Software:Xigua Video
 | |
| Other names | Toutiao Video (original name) |
|---|---|
| Developer(s) | ByteDance |
| Initial release | May 2016 |
| Operating system | iOS, Android |
| Type | Video sharing |
| License | Proprietary |
| Website | www |
Xigua Video (Chinese: 西瓜视频; pinyin: Xīguā Shìpín) is a Chinese online video-sharing platform owned by ByteDance.[1][2][3] Originally serving primarily as a sharing platform for Toutiao's user-created short videos, Xigua now also produces film and television content. Xigua Video continuously provides high-quality content to different audiences through personalized services.[4] As of June 2020, the platform has 131 million monthly active users.[5][6]
History
Xigua Video was initially launched as Toutiao Video in May 2016.[7]
On June 8, 2017, Toutiao Video officially changed its name to Xigua Video and redesigned its logo.[8] The name "Xigua" means "watermelon" and refers to the Chinese concept of "watermelon-eating crowd" (吃瓜群众; chīguā qúnzhòng; 'eat melon group congregation'), meaning "onlookers who just casually enjoy their melons and watch events unfold without wanting to get involved."[3]
In November 2017, the number of users exceeded 200 million.[9]
On November 25, 2017, Xigua Video established a co-production fund to encourage content creation with an amount of RMB 2 billion.[10]
In January 2018, Xigua Live went online. In the same month, Xigua Video launched the first season of online live quiz show Millionaire Heroes.[11]
In April 2018, the user volume exceeded 350 million.[4]
In September 2018, Xigua Video announced plans to develop film and television drama segments.[2]
In October 2018, a new brand visual image was launched, with the release of the "Kaleidoscope Plan" and "Windmill Plan" to encourage high-quality content creation.[12]
In August 2019, the third "Xigua PLAY" video carnival was held on a cruise ship, marking the beginning of the "era of great navigation" for video creators.[13]
In December 2019, "Top Hero"(头号英雄), a nationwide interactive knowledge live answering activity, was launched jointly with "Toutiao " and "Tiktok".[4][14]
On October 20, 2020, the platform announced at an annual conference that it would invest at least RMB 2 billion to incentivize creators of "middle-form" videos in the coming year.[5]
Partnerships
In April 2020, Xigua Video announced a content cooperation deal with BBC Studios to jointly produce two documentaries, Hubble: The Wonders of Space Revealed and Primates, and show other BBC Studios content on Xigua.[1] The platform also partnered with the Discovery Channel to air documentaries such as Man vs. Wild and Life After Chernobyl.[15]
In April 2020, Moonbug Entertainment, a London-based company, announced a partnership with Xigua Video, making content from the Little Baby Bum brand available on the platform in both English and Mandarin.[16]
References
- ↑ 1.0 1.1 Frater, Patrick (April 23, 2020). "BBC Studios Sets Content Deal With China's Xigua Video". Variety. https://variety.com/2020/streaming/asia/bbc-studios-content-with-china-xigua-video-bytedance-1234588065/.
- ↑ 2.0 2.1 Yang, Yingzhi (September 15, 2018). "ByteDance to enter China's long-form streaming video market, challenging iQiyi, Tencent Video". South China Morning Post. https://www.scmp.com/tech/start-ups/article/2164304/bytedance-enter-chinas-long-form-streaming-video-market-challenging.
- ↑ 3.0 3.1 Canaves, Sky (October 1, 2019). "Understanding China's Video Streaming Services". China Film Insider. http://chinafilminsider.com/cbi-video-streaming-part-two/.
- ↑ 4.0 4.1 4.2 "西瓜视频公司介绍". https://www.ixigua.com/aboutus/.
- ↑ 5.0 5.1 Chen, Wency (October 21, 2020). "ByteDance's Xigua Video pivots to 'middle video,' incentivizing creators with USD 300 million". KrASIA. https://kr-asia.com/bytedances-xigua-video-pivots-to-middle-video-incentivizing-creators-with-usd-300-million.
- ↑ Chan, James (July 8, 2020). "ByteDance vs Bilibili: Is there a Chinese alternative to YouTube?". KrASIA. https://kr-asia.com/video-bytedance-vs-bilibili-is-there-a-chinese-alternative-to-youtube.
- ↑ Chen, Wency (April 1, 2020). "The top Chinese short-video apps in 2020 vying to grab your attention with fast content". KrASIA. https://kr-asia.com/the-top-chinese-short-video-apps-in-2020-vying-to-grab-your-attention-with-fast-content.
- ↑ (in zh)NetEase. November 21, 2017. https://news.163.com/17/1121/11/D3P02FQ400018AOP.html.
- ↑ "西瓜与B站的中视频之战 界面新闻". https://m.jiemian.com/article/6743623.html.
- ↑ Zhang, Xia (November 27, 2017). "Xigua Video Plans to Set Aside USD300 Million to Attract Producers, Encourage Content Creation". Yicai Global. https://www.yicaiglobal.com/news/xigua-video-plans-to-set-aside-usd300-million-to-attract-producers-encourage-content-creation.
- ↑ Millward, Steven (January 17, 2018). "In China, millions are tuning into an online game show in the hope of winning money". Tech in Asia. https://www.techinasia.com/china-quiz-app-inside-toutiao.
- ↑ "西瓜视频完成品牌升级 将发力直播和自制综艺 - 21财经". https://m.21jingji.com/article/20181012/herald/808be154bc231a4691ceea6f185cf9e8.html.
- ↑ "创作人方舟领你看世界;「2019西瓜PLAY视频嘉年华」即日起正式启动". http://ah.ifeng.com/a/20190625/7501892_0.shtml.
- ↑ "《头号英雄》人民日报直播答题专场，114万人同时在线答题--传媒--人民网". http://media.people.com.cn/n1/2019/1218/c14677-31512134.html.
- ↑ Zhou, Xiaobai (April 22, 2020). (in zh)TechWeb. http://www.techweb.com.cn/internet/2020-04-22/2786918.shtml.
- ↑ Weiss, Geoff (April 22, 2020). "Kids' Content Giant Moonbug Enters China In Deal With Bytedance-Owned Xigua Video". TubeFilter. https://www.tubefilter.com/2020/04/22/moonbug-little-baby-bum-enters-china-xigua-video/.
External links
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