Software:Telasa

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On April 7, 2020, Video Pass was officially rebranded as Telasa. The launch was timed to coincide with KDDI's introduction of commercial 5G services in late March. It also occurred during the onset of the COVID-19 pandemic, which disrupted television production but simultaneously drove record-high viewership across streaming platforms due to stay-at-home demand.[1] The new name combines Tel (representing Telecommunications and Television) with Asa (for morning). Furthermore, the name Telasa serves as a deliberate phonetic play on Tere-Asa, the common Japanese abbreviation for TV Asahi.[2]

The creation of Telasa marked TV Asahi's full-scale entry into the SVOD market and was a strategic response to rival Japanese broadcasters solidifying their own streaming platforms; at the time, Nippon TV operated Hulu Japan, TBS and TV Tokyo co-owned Paravi, and public broadcaster NHK had recently launched its catch-up service, NHK Plus. Internally, TV Asahi positioned the subscription-based Telasa to coexist with its other streaming venture, AbemaTV (co-owned with CyberAgent), noting that AbemaTV primarily targeted younger audiences and offered a different viewing experience.[1]

With the transition to Telasa, the platform significantly expanded its catalog of TV Asahi programming, introducing catch-up distribution for currently airing dramas and variety shows, alongside past popular series. The monthly subscription fee remained unchanged at ¥562 (excluding tax), and existing Video Pass members were automatically transitioned to the new service. The platform retained its carrier-free accessibility and multi-device support, including offline download capabilities. However, the theater discount benefit previously offered under Video Pass was discontinued on March 31, 2020. Additionally, Telasa integrated with other KDDI services, allowing Au Smart Pass Premium members access to a select subset of videos and bundling the SVOD subscription into specific high-tier 5G data plans.[3]

2021–Present: Original Programming and Multi-Platform Strategy

In early 2021, Telasa began producing exclusive content to improve its market position. On February 26, 2021, the platform released its first original series, Shufu Maison, co-produced with TV Asahi and Media Mix Japan.[4] Concurrently, KDDI entered the independent film distribution business to secure exclusive streaming rights and flexible release windows. In April 2021, KDDI acted as the sole distributor for the film Funny Bunny, releasing it simultaneously in theaters and on its SVOD platforms. These content investments aimed to increase Telasa's competitiveness in the domestic market, where its 2.9% share in 2020 lagged behind rivals like NTT Docomo's dTV (6.5%).[5] In 2022, KDDI established KDDI Pictures and began full-scale film production and distribution.[5]

In early 2024, Telasa began expanding its reach by integrating its content into third-party streaming platforms. On February 22, 2024, the service launched Telasa for Prime Video as an add-on channel for Amazon Prime members. This distribution strategy continued the following year through a partnership with Jcom), making Telasa content available on the Jcom Stream service starting March 1, 2025.[6][7]

Driven by this expanded distribution network and an increased focus on platform-exclusive content—including terrestrial drama spin-offs, exclusive sports broadcasts, and enhanced anime programming—Telasa surpassed two million subscribers by March 2025. Despite the subscriber growth and maintaining overall profitability as a core SVOD service, the company's financial results for the fiscal year ending March 2025 (its sixth term) showed a significant 80.6% year-over-year decrease in net profit, falling to 195 million yen from the previous year's ¥1.009 billion.[8]

On February 27, 2025, Telasa announced a major renewal of its unlimited streaming plan, accompanied by a price increase. Effective March 1, 2025, the monthly subscription fee was raised from ¥618 to ¥990.[9]

Service and Features

Telasa operates on a hybrid revenue model. The core offering is a flat-rate monthly subscription plan that provides unlimited streaming of catalog titles. In addition, the platform features a pay-per-view rental system (a-la-carte) for newer theatrical releases and specific premium content. Users who subscribe to the unlimited plan receive monthly Video Coins, a digital currency that can be applied toward these rental purchases.

The service is carrier-free, meaning it is accessible to users across all mobile networks via the registration of an Au ID. It supports multi-device viewing, including smartphones, tablets, personal computers, and smart TVs (including Android TV, Apple TV, and Chromecast integrations). Mobile applications also include an offline download feature, allowing users to save content for viewing without an active internet connection.

Content

Telasa's content library is heavily integrated with TV Asahi's broadcasting schedule, providing catch-up distribution for currently airing programs immediately following their terrestrial broadcast. The platform features an extensive archive of TV Asahi's flagship drama series, including Aibou: Tokyo Detective Duo, The Woman of S.R.I. (Kasouken no Onna), Doctor-X: Surgeon Michiko Daimon, and Emergency Interrogation Room (Kinkyu Torishirabeshitsu). It also offers numerous adaptations of Seicho Matsumoto's works, as well as classic and special dramas such as Maguro and Seibu Keisatsu Special.

The service caters to children and family audiences with a robust lineup of popular anime and tokusatsu (special effects) series, including Doraemon, Crayon Shin-chan, the Super Sentai series, the Kamen Rider series, and the Pretty Cure franchise. Furthermore, leveraging KDDI group synergies, Telasa offers a diverse selection of Japanese films through a partnership with Jcom.

To differentiate itself in the SVOD market, Telasa produces platform-exclusive content. This includes exclusive spin-off dramas based on popular TV Asahi terrestrial series and director's cut versions of various programs. The platform also streams exclusive live sports events and maintains a dedicated catalog of Asian programming, including K-pop content and Thai dramas.

Beyond its standalone application, Telasa content is distributed through third-party platforms, functioning as a premium add-on channel on Amazon Prime Video (Telasafor Prime Video) and Jcom Stream.

References

  1. ↑ 1.0 1.1 "テレ朝、定額動画を収益源に、協力のＫＤＤＩ、５Ｇ商機に。". The Nikkei: pp. 5. 2020-04-14. 
  2. ↑ 株式会社インプレス (2020-03-23). "au「ビデオパス」が4月7日から「TELASA」へ。DL視聴可能" (in ja). https://av.watch.impress.co.jp/docs/news/1242283.html. 
  3. ↑ "auビデオパスが「TELASA（テラサ）」に！ 新動画配信サービスの特徴やおすすめは" (in ja). https://time-space.kddi.com/au-kddi/20200501/2899. 
  4. ↑ "動画配信プラットフォーム「TELASA（テラサ）」が初のオリジナルドラマを配信！ 結木滉星／稲葉友／奥野壮／磯村勇斗／瀬戸利樹 テレ朝特撮枠経験者の旬な若手人気俳優５人が“理想の主夫”に変身!!｜ニュース｜主夫メゾン｜TELASA（テラサ）" (in ja). https://www.tv-asahi.co.jp/shufu/news/0001/. 
  5. ↑ 5.0 5.1 "映画会社ではない“あの超有名企業”が、映画を本気で製作・配給…なぜなのか？ “感動への尋常じゃないこだわり”を取材してきた : 映画ニュース" (in ja). https://eiga.com/news/20250612/29/. 
  6. ↑ "J:COMとTELASA、パートナーシップにより「J:COM STREAM」で「TELASA」を提供開始". The Nikkei. 2025-02-27. 
  7. ↑ "Prime Video内にTELASAチャンネル登場。月額200円で3ヶ月間利用キャンペーンも" (in ja). https://www.phileweb.com/news/d-av/202403/01/59950.html. 
  8. ↑ "TELASA、25年3月期決算は最終利益80.6%減の1億9500万円と大幅減益 KDDIとテレビ朝日の合弁 定額制動画配信サービス運営 | gamebiz" (in ja). https://gamebiz.jp/news/410948. 
  9. ↑ "【重要】TELASA見放題プランリニューアルのお知らせ（2/27更新）" (in ja). https://help.telasa.jp/info/41498/. 

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