Software:Snow (app)
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| Original author(s) | Camp Mobile |
|---|---|
| Developer(s) | SNOW Corp. |
| Operating system | Android iOS |
| Available in | 9 languages |
List of languages English, Indonesian, Japanese, Korean, Simplified Chinese, Spanish, Thai, Traditional Chinese, Vietnamese | |
| Type | Photo sharing, Instant messaging, Video chat, Multimedia |
| Website | snow |
Snow (stylized as SNOW) is an image messaging and multimedia mobile application created by Camp Mobile, a subsidiary of South Korea n internet search giant Naver Corporation.[1] It features virtual stickers using augmented reality and photographic filters. SNOW is often compared with Snapchat, as pictures and messages sent are only available for a short time in both platforms.[2]
Background
In September 2015, SNOW was launched as a guerilla project by Camp Mobile. The app gained attention by their huge amount of filters, stickers, as well as their beauty effects inside. The app also collaborated with different Korean artists such as BTS and Twice to launch selfies stickers.[3][4]
In 2016, the app has spun off into its own company, named as SNOW Corp.[5][6]
In 2018, SNOW raised $50M from SoftBank and Sequoia China. It is reported that it plans to use the investment to develop its augmented reality and facial recognition technologies.[7]
Features
SNOW allows users to take pictures or videos (of a maximum duration of 10 seconds) and choose from 1,300 stickers and 50 filters. They can also send them as messages that destroy themselves in 48 hours. Videos could also be saved as GIF files.[8]
References
- ↑ "Snow is a Snapchat clone for next-level selfies". The Verge. https://www.theverge.com/tldr/2016/7/18/12215312/snow-app-korean-snapchat-clone-filters.
- ↑ Sinha, Rupesh (2016-07-15). "How to Use Snow, The Snapchat Like App | Beebom" (in en-US). Beebom. https://beebom.com/how-use-snow-snapchat-like-app/.
- ↑ "BTS' Jimin & Jungkook design goofy new selfie filters" (in en). https://www.sbs.com.au/popasia/blog/2016/10/11/bts-jimin-jungkook-design-goofy-new-selfie-filters.
- ↑ TWICE (8 Mar 2017). "TWICE x SNOW, TWICE STICKER @ SNOW APP" (in en). https://twitter.com/jypetwice/status/839432388824334337?lang=en.
- ↑ "[Corporate Announcement Notice Regarding Investment in Snow Corporation | LINE Corporation | News"] (in en-us). https://linecorp.com/en/pr/news/en/2016/1521.
- ↑ "Naver to spin off mobile photo editing app Snow" (in ko). http://www.kita.org/global/ecoView.do?seq=17319&searchWrd=&pageIndex=1.
- ↑ Russell, Jon. "Selfie app Snow, once a Snapchat clone, raises $50M from SoftBank and Sequoia China" (in en). TechCrunch. https://techcrunch.com/2018/01/21/softbank-sequoia-snow/.
- ↑ "The hottest app in China looks like a blatant Snapchat clone — here are the two apps side by side". Business Insider. http://www.businessinsider.com/how-to-use-snow-the-snapchat-competitor-of-china-2016-7.
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