Software:Yahoo Search

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Short description: Web search engine
This page is about just the search function of Yahoo.. For the web portal, see Yahoo.

Yahoo Search
Type of site
Web search engine
Available inMultilingual (40)
OwnerYahoo Inc.
Websitesearch.yahoo.com
CommercialYes
RegistrationOptional
LaunchedMarch 2, 1995; 30 years ago (1995-03-02)
Current statusActive
Written inPHP[1]

Yahoo Search is a search engine owned and operated by Yahoo, using Microsoft Bing to generate results.

When first released in 1994, Yahoo Search sent queries to a searchable index of pages supplemented with its directory of websites. Web crawling and data housing was executed by Google from 2000 until 2004, when Yahoo created its own crawler.

In July 2009, Yahoo and Microsoft made a deal in which Bing would generate Yahoo Search results.[2] Google provided some results from 2015 to 2018.[3] As of August 2025, Yahoo had a search market share in the U.S. of 3.22 percent.[4]

History

Development of search technology

Yahoo Search began as a tool to search Yahoo! Directory, which was launched in 1994 by Jerry Yang and David Filo, then students at Stanford University.[5] It became the first popular search engine on the Web,[6] despite being manually curated, unlike its competitors.[7] In 2000, Yahoo Search began licensing results from Google Search.[8] Seeking to provide its own search engine results, in December 2002 Yahoo announced it would acquire search engine company Inktomi.[9] The acquisition completed in March 2003.[10]

Yahoo! Search page in 2005

In October 2003, Yahoo purchased Overture Services, Inc., which included the AlltheWeb and AltaVista search engines.[10] In February 2004, Yahoo Search replaced Google's results with results from its own web crawler, Yahoo Search Technology. Yahoo Search Technology combined the capabilities of search engine companies Yahoo had acquired.[11] The next month, the site began practicing paid inclusion to guarantee listing in search; however, most results continued to come from free web crawling.[12][13]

In 2005, Yahoo Search results began including links to previous versions of pages archived on the Wayback Machine.[14]

Evolution of search features

Yahoo released Panama, its updated sponsored search platform, in 2007.[15] The platform introduced ad matching based on a mix of bid prices, ad quality, and relevance to the user.[16] Also in 2007, Yahoo released OneSearch, its Internet search system for mobile phones.[17] Yahoo used Novarra's mobile content transcoding service for OneSearch.[18]

In October 2007, Yahoo Search added Search Assist, which provided real-time query suggestions and related concepts as queries were typed.[19] The site also added search for audio, video, and photos.[20] Yahoo began piloting Search Shortcuts, which highlighted key information like ratings and reviews and official sites in search results.[21] Yahoo Shortcuts, a separate tool, launched in December 2007 as a plugin to add contextual links and freely licensed Flickr photos to content on WordPress sites quickly.[22]

SearchScan in action

In May 2008, Yahoo introduced SearchScan, a feature to alert search users of viruses, spyware and spam websites,[23] with support from McAfee SiteAdvisor technology.[24] That same month, Yahoo piloted a new search interface called Yahoo Glue, displaying different kinds of search results (e.g., photos and videos, in addition to hyperlinks) together on the same page.[25] Yahoo Glue expanded to the US that November.[26]

Yahoo! Search page in 2008

In July 2008, Yahoo Search introduced Yahoo Search BOSS ("Build your Own Search Service"). This service allows developers to use Yahoo's system for indexing information and images and create custom search engines.[27]

Yahoo introduced Search Direct, which suggests results as the user types, in March 2011.[28] The function aims to answer user questions without loading a new page.[29] In 2012, the company released Yahoo Axis, a iOS app and desktop browser extension to provide a streamlined search experience.[30] Axis displayed search results as visual snapshots in a horizontal carousel, allowing users to preview pages without leaving the results page.[31] It was sunset in June 2013.[32]

Yahoo published Aviate, its search application for Android devices, in June 2014.[33] The app was updated with browser-less search six months later.[34]

Partnerships

In July 2009, Yahoo and Microsoft announced a deal in which Bing would provide results for Yahoo Search. In exchange, the deal also established a "search alliance" between Yahoo and Bing to sell advertising on both services,[35] with Yahoo receiving 88% of search ad sales revenue on its site for the first five years, as well as the right to sell advertisements on certain Microsoft sites.[2] The search alliance was implemented in 2010,[35] and all Yahoo-sponsored ad clients transitioned to Microsoft adCenter by the end of the year.[36]

Yahoo! Search page in 2011

In March 2014, Yahoo partnered with Yelp to integrate its reviews and user-contributed photos into Yahoo Search.[37] In November 2014, Mozilla signed a five-year partnership with Yahoo, making Yahoo Search the default search engine for Firefox browsers in the US.[38]

Yahoo and Microsoft modified their partnership in April 2015 to require Bing results only on the "majority" of desktop traffic, allowing Yahoo to enter into non-exclusive deals for search on mobile platforms and the remainder of desktop traffic.[39][3] The amendment also gave either company the ability to terminate the contract with four months' notice. In October 2015, Yahoo reached an agreement with Google to provide services to Yahoo Search through the end of 2018, including advertising, search, and image search.[40]

In January 2020, Yahoo's parent Verizon launched OneSearch, a privacy-focused search engine.[41] OneSearch uses Bing search results.[42] The service selects ads based on keywords rather than HTTP cookies.[43]

See also

Note: This topic belongs to "Internet " portal

References

  1. ↑ Roger Chapman. "Top 40 Website Programming Languages". http://rogchap.com/2011/09/06/top-40-website-programming-languages/. 
  2. ↑ 2.0 2.1 "Microsoft and Yahoo seal web deal". BBC News. July 29, 2009. http://news.bbc.co.uk/1/hi/business/8174763.stm. 
  3. ↑ 3.0 3.1 "Ad Tech And Mobile in Focus in Microsoft And Yahoo's Renewed Search Deal". April 16, 2015. https://techcrunch.com/2015/04/16/microsoft-and-yahoo-renew-search-allian/. 
  4. ↑ "Search Engine Market Share United States Of America" (in en). https://gs.statcounter.com/search-engine-market-share/all/united-states-of-america. 
  5. ↑ Oppitz, Marcus; Tomsu, Peter (2017). Inventing the Cloud Century: How Cloudiness Keeps Changing Our Life, Economy and Technology. Springer. p. 238. ISBN 9783319611617. https://books.google.com/books?id=vrEvDwAAQBAJ&pg=PA238. 
  6. ↑ "What is first mover?". TechTarget. September 2005. https://searchcio.techtarget.com/definition/first-mover. 
  7. ↑ Stross, Randall E. (March 2, 1998). "How Yahoo! won the search wars". Fortune. https://fortune.com/1998/03/02/how-yahoo-won-the-search-wars/. 
  8. ↑ "Yahoo! A Guide to the World Wide Web in search, messenger and a roller coaster stock ride". Indian Express. July 26, 2016. https://indianexpress.com/article/technology/yahoo-verizon-deal-marissa-mayer-2935991/. 
  9. ↑ Sullivan, Danny (January 6, 2003). "Yahoo To Buy Inktomi". Search Engine Watch. Incisive Interactive Marketing LLC. http://searchenginewatch.com/article/2066000/Yahoo-To-Buy-Inktomi. 
  10. ↑ 10.0 10.1 Grossman, Lev; Buechner, Maryanne Murray (December 22, 2003). "Search and Destroy". Time. https://time.com/archive/6670375/search-and-destroy-3/. 
  11. ↑ Hu, Jim; Olsen, Stefanie (February 17, 2004). "Yahoo dumps Google search technology". CNET. http://news.cnet.com/2100-1024_3-5160710.html. 
  12. ↑ Hansell, Saul (March 2, 2004). "TECHNOLOGY; Yahoo to Charge for Guaranteeing a Spot on Its Index". The New York Times. https://www.nytimes.com/2004/03/02/business/technology-yahoo-to-charge-for-guaranteeing-a-spot-on-its-index.html. 
  13. ↑ Mack, Ann M. (March 2, 2004). "Yahoo! Introduces Paid-Inclusion Program". Adweek. http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1000451392. 
  14. ↑ Price, Gary (September 18, 2005). "Yahoo Cache Now Offers Direct Links to Wayback Machine". Search Engine Watch. http://blog.searchenginewatch.com/050918-143500. 
  15. ↑ Helft, Miguel (February 5, 2007). "A Long-Delayed Ad System Has Yahoo Crossing Its Fingers". The New York Times. https://www.nytimes.com/2007/02/05/technology/05yahoo.html. 
  16. ↑ "Will Yahoo!'s Panama Click?". Forbes. February 5, 2007. https://www.forbes.com/2007/02/05/search-yahoo-panama-tech_cx_rr_0205yahoo.html. 
  17. ↑ "Yahoo! Debuts oneSearch Mobile Portal". TechCrunch. March 20, 2007. https://techcrunch.com/2007/03/20/yahoo-debuts-onesearch-mobile-portal/. 
  18. ↑ Gibbs, Colin (July 24, 2007). "Novarra to transcode for Yahoo!'s oneSearch". RCR Wireless US. http://www.rcrwireless.com/article/20070724/sub/novarra-to-transcode-for-yahoos-onesearch/. 
  19. ↑ Fiveash, Kelly (October 25, 2007). "Yahoo! assists! searches!". The Register. https://www.theregister.com/2007/10/25/yahoo_search_assist/. 
  20. ↑ Baker, Loren (October 2, 2007). "Yahoo Search Launches Google Killer : Search Assist, Videos, Flickr Integration". Search Engine Journal. https://www.searchenginejournal.com/yahoo-search-launches-google-killer-search-assist-videos-flickr-integration/5741/. 
  21. ↑ Auchard, Eric (October 2, 2007). "Yahoo to Battle ‘Web Search Fatigue’". Reuters. https://www.reuters.com/article/technology/yahoo-seeks-to-make-its-web-search-more-predictive-idUSN01356944/. 
  22. ↑ Baker, Loren (December 13, 2007). "Yahoo Launches Shortcuts Plugin For WordPress Blogs : Very Cool!". Search Engine Journal. https://www.searchenginejournal.com/yahoo-shortcuts-wordpress-plugin/6102/. 
  23. ↑ "Yahoo search to 'battle spyware'". BBC. May 6, 2008. http://news.bbc.co.uk/2/hi/technology/7385285.stm. 
  24. ↑ Hoffman, Stefanie (May 8, 2008). "McAfee Teams With Yahoo To Make Web Searches More Secure". CRN. https://www.crn.com/news/security/207601181/mcafee-teams-with-yahoo-to-make-web-searches-more-secure. 
  25. ↑ "Yahoo tries Glue in India" (in en). May 9, 2008. http://www.theguardian.com/technology/blog/2008/may/09/yahootriesglueinindia. 
  26. ↑ Kawamoto, Dawn (November 20, 2008). "Yahoo brings its Glue to the U.S.". CNET. https://www.cnet.com/tech/services-and-software/yahoo-brings-its-glue-to-the-u-s/. 
  27. ↑ Fox, Vanessa (July 10, 2008). "Yahoo! Lets You "Build Your Own Search Service"". Search Engine Land. https://searchengineland.com/yahoo-lets-you-build-your-own-search-service-14349. 
  28. ↑ Hollister, Sean (March 23, 2011). "Yahoo intros Search Direct, takes on Google Instant with insular effect". Engadget. https://www.engadget.com/2011-03-23-yahoo-intros-search-direct-takes-on-google-instant-with-insular.html. 
  29. ↑ Kincaid, Jason (March 23, 2011). "Yahoo Launches Its Answer To Google Instant: 'Search Direct'". TechCrunch. https://techcrunch.com/2011/03/23/yahoo-launches-its-answer-to-google-instant-search-direct/. 
  30. ↑ Velazco, Chris (May 23, 2012). "Yahoo Debuts Axis, Their New (And Impressive) Desktop And Mobile Search Experience". TechCrunch. https://techcrunch.com/2012/05/23/yahoo-axis-search-browser/. 
  31. ↑ Boyd, E.B. (May 24, 2012). "Yahoo's Axis And The New Search Wars". Fast Company. https://www.fastcompany.com/1838415/yahoos-axis-and-new-search-wars. 
  32. ↑ Lunden, Ingrid (June 28, 2013). "Yahoo To Sunset AltaVista, Axis, RSS Alerts, and Nine Other Products, Some As Soon As Today". TechCrunch. https://techcrunch.com/2013/06/28/yahoo-to-sunset-alta-vista-axis-rss-alerts-and-nine-other-products-some-as-soon-as-today/. 
  33. ↑ Bonnington, Christina (June 23, 2014). "Yahoo's Aviate Is a Smart, Simple Take on the Android Homescreen". Wired. https://www.wired.com/2014/06/yahoo-aviate-homescreen/. 
  34. ↑ Perez, Sarah (December 22, 2014). "Yahoo Aviate Can Now Search For Apps, Contacts And The Web – Without Launching A Browser". TechCrunch. https://techcrunch.com/2014/12/22/yahoo-aviate-can-now-search-for-apps-contacts-and-the-web-without-launching-a-browser/. 
  35. ↑ 35.0 35.1 Pian Chan, Sharon (February 18, 2010). "Microsoft, Yahoo ready to make search alliance work". The Seattle Times. https://www.seattletimes.com/business/microsoft-yahoo-ready-to-make-search-alliance-work/. 
  36. ↑ Lawson, Matt (July 5, 2010). "The Yahoo/Microsoft Search Alliance: Managing Campaigns Through The Transition". Search Engine Land. https://searchengineland.com/the-yahoomicrosoft-search-alliance-managing-campaigns-through-the-transition-45230. 
  37. ↑ "Yahoo Partners With Yelp To Bring Local Data To Its Search Tools". March 12, 2014. https://techcrunch.com/2014/03/12/yahoo-partners-with-yelp-to-bring-local-data-to-its-search-tools/. 
  38. ↑ Brandom, Russell (November 19, 2014). "Firefox drops Google as default search engine, signs five-year deal with Yahoo". The Verge. https://www.theverge.com/2014/11/19/7250513/firefox-signs-yahoo-as-default-search-engine-. 
  39. ↑ "Microsoft loses exclusivity in shaken up Yahoo search deal". April 16, 2015. https://arstechnica.com/information-technology/2015/04/microsoft-loses-exclusivity-in-shaken-up-yahoo-search-deal/. 
  40. ↑ "Yahoo enters deal to display Google search results". October 20, 2015. https://www.theverge.com/2015/10/20/9577519/yahoo-google-search-deal. 
  41. ↑ Lyons, Kim (January 14, 2020). "Yahoo parent Verizon promises it won't track you with OneSearch, its new privacy-focused search engine". The Verge. https://www.theverge.com/2020/1/14/21065640/verizon-onesearch-privacy-tracking-yahoo-breach-hack. 
  42. ↑ "Is Yahoo's New 'OneSearch' Engine Good for Privacy?" (in en). January 16, 2020. https://lifehacker.com/is-yahoos-new-onesearch-engine-good-for-privacy-1841042875. 
  43. ↑ Lyons, Kim (January 14, 2020). "Yahoo parent Verizon promises it won’t track you with OneSearch, its new privacy-focused search engine". The Verge. https://www.theverge.com/2020/1/14/21065640/verizon-onesearch-privacy-tracking-yahoo-breach-hack. 
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