Company:Baojun
| File:Baojun logo.png | |
| Type | Marque |
|---|---|
| Industry | Automotive |
| Founded | 2010 |
| Headquarters | Liuzhou, Guangxi, China |
Area served | China |
Key people | Matt Tsien (Shanghai-GM-Wuling vice president) |
| Products | Automobiles |
| Parent | SAIC-GM-Wuling Automobile, joint venture between General Motors, SAIC Motor and Wuling Automobile Company Limited. |
| Website | Baojun.com |
Baojun (simplified Chinese: 宝骏; traditional Chinese: 寳駿; pinyin: Bǎojùn; literally: 'Treasured Horse'[1]) is a Chinese automobile marque owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.
The Baojun marque was established in 2010 as a cheaper alternative to existing GM brands Chevrolet and Buick, which are also on sale in China.[2] The joint venture's commercial vehicles remain under the Wuling Automobile marque. The company's products compete with domestic Chinese manufacturers such as Chery, Geely, Changan, Haval and Trumpchi.[3]
In its early years, sales of Baojun models have grown dramatically, reaching 688,390 units in 2016,[4][5] and 996,629 in 2017.[6]
Products
The marque's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010.[7] Sales started in late 2011 through a dedicated dealer network.[8]
The joint venture also offers a localized version of the Daewoo Matiz, known as the Baojun Lechi.[3] In 2014, a third model (the Baojun 610) was announced at Auto China.[9] At Auto Shanghai in 2015, the company introduced the Baojun 560 SUV.[10] And in July 2014, SAIC-GM-Wuling launched the 730, a seven-seater MPV.[11]
Baojun E100
The Baojun E100 is an electric city car.
Baojun E200
The Baojun E200 is an electric city car.
Baojun Lechi/Lechi Cross
The Baojun Lechi is a city car being essentially a rebadged Chevrolet Spark. Its crossover version is called Lechi Cross.
Baojun 310/310W/330
The Baojun 310 is a subcompact car. Its estate version is called 310W, while the 330 is the sedan variation.
Baojun 360
The Baojun 360 is a compact MPV.
Baojun 510
The Baojun 510 is a subcompact crossover SUV.
Baojun 530
The Baojun 530 is a compact crossover SUV. It replaces the 560.
Baojun 560
The Baojun 560 is a compact crossover SUV. It is replaced by the 530.
Baojun 610/630
The Baojun 610 is a compact hatchback. Its sedan version is called 630.
Baojun 730
The Baojun 730 is a compact MPV slotted above the 360. For the second generation model, it is sold under Wuling brand as the Cortez in Indonesia.
Baojun RS-5
The Baojun RS-5 is a compact crossover SUV slotted above the 530.
Gallery
Baojun E100
Baojun Lechi
Baojun Lechi Cross
Baojun 310
Baojun 310W estate
Baojun 360
Baojun 510
Baojun 530
Baojun 560
Baojun 610
Baojun 630
Baojun 730
See also
External links
References
- ↑ "GM Launches China-Only Baojun Brand". foxnews.com. News Corporation. 9 August 2011. http://www.foxnews.com/leisure/2011/08/09/gm-launches-china-only-baojun-brand/. Retrieved 27 April 2016.
- ↑ Ramsey, Jonathon (July 19, 2010). "GM launches new low-cost brand in China and it's a 'treasured horse'". Autoblog. http://www.autoblog.com/2010/07/19/gms-new-low-cost-brand-in-china-is-a-treasured-horse. Retrieved December 1, 2010.
- ↑ 3.0 3.1 Shirouzu, Norihiko (Nov 18, 2012). "GM ups capacity in no-frills China car market". reuters.com. Thompson Reuters. https://www.reuters.com/article/2012/11/18/china-autos-idUSL3E8MI0BN20121118. Retrieved November 23, 2012.
- ↑ Meet GM's Secret Weapon In China: Baojun - Joann Muller, Forbes, 29 July 2015
- ↑ Why General Motors Continues to Post Record Sales Results in China - Daniel Miller, The Motley Fool, 6 January 2017
- ↑ GM sales rise 4.4%, top 4 million in 2017 as Cadillac, Baojun shine - Automotive News China, 5 January 2018
- ↑ "First Baojun 630 Passenger Car Rolls Off Line at SAIC-GM-Wuling". GM Media. November 22, 2010. http://media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2010/Nov/1122_Boujun. Retrieved December 1, 2010.
- ↑ Motor Trend 9 August 2011
- ↑ "General Motors Announces Investment Plans and Vision for China Operations". media.gm.com. General Motors. 20 April 2014. http://media.gm.com/media/cn/en/gm/news.detail.html/content/Pages/news/cn/en/2014/Apr/0420_announces.html. Retrieved 18 July 2015.
- ↑ "Baojun 560 SUV Debuts at Auto Shanghai 2015". media.gm.com. 2015-04-20. http://media.gm.com/media/cn/en/gm/news.detail.html/content/Pages/news/cn/en/2015/april/0420_baojun.html. Retrieved 21 April 2015.
- ↑ "SAIC-GM-Wuling Launches Baojun 730 Family Vehicle". 30 July 2014. http://media.gm.com/media/cn/en/baojun/news.detail.html/content/Pages/news/cn/en/2014/July/0730_baojun.html. Retrieved 17 July 2015.
 |
