Company:NetReputation
| Type | Private |
|---|---|
| Industry | Online reputation management, Internet censorship |
| Founded | 2014 |
| Founders | Adam Petrilli |
| Headquarters | Sarasota, Florida , U.S. |
| Revenue | Unknown |
Number of employees | ~50 |
| Website | netreputation.com |
NetReputation is an American online reputation management and Internet privacy protection management company headquartered in Sarasota, Florida.[1] Some of the company's operations indicate that it is a censorship organization.[2][3]
History
The company was founded in 2014.[4]
In 2020, NetReputation acquired the Denver-based company InternetReputation, established in 2008.[5][6]
The company is controversial, due to its efforts to remove negative information that may be of public interest. This occurred due to Leo Molloy's response to a business ethics violation by the company.[2]
According to the Tampa Bay Times, the company placed 3036th on Inc. magazine's 2021 5000 Fastest Growing Companies in America list, based on 2021 revenues.[1] In 2023, NetReputation was included in the list for the fourth consecutive year.[citation needed]
Operations
NetReputation's operations include removal of negative information, suppression of damaging content, privacy protection, review management, and search engine optimization. The company has said that they do not work with those involved in violent or sexual crimes.[7]
According to Susan Crawford, a cyberlaw specialist from Cardozo Law School, most websites will remove negative content when contacted to avoid litigation. The Wall Street Journal noted that in some cases, writing a letter to a detractor can have unintended consequences, though the company makes an effort to avoid writing to certain website operators that are likely to respond negatively. It generally cannot remove major government-related news stories from established publications or court records.[8][9]
In 2015, Jon Ronson, author of "So You've Been Publicly Shamed", said that reputation management helped some people who became agoraphobic due to public humiliation from online shaming, but that it was an expensive service that many could not afford.[10][11]
See also
- Eliminalia
- Henry's House (PR firm)
- GDPR
- DMCA
- Lumen
References
- ↑ 1.0 1.1 "These are Tampa Bay's fastest-growing companies, Inc. magazine says" (in en). https://www.tampabay.com/news/business/2022/08/17/these-are-tampa-bays-fastest-growing-companies-inc-magazine-says/.
- ↑ 2.0 2.1 "'I should sue you': Leo Molloy hits out after US company wrongly suspects him of involvement in child sex assault case" (in en-NZ). https://www.nzherald.co.nz/nz/us-company-targets-leo-molloy-and-other-kiwis-in-political-child-sex-assault-case-offering-to-manipulate-search-engine/B4SBWI26PJGNRK3HKSJ6HHQ2D4/.
- ↑ Cortes, Jan (2021-01-25). "5 Things You Must Know About NetReputation" (in en-US). https://www.ibtimes.com/5-things-you-must-know-about-netreputation-3126429.
- ↑ Editorial (2021-08-25). "An Interview With Adam Petrilli, The Founder And CEO At NetReputation.com" (in en-US). https://www.superbcrew.com/an-interview-with-adam-petrilli-the-founder-and-ceo-at-netreputation-com/.
- ↑ "NetReputation Announces Acquisition of InternetReputation.com's Assets". Business Wire (Press release). Retrieved 2023-04-21 – via Yahoo Finance.
- ↑ "NetReputation.com Opens New Headquarters in Downtown Sarasota". Business Wire (Press release). 2021-03-12. Retrieved 2023-04-21.
- ↑ "Online reputation management firm hasn't stopped growing since its inception" (in en). 2022-09-24. https://www.businessobserverfl.com/news/2022/sep/24/online-reputation-management-firm-hasnt-stopped-growing-since-its-inception/.
- ↑ "Suing the Media For Defamation? Read this First! – Minc Law". https://www.minclaw.com/suing-the-media-defamation/.
- ↑ Wang, Shirley S.. "What Doctors Are Doing About Bad Reviews Online" (in en-US). https://www.wsj.com/articles/what-doctors-are-doing-about-bad-reviews-online-1498442580.
- ↑ "Jon Ronson And Public Shaming | On the Media" (in en). https://www.wnyc.org/story/jon-ronson-and-public-shaming/.
- ↑ Sicha, Choire (2015-04-17). "Jon Ronson's 'So You've Been Publicly Shamed'" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2015/04/19/books/review/jon-ronsons-so-youve-been-publicly-shamed.html.
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