15. ↑ "Hamrah-e Aval Digital Platforms Monitoring Center Inaugurated" (in en). 2021-03-09. https://www.tehrantimes.com/news/458966/Hamrah-e-Aval-Digital-Platforms-Monitoring-Center-Inaugurated. 
  16. ↑ "Fifth Iranian Domestic Messenger Joined the MXB" (in fa). https://en.ito.gov.ir/news/34/fifth-iranian-domestic-messenger-joined-the-mxb. 
  17. ↑ "چگونه اتصال متقابل بین پیام‌رسان‌ها را فعال کنیم؟/ پاسخ به چند شبهه" (in fa). 2023-04-25. https://www.irna.ir/news/85092542/%DA%86%DA%AF%D9%88%D9%86%D9%87-%D8%A7%D8%AA%D8%B5%D8%A7%D9%84-%D9%85%D8%AA%D9%82%D8%A7%D8%A8%D9%84-%D8%A8%DB%8C%D9%86-%D9%BE%DB%8C%D8%A7%D9%85-%D8%B1%D8%B3%D8%A7%D9%86-%D9%87%D8%A7-%D8%B1%D8%A7-%D9%81%D8%B9%D8%A7%D9%84-%DA%A9%D9%86%DB%8C%D9%85-%D9%BE%D8%A7%D8%B3%D8%AE-%D8%A8%D9%87-%DA%86%D9%86%D8%AF. 
  18. ↑ "Digital Platforms and Services" (in fa). https://en.ito.gov.ir/news/10/digital-platforms-and-services. 
  19. ↑ "نحوه فعال سازی قابلیت اتصال متقابل در پیام‌رسان‌های داخلی + فیلم" (in fa). 2023-04-25. https://www.isna.ir/news/1402020401560/%D9%86%D8%AD%D9%88%D9%87-%D9%81%D8%B9%D8%A7%D9%84-%D8%B3%D8%A7%D8%B2%DB%8C-%D9%82%D8%A7%D8%A8%D9%84%DB%8C%D8%AA-%D8%A7%D8%AA%D8%B5%D8%A7%D9%84-%D9%85%D8%AA%D9%82%D8%A7%D8%A8%D9%84-%D8%AF%D8%B1-%D9%BE%DB%8C%D8%A7%D9%85-%D8%B1%D8%B3%D8%A7%D9%86-%D9%87%D8%A7%DB%8C-%D8%AF%D8%A7%D8%AE%D9%84%DB%8C-%D9%81%DB%8C%D9%84%D9%85. 
  20. ↑ "About Rubika | IranTalent" (in en). https://www.irantalent.com/en/company/rubika/b99de54d-2779-46e0-99ac-3241f1248249/overview. 



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